Author Archive | JobsinSocialMedia Team

Snap CEO Evan Spiegel Interview with CNBC at Cannes Film Festival

Snap CEO Evan Spiegel speaks with CNBC’s Julia Boorstin live from the Cannes film festival in an exclusive interview on the tech and camera company’s recent update backlash, it’s rivalry with Facebook and its focus on remaining a tech company.

Key points:

  • Evan dodges question about taking ad dollars from Facebook just says enough to go around from TV advertising
  • Now he is the least expensive ad product and easier to buy
  • Say he needs to continue to innovate as Instagram (FB) keeps copying everything they do
  • Stock down 90% from IPO price, but he is focused “innovating in the long run” even if copied
  • Invested in Augmented Reality and betting on that and the “camera”
  • Facebook was brought up by Julia Boorstin 100 times, and how can he can compete with them
  • He said his advantage is being more private and only allowing people you want to see your content to see it can
  • His temple content is content created by friends vs. a Netflix original programming
  • Says they are a tech company because of the camera vs. social network
  • They just opened up API to developers for apps like Pandora even though he criticized Facebook for doing it
  • They are focused on the Android product to help growth
  • Kylie Jenner didn’t like the redesign and he says he loves the feedback

  • The redesign was a failure even his wife Miranda Kerr hated it but they changed it back now Friends are at top and the publishers were pushed down
  • 18 months later the programmatic ads are better
  • His 3 pillars Lens Studio, Spectacles, and Snapchat are their focus and doesn’t see a family of “apps”
  • They aren’t ruling acquisitions and have bought Bitmoji in the past
  • He is constantly looking for new hires
  • Evan Spiegel isn’t ready to give voting rights to shareholders yet and said he is executing on his plan with Bobby.

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What the F#$% is One37pm

What is One37PM?

First let Gary Vaynerchuk explain it to you himself from his Facebook live stream.

Our take on One37PM

One37PM, is another web propery and media brand that Gary Vaynerchuk can control and push his brands and client brands through specifically when targeting men from 15-55 year olds that love sports, hip hop, and the grind of entrepreneurship.

It’s a new addition to his build up of The Gallery Media Group, (a Vox Media) type portfolio of websites, podcasts, social media accounts built to target specific audiences. This is an add on to his PureWow deal to balance out his portfolio which with PureWow is specifically targeting the Female demographic.

One37PM is just another step towards owning, control, creating, and distributing media without having to pander to other sites or web properties.

It’s his way to push branded content through a specifically target website whenever he needs to.

One37PM landing Page take

ONE37pm is a new media brand covering the lifestyle of entrepreneurship in culture, music, style, sports and business.

The current state of entrepreneurship is bigger than career. It’s ambition, grit and hustle.

It’s a live performance that lights up your creativity…

a sweat session that sends your endorphins coursing…

a visionary who expands your way of thinking.

Those rushes of inspiration and clarity are what ONE37pm is built around.

We believe in the importance of seizing every moment.

Our motto: Own your future, start this minute.

The Gallery Media Group Take on One37PM

one37pm

Their Google Adwords Ad’s Take on What One37PM is?

one 37 pm

Lastly, here are some other articles that share more information from Gary Vaynerchuk and Ryan Harwood as they were asked questions and for more insights on this new Men’s lifestyle media blog and brand One37PM

Here’s more insight on One37FM we gathered from their social media accounts they launched so far.

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All You Need To Know About Social Media Advertisements

Do you want to get better at social media advertising – these six tips will help you do just that – so read on.

  1. Improving Your Quality Score

Social media advertising is an ideal way of improving your website or page’s quality score.  While a person with a budget – large or small – can advertise using Twitter and Facebook, these social media platforms do grade the brand based on overall website performance.  This means that companies demonstrating quality keywords and post relevant content will be rewarded with lower cost-per-click rates and increases in the number of people who view the ads.

Facebook ranks a quality score using the term “relevancy score”, whereas Twitter uses a similar term known as “quality adjusted bid”.  Regardless of the terminology, it is a significant metric that needs to be understood and improved.  One of the best methods to improve the score is by improving the engagement performance of the site’s posts, both organic and paid.  Do this by testing different content using regular tweets and Facebook posts; however, you should only spend the set advertising budget on content receiving the most engagement including likes, shares and comments.

