Videos are an excellent way to connect with your audience. They give you an opportunity to present information in a format that is both entertaining and easily digestible. It is no wonder, then, that so many people are using online videos to grow their audience and to reach more people over social media.
Whiteboard explainer videos, in particular, can be a great way to connect with other people. These videos are entertaining to watch and can provide a lot of excellent information.
Of course, not every video that you publish will go viral. The whiteboard videos that you do create, however, can help you connect with your audience in a way that is unique and entertaining.
If you really want your whiteboard videos to have an impact, then keep these tips in mind when discussing what you want in a service for whiteboard animation explainer videos.
- Don’t feel like you are limited to the color white.
One thing that all whiteboard videos have in common is that they have a white background. If you want to change things up, however, you may want to think about going with a different color instead.
That doesn’t mean that you should scrap the concept of having text appear on a board altogether. Instead, if you want to change things up, you may want to use a blackboard or green board rather than a traditional whiteboard. This can help your videos stand out while still giving the same overall effect as a traditional whiteboard video.
- Cater to a mobile audience.
No matter what business you are in, a large number of people in your audience rely on mobile devices to access the Internet.
Typically, when people are viewing video content on their phones, they hold them vertically. When optimizing your videos for mobile devices, be sure to keep this in the back of your mind.
A quick look at the data is enough to see that other businesses have caught on to this concept. Over the past five years, the number of videos that are recorded in vertical format has increased from 5% all the way up to 30%.
The vertical video trend has its roots in SnapChat. Now, however, other social media platforms are getting on board, making vertical videos the wave of the future.
Having the option to create a vertical whiteboard video can make it easier for you to connect with a mobile audience. Luckily, there are video makers out there that allow you to create whiteboard videos in a vertical format.
- Tell a story.
Ultimately, whiteboard videos should tell a complete story from start to finish. Avoid making them choppy by breaking up the content or changing concepts partway through the video.
If you want to create the biggest impact with your video, you should have a single narrative that runs from start to finish. The story itself should be interesting enough to capture the attention of your viewers. Instead of erasing the previous content every time the scene changes, the narrator should leave the text on the whiteboard to create a more cohesive flow through the story.
The last thing that you want is to disrupt your video by making viewers wait for the board to be erased. With so much online content available, people don’t have the patience to wait around for the next scene to start. Keeping the story going without any interruptions is the best way to keep your viewers engaged.
- Consider animating hand-drawn characters.
Imagine how much more engaging a whiteboard video would be if the characters that were drawn on the whiteboard were able to come to life through animation. Even though it is a little bit challenging, that is definitely possible with today’s technology.
Having the characters start moving on their own after they are drawn can add a ton of visual interest to your production. This, in turn, can help keep viewers engaged so that they don’t click away from your video. Instead of going with a static whiteboard video, consider adding animation to really take your production to the next level.
- Create your script from scratch.
One of the biggest mistakes that people make is taking the script from another 2-D animation video that they have created in the past and trying to turn it into a whiteboard video, thinking that it will save them time.
Sadly, this rarely produces good results. There are big differences between traditional 2-D animation and whiteboard animation. With a whiteboard video, the script is the star of the show. It has to be written in a way that is engaging enough to keep the audience on board.
Most scripts for standard 2-D animation simply don’t have enough going on to keep people engaged.
- Focus on the storyline.
No matter what the topic of your video is, your primary focus should be on the storyline.
Ultimately, whiteboard videos are about delivering a specific message in a way that people will respond to. If you want to make your story more interesting, all that you have to do is use the advice of Aristotle, one of the greatest philosophers of all time. He recommended breaking the story into three separate parts:
- Introduce the primary concept of the video or the main character.
- Establish some type of conflict or problem.
- Show how you plan on solving the conflict or resolving the problem.
Although it may seem strange to turn to ancient Greece for advice on creating videos in the modern age, this advice still is as effective today as it was in the past. All that you have to do is look at some of your favorite television shows or movies. Almost all of them follow this formula by breaking down the script into these three primary parts.
- Consider proportion when illustrating.
One thing that makes whiteboard videos unique is that all of the text and characters work together to deliver the overall message of the story. Because every character is important to achieving that goal, you should make sure that they are all drawn proportionally on the whiteboard.
You can see a great example of this in the following video. At the end of the video, the camera zooms back away from the whiteboard. As it does, you can see all of the characters that were involved in telling the story. This method would not have been as effective if all of the characters were not sized proportionally to one another.
Whiteboard videos can be a powerful tool for marketing, education, or any other purpose. By putting careful thought and consideration into designing your videos, you can create engaging presentations that make people sit up and take notice. There is no better time to get started with this innovative video production technique.