Archive | Internet Marketing

5 Reasons Why a Local Business Needs to Invest in SEO

Do you have a local business? If you do the likelihood is you’d like more customers and this is where SEO can help.

Search engine optimisation can provide you with the traffic and new customers to change your business for the better.  Here are five reasons to consider getting someone to help with it.

  1. It is a Cheap Investment

SEO can be seen as investing in real estate. You can easily get a lot more outcome than what you have spent. (Just like real estate, it is easy to lose money if invested poorly)

If you have the right budget and invest in SEO, you have the chance of ranking at the top of the search engine results page. This is a no-brainer because almost everyone just uses the first page of the results page to see what they are looking for and rarely click on the second or third page.

The good thing is that you don’t have to spend a lot of money to invest in SEO. When you compare the cost of SEO with other forms of marketing such as social media marketing, PPC, and email purchasing (you should not do this), SEO has a higher Return on Investment for the business’ online presence.

  1. Brand Awareness

Search engines have the biggest impact when determining the amount of traffic your website gets, and you should know this by now (it also determines the quality of traffic you are getting). When your rankings improve, the site will start showing up more frequently at the top. This results in more awareness among visitors, and this will mean higher conversion rate. Content that has been optimized for SEO will also appear on social media platforms as well as helping your audience build positive repute as well as promoting brand loyalty.

Brand awareness impacts trust. And trust is one of the most important things for any business. Example, if you were told to choose between driving two cars, Honda or a lesser known brand such as Zotye, the obvious choice you will go with is the Honda. You will not be picking it because it is better, but because it is a brand that you know and it is better to go with something you know that what you don’t, like Zotye. (Zotye is a real car company)

It is important for your customers to know what goods or services you are offering, and that you are good at it if you want to build trust. When you manage to rank at the top, it is like a stamp of approval from Google that your brand is trustworthy, and this will make it easier for your audience to trust you. Building you rank will take some time, but it will be worth it if you want to make a name for your brand.

local seo

  1. More Customers

The main reasons why you need a website is the fact that the internet is a whole new market. But the site alone will not be enough to land you clients. Being on the internet is of no use if there are no people seeing you.

SEO will put your business in the spotlight

There is a higher chance of people buying from you if they find you online, and most of them will do a little research online before they can decide on the purchase. 80-90% of customers will go online and check for reviews before purchasing the product or service. If you are able to appear when they are doing the search, then you will have a higher conversion rate.

Do you want customers to find the business or not? If you don’t have SEO, then they will most likely go to your competitors because there is no way for them to find you. This is one of the big reasons why your business needs SEO.

  1. Mobile Friendly

There has been a steady increase in the number of people using mobile to access the internet, and this has surprised desktop users. This has made the interaction with your customers more straightforward and an important thing for any business. Even if the customer has to come to your physical location to buy the product or service, the important thing is for them to find your business online.

This is where SEO steps in.

The increase in mobile usage has meant a new world of SEO strategies like local SEO, and this has meant getting help from companies in order to get in front of the mobile society. By deciding not to invest in SEO as a tool for improving brand awareness, your business is making the choice of falling behind and out of the mind of their customers.

  1. Everyone is Doing It

We don’t like to tell people to do something just because other people are. But the truth is that every business is using SEO.

Your competitors are already taking full advantage of SEO in order to get a spot at the top of the search engine results page, and it is a good idea to jump in too so you don’t get left behind. It is not a good idea to sit back and heavily rely on traditional means of running a business when the competition is reaping the benefits of SEO.

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Marketing A Cosmetic Surgery Clinic

Aesthetic medicine is booming right now. It’s an industry that’s both lucrative and competitive, and businesses of all sizes are trying to capitalize on the public’s demand for cosmetic surgery and similar services. Patients seeking this type of expertise are almost spoiled for choice today; good plastic surgeons need savvy marketing in addition to their medical skills.

The Importance Of Flexibility

In the same way that every patient has unique needs, the perfect marketing message also varies from person to person. Trends, media, and tastes change over time as well, meaning that the marketing technique that worked perfectly last year may not move the needle this year. You need to think strategically when marketing plastic surgeons. Your plans should include a variety of long and short-term plans across many different media; you don’t want to miss out on an effective strategy by narrowing your focus at the wrong time.

Start With Your Ideal Patient

No matter what medium you’re using to market cosmetic surgery, you need to expend productive effort in defining your target audience. Reaching out to everyone is a recipe for ending up as the “not quite good enough” option. Learn everything you can about your ideal patients for cosmetic surgery. What are their needs? What do they look like demographically? Most importantly, where do they spend time online? You need to gather as much audience information as possible because the total number of people seriously looking for cosmetic enhancement services isn’t that high. You need to define your niche well and concentrate your marketing efforts on reaching the right people.

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Your Current Patients Can Be A Marketing Asset

While you’re planning out more long-term marketing efforts, you can also get the ball rolling with smaller, faster projects that will generate useful revenue quickly. Your current cosmetic surgery patients can be viewed as a marketing opportunity. They know you, they trust you, and they’ve already made the decision to engage your services. They’re a receptive audience which, by definition, falls within the niche you’re trying to target. Cross-promote the different services you offer to turn one-time patients into repeat customers and encourage more referrals. All of the following tactics can help:

Direct Mail Marketing To Patients

Cultivate an ongoing relationship with your patients by keeping them updated with all the latest news about you, your office, and the field of aesthetics. Plan mailings to fall at opportune times of the year. Direct mail can be remarkably effective when it’s targeted well.

