What’s the Return on Social Media?

Vayner Media CEO, Gary Vaynerchuk, City University of New York Professor Jeff Jarvis and TheAudience Founder Oliver Luckett debate the return on social media on Bloomberg Television’s “Market Makers.” (Source: Bloomberg TV)

Some of the top points from the interview:

  • To question the Return or ROI of Social Media in 2014 is insane
  • People and brands are now the media and the distribution
  • You have to cater content to each platform
  • STOP worrying about how many followers as metrics look at engagement, conversions, and ask for sale after providing value

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