The Facebook coding has a preference for almost all types of media.  Our company has noticed that regular posting of native videos will increase the reach of all content.  In this situation, a rising tide can raise all boats meaning that posting quality content can have a synergistic effects on the reach of other site posts.

  1. Be Selective Regarding Audience Targeting

It is tempting to case a broad net when posting item so that all people have a chance to see the media advert.  After all, you never know who is interested in the brand and who could benefit from seeing the ad; however, it is more beneficial to be selective about your social media advertisement audience.  By targeting a precise group of people using multiple ads you will be able to better understand the intricacies of the target audience.  This can help you identify and optimize the audience for future development of social media advertisements.

If you are uncertain about the audience you are trying to target, then it may be worthwhile using Facebook Audience Insights.  Evaluating the results from Facebook Audience Insights can help you gain a clear image of who is inclined to follow the site and engage with the content.

  1. Using Facebook Pixel

Collecting data on advertisement performance is as significant as developing and running the optimal advert.  This is where Facebook pixel can be useful as a piece of code to be installed on the website assisting with measuring, optimization, and building audiences.  The pixel is crucial in tracking users when they leave Facebook and understand the audience behavior when they arrive on your website.  Be sure that the webmaster installs Facebook pixel correctly or you may miss out on powerful data that could tell a tale regarding the media advertisement’s performance.

  1. Use ATOM Audience builder

A huge amount of the money spent by people advertising on social media  and on ads is wasted on people that never will click on the advert. ATOM Audience Builder is set to change this and uses patented technology to create custom audiences to build rich profiles of users. It gets the right adverts in front of the right people and can make a notable difference to your efforts.

 facebook ads

  1. While You Are At It, Ensure The Website Is In Good Shape As Well

If the social media advertisement is driving traffic directly to your website, it is essential that all pages are functioning correctly and the copy answer questions that new audiences will have are all in order.  You must also make sure that all the calls to actions, also known as CTA’s, can be found in the adverts and are clearly marked on the landing pages.  The goal of your site should be to make the user experience as straightforward as possible.

  1. Using Videos In Paid Adverts

One of my favorite brands is Jenna Kutcher.  In addition to the text-based advertisements with dynamic visuals, Jenna utilizes videos in all of her paid adverts.  By doing this, she makes it simple for me to understand the content in various ways.

The quality of the content and her advertisements are bright, crisp and visually appealing making it easy to catch a person’s eye.  Facebook reports indicate that the video adverts have an average of five seconds view time; therefore, it is content-grabbing because it is not too long.  She also includes captions meaning I am able to watch and understand the message without needing to turn up the sound.

  1. Keeping The Editorial Calendar In Good Shape

When a person come across your company’s brand for the first time via an online advertisement, they are likely to visit its social media accounts to learn more about the brand online before making a decision to follow and make a purchase.  A user’s first discovery visit to your website is a crucial moment as it allows the brand to either shine or fail.  By ensuring the content seen is fresh, interesting, and relevant to what is advertised, the user will become a fan.  If the content is not accurate, you run the risk of piquing interest only to disappoint the individual and lose a new follower or sale.  This is why it is important to create an editorial calendar.

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Pros and Cons of Buying Web Traffic

As everyone who buys and sells online knows, the lifeblood of e-commerce is traffic. Whether you are trying to drum up business for your online store or are generating page hits for a website supported by ads, you need as many people as possible visiting your website. Beyond that, it is very important to have the right people visiting your website: those who are actually interested in what your business is offering, Without traffic, your company will fall behind the competition, lose revenue and end up going out of business eventually.

What is Targeted Traffic?

When it comes to online traffic, the targeted kind is really all that matter. This is the type of traffic that is comprised of visits from consumers who have searched specifically for your services, products or information. These visitors are focused on getting what your website is offering. Random traffic might bring a flood of visitors but if everyone hits the back button on their browser as soon they visit your website, then it won’t translate into an increased amount of revenue.

