Learn More About Snapchat from their Founder, CEO Evan Spiegel

A lot of people in the social media world talk about Snapchat as the next social media networking platform similar to Twitter, Facebook and Instagram. However, as you can learn directly from the Ghost’s mouth CEO Evan Spiegel they are really an evolving camera messaging app.

  • Focus and simplicity is the most important thing to them
  • They don’t care if they are the first they just want to be the first to get things right
  • Evan thinks Hourly Active Users > Monthly Active Users
  • Evans calls Snapchat entertainment vs. a Messaging app
  • Evan Spiegel doesn’t think about diversity as a “meeting numbers” of certain type of people game
  • Evan loves music and thinks the music industry talks about business model and distribution and he looks at music as a product perspective
  • They don’t think of Snapchat as a “club” they think of it as a community
  • Evan Spiegel looks up to Edwin Land of Polaroid because he was artsy, scientific and a countryman
  • Snapchat wants an exit via IPO
  • They will not take any acquisition offers (turned down Facebook for 3 billion)
  • Privacy is precious to Snapchat and its about comfort
  • Vertical Video Views (3V is their video ad product) (they complete those 9 times more)
  • When people leave it Snapchat it comes down to fit of that person
  • They believe the best companies have many forms of revenue and they will be monetizing more than just content
  • Snapchat is built for people not brands, and Evan gets irritated when Brands come on to the platform and try to act like people
  • To innovate repeatedly they use their core of empathy, hard work, and try to build from a point of view of core values
  • Evan Spiegel sent inappropriate emails when he was in a fraternity and took that head on when asked about diversity at Snapchat when it comes specifically to women
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Jesse Wellens and Jeana Smith of PrankvsPrank & BFvsGF YouTube Channels Break Up & Stop Vlogging

Recently on social media we noticed a ton of fans of Jesse Wellens and Jeana Smith (PhillyChic5) things like….

So we went over to their BFvsGF channel where they have 8.8 million subscribers and noticed this “A New Chapter” video where they announce a “break” from each other and a break from daily vlogging as it brings too much pressure to their life and relationship.

Jesse Wellens says he is moving back to New York where recently he was working on a YouTube Red subscription show Prank Academy and Jeana really just seemed hurt and lost at this point.

Jesse Wellens also said he will never Daily Vlog again and says Daily Vlogging is not a healthy lifestyle. He mentioned they will always love each other and might do a daily challenge video together in the future. Jessee mentions it’s a very tough situation since they tied their career, relationship, business, and money all together based on showing their lives on YouTube together.

We are hoping for the best for them and that they can find happiness outside the 18 million plus subscribers they gained by sharing their lives on YouTube.

This is a lesson for people that think they can just become a social media influencer or use Youtube to make money…

The money doesn’t create a healthy, loving relationship or happiness, just gives you more options in life instead of working a 9 to 5 job. You have to be careful on using these public platforms to get attention and then turn that into money and a career.

Update! – people are saying Jesse Wellens cheated on Jeana with Kristina Askerova and pointed us to screenshots of him commenting and liking her Instagram pics and in her Snapchat.

Also, people saying this affair Jesse Wellens and Kristina Askerova has been going on for months when they moved from Philadelphia to New York and when Jesse Wellens was working on YouTube Red Subscription. Reddit credit, Imgur credit

Kristina Askerova  & Jesse Wellens

Kristina Askerova Instagram photo credit

 

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3 Biggest Takeaways from Analyzing Elon Musk Twitter

If you don’t know who Elon Musk is you might be living under a rock on Mars where Elon Musk hasn’t used SpaceX to find you yet.

However, if you really want to know who Elon Musk is read this..

This isn’t about who Elon Musk is, it’s about learning more about Elon Musk via his Twitter account. You can learn a lot about people from their Twitter account and how they use it.

Here’s our 3 Biggest Takeaways from learning more about Elon Musk through Elon Musk Twitter profile.

Elon Musk has a great sense of humor…

Why do we say this and how do we know via Twitter? Well one way you can learn more about a person via their Twitter account is looking at what they “like”.. Elon Musk has 259 likes

elon musk Twitter

 

and this is what he has liked so far that proves he has a great sense of humor..

elon musk likes

He also likes a lot of Tweets from the Onion and South Park

the oninion

and even likes random Twitter profiles the refer to his wealth and SpaceX program..

elon musk twitter likes

Elon Musk loves Science, Tech, Media, investors, comedy and forward thinking people.

You can see this by the 51 people he follows

elon musk follows on Twitter

Elon Musk will always take on critics head on

You can see in his tweets about his companies he will always fight back on what’s right, be transparent, and communicate with the public and media

elon musk twitter

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Seth Godin Ask Gary Vee Episode Quickly Becoming #1 Ask Gary Vee Show?

