How To Use Offline Advertising To Drive Social Media Engagement

Marketing needs to be holistic and you ideally need a cross channel approach – this means utilising the marketing you are doing offline with that you’re doing online too. So, how do we achieve this, the blog below provides some great tips.

Use The Same Hashtags Across All Advertising Channels

Hashtags can be a great way to generate buzz about a particular topic and to make it easy for customers to find relevant information. By using the same hashtags in all of your promotions and advertisements, you can get all of your customers on the same page. You can also get customers talking about and interacting with your business.

According to Image Group, great example of this was when Three UK, a company that provides telecommunication services in the United Kingdom, set up billboards throughout the country that included the hashtag #HolidaySpam. The company had recently launched a service that allowed their customers to use their devices when they were abroad without being charged any extra fees. The idea behind the hashtag was that people were going to be ‘spamming’ their friends and family members with fun photos from their holidays abroad.

What made this advertising campaign so effective is that they used the same hashtag on all of their advertisements. This increase the likelihood of customers using it when they posted videos or other content to social media from their holiday trips. This essentially made customers a part of the advertising campaign, helping to generate a lot of buzz about the brand.

Create Guidelines That Are Clear And Easy To Follow

Things tend to happen extremely quickly on social media. Your company needs to be able to respond in real-time rather than having to wait for approval before posting. By clearly defining your overall social media strategy ahead of time, you can respond quickly when events happen. Your guidelines should outline everything from the types of words that you want to include in your posts to the overall style or image that you want to portray for your business or for the particular advertising campaign that you are running. Having these guidelines in place will allow you to keep up with what is happening on social media so that you can have relevant content that still fits within the overall style of your campaign.

 Combine TV Advertising With Social Media Marketing

Advertising on TV is a great way to get the message out about your brand, products, or services. Many people use mobile devices at the same time that they watch TV. In some cases, they may even use their devices to make a purchase based on a television advertisement. You can target potential customers by tracking discussions about certain television or events shows through social media.

When you purchase advertising during a particular television show, you can see which customers may have seen your advertisements by checking out who is talking about the television show on social media. You can also discover new customers who may not have seen your advertisements if they are watching the television show through a streaming service such as Netflix. Because these people share an interest in the same show that your target audience watches, they may be good targets for future advertising campaigns.

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Create An Obvious Call To Action

You need to provide some sort of incentive for people to visit your social media accounts. Simply telling them about your social profiles usually isn’t enough to get them to take action. Instead, you need to find a way to link your advertisements to your social media profiles so that people will want to check out your content. For instance, if your company makes food, you could post interesting recipes that include your products on your social media profiles. You could then encourage people who see your advertisements to visit your social media profiles to get access to those recipes. This helps create a compelling reason for people to check your business out on social media, improving the effectiveness of your advertising campaigns.

One Response to How To Use Offline Advertising To Drive Social Media Engagement

  1. David Verney June 26, 2017 at 6:07 pm #

    Spamming people with holiday photos is an interesting idea. As for TV advertising…I’m not sure that works anymore? It’s too expensive and most people hate TV. Well, at least, I do anyway. If I had it my way we would have no TV in the house at all.

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