It can actually end up being a net negative to have high volumes of untargeted traffic. Those hits don’t bring you any business, but you are still having to pay for whatever bandwidth they use up.

web traffic

Purchasing Traffic

Using different traffic generator services is one way you can get more targeted traffic to your website. Those include fairly transparent and obvious methods, like advertising on websites that are relevant to your prospective customers, paid inclusion in the search results, and direct marketing email campaigns. There are also more dubious techniques like “astroturfing” (where you pay people to talk about your services on message boards, social networks, and blogs like they were bringing up the subject spontaneously).

Purchasing traffic might seem like the perfect solution – however, is it really everything that those offering these services claim? Let’s examine some of the advantages and disadvantages of using paid online traffic.

Advantage 1: Paid traffic results in more hits.

Almost any type of paid traffic technique will get you lots of new visitors to your website.

Disadvantage 1: They might not be the right visitors.

Having a flood of poorly-targeted or untargeted traffic might not do much to justify the amount of money that was paid in order to generate that traffic. It doesn’t really matter if you get one thousand new visitors overnight when not one of them has any interest in using your service or buying the product that your business offers. Even if you just earn revenue through page views, you still are better off attracting visits from individuals who actually want to be on your website. Those visitors will return on a regular basis and tell their friend about your website. Visitors who aren’t really all that interested in the content on your website won’t return or share links to your pages. However, using a quality service will allow you to target visitors and in doing so can help ensure the visitors you get are relevant to your site.

Advantage 2: It is fast.

One of the leading claims made by companies who offer paid services for boosting your online traffic is that it is fast. Up to a certain point that is true. When links are strategically placed they can definitely generate lots of new traffic for your website, and it can often occur quickly. Paid traffic is a lot faster way of increasing how many hits your pages get instead of waiting for potential customers to find your website in the search results or another organic method.

Disadvantage 2: An unexpected spike in traffic can harm the availability of your website. Even if your paid traffic efforts are effective, you might end up becoming the victim of your successful efforts. Your website can be compromised by a sudden influx of traffic or result in your expenses going up. Almost every web hosting contract has an upper limit for how much data one site can send to and from its servers. Every new hit takes up another fraction of your overall bandwidth. When it is taken together, it can definitely end up exceeding your maximum data allowance. Usually, one of two different things will result, depending on the kind of contract that you have. The easiest thing to do in this instance is just ensure you have a good hosting package that can handle the traffic.

Advantage 3: Somebody else manages the work.

When you pay someone else to generate extra traffic for your website, whether it is via direct email targeted campaigns, posting links around the web, or placing ads on a specific website, it allows you to focus on other aspects of running your business so you can maximize the use of your valuable time.

Disadvantage 3: You might have less control.

At times, paid traffic might generate more trouble than it is actually worth unless you are very smart about what you use. For example, a dishonest company may take your money and just send unwanted emails by spamming random addresses. If a social networking strategy is involved then your paid traffic generation is even more complicated. Social network campaigns, when they are handled well, can be an excellent way of encouraging traffic, generating buzz, and developing a loyal fan base. However, when these kinds of campaigns are handled poorly, they are intrusive and it generates bad feelings about the company. That can result in no significant increase in traffic or even worse – a bunch of annoyed online users whose online experience has been disrupted and them blaming your company for it.

Conclusion

There are both advantages and some disadvantages to purchasing online traffic. However issues can be allayed and your profits increased as long as you:

● Choose a reputable service provider,
● Consider what effect an increase in traffic is going to have on your website’s bandwidth
● Make sure there is quality content on your website for your new visitors.

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Social Media Strategy of 1 of the TOP 3 Social Media Strategists!

Social Media Marketing Strategy (created in real life and documented on video)

If you are searching for content on how to develop a social media strategy or what are the best practices and ways to create and execute a social media strategy check out this video of Gary Vaynerchuk go over his Social Media Strategy in 2018 with his team of 17 Social Media strategists for his “GaryVEE” brand.

Gary Vaynerchuk along with Tai Lopez and Grant Cardone get the most attention by far than any other people in the social media scene or industry.

