A Guide to Great Instagram Outreach

Are you wondering how to reach out to Instagram Influencers? Here are the best tips to consider and actually get the best responses from notable social media influencers.

  1. Personalization

Currently, there are many applications and email tools that can optimize any email marketing campaign. However, you are likely to make a habit of using the generic template and only customizing the name before sending. However, if you want to elicit a response from your recipients, you need to break the pattern.

Social media influencers receive thick and fast emails regarding campaign opportunities, collaborations, events and content pitches. Make yours stand out by personalizing the emails without using generic templates. It might take a lot of time and work but you will get more responses and actually create genuine connections with influencers.

For instance, you can include something about one of the recent posts from the influencers whether it is a personal tweet, outfit, new restaurant or holiday post. Of course, mention it in genuine way. Prove that you have taken the time to read the content and actually see the value in it. Also, you should share a little of your personality for the best rest results.

  1. Be Polite

Whatever you do, avoid being rude when you are contacting influencers. Don’t be obnoxious or demanding because it’s a huge turn-off. Any social media influencer would be able to smile this behavior a mile away and will definitely ignore your emails. Always treat influencer with professionalism and don’t expect them to do anything for free or do your work for you.

Basically, you should treat influencers like any other small business because they have put enough money, effort and time into growing their community as well as creating exceptional content. When creating your email, you should treat it as if you are talking to a magazine editor about your brand or a local journalist. If you would not use the same language in these cases, avoid doing the same when reaching out to an influencer on social media.

You should always appreciate the time they are taking to read your email and end the email with ‘hope to hear from you soon.’

  1. Mention The Benefits

When reaching out to the influencer, you need to mention the benefit they will get from working with you. Note that, any influencer campaigns should benefit both parties. That is why you should outline the benefit they will get from reading and responding to your email immediately. Whether the benefit is getting a complimentary product, compensation or affiliate revenue, mention it so they are aware of what they are receiving before diving into it.

Take an instance where you give some exposure to your local breakfast café. On that case, they would cover your breakfast for a day or two. Well, since influencers will bring exposure to your business and bring more leads, there should always be something in there for them. If you are the only one receiving value from the intended partnership, start rethinking your strategy immediately.

  1. Clear And Candid

Make sure your email to the influencer is not confusing, vague and unclear because you will not get any responses from it. If the influencer has to decipher the email to work out what you are requesting, then they will delete it immediately and forget it ever existed. Your outreach emails should be clear and concise by communicating the value as well as your request without unnecessary ramblings.

Keep in mind that influencers are busy people who are always juggling work, their blogs, family life, brand collaborations as well as health and fitness. The emails should be easy to understand allowing them to decide whether or not they are interested in what you are offering.

  1. Avoid Being Demanding

It is a written rule that writing a demanding email will not get the response you expect. However, many marketers ignore this rule and send lots of demanding emails with too many expectations to influencers. For instance, if you demand that an influencer should post a picture of your product to their own account, they will probably ignore it immediately. Alternatively, use a welcoming tone, allowing them to respond and get a benefit from your request.

instagram marketing

  1. Follow Up After A Week

You can always follow up the first outreach email to the influencer but avoid doing it right away. You can take about a week then follow up since influencers are also busy juggling their lives. Following up after a few hours or a day is a useless endeavor and often annoying. Rather, you should give your influencers enough time to reply, and if not done within a week, follow up politely.

If you write the follow up email correctly, you will get a good hit rate so be careful when writing it and give them a little nudge. If there’s no response to the second email, leave it alone since the influencer is probably not interested and will not have enough time to reply to each email they get.

  1. Choose A Relevant Influencer

It is a simple marketing principle that you should only market your products through relevant channels, including influencers. Make sure the influencer is in the same industry, product and brand as you. If they are not, it would not make any sense collaborating with them for your marketing needs and there will not be any return on investment on such an endeavor.

When selecting influencers for your campaign, you should always consider their relevance. That way you can always guarantee that the influencer is a good match before sending the outreach email. Include a short summary as to why you feel the influencer is a good addition to your campaign, engagement or activation. That way, when reading the email the influencer has an idea of what the partnership entails and where you are coming from with the collaboration.

  1. Connect On Different Platforms

Before sending the first email, it is prudent to connect with influencers on various platforms. That way, you will be on their radar or they will recognize your name on the email immediately. Start following these influencers on various social media platforms and engage with their content genuinely. If possible, connect with them using your brand account rather than your personal one for the best results.

