Gary Vaynerchuk “Mortified” and Says it’s his Fault as CEO of VaynerMedia for Sexist Cannes Party Email Invite

About 13 hours or so in Cannes Cindy Gallop sent out this tweet asking Gary Vaynerchuk what is up with the sexist “attractive females only” invite for VaynerMedia and Thrillist’s party in Cannes.

Gary Vaynerchuk quickly responded via Twitter Video as he has before to put more clarification and context around people questioning him.

He said in his Twitter Video reply to the sexist email that went out that..

“Cindy thank you so much and I’m mortified.. I’m… Listen at the end of the day when you are the CEO any production teams or people you work with you hire it’s your fault so I’m really upset I don’t know the details yet but I’ll find out and I appreciate you calling out the issue. I wish you well, Thank you”

Then after that people still tried calling Gary out and here are his replies on Twitter..

And just recently in the last hour or so another person just Tweeted another invite (which they say is fake in their tweet) with the same “selected female invite only” language and Gary is trying to find the source of that one as you can see here.. And Adweek talks about the incident and his apology here.

gary vaynerchuck email party invite cannes

On top of that the company that it was tracked to be outsourced to “Igetin.com” site has blocked all traffic from it’s site. We tested with proxies from the US and France and still get “forbidden” no matter what IP is used.

igetin

Update: The Drum talks about this here:

We will keep this post updated with any new information. If you have anything to add/correct/ect.. leave a comment below.

Updated: June 23rd, 2016 – in this Forbes article and Refinery29 article there are some more details

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Paige Hathaway Top Fitness Instagram Model Says She is No Longer with Shredz on Snapchat

Last updated: July 25th 2016 If you follow the social media game like we do you know everyone is making millions of dollars, building brands, and creating online empires by leveraging these platforms like Facebook, Instagram and Snapchat.

To learn how “influencers” and brands use social media you can a learn a lot by watching, listening and engaging with them on these platforms. As an example Shredz supplements company came out of nowhere and was built by using Instagram and fitness models posting pictures and videos of themselves everyday repping their brand.

Paige Hathaway is one of Shredz popular fitness models (or now we should say was..) that exploded on the instagram seen taking on the likes of influencers like Jen Selter.

Paige Hathaway is currently 28 years old (in 2016) and from Oklahoma City, Paige Hathaway was born on July 31, 1987 in Minnesota.

paige hathaway

Just today on Snapchat is the first time we heard her announce that she is no longer with the “supplement” company she was known for in the last four years. Which leads us to the next thing about social media influencers and brands especially in the fitness space and other industries.

Once an “influencer” or social media celebrity realizes they can just take the audience and community they have that follow them buy directly from them vs. pushing products/services for other brands lending their name, influence, and audience they can just develop their own products, services or membership sites as Paige has now done.

Think about it for a second…

If you have social media influence or even an audience of a few hundred or thousand people why not sell directly to that audience that knows, likes, and trusts you.

We think this is going to be more and more of the trend going forward and you will see a lot more brands, products, services and companies being formed under that “influencers” name.

If you are a true “influencer” why do you need a brand any longer when you can just use these social media platforms to go directly to your community and audience. The only time these influencers will take brand deals is when they don’t sell something themselves or in certain cases they can be paid to do both like Scott Disisck or Naomi Campbell

Paige Hathaway Instagram is where it all started

If you have some time and really want to learn more about social media influence, instagram sponsored posts, and how Paige Hathaway built her brand and helped Shredz on Instagram check out her instagram and look at each post, comments, ect..

A few Instagram growth hacks a lot of these instagram influencers use are;

  • “tag someone”

#Girlsthatlift 😏 @stealmylabel TAG A GIRL THAT WOULD ROCK THIS OUTFIT

A photo posted by @paigehathaway on

 

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Gary Vaynerchuk Creates VaynerSports to Go After the Sports Agency Market with Social Media

Gary Vaynerchuk just announced his partnership with a sports agency to create VaynerSports to add his social media and digital agency zest to sports athletes career and future. Vayner Sports is going to be “the best provider of value to human beings”. Gary said this is a ten year play and will let the chips fall based on the market conditions when it comes to percentages agencies get coming down.

Watching Gary for so long this seems to also be another play towards his goal of buying the NY Jets and getting more entrenched in the sports industry. He took one step closer to that when he started the RSE fund with the owner of the Miami Dolphins Stephen Ross.