Here are some insights we took from Gary Vaynerchuk’s meeting with his social media team for team GaryVee brand their social media strategy

  • His videographer and team capture a lot of content but not all is shared
  • Gary hesitates on what he should share and he doesn’t share any personal/family time EVER
  • He loves Q&A for users to create the content for him as he can answer questions asked from his audience
  • He uses what he wants to promote URL/website wise in his social media profiles
    • For example, he linked to his podcast on Instagram profile when he wanted to promote that more
    • Mentions using his new K-Swiss sneaker on his website GaryVaynerchuk.com
  • He talks about unfollowing everyone on Instagram and only following one person similar to what DJ Pauly D did with Ellen to “hack” instagram
  • He looks at each platform different and only wants his documenting “ask gary vee” as a recall for when he is right on what he is noticing already happening
  • Twitter is his “thank you economy” and using it to give Meek Mill who just got out of jail 1000 roses and film it. “Taylor Swift thank you economy” Gary Vee Santa Claus
  • He has to constantly rethink everything and readjust to these social platforms and “reform” his social media team for his personal brand
  • Using celebrities on Instagram stories
  • Instagram shoutouts for Garyvee instagram is like pennies on the dollar to gain more followers
  • He constantly talks about doing “unexpected” things to grab more attention or give back to his audience and provide a “PURE WOW”
  • Gary loves Q&A the most which makes sense because he loves sharing what he knows and it’s the easiest way to show off his skills while creating content
  • Twitter is the water cooler, he mentions sending a celebrity a burger if they say they are hungry on Twitter (real time thank you economy of listening know the celeb will share it)
  • He noticed a “good photo” of himself got 70k likes
  • He says optimism and motivation as a strategy is getting him on to something he hasn’t figured out yet…
  • He thinks Sunday nights is a big thing on social media and a unique moment
  • He said commenting on the top people instagrams is a big hack right now.. which is similar to people doing the same type of spam comments on top blogs, youtube videos, replies on Twitter to top accounts ect.. as well.

Our takeaways about a Social Media Strategy in general based on this meeting and video

  • Social Media strategies will be forever changing because the algorithms change, platforms change ect..
  • Social Media ads are easier vs. organic Social Media (similar to SEO on Google vs. Google Adwords (PPC Management)
  • Social Media marketing takes a crap load of money, time, and people is is hard!!
  • Even the top social media people like Gary Vaynerchuk hesitate, think what they should share, and still don’t share everything (family, personal, client meetings, THE WORK)
  • You see the end result “Garyvee” but most people forget he now has a 17 person agency, and 800 employees doing all the work at a computer at a desk for clients
  • Your only as good as your last post, update, or the video, tweet, podcast you did, if you stop it will fade and fade quick ..
  • Watching the strategy meeting shows why most brands rather just run Ads or use something like SEO that is more evergreen to target people already looking for what they sell.. That method is a money game vs. a time/energy/people game
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A Guide to Great Instagram Outreach

Are you wondering how to reach out to Instagram Influencers? Here are the best tips to consider and actually get the best responses from notable social media influencers.

  1. Personalization

Currently, there are many applications and email tools that can optimize any email marketing campaign. However, you are likely to make a habit of using the generic template and only customizing the name before sending. However, if you want to elicit a response from your recipients, you need to break the pattern.

Social media influencers receive thick and fast emails regarding campaign opportunities, collaborations, events and content pitches. Make yours stand out by personalizing the emails without using generic templates. It might take a lot of time and work but you will get more responses and actually create genuine connections with influencers.

For instance, you can include something about one of the recent posts from the influencers whether it is a personal tweet, outfit, new restaurant or holiday post. Of course, mention it in genuine way. Prove that you have taken the time to read the content and actually see the value in it. Also, you should share a little of your personality for the best rest results.

  1. Be Polite

Whatever you do, avoid being rude when you are contacting influencers. Don’t be obnoxious or demanding because it’s a huge turn-off. Any social media influencer would be able to smile this behavior a mile away and will definitely ignore your emails. Always treat influencer with professionalism and don’t expect them to do anything for free or do your work for you.

Basically, you should treat influencers like any other small business because they have put enough money, effort and time into growing their community as well as creating exceptional content. When creating your email, you should treat it as if you are talking to a magazine editor about your brand or a local journalist. If you would not use the same language in these cases, avoid doing the same when reaching out to an influencer on social media.

You should always appreciate the time they are taking to read your email and end the email with ‘hope to hear from you soon.’

