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Top 4 Essential Tips For Internet Marketing Success

Internet marketing takes in a pretty broad spectrum of different things, however the principles of winning in any of them is the same. Understand what it takes to succeed in any of the disciplines in IM and you can rinse and repeat.

So, if you want to get better at an aspect of IM then these tips will help you do just that.

Tip #1 – Work With A Coach Or Mentor

For the fastest results, you should consider finding someone to mentor you as you begin your Internet marketing journey. Working with a mentor is one of the best ways to grow your knowledge quickly. Instead of having to learn everything on your own, you can have someone there to walk you through the process step-by-step. There is absolutely no better way to learn than by working with someone who has already succeeded at whatever it is that you are trying to do.

One of the primary reasons why I choose to work with coaches or mentors is because I understand just how beneficial they can be for the learning process. This doesn’t just apply to Internet marketing. You can work with mentors in other aspects of your life as well. Seeking help from knowledgeable people is one of the best things that you can do for yourself. It can get your Internet marketing career off on the right foot and can give you the tools that you need to succeed. After you achieve success, you can return the favor by mentoring other people, helping them grow their own IM businesses.

Tip #2 – Don’t Spread Yourself Too Thin

A common misconception that people who are new to the world of IM have is that they are entirely on their own when it comes to getting things done. In fact, however, trying to do too much can actually hold you back. Focus all of your attention on the aspects of your business that will allow you to reach your objectives the most quickly. This Dan Anton Interview is very interesting because it focuses on just that. Dan discusses how he always thought SEO was the only way to reach customers, however now PPC is his best friend. He spread himself too thin and after realizing his mistake saw significant benefits.

Whenever you can, outsource work to other people. That way, you can keep your attention trained on the most important aspects of your business, allowing outside parties to handle the everyday grunt work on your behalf. If you try to do it all by yourself, you won’t be able to succeed as quickly as you could if you were willing to get help. Outsourcing is a great way to grow your business without becoming a slave to it in the process.

internet marketing

Tip #3 – Learn From Freely Available Resources

In the world of Internet marketing, there are a lot of paid products that you can buy that promise to teach you everything you need to know to succeed. While many of these products are worthwhile, the last thing that you want is to wind up spending a fortune on them without getting any results. Unfortunately, that is exactly what happens a lot of the time. People get so excited about getting started in IM that they rush out and buy many different products – some of which may have conflicting information. When you try to combine information from multiple sources, it can leave you feeling overwhelmed and confused. A much better option is to ask your mentor for advice and choose a single product to learn and master before buying any others.

Adding to that, there is a lot of incredibly useful information that is freely available online. Although it can take time to sort through this information, every little nugget that you read can be added to your collective knowledge, helping you to become an expert in Internet marketing over time. This is another area where your mentor can help guide you toward the most valuable information on the Internet, allowing you to gain knowledge that you can actually use.

Tip #4 – Keep At It

When it comes to Internet marketing, success rarely happens overnight. Although some people get lucky right out of the gate, it usually takes a lot longer to start seeing results. The key is to keep working at it until you succeed. As long as you stay focused and keep your eyes on the target, you will eventually get there. As you go along your journey, it is important to continually evaluate your process to make sure that you are headed in the right direction. You may need to modify your strategy periodically to stay on target. However, as long as you remain committed, you should be able to succeed.

Online success is a matter of working hard and staying focused until you reach your long-term goals. Using the tips above, you should be able to begin building a successful IM business. Even if you aren’t wildly successful right out of the gate, as long as you stick with it and really apply yourself, you will eventually reach the level where you want to be.

Internet marketing takes in a pretty broad spectrum of different things, however the principles of winning in any of them is the same. Understand what it takes to succeed in any of the disciplines in IM and you can rinse and repeat.

So, if you want to get better at an aspect of IM then these tips will help you do just that.

 

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Finding A Social Media Manager: How To Select The Right Person or Business For The Job

If you are in search of a social media manager, there are a few tips that will help you select the right person for the job.

Look For Marketing Experience

Your social media manager needs to be well rounded, which means they should have experience in areas other than social media. Social media platforms help to get people to communicate with one another. However, that is only one piece of the puzzle. The person that you choose needs to know a lot about marketing, public relations, SEO techniques and more.

