Archive | Live Streaming

How to Make Money or Monetize on Blab or any Live Streaming Platform

Live streaming is taking the social media industry by storm again.

Although we have mentioned many times this isn’t anything new since there has been live streaming platforms like (Ustream, YouNow, Hang w/ Hangwith, LiveStream.com, Spreecast, and Google Hangouts to mention a few) around for years, this time around it’s a bit different.

Thanks to mobile, more “social media experts”, fomo, early influencers making millions, and better internet connections Live streaming is creating a whole new ecosystem of social media and digital addicts seeking attention and a connection with people online.

As one of the CEO’s of a new conversation platform Blab has mentioned only 1% are usually the creators, 9% curate, and over 90% just like to watch.

So why do people live stream?

There are a lot of reasons people live stream and in some cases people have a few reasons at the same time. However, eventually before the burn out hits or especially with the 1% that actually do the “live streaming” showing themselves they are looking to make money.

Before we get into that here are some of the reasons people are live streaming and have mentioned why on their streams…

  • “engage”
  • meet people
  • give “value”
  • collaborate with people
  • build relationships
  • get attention
  • bored
  • entertainment value
  • addicted to live streaming and social media
  • learn from others
  • stalk
  • see the person they have been following online
  • MAKE that dough

(feel free to leave a comment below why you live stream or why you think others live stream not on this list)

Now, let’s really get into why most people (mainly digital/social media marketers) are live streaming.. MONEY!!!

Even if it’s not directly mentioned, just watch a few live streams and notice the twitter bios or profiles and everyone has a leadpages landing page, collect emails, use Amazon affiliate links in the chats/comments, are selling a book, course, or a conference ticket about how to live stream, or are using it to get their “personal” brand out there live to attract people that might know, like, and trust them meanwhile they have a full or part time job paying them and rarely mention that brand that actually pays their bills.

We have actually seen “live streamers” that said they sell social media services and they live at home with their parents… WHAT? (lol)

Anyway, these platforms aren’t built not to make money and eventually they either sell advertising (Google/YouTube, Facebook, Twitter) against their users data or they are sold to companies that will (Facebook bought Instagram, Twitter bought Periscope, Google bought YouTube).

Here are some ways that the top 1% that rise to the top of these platforms can make money and to help anyone out searching Google for “how to make money on blab or live streaming” eventually just as they do over 22,000 times per month in the United States for YoutubeMeerkat & Periscope.

how to make money on youtube

How to Make Money Live Streaming or Using the Conversation Platform Blab

  1. Create a daily, weekly, monthly topic focused show gain an audience and have someone sponsor the show. (Just like This week in startups, Howard Stern Show did (before subscription model with Sirius), TWIT.tv, and several podcasts)
  2. Product placement within each blab sesh (natively, people are doing this with microphones and using Amazon affiliate links, next step is contacting brand/company directly to buy wholesale and sell on their sites, or just get the company to pay them directly for using their product on the live stream)
  3. As we mentioned above sell your products, courses ect.. (the Grant Cardone model) or even a book just as Gary Vaynerchuk did with Jab Jab Jab Right Hook on Spreecast which now has his videos in “pay per view” mode for $1.99 which again could be a revenue model for live streaming.
  4. Teach someone what you do, how you do it, show results and share a call tracking # or trackable link in your live Stream headline and/or comment section for people to call you for a consultant or for them to become your client. (And not just selling how to use meerkat, blab, periscope ect..)
  5. Sell your live stream space (ads) – use a t-shirt, hat, live stream screen takeover ect…

What are other ways have you seen/experience people making money on live streams? Share in the comments below…

Before you start making money on Blab or Live Streaming check this out

UPDATED: Here is a marketers guide to Blab.im What you need to know….

0

Blab im (Blab app) Live Streaming Video App Creating Blabbermouths or Next Big Thing?

Blab.im (blab im, blab app ) the new live stream (conversation platform) and video app currently in beta is pulling attention away from Meerkat and Periscope and is a new platform that is exactly as it is branded “blab”… Blab is another new shiny social media tool for people to have several (2-4 live streamers) to many (1-100s of viewers so far that can comment along side of the talking heads).

People can blab their hearts out as long as they have viewers or become blah. But before we get into what is Blab and why has Blab grabbed the attention of the all the cool social media kids lets dive a bit into the last 6 months of live streaming.

Live streaming is in an uptrend again thanks to mobile, better data plans, and the millennial generation who seem to have FOMO (fear of missing out), value community,  and have been shaped by technology.

Before the explosion of live streamers in March of 2015 thanks to Meerkat and Periscope there were and are still many other live streaming platforms like Livestream, Ustream, Justin.TV, Google Hangouts and Spreecast.

Even OGs and executors in the social media space like Gary Vaynerchuk that actually get results and ROI for big brands with his social agency Vaynermedia used these platforms back in 2008 (over 7 years ago)

Broadcast live streaming video on Ustream

However, with so many new live streaming apps this year in 2015 and with them leveraging Twitter APIs to make it easier to login and launch a live stream the future and present of live streaming is changing before our eyes.

