Social media come in with bang, causing triples across the online marketing scene. However, some critics considered it to be a passing fad. Many viewed it as a “kids’ platform for staying in touch and not a tool that businesses could benefit from. How wrong the skeptics were!
Currently, there are well over three billion internet user and more than two billion of these are active social media users. As such, the most popular social media platforms have become a ‘must-use’ marketing tool that business leverage to interact and know more about their customers while running their marketing campaigns. It thus suffices to say that social media is no longer an optional element in the running of a business.
If you are contemplating of investing in social media marketing but wonder if it will be beneficial, then below are ten things you start to gain from it:
- Provide Rich Customer Experiences
Most of your customers and business partners or investors expect to find you or your business on social media. According to statistics, 67% of consumers turn to social media when in search of customer service and expect a fast response, 24/7. Companies that deliver on this win the day. Aberdeen Group did a study that found that companies that engaged in offering customer services on social media had bigger financial gain annually with figures standing at 7.5% YOY growth compared to 2.9% for those that did not do the same.
- Gain Valuable Customer Insights
Social media is a resource that you can use to generate real time information about your clients. The social media scene has a flurry of activities with well over five billion posts that range from 5 million Facebook posts, 500 million Tweets, and 95 million photos and videos on Instagram daily. All this is a wealth of information about your target market, who your customer and potential clients are, their likes as well as their opinions about your brand.
Establishing daily interactions on the social platform will help your gather relevant data about your customers that you can use to make sound business choices. For instance, you can use Hootsuite Insights to gather the customer data you need from across your social network accounts in real time. It will enable you to gauge the customer’s sentiments and opinions about your brand from the conversations they have and share; and you can use this to run reports in real time.
- Share Content Faster And Easier
As any digital marketing agency worth its salt will tell you, the objective of any marketing campaign is to ensure that the desired content reaches the target customers in the shortest time possible. Leveraging social media for that purpose make for an effortless marketing strategy since people are constantly shared information on their social accounts. Just post and share your content on your social network accounts and your followers will do the rest.
- Grow Brand Awareness And Loyalty
Having a presence on the social network makes it easier for your clients and potential customers to find and connect with you and your brand. Establishing such connections increases the chances to customer retention thus grounding the brand loyalty. The Social Habit did a study that showed around 53% of Americans following different brands on social media were loyal to those brands
- Build Strong And Lasting Relationships
Social media should not be a stage for making sales pitches. It is an avenue through which you can enrich your relationship with your customers through interactions. For instance, travel agencies can establish dialogues with their clients thus building relationships before, during and after trip bookings have been made with the agency. Such interaction between brands and customers is something that only social media can offer, such dialogue was not something that the traditional advertising strategies had.
- Generate Higher Converting Leads
Regular interactions with customers on social media increase the sales while also improve the customer services. The MHI Global research institute did a Sales Best Practices study in 2015 that suggested most of the leading companies across the world rated the social media network as the most effective tool for identifying influential decision makers as well as new business opportunities. The State of Social Selling in 2025 showed around 75% of the businesses that did their sales on social media registered an increase in their sales over a period of a year.
- Targeted Ads That Give Real-Time Results
The use of social ads to market your company and market your content is relatively cheap and less demanding. Moreover, the ads are powerful targeting tools that can be used to reach a specific audience. For instance, an ad campaign run on LinkedIn can be segmented into specifics such as age, gender, company, job title, and location among other things. In the campaign is on Facebook, the ads targets can be based on interests, demographics, behaviors, connections or even location. You can use these to even do real time measurements of how the social ads perform.
- Increase Website Traffic And Search Ranking
If you establish a significant following on social media, you can turn that audience into the traffic you need for your website. You can leverage social media to direct people to the site and keep the traffic growing as your customers share that information on their social accounts. For instance, if everyone following your business on tweet retweets a post you did, the company is likely to have a higher rank on Google’s SERPs on the merits of “social media for business.”
- Know What Your Competitors Are Doing
It is possible to monitor activities on social media using this to know more about your competitors. Using that data, you can develop strategic marketing strategies and make better business decision that will help you stay ahead of the pack. For instance, you can make search streams in Hootsuite that will monitor industry keywords and other phrases associated with names of your competitors and their products or services. Use the result of that search to better your brand by disseminating relevant content and offering better products and services.
- Geo-Target Content
Geo-targeting is all about targeting a specific audiences based on location. Twitter and Facebook are a good example of social networks that have tools which allow the user to push a particular information to a particular audience. For instance, in Hootsuite you can target Facebook messages to and from followers in certain places based on their geographical and demographics factors. Hootsuite geo-targeting is also an effective option that you can use to find conversations that are relevant to your business.