Seek Out A “People” Person

According to Jake Braun of Kapok Marketing, if you want to get the word out about your business, social media is the way to go. It is a great platform for helping others understand who you are and what you do. The social media manager you hire needs to know how people operate. What do Internet users do when they go online? How do they communicate with each other? What is their response pattern like on sites such as Facebook and Twitter? Your social media manager always needs to be connecting with others and figuring out new ways to get them to respond.

Find Someone With The Right Background

 Ultimately, you want to find a social media manager that GETS it. They need to have experience in doing what you do. They need to know what you are up against so they can help you do your job well. If you can’t find someone with those qualifications, make sure they have worked in your field before. Go with someone who has recommendations from people that you work with, either directly or indirectly.

social media manager job

Make Sure They Know That Content Is King

Content is critically important to what you do. If you want to rise in the search engine rankings and get your audience to interact with you, great content is the way to go. Your social media manager needs to understand this and be able to produce.

Find Someone That Understands Different Social Media Platforms

Talk to potential candidates about how you can reach your target audience. Each social media platform is a little different. For example, Pinterest is primarily targeted to women. In particular, women that are crafty or interested in fashion and interior design use the site. Therefore, if you manufacture car engines, you wouldn’t spend a lot of time or resources on Pinterest. Your efforts would be better served elsewhere.

Look For Strategic Thinking

You want to hire someone that is interested in your vision. He or she should want to know about your marketing plan right away; if they don’t ask the right questions, move on to someone else. Social media marketing is meant to support your overall goals. It is not an entity in and of itself. Therefore your social media plan needs to be integrated with your business plan.

Seek An Effective, Efficient Worker

Your social media manager should work by your side, helping you every step of the way. You have a lot going on already; micro-managing someone else simply won’t work. Therefore, the individual that you hire needs to be an effective, efficient worker. He or she should get back to you and to your audience quickly. This individual needs to make customer service a priority. It isn’t always easy being kind and patient with a variety of customers. However, your social media manager represents you. If the person you hire is rude, people will think that you are rude as well. That could be disastrous for your reputation.

Look For A Willingness To Learn

While you want someone with experience, you also want someone that realizes they have a lot to learn and is willing to put in the time and energy necessary to educate themselves. Social media is constantly changing. In order to be successful, you have to keep up with all those changes. Question any candidate about how they stay up-to-date with such a changing industry.

Find Someone That Cares About Details

Your social media manager is an integral part of your success. This individual needs to know what your overall goals are and should be able to set social media goals that help you to ultimately succeed. Details are important; this individual needs to understand that.

Hire Someone That Listens

A good listener is essential in this role. The person you hire needs to be able to come up with a plan that works for your business. They can’t go with something generic. Ultimately, they must be creative as well.

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7 Great Tips To Obtain More Twitter Followers

More Twitter followers is the name of the game but doing it can take some work and practice. This piece aims to show you how to increase your follower numbers, quickly and as smartly as possible.

Use Relevant Cover and Profile Photos

Your first step to obtaining more Twitter follower is ensuring you have a high-resolution, clean logo to use as your profile photo along with a cover photo that is relevant.  That way no one will think you are a fake user or spammer when determining whether to follow you are not.  These days there are actually spammers by the hundreds of thousands on Twitter, and one way to tell is usually they don’t bother to upload a profile photo.  So don’t let anyone mistake you for a spammer!

Tweet On A Consistent But Not Excessive Basis

One of our most important tips of all is that it is critical to tweet on a consistent basis in order to engage both new and old followers since nobody is going to want to follow somebody who hasn’t tweeted in many weeks or months.  A good habit to establish and follow is to tweet around 3 to 5 times per day, and space them out evenly about a couple of hours apart.  That will keep you in front of your followers so they are reminded of you.  However, don’t be one of those people who shares very single minute since that clogs up the news feeds of your followers and will get you lots of unfollows.

Share valuable content

This piece of advice is the most important of all.  Provide your followers with resources that are helpful and useful.  Be inspiring.  Be generous.  Provide plenty of links to good content.  Create content that will make your followers look forward to getting more from you and want to pass along to their followers.  That is key to getting retweets.

Twitter Followers

Get an interesting bio created and posted.