  1. Mention The Benefits

When reaching out to the influencer, you need to mention the benefit they will get from working with you. Note that, any influencer campaigns should benefit both parties. That is why you should outline the benefit they will get from reading and responding to your email immediately. Whether the benefit is getting a complimentary product, compensation or affiliate revenue, mention it so they are aware of what they are receiving before diving into it.

Take an instance where you give some exposure to your local breakfast café. On that case, they would cover your breakfast for a day or two. Well, since influencers will bring exposure to your business and bring more leads, there should always be something in there for them. If you are the only one receiving value from the intended partnership, start rethinking your strategy immediately.

  1. Clear And Candid

Make sure your email to the influencer is not confusing, vague and unclear because you will not get any responses from it. If the influencer has to decipher the email to work out what you are requesting, then they will delete it immediately and forget it ever existed. Your outreach emails should be clear and concise by communicating the value as well as your request without unnecessary ramblings.

Keep in mind that influencers are busy people who are always juggling work, their blogs, family life, brand collaborations as well as health and fitness. The emails should be easy to understand allowing them to decide whether or not they are interested in what you are offering.

  1. Avoid Being Demanding

It is a written rule that writing a demanding email will not get the response you expect. However, many marketers ignore this rule and send lots of demanding emails with too many expectations to influencers. For instance, if you demand that an influencer should post a picture of your product to their own account, they will probably ignore it immediately. Alternatively, use a welcoming tone, allowing them to respond and get a benefit from your request.

instagram marketing

  1. Follow Up After A Week

You can always follow up the first outreach email to the influencer but avoid doing it right away. You can take about a week then follow up since influencers are also busy juggling their lives. Following up after a few hours or a day is a useless endeavor and often annoying. Rather, you should give your influencers enough time to reply, and if not done within a week, follow up politely.

If you write the follow up email correctly, you will get a good hit rate so be careful when writing it and give them a little nudge. If there’s no response to the second email, leave it alone since the influencer is probably not interested and will not have enough time to reply to each email they get.

  1. Choose A Relevant Influencer

It is a simple marketing principle that you should only market your products through relevant channels, including influencers. Make sure the influencer is in the same industry, product and brand as you. If they are not, it would not make any sense collaborating with them for your marketing needs and there will not be any return on investment on such an endeavor.

When selecting influencers for your campaign, you should always consider their relevance. That way you can always guarantee that the influencer is a good match before sending the outreach email. Include a short summary as to why you feel the influencer is a good addition to your campaign, engagement or activation. That way, when reading the email the influencer has an idea of what the partnership entails and where you are coming from with the collaboration.

  1. Connect On Different Platforms

Before sending the first email, it is prudent to connect with influencers on various platforms. That way, you will be on their radar or they will recognize your name on the email immediately. Start following these influencers on various social media platforms and engage with their content genuinely. If possible, connect with them using your brand account rather than your personal one for the best results.

  1. No Spamming

No one loves spam emails because they always crowd your inbox and are quite annoying. If you don’t have anything of value to say, you should not email the influencer, especially with press releases.

  1. Use sofa – The Social Factory

Sofa is an excellent piece of software, focused on helping people grow their instagram accounts in an easy manner. It’s also excellent for outreach and makes it a lot simpler to connect with target members and influencers,putting you on the top people’s radar.

The app uses complex algorithms to tell you who to follow and what content to like or comment – taking the hard work and time element out of Instagram outreach. It allows you to be productive and human at the same time and in doing so aids Instagram growth in a ethical and efficient manner.

  1. Networking Opportunity

Treat this as a networking opportunity and try to make the most out of it by working exceptionally hard. If the influencer is not interested in the campaign at the moment, it is not the end of the road. Rather, take the time to inform them that it is not an issue and would love to reconnect in the future with better timing, a new product or when there is more money available. It is simply networking but in a virtual setting.

  1. Bring Some Excitement

If you think your pitch is boring, the influencer will have the same idea as well. A bland or boring email will not appeal to the influencer and will not spike any interest or curiosity. If you are for support from the influencer for your brand, you need to make the outreach email genuinely exciting. That is why you should be creative and create an opportunity for the influencer to listen to what you have to say.

