Archive | Business

How to Use Social Media for Boring Topics, Industries or Companies

Social Media and Social Media marketing is pretty much mainstream now and every company at least has a Facebook and in some cases have a Twitter or Instagram. However, even if you have just started or are trying to start one social media account for your company or brand sometimes it can be tough if it’s a naturally “boring” or uneventful industry.

So we came up with these examples and tips to help you think outside the box and still use social media for any company, brand, or topic with these tried and true strategies and ideas to get you on the right foot.

Use Visuals

For example, if you were an RV Dealer or Wholesaler and buy RVs to people looking to Sell their RV or just sell new and used RVs the best thing you can do is take pictures and/or videos of your inventory especially the RVs you have listed for sale, at a special price, and even “discounted for social media buyers” that like, comment, tag or share the picture you just posted.

Not only is this creating awareness of your business it can possibly be shared with other potential buyers that were thinking about buying a New RV or selling their  RV.

As a dealer you might think, “posting pictures or videos everyday of your inventory is boring or redundant” and it can be but start taking pictures and videos of your product (RVs in this case) with different backgrounds, or scenery behind them and mix it up. Social Media is a very visual place so showing off your product, company, or business with photos and visuals definitely create a more exciting approach to your social media vs. a boring text update of a “special this weekend”.

social media

Tell a Story

Whether with video or pictures you can build a “story” of sorts and take it piece by piece by keeping people wanting to learn more. For example if you were a music production school you can over a day, week, or even month highlight a music production student taking a class or going through your music production program.

If the student is ok with it you can get them involved in your social media pictures, videos and updates on Facebook or Instagram and Twitter and share their insights about your school or business. As well as highlighting the “day in the life” of a student or even an employee to really tell people the story of your brand and business.

Although, you may think “music production” might be boring “music” is a universal thing so you bits and pieces of  your business or in this case music production school to show the “non boring” parts that you think everyone can relate to. Including behind the scenes or the finish product and results of a music production school or class.

Show Results

People love to see what something can do or the results of using something. For example another boring industry could be medical billing software and even a specific solution like Medisoft. However, you have to think about the “audience” so it may be boring to a the general public but if you think about the audience of people that would be interested in Medisoft or any medical billing software would be independent physicians that want a proven practice management solution that can either save them time or save them money (or both).

What they would love to see even on social media whether Facebook or Twitter, and Instagram is the results of using a medical billing software like Medisoft.

For example even using a video like this and sharing it on social media channels can help turn something boring into something someone wants to watch or catch their eye.

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5 Ways to Reap the Rewards of Improved Site Speed

Speeding up your website will help you in many ways. By increasing load times you are likely to lower bounce rates, help your SEO, and create a better user experience for visitors to your site. Here are five smart ways to speed things up.

Utilize CDNs 

Content Delivery Networks (CDNs) are extensive networks of servers housed all over the world.  If you are not utilizing a CDN, it usually means that your users will need to access your web host’s server at its central location.

This can lead to slow website speeds, particularly when your visitors are located a long way from your server’s central location. If you are only using one server, it may become overloaded and cause your website to crash.

Both of those problems are solved by a CDN. A CDN allows users to access a cached version of your website from a web host that is near their location. Even better, if your server is overloaded, visitors will automatically switched over to a different server location.

This results in faster load time, and leads to happier customers (and search engines).

speed

Keep HTTP Requests To A Minimum

Yahoo reports that 80% of the load time of a page is spent downloading the various parts of the page, including: flash, scripts, style sheets, and images.  An HTTP request is made for each of the elements, so more on-page components means that a page will take longer to render. The fastest way to improve your website speed is to simplify your design.

  • Streamline how many elements are included in your pages.
  • Whenever possible, use CSS rather than images.
  • Combine multiple style sheets into a single one.
  • Reduce your scripts and place them on the bottom of your page.

Always keep in mind that leaner is better.

