Gary Vaynerchuk the master salesman, entrepreneur, and social media executor just used his own advice from many episodes of the Ask Gary Vee Show to diffuse an issue of Gillette using his current employees tweet as a promoted tweet.
So let’s break this Twitter Video case study down a bit…
First.. an “A/E @VaynerMedia” has promoted tweet from Gillette:
Tried Dollar Shave Club and didn’t like the blades at all. You’ve won me back @Gillette
— Ermin Maslic (@erminmaslic) August 12, 2015
then.. people started to say hey is this another brilliant move by Gary Vaynerchuk to get a client more attention/sales on social?
followed by Gary Vaynerchuk himself denying that Gillette is a client…
… quickly followed by the famous new social media lying trend call out ;0)
… then the VaynerNation and people were even more curious is this the most amazing promoted tweet or an amazing ad campaign? Which we even remembered Gary saying in previous videos online that his father in law worked at Gillette and he clarified via our 1 question to him on Twitter with 3 Twitter replies.
And here comes the react quick and use Twitter video case study… Gary uses Twitter Video replies to others wondering about the promoted tweet to diffuse the situation.
And finally.. Gary mentions the Twitter Video reply case study and how it’s a powerful tool for brands to use it the same way he did with this situation.
If you have anything to add to this, change, update, correct ect.. let us know in the comments or on Twitter @jobsinsosh. We will keep this updated for you. One thing we learned is Gary is a master marketer and keep you guessing.
Also, Gary is selling his new book the Ask Gary Vee book in March and it looks like you can preorder it on Amazon.