You can learn a lot from YouTube…

You can also learn a lot from the minds of executors like Gary Vaynerchuk and Seth Godin.

You can also learn a lot by watching, listening, and taking key points or themes that hit you in the gut because hey you feel that way too..

And sometimes what you learn is.. great minds don’t think alike they think different.. or do they.. ?

Gary recently had a really good episode probably the best by far of his Ask Gary Vee Showwwwwwwww.. It was with the legendary blogger, writer, author Seth Godin.

Really he is a legend in the marketing space.. Seth had the first email newsletter blog, even if you Google the word “blog” his site comes up 4th, first page of Google.

And by linking to him here might push that a bit higher by the time you read this.

That being said people know with all his past and continued success he doesn’t use Social Media in the capacity Gary does and just automatically tweets out his blog posts.

So a question was posed to Seth Godin about using Social Media which you can learn more about that here.

One thing I noticed is this episode caught FIRE!.. Comments went nuts and every time I would search “gary vaynerchuk” on YouTube it was showing up first page of YouTube for his name ever since the episode aired a month ago.

So I quickly sorted Gary’s channel by “most popular”.. (another way you can learn, just like looking at top free apps in the itunes app store to see Vine is dead and Snapchat is crushing..)

And low and behold in one month it has 65,168 views about to catch and beat his 1,4 year old keynotes at USC & Remax and on it’s way to be the #1 watched and most popular Ask Gary Vee episode passing #26 from a year ago (Am I an Entrepreneur or not) and the current #1 Ask Gary Vee Show thanks to Casey Neistat audience power #128…

ask gary vee show

So why is that? Here’s what I think…

  • It was the first episode where the guest and Gary Vaynerchuk didn’t agree pretty much throughout
  • Secretly, people agree with Seth Godin and already know “they are the product” on social media and sometimes are not really doing “work” with it or on it
  • Gary interrupted throughout which made it look like he was in an oh shit moment, <the dude I respect thinks my whole business (selling social media) is to sell against people’s attention of wasting time on it..> (Seth said he would walk out…)
  • People respect both Gary & Seth as they have proven results time and time again on executing things their own way
  • Seeing two people with different perspectives that both win in different ways is interesting

Bottom-line, at the end of the video if you really watch what happens is Gary actually agrees in a sense with Seth because he admits as he has time and time again, that he doesn’t read books, doesn’t consume on social media, doesn’t use it like the way Seth describes.

And to Seth’s point people that don’t are usually more successful making an impact in their own way on the world with their body of work and what they do by having a focus on that first.

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Grant Cardone Teaches Social Media Selling “Social Selling”

Check out this video where Grant Cardone gives a breakdown on how he uses social media to increase attention, traffic, leads, and sales. He is a social media sales beast and had a great approach to the “social sales”, “social selling” buzzword..

If you have been in sales like me since you were 15, you know it’s a just using social media platforms whether its researching, connecting, or building relationships to sell more shit. Just like “inside” sales or selling = cold calling, “outside” sales = takes appts. set by inside sales, door knocks, or glorified in person sales person ect..

Now Social sales or social selling is taking all of these social networks and social media platforms to increase the “KNOW< LIKE > TRUST” that is the foundation of sales and sales 101.

He points out you need to know before you start social selling..

  • Do you have the energy
  • Who’s going to do it
  • What content will you drop on each network since it best according to each social media platform

During Social Selling follow these rules:

  1. Promote like a celebrity
  2. Identify each line you have (each social media network)
  3. Build a message for each social media platform
  4. Push Content every day on every social network
  5. Become omnipresence
  6. Use the 80/20 rule.. give 80% of the time 20% of the time — similar to Jab, Jab, Jab Right hook model by Gary Vaynerchuk

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Videos of Gary Vaynerchuk at SXSW 2016

gary vaynerchuk sxsw

Gary Vaynerchuk YouTube SXSW Keynote

Literally, the time Gary Vaynerchuk went on stage at SXSW 2016 (11:30 AZ time) we had a meeting with a client. However, the beauty of this digital world we don’t have to fly to Austin, TX and be at SXSW 2016 to actually see the vibe of Gary Vaynerchuk around this time and at the event.

What we can do is go to Twitter.com/search (es) for Gary Vaynerchuks talks, keynotes and digital bits and watch Periscopes or search YouTube to get his golden nuggets from the event to keep ahead of the trend in Social Media, Entrepreneurship and sales.

From what we can tell even leading up to the Gary Vaynerchuk speaking event at SXSW he has some new themes around business, hustle, and entrepreneurs he has been bringing to the forefront lately and he expressed some of these things again in some of the videos so check them out.