Although as Darren Rovell points out you can’t own a sports team when you own a sports agency and asked if that is why it’s a ten year play because that is the time Gary thinks he will buy the NY Jets. Gary said that isn’t the factor for his “ten year” play but was just using that to show again it’s a marathon for him and not a sprint in all of his businesses and life.

Some of the reason sports athletes will want to be repped by Vayner Sports Gary mentioned was; (examples)

  • Getting them more value and money on their exit from sports vs. when they were in sports
  • Helping them with getting better sponsored deals
  • Possible $15k keynotes
  • Helping launch a podcast and getting it sponsored
  • Getting them in social media investments like a snapchat or musical.ly
  • People knowing and following Gary Vaynerchuk’s success over the years in the wine and social media industry could possibly draw “aunts, dads, uncles” to say to their up and coming young athletes you need to go talk to Gary and VaynerSports and get repped by them.

Towards the end they mentioned Drew Rosenhaus is basically “buying contracts” in comparison.

We were going to embed the Facebook video of the announcement but for some reason it’s “broken or the video was removed”..

As you can see from Gary’s tweets this was the link to video in case it does come back up.

Update: Great post on the sports marketing agency recruiting side

Update: Gary just sent out a Tweet with a new edited video here

Here is the new edited video by Drock’s camera vs. Darren’s live stream first take.

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Learn More About Snapchat from their Founder, CEO Evan Spiegel

A lot of people in the social media world talk about Snapchat as the next social media networking platform similar to Twitter, Facebook and Instagram. However, as you can learn directly from the Ghost’s mouth CEO Evan Spiegel they are really an evolving camera messaging app.

  • Focus and simplicity is the most important thing to them
  • They don’t care if they are the first they just want to be the first to get things right
  • Evan thinks Hourly Active Users > Monthly Active Users
  • Evans calls Snapchat entertainment vs. a Messaging app
  • Evan Spiegel doesn’t think about diversity as a “meeting numbers” of certain type of people game
  • Evan loves music and thinks the music industry talks about business model and distribution and he looks at music as a product perspective
  • They don’t think of Snapchat as a “club” they think of it as a community
  • Evan Spiegel looks up to Edwin Land of Polaroid because he was artsy, scientific and a countryman
  • Snapchat wants an exit via IPO
  • They will not take any acquisition offers (turned down Facebook for 3 billion)
  • Privacy is precious to Snapchat and its about comfort
  • Vertical Video Views (3V is their video ad product) (they complete those 9 times more)
  • When people leave it Snapchat it comes down to fit of that person
  • They believe the best companies have many forms of revenue and they will be monetizing more than just content
  • Snapchat is built for people not brands, and Evan gets irritated when Brands come on to the platform and try to act like people
  • To innovate repeatedly they use their core of empathy, hard work, and try to build from a point of view of core values
  • Evan Spiegel sent inappropriate emails when he was in a fraternity and took that head on when asked about diversity at Snapchat when it comes specifically to women
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Jesse Wellens and Jeana Smith of PrankvsPrank & BFvsGF YouTube Channels Break Up & Stop Vlogging

Recently on social media we noticed a ton of fans of Jesse Wellens and Jeana Smith (PhillyChic5) things like….

So we went over to their BFvsGF channel where they have 8.8 million subscribers and noticed this “A New Chapter” video where they announce a “break” from each other and a break from daily vlogging as it brings too much pressure to their life and relationship.

Jesse Wellens says he is moving back to New York where recently he was working on a YouTube Red subscription show Prank Academy and Jeana really just seemed hurt and lost at this point.

Jesse Wellens also said he will never Daily Vlog again and says Daily Vlogging is not a healthy lifestyle. He mentioned they will always love each other and might do a daily challenge video together in the future. Jessee mentions it’s a very tough situation since they tied their career, relationship, business, and money all together based on showing their lives on YouTube together.

We are hoping for the best for them and that they can find happiness outside the 18 million plus subscribers they gained by sharing their lives on YouTube.

This is a lesson for people that think they can just become a social media influencer or use Youtube to make money…

The money doesn’t create a healthy, loving relationship or happiness, just gives you more options in life instead of working a 9 to 5 job. You have to be careful on using these public platforms to get attention and then turn that into money and a career.