Make sure that you don’t leave your profile blank.  Potential followers review this to decide whether or not to follow you. Explain what you do and who you are. If you were a product or brand, what would your tagline be?  Include this in your bio.  You should also be sure to include your city.  If you don’t fill out your bio, full name and username you won’t be included in the search results by Twitter.

Get a custom About page set up.

Your Twitter bio is limited to 160 characters. That doesn’t give you a lot of room to introduce individuals to what you have to offer or tell your story. Create a custom About page and post it on your blog and then provide a link to it on your Twitter bio.  That way when the link is clicked on by a prospective Twitter follower, they will be directed to the page that you have created for them.

 Get a conversation started.

Twitter is buzzing with activity all of the time, and many of these ongoing conversation may relate to your brand or something that your company offers or does.  Join in on some of these discussions.  There are chats conducted by Twitter on certain days of the week, and if you join in on them it can help to increase your followers and network and help you get in touch with more individuals who have the same interests as you and love discussing similar topics. One good way to get a conversation started is to buy targeted twitter followers. This can lead to buzz around your account and more organic followers.

If you are going to tweet information on a product of yours, make sure your sales pitches are kept to a minimum, so that your conversations are more personable.  If you want to get your audience engaged in a conversation with you start contests, take polls, ask for opinions and ask questions so that your followers will feel like interacting with you.

Use hashtags wisely

When used appropriately, hashtags can help to increase your Twitter followers.  Use hashtags sparingly since you only have 140 characters to work with. In your posts only use 2 to 3 hashtags, because otherwise your post might end up looking quite spammy.  Watch for trending tags,and then when you fin one that relates to your brand or business, sent out tweets with the tag. To ensure that your posts get attention, one thing you can do is retweet other people’s tweets that are using the same hashtags that you are.  If you are starting a new campaign or hosting an event, then create an event or campaign with specific hashtags and then promote them to help users connect easily with you.  To improve your reach, use hashtags that are commonly used and that are highly relevant for your type of business.

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5 Ways to Reap the Rewards of Improved Site Speed

Speeding up your website will help you in many ways. By increasing load times you are likely to lower bounce rates, help your SEO, and create a better user experience for visitors to your site. Here are five smart ways to speed things up.

Utilize CDNs 

Content Delivery Networks (CDNs) are extensive networks of servers housed all over the world.  If you are not utilizing a CDN, it usually means that your users will need to access your web host’s server at its central location.

This can lead to slow website speeds, particularly when your visitors are located a long way from your server’s central location. If you are only using one server, it may become overloaded and cause your website to crash.

Both of those problems are solved by a CDN. A CDN allows users to access a cached version of your website from a web host that is near their location. Even better, if your server is overloaded, visitors will automatically switched over to a different server location.

This results in faster load time, and leads to happier customers (and search engines).

speed

Keep HTTP Requests To A Minimum

Yahoo reports that 80% of the load time of a page is spent downloading the various parts of the page, including: flash, scripts, style sheets, and images.  An HTTP request is made for each of the elements, so more on-page components means that a page will take longer to render. The fastest way to improve your website speed is to simplify your design.

  • Streamline how many elements are included in your pages.
  • Whenever possible, use CSS rather than images.
  • Combine multiple style sheets into a single one.
  • Reduce your scripts and place them on the bottom of your page.

Always keep in mind that leaner is better.

Pro Tip: Get a campaign started to reduce the components on each page. This reduces the number of HTTP requests that are needed to make the page render – this significantly will improve your website’s performance.

Optimize Database Tables

Optimizing your database tables is similar to changing your car’s oil or defragging your computer – it helps to free up space and ensure that your database continues to run smoothly.

You can manually optimize database tables using either a plugin or phpMyAdmin.

Compress Images

Images are usually the largest files on a website, so it will takes ages for them to load if they are not compressed.

Fortunately, there are some excellent tools available to help you compress your files.

WPMU DEV now manages and supports WP Smush.it, a program that automatically strips data from JPEGs and takes unused colors out of indexed pages.

Another great tool is Tiny PNG, which strips un-used colors from glossy compressions.