  1. No Spamming

No one loves spam emails because they always crowd your inbox and are quite annoying. If you don’t have anything of value to say, you should not email the influencer, especially with press releases.

  1. Use sofa – The Social Factory

Sofa is an excellent piece of software, focused on helping people grow their instagram accounts in an easy manner. It’s also excellent for outreach and makes it a lot simpler to connect with target members and influencers,putting you on the top people’s radar.

The app uses complex algorithms to tell you who to follow and what content to like or comment – taking the hard work and time element out of Instagram outreach. It allows you to be productive and human at the same time and in doing so aids Instagram growth in a ethical and efficient manner.

  1. Networking Opportunity

Treat this as a networking opportunity and try to make the most out of it by working exceptionally hard. If the influencer is not interested in the campaign at the moment, it is not the end of the road. Rather, take the time to inform them that it is not an issue and would love to reconnect in the future with better timing, a new product or when there is more money available. It is simply networking but in a virtual setting.

  1. Bring Some Excitement

If you think your pitch is boring, the influencer will have the same idea as well. A bland or boring email will not appeal to the influencer and will not spike any interest or curiosity. If you are for support from the influencer for your brand, you need to make the outreach email genuinely exciting. That is why you should be creative and create an opportunity for the influencer to listen to what you have to say.

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4 Tips To Increase Your Freelancing Reach With Facebook Ads

There are more than one billion active users on Facebook from all around the world. Some use the social media site to connect with family and friends. Others are companies who use it to reach out to their customers.

Are you a freelancer who’s finding it difficult to get a freelance job? If so, then consider Facebook ads. Many freelancers have found their success through the platform. Of course, you need to ensure you’re using the right strategies and targeting techniques that your primary audience sees your ads. How can you make that happen?

Learn Who Your Audience Is

You must think about your audience. Ask yourself questions about the audience. Who are they? What is their age? What kinds of interests do they have? What makes them a potential buyer? If you need a local meeting with the audience, you need to factor in the location. Make sure that you create the list and keep it handy for when you create each ad. This will ensure your ad reaches out to the primary market.

Create Awareness About Yourself

Now that you know who the target audience is, it’s time for them to know who you are. Freelancers have to make themselves stand out. After all, the majority of folks don’t know who you are. Introduce yourself to the target Facebook audience. You can use video or photo ads to to bring them to your website. Here, you want them to subscribe to your mailing list. With that mailing list, you can inform them of your various services and why you should be their choice for freelancing needs.

facebook ads

Use Facebook Custom Audiences To Build Your List

Custom Audiences is people you’ve already reached out to through email lists, app activity, website traffic or Facebook engagement. The idea is to create a list of people who’ve already subscribed to your email list. Upload these email addresses to Facebook Business.

Once in the sales funnel, you need to encourage them to order from you. There are all kinds of ways to entice them to do this. Use ads to encourage people to like your page. Once you do that, you can engage with them regularly to establish a bond. As you engage with them, it’ll be easier for you to make a deal.

Extend Your Reach With Lookalike Audiences

Facebook offers a Lookalike Audience feature, which looks over your Facebook Page, Custom Audiences and conversion tracking pixel. It looks for people who match the description of your audience. To use this feature in Custom Audiences, you need to go to Audiences, Create Audiences and Generate a Lookalike Audience.

Once you do that, Facebook searches for those similar to your current Custom Audience and shows them your ads. This extends your reach to more Facebook users, and without breaking your advertising budget.

When people see these ads, you can drive them toward your website (the idea is to get them to give you their email address), you can engage with them on your Facebook page and have them become clients then referrers.

About Ege Deniz

Ege Deniz is a leading SEO consultant and link building specialist with over 8 years of experience helping tens of firms rank for long niche keywords on the major search engines. He is the founder of Ege Marketing, a digital marketing agency in Toronto, ON.

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5 Reasons Why a Local Business Needs to Invest in SEO

Do you have a local business? If you do the likelihood is you’d like more customers and this is where SEO can help.

Search engine optimisation can provide you with the traffic and new customers to change your business for the better.  Here are five reasons to consider getting someone to help with it.