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4 Tips To Increase Your Freelancing Reach With Facebook Ads

There are more than one billion active users on Facebook from all around the world. Some use the social media site to connect with family and friends. Others are companies who use it to reach out to their customers.

Are you a freelancer who’s finding it difficult to get a freelance job? If so, then consider Facebook ads. Many freelancers have found their success through the platform. Of course, you need to ensure you’re using the right strategies and targeting techniques that your primary audience sees your ads. How can you make that happen?

Learn Who Your Audience Is

You must think about your audience. Ask yourself questions about the audience. Who are they? What is their age? What kinds of interests do they have? What makes them a potential buyer? If you need a local meeting with the audience, you need to factor in the location. Make sure that you create the list and keep it handy for when you create each ad. This will ensure your ad reaches out to the primary market. If you are looking to spy on your competitor’s Facebook ads, try here

Create Awareness About Yourself

Now that you know who the target audience is, it’s time for them to know who you are. Freelancers have to make themselves stand out. After all, the majority of folks don’t know who you are. Introduce yourself to the target Facebook audience. You can use video or photo ads to to bring them to your website. Here, you want them to subscribe to your mailing list. With that mailing list, you can inform them of your various services and why you should be their choice for freelancing needs.

facebook ads

Use Facebook Custom Audiences To Build Your List

Custom Audiences is people you’ve already reached out to through email lists, app activity, website traffic or Facebook engagement. The idea is to create a list of people who’ve already subscribed to your email list. Upload these email addresses to Facebook Business.

Once in the sales funnel, you need to encourage them to order from you. There are all kinds of ways to entice them to do this. Use ads to encourage people to like your page. Once you do that, you can engage with them regularly to establish a bond. As you engage with them, it’ll be easier for you to make a deal.

Extend Your Reach With Lookalike Audiences

Facebook offers a Lookalike Audience feature, which looks over your Facebook Page, Custom Audiences and conversion tracking pixel. It looks for people who match the description of your audience. To use this feature in Custom Audiences, you need to go to Audiences, Create Audiences and Generate a Lookalike Audience.

Once you do that, Facebook searches for those similar to your current Custom Audience and shows them your ads. This extends your reach to more Facebook users, and without breaking your advertising budget.

When people see these ads, you can drive them toward your website (the idea is to get them to give you their email address), you can engage with them on your Facebook page and have them become clients then referrers.

About Ege Deniz

Ege Deniz is a leading SEO consultant and link building specialist with over 8 years of experience helping tens of firms rank for long niche keywords on the major search engines. He is the founder of Ege Marketing, a digital marketing agency in Toronto, ON.

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5 Reasons Why a Local Business Needs to Invest in SEO

Do you have a local business? If you do the likelihood is you’d like more customers and this is where SEO can help.

Search engine optimisation can provide you with the traffic and new customers to change your business for the better.  Here are five reasons to consider getting someone to help with it.

  1. It is a Cheap Investment

SEO can be seen as investing in real estate. You can easily get a lot more outcome than what you have spent. (Just like real estate, it is easy to lose money if invested poorly)

If you have the right budget and invest in SEO, you have the chance of ranking at the top of the search engine results page. This is a no-brainer because almost everyone just uses the first page of the results page to see what they are looking for and rarely click on the second or third page.

The good thing is that you don’t have to spend a lot of money to invest in SEO. When you compare the cost of SEO with other forms of marketing such as social media marketing, PPC, and email purchasing (you should not do this), SEO has a higher Return on Investment for the business’ online presence.

  1. Brand Awareness

Search engines have the biggest impact when determining the amount of traffic your website gets, and you should know this by now (it also determines the quality of traffic you are getting). When your rankings improve, the site will start showing up more frequently at the top. This results in more awareness among visitors, and this will mean higher conversion rate. Content that has been optimized for SEO will also appear on social media platforms as well as helping your audience build positive repute as well as promoting brand loyalty.