Pro Tip: Get a campaign started to reduce the components on each page. This reduces the number of HTTP requests that are needed to make the page render – this significantly will improve your website’s performance.

Optimize Database Tables

Optimizing your database tables is similar to changing your car’s oil or defragging your computer – it helps to free up space and ensure that your database continues to run smoothly.

You can manually optimize database tables using either a plugin or phpMyAdmin.

Compress Images

Images are usually the largest files on a website, so it will takes ages for them to load if they are not compressed.

Fortunately, there are some excellent tools available to help you compress your files.

WPMU DEV now manages and supports WP Smush.it, a program that automatically strips data from JPEGs and takes unused colors out of indexed pages.

Another great tool is Tiny PNG, which strips un-used colors from glossy compressions.

If your website has lots of images then you may want to implement Lazy Loading. The Lazy Load plugin enables you to load images above the fold only whenever a new visitor lands on your website.  Images then load after a visitor starts to scroll down the page. In addition, if you improve page speed load times, this technique will also save bandwidth on users who don’t scroll down to the very bottom of your pages.

WP-DBManager lets you restore, backup, repair and optimize your database.

Another database optimization and cleanup tool is called WP-Optimize.  This plugin allows you to remove items in trash, unapproved comments, comments in your spam queue, and post revisions.

Javascript code should be kept at the bottom of the page, and CSS files on the top of your pages.

Finally, be sure that your website’s code is kept neat and tidy by adding CSS files on the top of the code, and Javacript snippets added to the bottom whenever you are working on a raw HTML page.

When your CSS files are added to the top of pages it prohibits progressive rending. This saves resources that would otherwise be used by web browsers for loading and redrawing page elements.  When Javascript is added to the bottom of your pages it prevents them from waiting for full code execution before they load, and this makes browsing faster.

These are just a few of the various techniques that you can use to speed up your website, and they are among the easiest for you to implement.

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How to SEE What Gary Vaynerchuk and Sequoia Capital is Investing in Using Crunchbase

One Social Media hack to see what the best Apps are currently or new ones that are up and coming before mainstream really pays attention to them is going to the App store and looking at the Top FREE apps list and going down the Top 100 apps by one on a daily/weekly basis. If you do it often enough you notice what’s popping and what’s falling or losing momentum.

As an example, Boomerang from Instagram was popping and now as of December 2016 it’s barely in the Top 100. This can give you massive insights on what consumers love, hate, or just not feeling any longer.

Another way to track apps is to use App Annie and see a more detailed approach to downloads of apps, revenue estimates, and market data vs. surface level lists.

In this same aspect and process you can track what the top VCs in the world like Sequoia Capital (early Facebook investor) and social media celebrities like Gary Vaynerchuk are investing iin via Crunchbase..

Like this..

gary vaynerchuk

And like this..

sequoia Capital

Want more… click this.. to see all the top investors and where they are investing their money.

top investors

Why is this so cool and valuable to track top Investors and their investments?

You can get insights on the next tech/app/social media and internet companies and where the money is actually flowing.

These are the best of the best of breed of investors and you can track where they are putting their money and you can find something that’s about to pop or hit mainstream before anyone else just like with checking the top apps and that philosophy.

This is how you can “Follow the Money” and SEE if they are putting their Money with their Mouths are.

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Videos of Gary Vaynerchuk at SXSW 2016

gary vaynerchuk sxsw

Gary Vaynerchuk YouTube SXSW Keynote

Literally, the time Gary Vaynerchuk went on stage at SXSW 2016 (11:30 AZ time) we had a meeting with a client. However, the beauty of this digital world we don’t have to fly to Austin, TX and be at SXSW 2016 to actually see the vibe of Gary Vaynerchuk around this time and at the event.

What we can do is go to Twitter.com/search (es) for Gary Vaynerchuks talks, keynotes and digital bits and watch Periscopes or search YouTube to get his golden nuggets from the event to keep ahead of the trend in Social Media, Entrepreneurship and sales.