  1. It is a Cheap Investment

SEO can be seen as investing in real estate. You can easily get a lot more outcome than what you have spent. (Just like real estate, it is easy to lose money if invested poorly)

If you have the right budget and invest in SEO, you have the chance of ranking at the top of the search engine results page. This is a no-brainer because almost everyone just uses the first page of the results page to see what they are looking for and rarely click on the second or third page.

The good thing is that you don’t have to spend a lot of money to invest in SEO. When you compare the cost of SEO with other forms of marketing such as social media marketing, PPC, and email purchasing (you should not do this), SEO has a higher Return on Investment for the business’ online presence.

  1. Brand Awareness

Search engines have the biggest impact when determining the amount of traffic your website gets, and you should know this by now (it also determines the quality of traffic you are getting). When your rankings improve, the site will start showing up more frequently at the top. This results in more awareness among visitors, and this will mean higher conversion rate. Content that has been optimized for SEO will also appear on social media platforms as well as helping your audience build positive repute as well as promoting brand loyalty.

Brand awareness impacts trust. And trust is one of the most important things for any business. Example, if you were told to choose between driving two cars, Honda or a lesser known brand such as Zotye, the obvious choice you will go with is the Honda. You will not be picking it because it is better, but because it is a brand that you know and it is better to go with something you know that what you don’t, like Zotye. (Zotye is a real car company)

It is important for your customers to know what goods or services you are offering, and that you are good at it if you want to build trust. When you manage to rank at the top, it is like a stamp of approval from Google that your brand is trustworthy, and this will make it easier for your audience to trust you. Building you rank will take some time, but it will be worth it if you want to make a name for your brand.

local seo

  1. More Customers

The main reasons why you need a website is the fact that the internet is a whole new market. But the site alone will not be enough to land you clients. Being on the internet is of no use if there are no people seeing you.

SEO will put your business in the spotlight

There is a higher chance of people buying from you if they find you online, and most of them will do a little research online before they can decide on the purchase. 80-90% of customers will go online and check for reviews before purchasing the product or service. If you are able to appear when they are doing the search, then you will have a higher conversion rate.

Do you want customers to find the business or not? If you don’t have SEO, then they will most likely go to your competitors because there is no way for them to find you. This is one of the big reasons why your business needs SEO.

  1. Mobile Friendly

There has been a steady increase in the number of people using mobile to access the internet, and this has surprised desktop users. This has made the interaction with your customers more straightforward and an important thing for any business. Even if the customer has to come to your physical location to buy the product or service, the important thing is for them to find your business online.

This is where SEO steps in.

The increase in mobile usage has meant a new world of SEO strategies like local SEO, and this has meant getting help from companies in order to get in front of the mobile society. By deciding not to invest in SEO as a tool for improving brand awareness, your business is making the choice of falling behind and out of the mind of their customers.

  1. Everyone is Doing It

We don’t like to tell people to do something just because other people are. But the truth is that every business is using SEO.

Your competitors are already taking full advantage of SEO in order to get a spot at the top of the search engine results page, and it is a good idea to jump in too so you don’t get left behind. It is not a good idea to sit back and heavily rely on traditional means of running a business when the competition is reaping the benefits of SEO.

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Marketing A Cosmetic Surgery Clinic

Aesthetic medicine is booming right now. It’s an industry that’s both lucrative and competitive, and businesses of all sizes are trying to capitalize on the public’s demand for cosmetic surgery and similar services. Patients seeking this type of expertise are almost spoiled for choice today; good plastic surgeons need savvy marketing in addition to their medical skills.

The Importance Of Flexibility

In the same way that every patient has unique needs, the perfect marketing message also varies from person to person. Trends, media, and tastes change over time as well, meaning that the marketing technique that worked perfectly last year may not move the needle this year. You need to think strategically when marketing plastic surgeons. Your plans should include a variety of long and short-term plans across many different media; you don’t want to miss out on an effective strategy by narrowing your focus at the wrong time.