Brand awareness impacts trust. And trust is one of the most important things for any business. Example, if you were told to choose between driving two cars, Honda or a lesser known brand such as Zotye, the obvious choice you will go with is the Honda. You will not be picking it because it is better, but because it is a brand that you know and it is better to go with something you know that what you don’t, like Zotye. (Zotye is a real car company)

It is important for your customers to know what goods or services you are offering, and that you are good at it if you want to build trust. When you manage to rank at the top, it is like a stamp of approval from Google that your brand is trustworthy, and this will make it easier for your audience to trust you. Building you rank will take some time, but it will be worth it if you want to make a name for your brand.

local seo

  1. More Customers

The main reasons why you need a website is the fact that the internet is a whole new market. But the site alone will not be enough to land you clients. Being on the internet is of no use if there are no people seeing you.

SEO will put your business in the spotlight

There is a higher chance of people buying from you if they find you online, and most of them will do a little research online before they can decide on the purchase. 80-90% of customers will go online and check for reviews before purchasing the product or service. If you are able to appear when they are doing the search, then you will have a higher conversion rate.

Do you want customers to find the business or not? If you don’t have SEO, then they will most likely go to your competitors because there is no way for them to find you. This is one of the big reasons why your business needs SEO.

  1. Mobile Friendly

There has been a steady increase in the number of people using mobile to access the internet, and this has surprised desktop users. This has made the interaction with your customers more straightforward and an important thing for any business. Even if the customer has to come to your physical location to buy the product or service, the important thing is for them to find your business online.

This is where SEO steps in.

The increase in mobile usage has meant a new world of SEO strategies like local SEO, and this has meant getting help from companies in order to get in front of the mobile society. By deciding not to invest in SEO as a tool for improving brand awareness, your business is making the choice of falling behind and out of the mind of their customers.

  1. Everyone is Doing It

We don’t like to tell people to do something just because other people are. But the truth is that every business is using SEO.

Your competitors are already taking full advantage of SEO in order to get a spot at the top of the search engine results page, and it is a good idea to jump in too so you don’t get left behind. It is not a good idea to sit back and heavily rely on traditional means of running a business when the competition is reaping the benefits of SEO.

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Marketing A Cosmetic Surgery Clinic

Aesthetic medicine is booming right now. It’s an industry that’s both lucrative and competitive, and businesses of all sizes are trying to capitalize on the public’s demand for cosmetic surgery and similar services. Patients seeking this type of expertise are almost spoiled for choice today; good plastic surgeons need savvy marketing in addition to their medical skills.

The Importance Of Flexibility

In the same way that every patient has unique needs, the perfect marketing message also varies from person to person. Trends, media, and tastes change over time as well, meaning that the marketing technique that worked perfectly last year may not move the needle this year. You need to think strategically when marketing plastic surgeons. Your plans should include a variety of long and short-term plans across many different media; you don’t want to miss out on an effective strategy by narrowing your focus at the wrong time.

Start With Your Ideal Patient

No matter what medium you’re using to market cosmetic surgery, you need to expend productive effort in defining your target audience. Reaching out to everyone is a recipe for ending up as the “not quite good enough” option. Learn everything you can about your ideal patients for cosmetic surgery. What are their needs? What do they look like demographically? Most importantly, where do they spend time online? You need to gather as much audience information as possible because the total number of people seriously looking for cosmetic enhancement services isn’t that high. You need to define your niche well and concentrate your marketing efforts on reaching the right people.

marketing

Your Current Patients Can Be A Marketing Asset

While you’re planning out more long-term marketing efforts, you can also get the ball rolling with smaller, faster projects that will generate useful revenue quickly. Your current cosmetic surgery patients can be viewed as a marketing opportunity. They know you, they trust you, and they’ve already made the decision to engage your services. They’re a receptive audience which, by definition, falls within the niche you’re trying to target. Cross-promote the different services you offer to turn one-time patients into repeat customers and encourage more referrals. All of the following tactics can help:

Direct Mail Marketing To Patients

Cultivate an ongoing relationship with your patients by keeping them updated with all the latest news about you, your office, and the field of aesthetics. Plan mailings to fall at opportune times of the year. Direct mail can be remarkably effective when it’s targeted well.

Emailing Patients

Email is one of the fastest and most cost-effective ways to share a marketing message with your patients. You want to create emails that are informative, attention-getting, and fun. There should be an effective call to action (such as a limited-time offer) included in each message to encourage more patient responses.