Update! – people are saying Jesse Wellens cheated on Jeana with Kristina Askerova and pointed us to screenshots of him commenting and liking her Instagram pics and in her Snapchat.

Also, people saying this affair Jesse Wellens and Kristina Askerova has been going on for months when they moved from Philadelphia to New York and when Jesse Wellens was working on YouTube Red Subscription. Reddit credit, Imgur credit

Kristina Askerova  & Jesse Wellens

Kristina Askerova Instagram photo credit

 

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3 Biggest Takeaways from Analyzing Elon Musk Twitter

If you don’t know who Elon Musk is you might be living under a rock on Mars where Elon Musk hasn’t used SpaceX to find you yet.

However, if you really want to know who Elon Musk is read this..

This isn’t about who Elon Musk is, it’s about learning more about Elon Musk via his Twitter account. You can learn a lot about people from their Twitter account and how they use it.

Here’s our 3 Biggest Takeaways from learning more about Elon Musk through Elon Musk Twitter profile.

Elon Musk has a great sense of humor…

Why do we say this and how do we know via Twitter? Well one way you can learn more about a person via their Twitter account is looking at what they “like”.. Elon Musk has 259 likes

elon musk Twitter

 

and this is what he has liked so far that proves he has a great sense of humor..

elon musk likes

He also likes a lot of Tweets from the Onion and South Park

the oninion

and even likes random Twitter profiles the refer to his wealth and SpaceX program..

elon musk twitter likes

Elon Musk loves Science, Tech, Media, investors, comedy and forward thinking people.

You can see this by the 51 people he follows

elon musk follows on Twitter

Elon Musk will always take on critics head on

You can see in his tweets about his companies he will always fight back on what’s right, be transparent, and communicate with the public and media

elon musk twitter

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Seth Godin Ask Gary Vee Episode Quickly Becoming #1 Ask Gary Vee Show?

You can learn a lot from YouTube…

You can also learn a lot from the minds of executors like Gary Vaynerchuk and Seth Godin.

You can also learn a lot by watching, listening, and taking key points or themes that hit you in the gut because hey you feel that way too..

And sometimes what you learn is.. great minds don’t think alike they think different.. or do they.. ?

Gary recently had a really good episode probably the best by far of his Ask Gary Vee Showwwwwwwww.. It was with the legendary blogger, writer, author Seth Godin.

Really he is a legend in the marketing space.. Seth had the first email newsletter blog, even if you Google the word “blog” his site comes up 4th, first page of Google.

And by linking to him here might push that a bit higher by the time you read this.

That being said people know with all his past and continued success he doesn’t use Social Media in the capacity Gary does and just automatically tweets out his blog posts.

So a question was posed to Seth Godin about using Social Media which you can learn more about that here.

One thing I noticed is this episode caught FIRE!.. Comments went nuts and every time I would search “gary vaynerchuk” on YouTube it was showing up first page of YouTube for his name ever since the episode aired a month ago.

So I quickly sorted Gary’s channel by “most popular”.. (another way you can learn, just like looking at top free apps in the itunes app store to see Vine is dead and Snapchat is crushing..)

And low and behold in one month it has 65,168 views about to catch and beat his 1,4 year old keynotes at USC & Remax and on it’s way to be the #1 watched and most popular Ask Gary Vee episode passing #26 from a year ago (Am I an Entrepreneur or not) and the current #1 Ask Gary Vee Show thanks to Casey Neistat audience power #128…

ask gary vee show

So why is that? Here’s what I think…

  • It was the first episode where the guest and Gary Vaynerchuk didn’t agree pretty much throughout
  • Secretly, people agree with Seth Godin and already know “they are the product” on social media and sometimes are not really doing “work” with it or on it
  • Gary interrupted throughout which made it look like he was in an oh shit moment, <the dude I respect thinks my whole business (selling social media) is to sell against people’s attention of wasting time on it..> (Seth said he would walk out…)
  • People respect both Gary & Seth as they have proven results time and time again on executing things their own way
  • Seeing two people with different perspectives that both win in different ways is interesting

Bottom-line, at the end of the video if you really watch what happens is Gary actually agrees in a sense with Seth because he admits as he has time and time again, that he doesn’t read books, doesn’t consume on social media, doesn’t use it like the way Seth describes.

And to Seth’s point people that don’t are usually more successful making an impact in their own way on the world with their body of work and what they do by having a focus on that first.

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