Start With Your Ideal Patient

No matter what medium you’re using to market cosmetic surgery, you need to expend productive effort in defining your target audience. Reaching out to everyone is a recipe for ending up as the “not quite good enough” option. Learn everything you can about your ideal patients for cosmetic surgery. What are their needs? What do they look like demographically? Most importantly, where do they spend time online? You need to gather as much audience information as possible because the total number of people seriously looking for cosmetic enhancement services isn’t that high. You need to define your niche well and concentrate your marketing efforts on reaching the right people.

marketing

Your Current Patients Can Be A Marketing Asset

While you’re planning out more long-term marketing efforts, you can also get the ball rolling with smaller, faster projects that will generate useful revenue quickly. Your current cosmetic surgery patients can be viewed as a marketing opportunity. They know you, they trust you, and they’ve already made the decision to engage your services. They’re a receptive audience which, by definition, falls within the niche you’re trying to target. Cross-promote the different services you offer to turn one-time patients into repeat customers and encourage more referrals. All of the following tactics can help:

Direct Mail Marketing To Patients

Cultivate an ongoing relationship with your patients by keeping them updated with all the latest news about you, your office, and the field of aesthetics. Plan mailings to fall at opportune times of the year. Direct mail can be remarkably effective when it’s targeted well.

Emailing Patients

Email is one of the fastest and most cost-effective ways to share a marketing message with your patients. You want to create emails that are informative, attention-getting, and fun. There should be an effective call to action (such as a limited-time offer) included in each message to encourage more patient responses.

Entrust the technical parts of crafting your email (graphic design, copy writing, etc) to experienced professionals. When sending marketing emails, remember that you need to have permission from the recipients and provide them with an “opt out” opportunity.

Patient Referrals

Make it as painlessly easy as possible for existing patients to refer friends and relatives to you. Satisfied customers can turn into some of your most effective promoters, so you should strive to make sure all of your cosmetic surgery patients are completely happy with your services. Cultivate a way to recognize patients who refer others to you and find a way to show your appreciation for their help.

Tracking Marketing Results

Finding out how a patient found your office should be a vital part of taking on new patients. The messages you send out – in any medium – can be coded and separated so that you know which messages are bringing in the most patients. If you’re offering a special deal to new patients, for instance, use different codes for that deal in marketing messages sent via email and direct mail. Dore Aesthetics found this out when growing their business via marketing. It showed them areas such as V-shaped face surgery performed better than some of the others in particular areas. In turn they could alter their approach to achieve more results and retarget differently in the future.

Finding more of your preferred patients takes time, effort, and a variety of different marketing strategies. It’s important to be both persistent and consistent in your marketing; a person who’s not ready to take advantage of your services today may turn into an ideal patient in six months’ time.

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5 Different Benefits To Blogging

Due to the continuous technological advancements in today’s society, it is becoming vital for smaller businesses to develop an emphasized online presence.  While owning and running a suitably optimized website is essential in the development of comprehensive marketing, the competitive nature of the universal economy demands that corporations go further.  One of the most beneficial methods to increase brand awareness, while still providing useful and relevant content to the target market, is via consistent blogging.

blogging

Blogging is a cost-effective way whereby smaller companies can drive traffic to their official websites, promote inbound marketing efforts, and attract potential clients.  According to a recent inbound marketing report, approximately 80% of all companies utilize blogging as part of their marketing strategies and have acquired clients through these efforts.  Furthermore, approximately 82% of companies admit that blogging is a crucial part of their business.  Below are the top five benefits to blogging for smaller businesses.

  1. Overwhelming Boost To Search Engine Optimization

All of the major search engines review websites for fresh and relevant content and blogging is one method companies use to offer this type of content on their sites.  When a company creates new blog posts regularly, they will be providing the different search engines with fresh content to index.  This is a strong opportunity for companies to insert the relevant keywords customers use to search for services of products into their content and improve the chance of high page ranking on search engine results pages.

  1. Developing And Strengthening Relationships With Existing And New Clients

Customer engagement is one of the most significant elements of online marketing and branding, and blogging allows companies to connect with their existing and prospective customers effectively.  Using a blog, the company can build trust with their target audience by publishing high quality posts that the clients find relevant.  An active comment section means that the company can follow visitors’ responses to the content and respond to the comments – all acts that increase the level of trust in a relationship. It’s one of the big benefits of blogging for small business.

  1. Establishing The Business As An Industry Leader

Regardless of the size of the business, running a blog is a beneficial way for the company to build trust and establish a strong reputation in the industry.  The blog posts provide valuable, expert content that are helpful and informative to the target audience.  If the posts are provided on a regular basis, it can make the company appear as the “go to” site within the industry; thereby, leading to increased leads and conversion rates.