Emailing Patients

Email is one of the fastest and most cost-effective ways to share a marketing message with your patients. You want to create emails that are informative, attention-getting, and fun. There should be an effective call to action (such as a limited-time offer) included in each message to encourage more patient responses.

Entrust the technical parts of crafting your email (graphic design, copy writing, etc) to experienced professionals. When sending marketing emails, remember that you need to have permission from the recipients and provide them with an “opt out” opportunity.

Patient Referrals

Make it as painlessly easy as possible for existing patients to refer friends and relatives to you. Satisfied customers can turn into some of your most effective promoters, so you should strive to make sure all of your cosmetic surgery patients are completely happy with your services. Cultivate a way to recognize patients who refer others to you and find a way to show your appreciation for their help.

Tracking Marketing Results

Finding out how a patient found your office should be a vital part of taking on new patients. The messages you send out – in any medium – can be coded and separated so that you know which messages are bringing in the most patients. If you’re offering a special deal to new patients, for instance, use different codes for that deal in marketing messages sent via email and direct mail. Dore Aesthetics found this out when growing their business via marketing. It showed them areas such as V-shaped face surgery performed better than some of the others in particular areas. In turn they could alter their approach to achieve more results and retarget differently in the future.

Finding more of your preferred patients takes time, effort, and a variety of different marketing strategies. It’s important to be both persistent and consistent in your marketing; a person who’s not ready to take advantage of your services today may turn into an ideal patient in six months’ time.

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Top 4 Essential Tips For Internet Marketing Success

Internet marketing takes in a pretty broad spectrum of different things, however the principles of winning in any of them is the same. Understand what it takes to succeed in any of the disciplines in IM and you can rinse and repeat.

So, if you want to get better at an aspect of IM then these tips will help you do just that.

Tip #1 – Work With A Coach Or Mentor

For the fastest results, you should consider finding someone to mentor you as you begin your Internet marketing journey. Working with a mentor is one of the best ways to grow your knowledge quickly. Instead of having to learn everything on your own, you can have someone there to walk you through the process step-by-step. There is absolutely no better way to learn than by working with someone who has already succeeded at whatever it is that you are trying to do.

One of the primary reasons why I choose to work with coaches or mentors is because I understand just how beneficial they can be for the learning process. This doesn’t just apply to Internet marketing. You can work with mentors in other aspects of your life as well. Seeking help from knowledgeable people is one of the best things that you can do for yourself. It can get your Internet marketing career off on the right foot and can give you the tools that you need to succeed. After you achieve success, you can return the favor by mentoring other people, helping them grow their own IM businesses.

Tip #2 – Don’t Spread Yourself Too Thin

A common misconception that people who are new to the world of IM have is that they are entirely on their own when it comes to getting things done. In fact, however, trying to do too much can actually hold you back. Focus all of your attention on the aspects of your business that will allow you to reach your objectives the most quickly. This Dan Anton Interview is very interesting because it focuses on just that. Dan discusses how he always thought SEO was the only way to reach customers, however now PPC is his best friend. He spread himself too thin and after realizing his mistake saw significant benefits.

Whenever you can, outsource work to other people. That way, you can keep your attention trained on the most important aspects of your business, allowing outside parties to handle the everyday grunt work on your behalf. If you try to do it all by yourself, you won’t be able to succeed as quickly as you could if you were willing to get help. Outsourcing is a great way to grow your business without becoming a slave to it in the process.

internet marketing

Tip #3 – Learn From Freely Available Resources

In the world of Internet marketing, there are a lot of paid products that you can buy that promise to teach you everything you need to know to succeed. While many of these products are worthwhile, the last thing that you want is to wind up spending a fortune on them without getting any results. Unfortunately, that is exactly what happens a lot of the time. People get so excited about getting started in IM that they rush out and buy many different products – some of which may have conflicting information. When you try to combine information from multiple sources, it can leave you feeling overwhelmed and confused. A much better option is to ask your mentor for advice and choose a single product to learn and master before buying any others.

Adding to that, there is a lot of incredibly useful information that is freely available online. Although it can take time to sort through this information, every little nugget that you read can be added to your collective knowledge, helping you to become an expert in Internet marketing over time. This is another area where your mentor can help guide you toward the most valuable information on the Internet, allowing you to gain knowledge that you can actually use.

Tip #4 – Keep At It

When it comes to Internet marketing, success rarely happens overnight. Although some people get lucky right out of the gate, it usually takes a lot longer to start seeing results. The key is to keep working at it until you succeed. As long as you stay focused and keep your eyes on the target, you will eventually get there. As you go along your journey, it is important to continually evaluate your process to make sure that you are headed in the right direction. You may need to modify your strategy periodically to stay on target. However, as long as you remain committed, you should be able to succeed.

Online success is a matter of working hard and staying focused until you reach your long-term goals. Using the tips above, you should be able to begin building a successful IM business. Even if you aren’t wildly successful right out of the gate, as long as you stick with it and really apply yourself, you will eventually reach the level where you want to be.

Internet marketing takes in a pretty broad spectrum of different things, however the principles of winning in any of them is the same. Understand what it takes to succeed in any of the disciplines in IM and you can rinse and repeat.

So, if you want to get better at an aspect of IM then these tips will help you do just that.

 

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