Due to the continuous technological advancements in today’s society, it is becoming vital for smaller businesses to develop an emphasized online presence. While owning and running a suitably optimized website is essential in the development of comprehensive marketing, the competitive nature of the universal economy demands that corporations go further. One of the most beneficial methods to increase brand awareness, while still providing useful and relevant content to the target market, is via consistent blogging.
Blogging is a cost-effective way whereby smaller companies can drive traffic to their official websites, promote inbound marketing efforts, and attract potential clients. According to a recent inbound marketing report, approximately 80% of all companies utilize blogging as part of their marketing strategies and have acquired clients through these efforts. Furthermore, approximately 82% of companies admit that blogging is a crucial part of their business. Below are the top five benefits to blogging for smaller businesses.
- Overwhelming Boost To Search Engine Optimization
All of the major search engines review websites for fresh and relevant content and blogging is one method companies use to offer this type of content on their sites. When a company creates new blog posts regularly, they will be providing the different search engines with fresh content to index. This is a strong opportunity for companies to insert the relevant keywords customers use to search for services of products into their content and improve the chance of high page ranking on search engine results pages.
- Developing And Strengthening Relationships With Existing And New Clients
Customer engagement is one of the most significant elements of online marketing and branding, and blogging allows companies to connect with their existing and prospective customers effectively. Using a blog, the company can build trust with their target audience by publishing high quality posts that the clients find relevant. An active comment section means that the company can follow visitors’ responses to the content and respond to the comments – all acts that increase the level of trust in a relationship. It’s one of the big benefits of blogging for small business.
- Establishing The Business As An Industry Leader
Regardless of the size of the business, running a blog is a beneficial way for the company to build trust and establish a strong reputation in the industry. The blog posts provide valuable, expert content that are helpful and informative to the target audience. If the posts are provided on a regular basis, it can make the company appear as the “go to” site within the industry; thereby, leading to increased leads and conversion rates.
- Connecting People To The Brand
Brand awareness is essential for successful online marketing of a company and blog posting allows you to display both a personal side of the company with a professional element. Most people will never see a personal element to a company, but blogs provide clients with an insight into the characteristics of a business that is not always seen using outbound marketing techniques. This display of the company’s personal nature brings a sense of vision, corporate standards, and promotes the character of the business. This post from nPower is a good example of this communication.
- Creating Opportunities For Sharing
One of the most beneficial aspects to blogging is that it creates opportunities for other people to share the blog link and increase the traffic sent to the blog. This is useful as it improves market growth and promotes the chance of new clients. Using different sharing platforms, a visitor can share the direct blog link and this is a free method of marketing.
Final Words On The Matter
If you run a company that is interested in promoting online exposure, while establishing yourself as a specialist in your field, then you should consider utilizing blogging as an online marketing technique. If you do not have the time or resources to blog, then you should consider outsourcing the posts to digital marketing agencies that can write relevant and engaging content for your website.