  1. Connecting People To The Brand

Brand awareness is essential for successful online marketing of a company and blog posting allows you to display both a personal side of the company with a professional element.  Most people will never see a personal element to a company, but blogs provide clients with an insight into the characteristics of a business that is not always seen using outbound marketing techniques.  This display of the company’s personal nature brings a sense of vision, corporate standards, and promotes the character of the business. This post from nPower is a good example of this communication.

  1. Creating Opportunities For Sharing

One of the most beneficial aspects to blogging is that it creates opportunities for other people to share the blog link and increase the traffic sent to the blog.  This is useful as it improves market growth and promotes the chance of new clients.  Using different sharing platforms, a visitor can share the direct blog link and this is a free method of marketing.

Final Words On The Matter

If you run a company that is interested in promoting online exposure, while establishing yourself as a specialist in your field, then you should consider utilizing blogging as an online marketing technique.  If you do not have the time or resources to blog, then you should consider outsourcing the posts to digital marketing agencies that can write relevant and engaging content for your website.

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All You Need To Know About Social Media Training

Social media training is important for a business as it can allow them to reap the rewards and also prevents the likelihood of mistakes. So, how do you go about it?

  1. Creating A Social Style Guide

One of the most important aspects to social media training is finding a style for the outward-facing content to solidify your company’s character and identity. This is potentially the best starting point for any training as it places all people on the same page. The only problem is finding the correct style guide to define the company’s brand. If, for example, you are operating in an industry that requires professionalism on a daily basis it will be easier than if you are working with freelance startup developers. The challenge is to find the balance between professionalism and easy-going issues, and agents of social style guides are able to offer this.

  1. Defining Social Goals

When creating a social media training guide, it is important that you keep the social media objectives in mind. For example, what are you searching for regarding a Facebook presence? If the goal is an increase in audience interaction, then the agents will need to increase the number of wall posts that are intriguing to the consumers. If the goal is to increase an email target list, it may be worthwhile to create an incentive for subscriptions and have the agents announce these on the wall regularly.

  1. Setting Parameters And Grant Freedom

No two individuals are the same and, similarly, no two social media agents will write using the same approach. This is why have a style guide is useful as a type of template; however, it does not mean that you store a set of terminology or phrases for staff members to copy and paste. Using the guide, it is possible to identify the company’s overall voice and encouraging the agents to be creative, while still offering them depth to the company’s presence. It is also recommended that agents sign off the wall posts with their names or the departments to increase presence and acknowledgement.

  1. Opt For A Probationary Period

It is true that practice will make perfect, and this is particularly true in the world of social media marketing. Giving agents a probationary period will ensure that the individual is able to comment on the wall posts, but first, they should submit their responses to an individual who is higher up to ensure the post is up to speed. Direction and editing from superiors will help new agents become accustomed to the company’s style and branding sooner rather than later.

social media training

  1. Mandating Social Frequency

You should not leave a phone ringing indefinitely in the office – this is a sign of poor customer service. For the same reason, it is essential that you do not leave wall posts on social media pages unanswered – it is a sign of poor digital customer service. In fact, this is far more detrimental than an unanswered telephone call because the question or request is viewable by thousands of individuals on the internet. Do not allow the page to become unattended at the page’s visitors gain the impression that you do not care for your consumers.

To avoid this issue, it is recommended that all agents engage on the social marketing page regularly addressing all concerns posted. The good thing about this is that your public display of customer service will increase customer loyalty; therefore, improving a positive reputation and credibility.

  1. Teaming Up

When the company’s staff members have passed through the initial probationary period, it is recommended that you have more than one person responsible for the social media page. A team with two or more individuals are able to edit and moderate the content offering a robust and refined presence.

It is often a good idea to choose one person that is more focused on social media with another who has knowledge of traditional marketing. The social media specialist will also in social media practices, while the marketing professional will ensure the professionalism of the company’s brand. If the content has not been reviewed by at least two sets of eyes, do not let it go public.

  1. Taking Cues From The Professionals

If the business is making its entry into the social media market, it is recommended that you peruse at least one dozen or so of your rival brands. Take the good ideas, leave the bad ideas, and all your company’s unique voice to all of the content. Getting someone in to help with your social media training can help. Custom employee training programs based around social media can make notable differences to businesses looking to make the most of social media. Implementing an approached will help the team care for the social media training procedure from recruiting of agents to production of the content and upholding of the media content being set out on the websites.