If your website has lots of images then you may want to implement Lazy Loading. The Lazy Load plugin enables you to load images above the fold only whenever a new visitor lands on your website.  Images then load after a visitor starts to scroll down the page. In addition, if you improve page speed load times, this technique will also save bandwidth on users who don’t scroll down to the very bottom of your pages.

WP-DBManager lets you restore, backup, repair and optimize your database.

Another database optimization and cleanup tool is called WP-Optimize.  This plugin allows you to remove items in trash, unapproved comments, comments in your spam queue, and post revisions.

Javascript code should be kept at the bottom of the page, and CSS files on the top of your pages.

Finally, be sure that your website’s code is kept neat and tidy by adding CSS files on the top of the code, and Javacript snippets added to the bottom whenever you are working on a raw HTML page.

When your CSS files are added to the top of pages it prohibits progressive rending. This saves resources that would otherwise be used by web browsers for loading and redrawing page elements.  When Javascript is added to the bottom of your pages it prevents them from waiting for full code execution before they load, and this makes browsing faster.

These are just a few of the various techniques that you can use to speed up your website, and they are among the easiest for you to implement.

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How to Focus at Work and Get More Done

You can find flow at work. Flow is the effortless ability to concentrate on and enjoy a task. You can achieve flow by taking challenges that are manageable but meaningful. If you have a job you love and can maintain a reasonable workload, you can easily achieve flow. However, that’s not always possible.

Here are some tips that can help you stay focused on your work, make the most of your day, and achieve flow, no matter what type of workload you have.

Pinpoint Problems

Why do you lose focus at work? Are you fatigued? Hungry? Or, maybe you have a Twitter addiction? If you figure out the problem, then you’ll be able to take the steps needed to fix it.

Plan Ahead

You should envision what your work day will look like before your day starts. Write down what you’ll need to get done and which tasks you want accomplished before the end of the day. Goal setting can help you stay on track and maintain your focus.

Eat a Good Breakfast

If you want to jump start your metabolism, have a bowl of oatmeal in the morning. Studies show that people who eat breakfast have better concentration and attention during the day. That’s why experts say you should eat something in the morning.

meditate

Meditate

Scientists have found that meditation may enhance some brain functions including those linked to attention. Why not try shutting everything off and taking a few minutes to meditate, especially if it can help you get more done during your work day.

Do Your Work Offline

A survey showed that nearly 60% of the disruptions a person experiences throughout their work day come from cell phones, social networks, and emails. Luckily there are some tasks that don’t require an Internet connection. Why not use old-fashioned pen and paper for activities like brainstorming. Switch your phone to silent and check your email less frequently, once an hour should be enough. You should also limit the time you spend on social media. You can “like” your friend’s dog pictures later.

Do Small Tasks

 Psychologists suggest that the human brain works much too hard to be able to process large amounts of information. If you work on one large project it can quickly become overwhelming. That’s why it’s difficult to plan a large work event in an afternoon. Split your projects up into small individual tasks. These tasks will be much easier to accomplish.

Time Box

Rather than working on a project to completion, work on a project for only a specific amount of time. So, instead of answering emails until your reach inbox zero, only write emails until 3 p.m. each day. This way you know that you can work hard at a particular task and at a certain time you can take a break.

Clean Up

You might become distracted by family photos, Post-Its, or even pretzels. Before you work, clear off your workspace. The only thing that should be in your work zone are the things that you need to do your work, like your laptop, notebook, and water bottle.

Try Different Apps

You can discard distractions with some help from technology. There are apps that can block websites and black out your computer screen’s background so you can only view the program you’re working with. You can also find web tools that can calculate the amount of time you spend on websites, like Pinterest. Now, that app could be scary.

Give Yourself a Reward

Why not reward yourself with a cookie after you finish writing that page. A little motivate goes a long way. If you give yourself a reward for accomplishing certain tasks, you’ll see your to-do list vanishing quickly.

Take Small Breaks

You won’t necessarily get more done if you get to the office early, work through your lunch, ignore your breaks, and stay late. If you get the hard work done in short bursts and take quick breaks, you may find it more beneficial than spending long hours at work. It’s better to take a breather. It can keep your mind from burning out.

Use Science

There are plenty of smart ways to work smarter nowadays and these can include smart drugs. These additives are formulated to help you increase concentration like never before and get more done. If you’re wondering what to go for check out this comparison of the two most popular options.