Quick Summary:

  • Snapchat is everywhere and is the new word for “selfie” <meaning can we take a snapchat..?> (similar to when people say “google” it..)
  • Practicality
  • Fake entrepreneurs will be using our job boards soon
  • VR (virtual reality) is way too early
  • Patience
  • Do what you want to do, not what he does.
  • Figure out why you want to do what you think you want to do … first
  • Lonnnnnng Game
  • How you make your money > how much money you make
  • You don’t have to make milli a year to win.. if you do what makes you happy you win

UPDATED! Here is Gary Vaynerchuk’s 2016 SXSW Keynote

People aren’t marketing in the world we live in “day trading attention”

Go where the consumer attention is

Facebook is underpriced

Gary thinks government needs to stop with the bullshit layers and become more entrepreneurial and get shit done “Washington is the worst version of corporate america”

IRL #AskGaryVee show after his SXSW 2016 keynote

Break out app of SXSW is “Fake Entrepreneurship”

Gary Vaynerchuk meets his fans, Have Patience

If we find any other videos we will add to this list and keep it updated for anyone searching Gary Vaynerchuk SXSW 2016 content. Also, if you haven’t bought his new Ask Gary Vee Book click here to get in a day or two from Amazon.

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Kim Kardashian Snapchat, Major Key for Snapchat Success Alert

Snapchat just got Kim Kardashian on Snapchat thanks to the DJ Khaled effect. She even used DJ Khaled slang to make the announcement..

This is another huge win for Snapchat since DJ Khaled blew it up in the ladder part of 2015 with getting lost on a jacuzzi and daily motivational quotes.

Why do we give credit to DJ Khaled for Kim Kardashian Snapchat?

  1. He created the buzz snapchat has today to make major social media marketers like Gary Vaynerchuk shift his attention and energy to the platform
  2.  Check this post from DJ Khaled…9 weeks ago…

Salute my sis @kimkardashian bless up ! #wethebest

A video posted by DJ KHALED (@djkhaled) on

No Go Follow Kim Kardashian on Snapchat like millions of others..
https://www.snapchat.com/add/kimkardashian

Check out Kim Kardashian’s first snap!

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Ask Gary Vee: Seth Godin Shares Why He Doesn’t Use Social Media

On episode 185 of the Ask Gary Vee Show, Seth Godin stopped by to answer some questions and give his insight based on his research and proven methods to gain success.

One of the questions that Seth was asked about 19 minutes in was “19:23 – Seth has a blog but no other social media engagement. Under which conditions is this advisable?”

seth godin gary vaynerchukHis answer was social media gold… (we tried to get to the gist of the answer using his words but you will see he gets interrupted by Gary several times.., so if we missed something let us know)

He says its advisable not to use social media under several conditions and his insight is having one of the most successful blogs started in 1989 as an email newsletter.

He said if you want to develop and get through the dip to be the best at something you have to say no to a lot of things. Saying no is super important. And although he could have been early with Twitter he said he would have to use his blogging or most productive time to be good at Twitter.

The punchline is this, Zig Ziglar said you can be a meaningful specific or a wandering generality. And the problem with most social media is your not the customer you are the product. It (social media) is optimized to make you anxious until you use it again. It’s optimized to extract from you nervous energy not productive output so most people that fall into it are checking one less time, checking this, posting that, liking this, why…. to keep them from doing important work.

Clay Shirky pointed out that Wikipedia got built in a decrease in Television viewing and his point is that television is dying because people have more choices and  most people that are watching Gary Vaynerchuk and Seth Godin talk in this video have the ability to make a dent in the universe and we gave them a platform to do so. And they think they are advancing their cause by using multiple social media networks the way they were optimized to be used and they’re not.

And the problem Seth Godin has with social media and the people that are saying me too, plus plus, like like they think they are doing their job but they aren’t doing their job and they are hiding from their jobs. Their job is to create a body of work that earns them trust and attention.

He goes on to say everyone that makes great work was born naked, unable to read, and pooping in their diapers. Pickers are gone and the number of people picking themselves are going up. And if you can find at the end of the day and my social media universe is clean and taken care of and that’s all you have to point to today he doesn’t think that’s a good day.

Liking things on Instagram or Facebook is a way to hide from productive things you can be exposing yourself to. The productive thing is scary.

He points out if you are entertaining yourself there is nothing wrong with it and acknowledge you are entertaining yourself not doing your job. Seth then points out based on the question of why when Seth his doing his job why he isn’t using other forms of social media.

The answer is he makes himself super bored so he can be forced to doing nothing or something worthwhile. Level up by standing out not fitting in. And this is what Seth Godin so successful and trusted for 30+ years.

At the very end Gary says, “What’s funny is I don’t read things, I don’t consume anything else” which is really what Seth does as well.

Watch the full Seth Godin Ask Gary Vee Episode below and watch Gary Vaynerchuk and Seth go at it on this Social Media topic.

It’s one of the best Ask Gary Vee Show episodes ever!

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