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How your Business Can Benefit From Moving Their Business Online

Moving Your Auction Business Online Provides Many Advantages

If your auction company doesn’t already have an Internet presence, it is definitely worth considering taking your business online. There are countless marketing opportunities that open up when you use the Internet as a part of your overall business plan.

In the following section, you can find a detailed analysis of how transitioning from in-person auctions to online auctions can benefit your business:

Selling Online Can Reduce Your Expenses

One of the most effective ways to cut the expenses associated with holding an auction is by moving online. Online auctions make it easier to find buyers by dramatically expanding your reach. They also generally result in lower costs. That not only includes the actual cost of selling items but also the cost of storing them. Online marketing expenses are generally lower, as well, helping to lower the cost of selling online even further.

online business

Highly-Targeted Marketing Opportunities

When you sell products online, you have an unparalleled opportunity to gather data about your users. Based on the products that they buy and the way that they interact with your website, you can learn a lot of key information about how they shop online and about what types of products they are interested in. This can help you target your marketing much more effectively. If you have an email marketing list, you can also use the data that you gather to create targeted email messages that get excellent results.

A Chance To Reach New Markets

Selling online can give you access to new markets that you may not have been able to reach in any other way. For instance, if you are selling high-dollar goods, posting them online may help you reach potential buyers that would never have been able to find the items if they were only being sold locally. There are plenty of great places to sell online and among them are auction sites – if you’re wondering what to pick for your business, read this and compare auction platforms.

Around-The-Clock Sales

Another advantage of selling online is that you don’t have to keep regular office hours. Instead, people can find your products any time of the day or night. That means that you can continue earning money during holidays, on the weekends, or after-hours. Even if you just choose to supplement your traditional auctions with a few online offerings, it can still be a good way to supplement your regular income and to get through any slow times.

Instead of customers having to come to your location, they can shop from wherever they are in the world. This can open up a lot more sales opportunities and can help drive the bidding higher. Best of all, a lot of this activity can take place while you are sleeping or while you are away from your computer doing other things.

Online Auctions Can Drive Prices Higher

The opportunity to get an amazing deal on a high-quality item is one of the primary reasons why people attend auctions. At the same time, however, bidding wars can often drive prices up, helping you get a great price for the item. The online auction environment makes it easy for people to bid, helping to increase the chances of bidding wars driving up the prices.

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5 Top Tips For Selling Internationally On eBay

If you are looking to expand your online selling business, you might be looking at expanding to an international eBay operation. If this is something that you are considering, there are a lot of tips that you need to look at. Selling internationally on eBay is a bit different to selling nationally and you need to know what to do.

Understand The Trading Laws In The Countries You Are Selling To

Before you decide to sell your items on eBay to an international audience, you need to look at the import rules for the countries you want to target. If you are going to be sending a package worth $800 or more to the United States, the buyer will be charged a customs fee. You also need to consider if the items that you want to sell are on the restricted or prohibited items list that all countries have.

Before listing your items, you should look at the customs sites for the country you want to sell to. You will be able to check your item is legal and learn all of their rules before you sell. It is a good idea to let any potential customers know about customs fees they could pay when they buy from you. eBay also offers guidelines regarding specific items and countries.

how to sell on ebay

You Can Sell Using 2 Different Methods

There are 2 ways that you can sell internationally and the first is to list each item on the eBay site of the country you are targeting. Using this method, if you want to sell in France, you need to use ebay.fr while selling in Spain will be on ebay.es. Your eBay ID is universal and you will be able to post on any site the same way you do in your home country. However, you do need to be aware that the insertion fees will vary depending on the site.

The other option for selling internationally is to list your item on your eBay site then offer international postage and use the International Site Visibility upgrade. This allows your items to be seen on all eBay sites which you have provided shipping information for. When potential customers find your listing, they will see that the item is in your country, but they will still be able to buy it if they are willing to pay the postage.

Meet The eBay Account Requirements For International Selling

There are certain account requirements that you need to meet before you are able to sell internationally. These will include having a seller account and having at least 10 positive feedback points from buyers. To start getting this feedback, you will need to sell within your country and provide good service.

You will also need to ensure that you use PayPal as a payment option for your listings. Not all eBay sites require you to offer PayPal when you first sign up, but you need to offer this to sell internationally. This is also a good idea because PayPal is the easiest and most secure ways to transfer money for online sales and your international buyers will feel more confident because of the protection this offers. If you are going to be listing your items directly on the different eBay websites, you need to ensure that your PayPal is able to receive funds in different currencies.