Wear Headphones

At Greatist, we have a “headphone rule.” No one is allowed to talk to a person who’s wearing their ear gear. This is a way to show everyone that you’re working on something important and can’t chat. Sometimes you may not even have music playing.

Try Caffeine.

Tea or coffee can make you feel more alert and better able to concentrate. If you don’t like iced coffee or tea, then try chewing gum, which is also able to increase your alertness.

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3 Ways to Take Your Social Media Marketing Offline

There are many people out there serious about using social media platforms such as Twitter (and other social networks) as a tool for networking. With Skype, you have a chance to strengthen your online relationships you have using Google+ and Facebook friendship. Using Google+ Hangouts, making phone calls and chatting through e-mail will give you the chance of following up with virtual friends. Meeting them in person will help in building the relationships even more.

But how can this be translated to brands? Brands can be able to establish a deeper connection with their fans and followers by bridging the digital and physical divide. The stronger the relationship, the better the customer or client. It is smart to elevate the relationship beyond the 140 characters.

signkick’ – love you

 

  1. Go Mobile

 

A couple of trends will provide a solid foundation to build the bridge between the offline and online.

First, many studies have shown people spend way more time on their mobile devices than on PCs. People are always online and connected to the internet. Providing them with content they can access on the go, and having social media presence is an important step to take for any brands that want to establish a strong online presence. You should consider incorporating mobile-friendly websites, SMS campaigns, and even QR codes. Some are even integrating them with digital OOH screens similar to these from Signkick.

Want to go the extra step? There are brands that are trying out with niche mobile social networks such as Pinterest and Instagram.

Many retailers have seen benefits from geofencing (this is an advanced messaging tool that is used in sending texts based on the geographic proximity). Sites such as Yelp and Foursquare will offer mobile tools that will help businesses in connecting with customers.

 

  1. Add a digital layer to non-social activities

 

There has been an increased comfortability with the idea of “socializing” traditional non-social activities like television viewing. There are some popular apps like GetGlue that combined with in-show integration on X-Factor or The Voice will help in encouraging viewers to share experiences on social online networks.

To get into the action, you don’t have to be a media or entertainment company. To start, consider stealing a page from DKNY. The @DKNY Twitter account that is managed by the DKNY PR Girl live-tweets Gossip Girl weekly. She uses the hashtag #GG (Gossip Girl) to share her opinion and interact with other fans on style, fashion, and relationship.

This is a low-cost, fun, and entertaining way of having some fun with her network. This also adds a social layer to television viewing. What are some popular shows that cover some topics that align with the brand? Can you join the conversations and interact with some other fans using the hashtag?

social media marketing

 

  1. Turn Your Brand into an Experience

 

Morton showed up to an airport with a steak for a long term loyal customer earlier this year. Peter Shankman tweeted jokingly that he wanted a tasty delivery.

Outback Steakhouse built on the idea and they launched their own “surprise and delight” initiative for Dave Parsons (one of the most loyal Twitter followers) and created a great a great experience for him. Dave documented this experience on his blog, where you can see the surprise unfolding.

When Dave was getting his package, he was very excited to see that Outback Steakhouse had given him a gift certificate for a special birthday dinner. He got 40 wrapped boxes from the company. He could give these gifts to friends, local media, co-workers, Jack Hanna, the mayor, and many other important people in his life.

Without spending a lot of money, they managed to show appreciation to their loyal customers, and surprise spread fast on social media.

There are some brands that have effectively incorporated mobile media add social layers to the real-world experiences. They succeeding in the creation of unique experiences for their fans and help in building a deeper relationship. What is the result? You get a more valuable, responsive, interactive network both offline and online.

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Starting A Career In Social Media Human Resources

Are you interested in launching a career in human resources for social media companies? If you’re planning to make this subject your major, you should know that you need more than a degree in order to land a job.

Social media has grown exponentially as an industry in the last decade or so and the number of jobs created in this area are huge. Businesses looking to find the right people for social media businesses is important and getting the right HR person or team to do this is pivotal, hence there are a lot of spaces in this industry for the right HR people.

