5 Reasons Why a Local Business Needs to Invest in SEO

Do you have a local business? If you do the likelihood is you’d like more customers and this is where SEO can help.

Search engine optimisation can provide you with the traffic and new customers to change your business for the better.  Here are five reasons to consider getting someone to help with it.

  1. It is a Cheap Investment

SEO can be seen as investing in real estate. You can easily get a lot more outcome than what you have spent. (Just like real estate, it is easy to lose money if invested poorly)

If you have the right budget and invest in SEO, you have the chance of ranking at the top of the search engine results page. This is a no-brainer because almost everyone just uses the first page of the results page to see what they are looking for and rarely click on the second or third page.

The good thing is that you don’t have to spend a lot of money to invest in SEO. When you compare the cost of SEO with other forms of marketing such as social media marketing, PPC, and email purchasing (you should not do this), SEO has a higher Return on Investment for the business’ online presence.

  1. Brand Awareness

Search engines have the biggest impact when determining the amount of traffic your website gets, and you should know this by now (it also determines the quality of traffic you are getting). When your rankings improve, the site will start showing up more frequently at the top. This results in more awareness among visitors, and this will mean higher conversion rate. Content that has been optimized for SEO will also appear on social media platforms as well as helping your audience build positive repute as well as promoting brand loyalty.

Brand awareness impacts trust. And trust is one of the most important things for any business. Example, if you were told to choose between driving two cars, Honda or a lesser known brand such as Zotye, the obvious choice you will go with is the Honda. You will not be picking it because it is better, but because it is a brand that you know and it is better to go with something you know that what you don’t, like Zotye. (Zotye is a real car company)

It is important for your customers to know what goods or services you are offering, and that you are good at it if you want to build trust. When you manage to rank at the top, it is like a stamp of approval from Google that your brand is trustworthy, and this will make it easier for your audience to trust you. Building you rank will take some time, but it will be worth it if you want to make a name for your brand.

local seo

  1. More Customers

The main reasons why you need a website is the fact that the internet is a whole new market. But the site alone will not be enough to land you clients. Being on the internet is of no use if there are no people seeing you.

SEO will put your business in the spotlight

There is a higher chance of people buying from you if they find you online, and most of them will do a little research online before they can decide on the purchase. 80-90% of customers will go online and check for reviews before purchasing the product or service. If you are able to appear when they are doing the search, then you will have a higher conversion rate.

Do you want customers to find the business or not? If you don’t have SEO, then they will most likely go to your competitors because there is no way for them to find you. This is one of the big reasons why your business needs SEO.

  1. Mobile Friendly

There has been a steady increase in the number of people using mobile to access the internet, and this has surprised desktop users. This has made the interaction with your customers more straightforward and an important thing for any business. Even if the customer has to come to your physical location to buy the product or service, the important thing is for them to find your business online.

This is where SEO steps in.

The increase in mobile usage has meant a new world of SEO strategies like local SEO, and this has meant getting help from companies in order to get in front of the mobile society. By deciding not to invest in SEO as a tool for improving brand awareness, your business is making the choice of falling behind and out of the mind of their customers.

  1. Everyone is Doing It

We don’t like to tell people to do something just because other people are. But the truth is that every business is using SEO.

Your competitors are already taking full advantage of SEO in order to get a spot at the top of the search engine results page, and it is a good idea to jump in too so you don’t get left behind. It is not a good idea to sit back and heavily rely on traditional means of running a business when the competition is reaping the benefits of SEO.

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