Agree To The International Selling Agreement

Before you sell internationally for the first time, eBay will instruct you to agree to their International Selling Agreement. This agreement includes information about money back guarantees and payments for your customers. There are other policies that you also need to be aware of which could affect your international selling.

Buyer and seller protection programs will help you resolve any disputes that might occur between you and your buyer. You also need to look at how to keep all of your accounts in high standing if this applies. Duplicate items are also an issue as you are only able to list a single item once across all of the eBay websites.

Offer Competitive International Delivery Prices

Regardless of the method that you are using to sell on eBay internationally, you need to make your listing appealing to potential buyers. Offering a range of international delivery options is the best option. To do this, you need to be able to find the best international shipping options for your customers. If you want to know where to get stamps for customers then USA Stamp Guide shows you the closest place to you.

There are some courier comparison websites that you can use which will help you find the best rates for your international listing. The delivery options you offer can vary depending on the speed of delivery and the rates that the customer wants to pay. You will simply need to measure the dimensions of the package and enter this into the comparison website to get a quote on the delivery price.

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Tips to Engage Your Social Media Audience With Whiteboard Explainer Videos

Videos are an excellent way to connect with your audience. They give you an opportunity to present information in a format that is both entertaining and easily digestible. It is no wonder, then, that so many people are using online videos to grow their audience and to reach more people over social media.

Whiteboard explainer videos, in particular, can be a great way to connect with other people. These videos are entertaining to watch and can provide a lot of excellent information.

Of course, not every video that you publish will go viral. The whiteboard videos that you do create, however, can help you connect with your audience in a way that is unique and entertaining.

If you really want your whiteboard videos to have an impact, then keep these tips in mind when discussing what you want in a service for whiteboard animation explainer videos.

whiteboard explainer videos

  1. Don’t feel like you are limited to the color white.

One thing that all whiteboard videos have in common is that they have a white background. If you want to change things up, however, you may want to think about going with a different color instead.

That doesn’t mean that you should scrap the concept of having text appear on a board altogether. Instead, if you want to change things up, you may want to use a blackboard or green board rather than a traditional whiteboard. This can help your videos stand out while still giving the same overall effect as a traditional whiteboard video.

  1. Cater to a mobile audience.

No matter what business you are in, a large number of people in your audience rely on mobile devices to access the Internet.

Typically, when people are viewing video content on their phones, they hold them vertically. When optimizing your videos for mobile devices, be sure to keep this in the back of your mind.

A quick look at the data is enough to see that other businesses have caught on to this concept. Over the past five years, the number of videos that are recorded in vertical format has increased from 5% all the way up to 30%.

The vertical video trend has its roots in SnapChat. Now, however, other social media platforms are getting on board, making vertical videos the wave of the future.

Having the option to create a vertical whiteboard video can make it easier for you to connect with a mobile audience. Luckily, there are video makers out there that allow you to create whiteboard videos in a vertical format.

  1. Tell a story.

Ultimately, whiteboard videos should tell a complete story from start to finish. Avoid making them choppy by breaking up the content or changing concepts partway through the video.

If you want to create the biggest impact with your video, you should have a single narrative that runs from start to finish. The story itself should be interesting enough to capture the attention of your viewers. Instead of erasing the previous content every time the scene changes, the narrator should leave the text on the whiteboard to create a more cohesive flow through the story.

The last thing that you want is to disrupt your video by making viewers wait for the board to be erased. With so much online content available, people don’t have the patience to wait around for the next scene to start. Keeping the story going without any interruptions is the best way to keep your viewers engaged.

  1. Consider animating hand-drawn characters.

Imagine how much more engaging a whiteboard video would be if the characters that were drawn on the whiteboard were able to come to life through animation. Even though it is a little bit challenging, that is definitely possible with today’s technology.

Having the characters start moving on their own after they are drawn can add a ton of visual interest to your production. This, in turn, can help keep viewers engaged so that they don’t click away from your video. Instead of going with a static whiteboard video, consider adding animation to really take your production to the next level.

  1. Create your script from scratch.

One of the biggest mistakes that people make is taking the script from another 2-D animation video that they have created in the past and trying to turn it into a whiteboard video, thinking that it will save them time.