Entrust the technical parts of crafting your email (graphic design, copy writing, etc) to experienced professionals. When sending marketing emails, remember that you need to have permission from the recipients and provide them with an “opt out” opportunity.

Patient Referrals

Make it as painlessly easy as possible for existing patients to refer friends and relatives to you. Satisfied customers can turn into some of your most effective promoters, so you should strive to make sure all of your cosmetic surgery patients are completely happy with your services. Cultivate a way to recognize patients who refer others to you and find a way to show your appreciation for their help.

Tracking Marketing Results

Finding out how a patient found your office should be a vital part of taking on new patients. The messages you send out – in any medium – can be coded and separated so that you know which messages are bringing in the most patients. If you’re offering a special deal to new patients, for instance, use different codes for that deal in marketing messages sent via email and direct mail. Dore Aesthetics found this out when growing their business via marketing. It showed them areas such as V-shaped face surgery performed better than some of the others in particular areas. In turn they could alter their approach to achieve more results and retarget differently in the future.

Finding more of your preferred patients takes time, effort, and a variety of different marketing strategies. It’s important to be both persistent and consistent in your marketing; a person who’s not ready to take advantage of your services today may turn into an ideal patient in six months’ time.

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5 Different Benefits To Blogging

Due to the continuous technological advancements in today’s society, it is becoming vital for smaller businesses to develop an emphasized online presence.  While owning and running a suitably optimized website is essential in the development of comprehensive marketing, the competitive nature of the universal economy demands that corporations go further.  One of the most beneficial methods to increase brand awareness, while still providing useful and relevant content to the target market, is via consistent blogging.

blogging

Blogging is a cost-effective way whereby smaller companies can drive traffic to their official websites, promote inbound marketing efforts, and attract potential clients.  According to a recent inbound marketing report, approximately 80% of all companies utilize blogging as part of their marketing strategies and have acquired clients through these efforts.  Furthermore, approximately 82% of companies admit that blogging is a crucial part of their business.  Below are the top five benefits to blogging for smaller businesses.

  1. Overwhelming Boost To Search Engine Optimization

All of the major search engines review websites for fresh and relevant content and blogging is one method companies use to offer this type of content on their sites.  When a company creates new blog posts regularly, they will be providing the different search engines with fresh content to index.  This is a strong opportunity for companies to insert the relevant keywords customers use to search for services of products into their content and improve the chance of high page ranking on search engine results pages.

  1. Developing And Strengthening Relationships With Existing And New Clients

Customer engagement is one of the most significant elements of online marketing and branding, and blogging allows companies to connect with their existing and prospective customers effectively.  Using a blog, the company can build trust with their target audience by publishing high quality posts that the clients find relevant.  An active comment section means that the company can follow visitors’ responses to the content and respond to the comments – all acts that increase the level of trust in a relationship. It’s one of the big benefits of blogging for small business.

  1. Establishing The Business As An Industry Leader

Regardless of the size of the business, running a blog is a beneficial way for the company to build trust and establish a strong reputation in the industry.  The blog posts provide valuable, expert content that are helpful and informative to the target audience.  If the posts are provided on a regular basis, it can make the company appear as the “go to” site within the industry; thereby, leading to increased leads and conversion rates.

  1. Connecting People To The Brand

Brand awareness is essential for successful online marketing of a company and blog posting allows you to display both a personal side of the company with a professional element.  Most people will never see a personal element to a company, but blogs provide clients with an insight into the characteristics of a business that is not always seen using outbound marketing techniques.  This display of the company’s personal nature brings a sense of vision, corporate standards, and promotes the character of the business. This post from nPower is a good example of this communication.

  1. Creating Opportunities For Sharing

One of the most beneficial aspects to blogging is that it creates opportunities for other people to share the blog link and increase the traffic sent to the blog.  This is useful as it improves market growth and promotes the chance of new clients.  Using different sharing platforms, a visitor can share the direct blog link and this is a free method of marketing.

Final Words On The Matter

If you run a company that is interested in promoting online exposure, while establishing yourself as a specialist in your field, then you should consider utilizing blogging as an online marketing technique.  If you do not have the time or resources to blog, then you should consider outsourcing the posts to digital marketing agencies that can write relevant and engaging content for your website.

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