As a small business owner, you’ve no doubt been trying lots of different ways to get your holiday park out there and build up a client base of dedicated customers.
And, whilst traditional forms of marketing and websites can be effective in doing this, many business owners are missing one vital trick: social media.
Whether you love it or you hate it, social media is a massive part of everyday life and looks like it’s here to stay. As a result, it’s essential that you use social media to your advantage and grow your holiday park through the likes of Facebook, Twitter, and Instagram.
Whilst you don’t need to become a social media whizz overnight, we’re looking at 3 ways social media can be used to benefit your holiday park.
Get the word out
One of the most important reasons to use social media is to get the word out about your holiday park and increase brand awareness on a large scale. With over 2 billion people worldwide having an active social media account, using social media platforms gives you access to an unprecedented audience.
And, with a varied demographic across social media, you can reach people of all ages and from all locations, meaning your holiday park can be found across the world.
Social media is also ideal for reaching your ideal target audience: with cost-effective social ads (which often work out cheaper than other online ads), you can target ads based on location, interests, and behaviours, meaning you can reach your potential customers more directly.
This blog by Hootsuite gives you more information on social media for business.
Gain valuable customer insights
Social media also gives you the chance to improve your holiday park and make strategic business decisions based on customer insights. Social media offers a much more dynamic relationship with customers, encouraging two-way conversations.
Customers can use your accounts to find out more about your business and talk to you directly, whilst you can find out who your audience is, what they like and how they feel about your business. This means you can cater your park to customer needs.
You can also use social media as your customer service tool: as customers can message your social media accounts, you’re able to reply more directly and have regular interactions with your target audience.
These regular interactions create brand loyalty with your holiday park. By sharing information about your business and allowing customers to take part in it, like running competitions or suggesting names for your caravans, you become a more humanised business, allowing people to trust and relate to you.
This has also been found to improve conversions, where nearly 75% of companies that engaged in social media reported an increase in sales in 2015. Social media can generate more leads, and increase bookings to your holiday park.
Improve website traffic and rankings
Finally, social media can be used to support your wider marketing aims. With a social media profile that includes your website address, you can direct more people to your site and improve click-through traffic.
And, due to the ease of sharing social media activity, you can also improve your search engine rankings: the more your posts are shared, the higher you rank, as long as your profiles are set to public.
For more hints about social media, visit this post by Constant Contact.
When an effective social media profile is combined with a successful management system like Elite Parks, you can capitalise on social leads and grow your holiday park into a thriving business.