From what we can tell even leading up to the Gary Vaynerchuk speaking event at SXSW he has some new themes around business, hustle, and entrepreneurs he has been bringing to the forefront lately and he expressed some of these things again in some of the videos so check them out.

Quick Summary:

  • Snapchat is everywhere and is the new word for “selfie” <meaning can we take a snapchat..?> (similar to when people say “google” it..)
  • Practicality
  • Fake entrepreneurs will be using our job boards soon
  • VR (virtual reality) is way too early
  • Patience
  • Do what you want to do, not what he does.
  • Figure out why you want to do what you think you want to do … first
  • Lonnnnnng Game
  • How you make your money > how much money you make
  • You don’t have to make milli a year to win.. if you do what makes you happy you win

UPDATED! Here is Gary Vaynerchuk’s 2016 SXSW Keynote

People aren’t marketing in the world we live in “day trading attention”

Go where the consumer attention is

Facebook is underpriced

Gary thinks government needs to stop with the bullshit layers and become more entrepreneurial and get shit done “Washington is the worst version of corporate america”

IRL #AskGaryVee show after his SXSW 2016 keynote

Break out app of SXSW is “Fake Entrepreneurship”

Gary Vaynerchuk meets his fans, Have Patience

If we find any other videos we will add to this list and keep it updated for anyone searching Gary Vaynerchuk SXSW 2016 content. Also, if you haven’t bought his new Ask Gary Vee Book click here to get in a day or two from Amazon.

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VaynerMedia Jobs Continue to Grow with New Office at Hudson Yards?

Gary Vaynerchuk has grown VaynerMedia a social media agency that follows the attention of consumers on social & mobile platforms from him and his brother AJ Vaynerchuk to over 500 employees + with offices in San Francisco, Los Angeles, Chattanooga and NY.

As leaked by some publications a year ago or so and by the Wall Street Journal and Gary Vaynerchuk himself they are taking over 88,000 square feet of the Hudson Yards complex and our guess will use this space to continue to have explosive job growth.

If you know anything about Gary Vaynerchuk you know he has an end goal of buying the NY Jets and you can’t scale social media without people, and having a bigger space for more people will help him reach his goal.

One thing you can’t do is sleep on Gary’s business sense, and what we sense is explosive social media job growth and this will be his own incubator of sorts with the infrastructure of people to support clients and to launch and build their own brands.

If we were betting on the over/under of 600 employees and of  VaynerMedia’s continued job growth with this new office we would take the over all day! VaynerMedia jobs are mostly social media related to that’s a positive for the social media industry!

hudson yards

Source: HudsonYardsNewYork.com

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How Kanye West Grows His Net Worth like a Boss

Kanye West is one of the most talked about, searched, and shared artist on the internet and we wanted to show how Kanye West continues to grow net worth (of about $100-$145 million) and possibly make a run for presidency in 2020.

Watch part of his speech on the 2015 VMAs from Complex YouTube

First, let’s cover why we wanted to cover Kanye West’s net worth and write about this interesting matter…

  1. Kanye West came from nothing and is now one of the top artists in the music industry
  2. Jay Z saw something special in Kanye to become a mentor and let him help produce his Blueprint album
  3. Kanye always disrupts the social media and internet space and gets massive attention
  4. Kanye never changes who he is and is still successful at what he does
  5. Kanye growing his empire and net worth is a great example of first doing what you love (job) and how to use social media

If you want to learn more about Kanye West’s bio Biography.com kills it with thier summary. Here is a blurb and you can click here to learn more..

We think they do the best job so no reason for us to repeat all of that here again.