More often than not, people that work in HR have a bachelor’s degree. It’s common people in this field to have a major or minor in human resources. Many professionals also have a degree in subjects like personnel administration or labor administrations. Of course, your education doesn’t have to stop with a bachelor’s degree. A large number of people in senior and executive-level positions have a graduate degree. It’s crucial for HR professionals to have a strong education and an edge over other job applications. Many people opt to continue their career online. This allows them to receive specialized training.

social media human resources

Not everyone in human resources does the same job. There are actually an array of careers that could be described with the term “HR.” Some of the positions and expected salaries* can be found below:

Benefits and Compensation Management: $50,590 t0 $148,390

Job Analysis Specialist: $34,960 to $86,540

Development and Training: $30,120 to $85,860

Recruitment and Job Placement: $28,370 to $87,060

Development and Training Management: $49,560 to $146,820

Human Resources Management: $58,490 to $164,270

Labor Relations Specialist: $27,360 to $94,470

After you’ve successfully obtained a degree, there are a number of ways you can obtain your first position:

Seek Out Entry Level Jobs: Entry level positions are specifically designed for people that are entering a new career field. Once you land your first job, you’ll be able to work your way up. You’ll gain important experience during this time. With some experience under your belt, you’ll be able to land more prestigious positions.

Obtain More Relevant Experience: The stronger your resume is, the more likely it is that an employer will hire you. Entry-level jobs are an excellent way to gain experience, but internships and temp positions can also give you the experience you need. You can also undertake the HR assistant courses widely available nowadays. Take advantage of any job opportunity within the field. When you’re in an interview, you want to show that you’re qualified for the job.

Work with a Recruiting Firm: If you’re struggling to find work, you may want to apply for positions at recruiting firms or job placement agencies. If you have a sales or account management background, you might be able to land a position in this field. Once you’ve gained recruiting experience, it’ll be easier for you to obtain a job in HR.

Seek Out More Training: In human resources, having in-depth training is always going to be a good thing. Having advanced credentials on your resume can really help you to stand out. You may want to participate in an online certificate program. Many highly-respected schools offer these programs. You’ll gain a lot of important knowledge, and the certificate will really help your career.

Do Some Networking: People often say that landing a job is all about who you know. While that isn’t always true, you should definitely try to connect with other people that are working in HR. You may want to become a member of an industry organization like the Society for Human Resources Management. Get to know your classmates when you’re seeking training. You never know who could help you find a job.

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How To Use Offline Advertising To Drive Social Media Engagement

Marketing needs to be holistic and you ideally need a cross channel approach – this means utilising the marketing you are doing offline with that you’re doing online too. So, how do we achieve this, the blog below provides some great tips.

Use The Same Hashtags Across All Advertising Channels

Hashtags can be a great way to generate buzz about a particular topic and to make it easy for customers to find relevant information. By using the same hashtags in all of your promotions and advertisements, you can get all of your customers on the same page. You can also get customers talking about and interacting with your business.

According to Image Group, great example of this was when Three UK, a company that provides telecommunication services in the United Kingdom, set up billboards throughout the country that included the hashtag #HolidaySpam. The company had recently launched a service that allowed their customers to use their devices when they were abroad without being charged any extra fees. The idea behind the hashtag was that people were going to be ‘spamming’ their friends and family members with fun photos from their holidays abroad.

What made this advertising campaign so effective is that they used the same hashtag on all of their advertisements. This increase the likelihood of customers using it when they posted videos or other content to social media from their holiday trips. This essentially made customers a part of the advertising campaign, helping to generate a lot of buzz about the brand.

Create Guidelines That Are Clear And Easy To Follow

Things tend to happen extremely quickly on social media. Your company needs to be able to respond in real-time rather than having to wait for approval before posting. By clearly defining your overall social media strategy ahead of time, you can respond quickly when events happen. Your guidelines should outline everything from the types of words that you want to include in your posts to the overall style or image that you want to portray for your business or for the particular advertising campaign that you are running. Having these guidelines in place will allow you to keep up with what is happening on social media so that you can have relevant content that still fits within the overall style of your campaign.

 Combine TV Advertising With Social Media Marketing

Advertising on TV is a great way to get the message out about your brand, products, or services. Many people use mobile devices at the same time that they watch TV. In some cases, they may even use their devices to make a purchase based on a television advertisement. You can target potential customers by tracking discussions about certain television or events shows through social media.