Sadly, this rarely produces good results. There are big differences between traditional 2-D animation and whiteboard animation. With a whiteboard video, the script is the star of the show. It has to be written in a way that is engaging enough to keep the audience on board.

Most scripts for standard 2-D animation simply don’t have enough going on to keep people engaged.

  1. Focus on the storyline.

No matter what the topic of your video is, your primary focus should be on the storyline.

Ultimately, whiteboard videos are about delivering a specific message in a way that people will respond to. If you want to make your story more interesting, all that you have to do is use the advice of Aristotle, one of the greatest philosophers of all time. He recommended breaking the story into three separate parts:

  1. Introduce the primary concept of the video or the main character.
  1. Establish some type of conflict or problem.
  1. Show how you plan on solving the conflict or resolving the problem.

Although it may seem strange to turn to ancient Greece for advice on creating videos in the modern age, this advice still is as effective today as it was in the past. All that you have to do is look at some of your favorite television shows or movies. Almost all of them follow this formula by breaking down the script into these three primary parts.

 

  1. Consider proportion when illustrating.

One thing that makes whiteboard videos unique is that all of the text and characters work together to deliver the overall message of the story. Because every character is important to achieving that goal, you should make sure that they are all drawn proportionally on the whiteboard.

You can see a great example of this in the following video. At the end of the video, the camera zooms back away from the whiteboard. As it does, you can see all of the characters that were involved in telling the story. This method would not have been as effective if all of the characters were not sized proportionally to one another.

Whiteboard videos can be a powerful tool for marketing, education, or any other purpose. By putting careful thought and consideration into designing your videos, you can create engaging presentations that make people sit up and take notice. There is no better time to get started with this innovative video production technique.

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10 Tips To Brand Your Business

Here are 10 in effective ways of successfully branding your business.

  1. Start by Defining the Brand

the first step is reviewing the product or service that you’re offering, identifying the space in which it occupies in the market, and then researching the rational and emotive concerns and needs of your customers. The character of your brand should ideally promote your business, differentiate you in the market, and connect with your customer base.

  1. Think of Your Brand as a Person

Every person is an individual and has a character made up of certain values, beliefs, and purposes that define who the person is and who they connect with. Our personalities ideally determining how we will behave in different situations, what we say, and how we dress. For people, obviously more intuitive and quite rare that we even consider what our own character is like, but when building a brand, it is crucial to have that understanding.

  1. Consider the Driving Force of Your Business

as a business, what do you believe in? What your purpose, who are your brand heroes? These are some of the things that can help you determine your emotive brand positioning as well as inform your character and identity for brand communication.

  1. Work to Develop a Long-Term Relationship with Each of Your Customers

Don’t just raise expectations and dress up your offering, as they will ultimately result into broken promises. Instead, use honest branding to create trust; be very clear on exactly who your company is, and remain true to the values that drives its purpose every day.

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  1. Establish A Consistent Tone of Voice for Your Customers

This will help you reinforce the character of your business, and clarify on its offerings, so that the customers are aware of what they can expect from your product or service.

  1. Use a Mix

A mix of online marketing for branding as well as offline stuff such as bus stop advertising or billboards can help reach all customer bases and is a good idea.

  1. Never Try to Mimic the Look of The Big Brands or Chains

Aim to carve out a distinctive identity of your own. Currently, is a great trend among consumers towards independent businesses/establishments, and a number of chains are actually trying to mimic the independent feel in an effort to capture a chunk of this market. As such, the truly independent establishments can take advantage of their status to appeal to the consumers who prefer something more authentic; something that lines up with their identity or character.

  1. Stand for Something You Truly Believe In – Be Bold, Innovative, And Daring

There are huge layers of bureaucracy among the big brands, which makes them less flexible, and are thus slow to react to the ever-changing needs and concerns of the consumers. The decision-makers are encumbered by these layers, making it hard for them to be daring in their branding.

  1. Consider Your Brand as You Communicate with Customers

Don’t delete your brand positioning or lose your pride with indiscriminate discounting. Try to offer more instead of slashing the prices. Holding promotions is a great way to reinforce the mission of your brand.

  1. Stamping Your Logo Everywhere Is Outdated and Won’t Cut It

Respect the intelligence of your customers by avoiding to give everything away upfront. The future of branding is more flexible and engaging. You can create some intrigue to let them find out more about you on their own. That’s how you foster brand ambassadors who will be happy to tell other people what they just discovered.

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