Kanye Omari West was born in Atlanta, Georgia, on June 8, 1977. He left college to pursue a musical career, producing tracks for Jay-Z while polishing his demo. He released The College Dropout in 2004. It sold 2.6 million copies and won Best Rap Album. His follow-up releases have been equally successful and West has become a celebrity famous for his outrageous and entertaining statements

It’s always good to understand where someone comes from and their background because it helps define a person and teaches you about them. Knowing where someone started and where they are now is part of the story. And Kanye’s background makes his growth story and how he built his net worth to an estimated $100 million to $145 million dollars.

kanye west net worth

Live Interview: SHOWstudio. Courtesy of SHOWstudio Youtube

In his story you can see he is was born in Atlanta and grew up in Chicago after his parents divorced when he was 3. He went to high school where his charitable foundation helps kids not drop out of high school in memory of his mother. Again, showing a side of Kanye West people don’t talk about.

However, in his story you can see he persevered towards something he loved and had a passion for (music) no matter the obstacle and drop out of art college to help produce Jay Z’s Blueprint which sold over 400,000 copies (results).

The two things in any success story is doing something you love and have a passion for and can you get results or make money with it!

Another element of how Kanye West grew his net worth is staying in his lane (niche) and NOT CARING ABOUT WHAT ANYONE says to effect who he really is. He might be listening to what people say about him but one thing you will notice Kanye stays Kanye.

Learn more about Kanye West in this two hour live interview with ShowStudio

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Snapchat Marketing: Strategy and Ideas for Small Business

On this episode of the Ask Gary Vee Show, Gary is asked about using Snapchat Marketing strategies for a small business.

15:47 – How should small businesses be using Snapchat?

snapchat marketing

Ann Marie asked should small businesses be posting coupons, promotions or have online diaries (stories?)

Gary mentions for snapchat marketing you need to be doing all of the above and he dives deeper into snapchat marketing strategies by saying you need to put out compelling content on Snapchat in two areas.

  • Entertainment or escapism
  • Utility and Value

Either you entertain people to help them escape the reality you can’t pay your rent because you have 90+ roommates because you bought some internet marketers “how to make money on periscope” get quick rich scheme. Or you need to bring value and gamify it with a coupon and share a code where the customer can save money.

Here are the other questions he answered on this episode.

2:29 – If you were a college graduate today and didn’t have your family business, how would you handle the job market?
10:26 – We are planning a summit in September. Without having a big following or brand equity, how do we approach companies to participate?
13:02 – When are you going to make an app? And what would it be like? Why not have a jab jab jab app?
17:42 – In your first book, you talked about letting your audience decide if they want to get to you know more rather than persuading them. But when it comes to email marketing, how do you make connections without be too persuasive?

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It’s All About Attention

Check out these two keynotes by Gary Vaynerchuk and Grant Cardone and see how both of them start out…. (updated September 20th, 2016)

If you don’t watch the videos let us clue you in on something. It’s all about the attention.

The single most important way to sell, succeed, be successful and grow your business is to follow the attention and get attention. It goes back to the sales 101 mantra of people buy from people they KNOW (first), like and trust. And if people don’t know you, your brand, or your business they can never get to like or trust you.

Getting attention and following attention is the whole game. It’s why Google is the number one most visited site in the US (they help people get attention relevant to their sites) and why now Facebook is growing revenue especially via mobile phones via ads against the stream that give their attention to the app all day long.

You have to learn how to get attention, manage the attention you get and then once you get the attention how to use it to help people and grow your brand or business.

If you like this concept and want to learn more definitely check out these videos and any you can find by Gary or Grant on YouTube. Search their names and sort/filter by “upload date” to get the most recent video cogrant cardone and gary vaynerchukntent and keynotes they are putting out. They execute and have proven results. Stop wasting time listening to people that haven’t done shit yet and start learning and earning more out of life from these top two Sales and Social Media business professionals.

Gary Vaynerchuk Full Keynote at DIG SOUTH 2015

Grant Cardone speaking at The Huizenga Sales Institute (from 2013)

Also, Grant did a dedicated show on how to get attention on YouTube and one about using Meerkat and Periscope the new live streaming apps to get attention.

 

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