Blab.im (blab im, blab app ) the new live stream (conversation platform) and video app currently in beta is pulling attention away from Meerkat and Periscope and is a new platform that is exactly as it is branded “blab”… Blab is another new shiny social media tool for people to have several (2-4 live streamers) to many (1-100s of viewers so far that can comment along side of the talking heads).
People can blab their hearts out as long as they have viewers or become blah. But before we get into what is Blab and why has Blab grabbed the attention of the all the cool social media kids lets dive a bit into the last 6 months of live streaming.
Live streaming is in an uptrend again thanks to mobile, better data plans, and the millennial generation who seem to have FOMO (fear of missing out), value community, and have been shaped by technology.
Before the explosion of live streamers in March of 2015 thanks to Meerkat and Periscope there were and are still many other live streaming platforms like Livestream, Ustream, Justin.TV, Google Hangouts and Spreecast.
Even OGs and executors in the social media space like Gary Vaynerchuk that actually get results and ROI for big brands with his social agency Vaynermedia used these platforms back in 2008 (over 7 years ago)
However, with so many new live streaming apps this year in 2015 and with them leveraging Twitter APIs to make it easier to login and launch a live stream the future and present of live streaming is changing before our eyes.
It’s why people who know about Spreecast say what’s the difference between Spreecast and Blab which is also up to 4 talking live streamers having a conversation with commenters on the side. (hints: timing, easier to use, mobile, twitter integration, KISS.. keep it simple stupid)
One thing that seems to be obvious and overwhelming is that most of the people using these platforms are trying to be the “expert” and stake their existence in each app while still trying to figure out how to use each platform, how to monetize live streaming (although most are selling courses already because they blabbed or scoped a few times), and how their “live streaming” audience can make them the next big thing or will it just make them a “blabbermouth”?
Part of the reason this is happening is thanks to the emergence of people (“influencers”) being early on Twitter, Vine, and YouTube can make up to $25k a Vine or $6k an instagram post. Follow the money, it’s always about money even when someone says it’s not then it’s really about the money even more.
And agencies like GrapeStory were formed to connect this cap of viners with millions of impressions to brands who want to reach their audience natively within their videos.
Credit: GrapeStory Case Study
We have already seen in a short six months with Periscope launching and now streamers moving onto Blab, Meerkat has been suffering. Even the Meerkat Queen Nora Segura has lost her #1 spot to Grant Cardone recently and the leaderboard on Meerkat has been stale and for the most part stayed the same.
Or maybe Facebook is on to something with launching their Live Streaming service only to celebrities on Mentions since they realize how boring a live stream can become if the person doesn’t have the charisma, strategy, and/or self awareness that live streaming isn’t the best platform for their personality.
Yes, so far some have been able to sustain a few hundred viewers at once with the same family, friends, network they have on other social media platforms or with colleagues who like to watch them over and over again but can they create an audience of millions of viewers like some of the top YouTubers that vlog daily and pull in millions of dollars? Or celebrities that Facebook has given the live streaming power to so far?
There is a saying with social media and content in general the cream rises to the top. And these platforms naturally weed top content or people with the largest consistent audiences from people that are the milli vanilli’s of the world or one stream wonders. (Girl you know I’m true) on this… (had to)
And the toughest part of social media or for content producers is can they maintain the marathon and do it every day/week/month? Unlike evergreen SEO content (Google Marketing), or a pay per click management company that can pull in leads or money as long as you have your ad budget giving you air time on search engines like Google, social media and live streaming only works as much as you work it.
Enter Blab the new live streaming kid on the block that allows video live streaming of up to 4 people at a time and has been called a Google Hangout killer and Periscope for groups of friends.
Blab is still in Beta and owned by the team that created Bebo but it seems a lot of the attention from Periscope and Meerkat has been shifted to this platform recently. And in the last six months Meerkat has seen a lot of the regular live streamers vanish and at this point who knows if Facebook will buy Meerkat , will Blab create a more sustainable community, or will it be taken out by the next live streaming platform that hits next?
In our opinion, it’s too early to tell but our hunch is just like with anything since we are agnostic if something better comes out that has a better user interface, is easy to use, and gets a lot of attention of the FOMO crew it can make waves.
The key though for all of these platforms can they hit the mainstream and build brand equity with the likes of brands like Google, Facebook, YouTube, Amazon, Buzzfeed, Yelp, and Twitter…?
Feel free to leave a comment or reach out to us on Twitter @jobsinsosh if you want to add, edit, or share something for us to consider about this post.
As viewers of thousands of live streams on all platforms we are listening, watching, and learning everyday as well and open to certain credible content that can be added to this post. Especially if it provides more value on the new Blab video live streaming app platform.
Update: The CEO of Blab said in a blab as of Aug. 26th, 2015 “The average blab watcher watches 65 minutes of blab a day..