When you purchase advertising during a particular television show, you can see which customers may have seen your advertisements by checking out who is talking about the television show on social media. You can also discover new customers who may not have seen your advertisements if they are watching the television show through a streaming service such as Netflix. Because these people share an interest in the same show that your target audience watches, they may be good targets for future advertising campaigns.

tv ads

Create An Obvious Call To Action

You need to provide some sort of incentive for people to visit your social media accounts. Simply telling them about your social profiles usually isn’t enough to get them to take action. Instead, you need to find a way to link your advertisements to your social media profiles so that people will want to check out your content. For instance, if your company makes food, you could post interesting recipes that include your products on your social media profiles. You could then encourage people who see your advertisements to visit your social media profiles to get access to those recipes. This helps create a compelling reason for people to check your business out on social media, improving the effectiveness of your advertising campaigns.

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10 Ways Your Business Benefits From Social Media Marketing

Social media come in with bang, causing triples across the online marketing scene. However, some critics considered it to be a passing fad. Many viewed it as a “kids’ platform for staying in touch and not a tool that businesses could benefit from. How wrong the skeptics were!

Currently, there are well over three billion internet user and more than two billion of these are active social media users. As such, the most popular social media platforms have become a ‘must-use’ marketing tool that business leverage to interact and know more about their customers while running their marketing campaigns. It thus suffices to say that social media is no longer an optional element in the running of a business.

If you are contemplating of investing in social media marketing but wonder if it will be beneficial, then below are ten things you start to gain from it:

  1. Provide Rich Customer Experiences

Most of your customers and business partners or investors expect to find you or your business on social media. According to statistics, 67% of consumers turn to social media when in search of customer service and expect a fast response, 24/7. Companies that deliver on this win the day. Aberdeen Group did a study that found that companies that engaged in offering customer services on social media had bigger financial gain annually with figures standing at 7.5% YOY growth compared to 2.9% for those that did not do the same.

  1. Gain Valuable Customer Insights

 Social media is a resource that you can use to generate real time information about your clients. The social media scene has a flurry of activities with well over five billion posts that range from 5 million Facebook posts, 500 million Tweets, and 95 million photos and videos on Instagram daily. All this is a wealth of information about your target market, who your customer and potential clients are, their likes as well as their opinions about your brand.

Establishing daily interactions on the social platform will help your gather relevant data about your customers that you can use to make sound business choices. For instance, you can use Hootsuite Insights to gather the customer data you need from across your social network accounts in real time. It will enable you to gauge the customer’s sentiments and opinions about your brand from the conversations they have and share; and you can use this to run reports in real time.

  1. Share Content Faster And Easier

As any digital marketing agency worth its salt will tell you, the objective of any marketing campaign is to ensure that the desired content reaches the target customers in the shortest time possible. Leveraging social media for that purpose make for an effortless marketing strategy since people are constantly shared information on their social accounts. Just post and share your content on your social network accounts and your followers will do the rest.

  1. Grow Brand Awareness And Loyalty

Having a presence on the social network makes it easier for your clients and potential customers to find and connect with you and your brand. Establishing such connections increases the chances to customer retention thus grounding the brand loyalty. The Social Habit did a study that showed around 53% of Americans following different brands on social media were loyal to those brands

social media marketing

  1. Build Strong And Lasting Relationships

Social media should not be a stage for making sales pitches. It is an avenue through which you can enrich your relationship with your customers through interactions. For instance, travel agencies can establish dialogues with their clients thus building relationships before, during and after trip bookings have been made with the agency. Such interaction between brands and customers is something that only social media can offer, such dialogue was not something that the traditional advertising strategies had.

  1. Generate Higher Converting Leads

Regular interactions with customers on social media increase the sales while also improve the customer services. The MHI Global research institute did a Sales Best Practices study in 2015 that suggested most of the leading companies across the world rated the social media network as the most effective tool for identifying influential decision makers as well as new business opportunities. The State of Social Selling in 2025 showed around 75% of the businesses that did their sales on social media registered an increase in their sales over a period of a year.

  1. Targeted Ads That Give Real-Time Results

The use of social ads to market your company and market your content is relatively cheap and less demanding. Moreover, the ads are powerful targeting tools that can be used to reach a specific audience. For instance, an ad campaign run on LinkedIn can be segmented into specifics such as age, gender, company, job title, and location among other things. In the campaign is on Facebook, the ads targets can be based on interests, demographics, behaviors, connections or even location. You can use these to even do real time measurements of  how the social ads perform.

  1. Increase Website Traffic And Search Ranking

If you establish a significant following on social media, you can turn that audience into the traffic you need for your website. You can leverage social media to direct people to the site and keep the traffic growing as your customers share that information on their social accounts. For instance, if everyone following your business on tweet retweets a post you did, the company is likely to have a higher rank on Google’s SERPs on the merits of  “social media for business.”

  1. Know What Your Competitors Are Doing

It is possible to monitor activities on social media using this to know more about your competitors. Using that data, you can develop strategic marketing strategies and make better business decision that will help you stay ahead of the pack. For instance, you can make search streams in Hootsuite that will monitor industry keywords and other phrases associated with names of your competitors and their products or services. Use the result of that search to better your brand by disseminating relevant content and offering better products and services.

  1. Geo-Target Content

Geo-targeting is all about targeting a specific audiences based on location. Twitter and Facebook are a good example of social networks that have tools which allow the user to push a particular information to a particular audience. For instance, in Hootsuite you can target Facebook messages to and from followers in certain places based on their geographical and demographics factors. Hootsuite geo-targeting is also an effective option that you can use to find conversations that are relevant to your business.

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Advantages Of Social Media Verification

Whenever you spend any time on Facebook or Twitter you will inevitably come across an account that has a blue check mark next to it. Most likely you know that means that one of the two social media companies has verified the account. Other sites such as Pinterest and Vine (which Twitter owns) are also now verifying accounts. Most likely Instagram will be following suit soon.

social media verification This Means

For the most part there are only two kinds of social media verified accounts – for popular brands and for public figures. This social media verification process is needed in order to help protect the integrity of the corporation, company or individual whose name is on the account and to help prevent fraud. After all, we are talking about the internet here. Every day people make all kinds of outrageous claims, and they are believed, while those making these claims can just hide behind the anonymity that the Web provides them with. The check mark is a powerful weapon against many potentially bad individuals.

For example, imagine there is a certain celebrity that you are a big fan of. This celebrity has number Facebook fan pages. However, there is one page purporting to be the celebrity’s personal page. You could possibly Friend the individual and even chat with them! How exciting is that! Just imagine a really famous individual taking the time to want to get to know you! All you have to do to get their personal autograph is give them your credit card number, and they will send it to you right away!

This happens frequently. As you might imagine, there are many such sinister exchanges occurring all over the internet. Twitter and Facebook, by authenticating that the account owner is the real person or a legal representative of the individual whose name is on the social media account, is providing a great service to both the public figure and their fans.

How Accounts Are Authenticated

However, this service is completely discretionary and up to the social media provider. Authentication is not granted through any official channels. A national grand or public figure usually must obtain a large amount of followers before they are considered to receive the check mark. In addition, they will need tan official website connected to their social media account Only the website URL is required by Pinterest. Your website URL should always be posted on all of your social media accounts.

There are some public figures who plead to get this seal of authenticity. Michael Dorn (who sci-fan know as Worf from Star Trek), earlier this year begged his followers and friends to help him get his seal of approval, despite the fact that his Twitter account had been established several years ago. He received it eventually, but only after the efforts that he made earned him a significant amount more of followers.

For a long time there was a fake Twitter account in the name of ESPN columnist Jackie McMullen. A large number of sports figures and colleagues followed the count thinking it was authentic. McMullen did not discover the bogus account until a fellow writer scolded her in person for not ever responding to tweets. The fake McMullen stopped writing, but the account stayed on Twitter for a number of years.

Why You Should Care About This

It all has to do with branding, and whether you happen to be a small brick and mortar business or major player, protecting your name online should be a top priority for you. You might not ever have a huge number of followers on your social media accounts to warrant getting the precious blue check mark. However, even having a few followers means you matter to these people, and that they matter to you. Pay close attention to them, and make sure to stay vigilant about is said about your business and you on social media.

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