It’s why people who know about Spreecast say what’s the difference between Spreecast and Blab which is also up to 4 talking live streamers having a conversation with commenters on the side. (hints: timing, easier to use, mobile, twitter integration, KISS.. keep it simple stupid)

One thing that seems to be obvious and overwhelming is that most of the people using these platforms are trying to be the “expert” and stake their existence in each app while still trying to figure out how to use each platform, how to monetize live streaming (although most are selling courses already because they blabbed or scoped a few times), and how their “live streaming” audience can make them the next big thing or will it just make them a “blabbermouth”?

Part of the reason this is happening is thanks to the emergence of people (“influencers”) being early on Twitter, Vine, and YouTube can make up to $25k a Vine or $6k an instagram post. Follow the money, it’s always about money even when someone says it’s not then it’s really about the money even more.

And agencies like GrapeStory were formed to connect this cap of viners with millions of impressions to brands who want to reach their audience natively within their videos.

grapestory

 

Credit: GrapeStory Case Study

We have already seen in a short six months with Periscope launching and now streamers moving onto Blab, Meerkat has been suffering. Even the Meerkat Queen Nora Segura has lost her #1 spot to Grant Cardone recently and the leaderboard on Meerkat has been stale and for the most part stayed the same.

Or maybe Facebook is on to something with launching their Live Streaming service only to celebrities on Mentions since they realize how boring a live stream can become if the person doesn’t have the charisma, strategy, and/or self awareness that live streaming isn’t the best platform for their personality.

Yes, so far some have been able to sustain a few hundred viewers at once with the same family, friends, network they have on other social media platforms or with colleagues who like to watch them over and over again but can they create an audience of millions of viewers like some of the top YouTubers that vlog daily and pull in millions of dollars? Or celebrities that Facebook has given the live streaming power to so far?

There is a saying with social media and content in general the cream rises to the top. And these platforms naturally weed top content or people with the largest consistent audiences from people that are the milli vanilli’s of the world or one stream wonders. (Girl you know I’m true) on this… (had to)

And the toughest part of social media or for content producers is can they maintain the marathon and do it every day/week/month? Unlike evergreen SEO content (Google Marketing), or a pay per click management company that can pull in leads or money as long as you have your ad budget giving you air time on search engines like Google, social media and live streaming only works as much as you work it.

Enter Blab the new live streaming kid on the block that allows video live streaming of up to 4 people at a time and has been called a Google Hangout killer and Periscope for groups of friends.

blab app

Blab is still in Beta and owned by the team that created Bebo but it seems a lot of the attention from Periscope and Meerkat has been shifted to this platform recently. And in the last six months Meerkat has seen a lot of the regular live streamers vanish and at this point who knows if Facebook will buy Meerkat , will Blab create a more sustainable community, or will it be taken out by the next live streaming platform that hits next?

In our opinion, it’s too early to tell but our hunch is just like with anything since we are agnostic if something better comes out that has a better user interface, is easy to use, and gets a lot of attention of the FOMO crew it can make waves.

The key though for all of these platforms can they hit the mainstream and build brand equity with the likes of brands like Google, Facebook, YouTube, Amazon, Buzzfeed, Yelp, and Twitter…?

Feel free to leave a comment or reach out to us on Twitter @jobsinsosh if you want to add, edit, or share something for us to consider about this post.

As viewers of thousands of live streams on all platforms we are listening, watching, and learning everyday as well and open to certain credible content that can be added to this post. Especially if it provides more value on the new Blab video live streaming app platform.

Update: The CEO of Blab said in a blab as of Aug. 26th, 2015 “The average blab watcher watches 65 minutes of blab a day..

3

HUGE Meerkat Update Not Just About Cameo

Check out this list of the latest Meerkat update and it’s not just about Cameo and sharing the stream for 60 seconds with your viewers.

  • No Twitter? No problem you can now sign up for Meerkat with just your phone number.
  • Connect Facebook and find magically connect to friends and interests
  • Save your streams online to your Meerkat library
  • Share your upcoming streams to Instagram, Facebook, and Tumblr
  • New and Improved Leaderboard
  • React to your favorite streams with an updated Emoji keyboard. Use your emojination.
  • Find friends with new and improved search
  • Bug fixes and improvements under the hood.

As you can see Meerkat is expanding ways you can engage, interact, and get attention with more ways to share and distribute your streams.

meerkat live stream app

 

Question is now… When is Periscope going to come out with something similar but better? That’s what usually happens next in the Periscope vs. Meerkat battle that people love!

0

How to Make Money Live Streaming on Meerkat or Periscope

If you aren’t paying attention to the digital, social, and mobile world you might not be aware of the new Periscope and Meerkat apps for live streaming just yet, however they are slowly starting to develop a community of mainstream audiences that like to click into a live stream and view what someone in doing in real time unedited live video.

With most new platforms people jump on right away and learn as they go and it usually starts out with tech/social media people already on other platforms like Twitter, Instagram, Snapchat or Vine and then they become either curious and want attention or have FOMO (fear of missing out) on an opportunity or not being part of something.

Since people are becoming more and more aware of Millionaire YouTubers, Gamers on Twitch making that dough, and Vine celebrities pulling in hoards of cash off their views people are not drawn to jump on something new like Meerkat and Periscope in hopes of making money with.

Even today as we look up most popular YouTube searches one is “how to make money on YouTube” which gets 18,000 searches a month on Google just in the U.S.

how to make money on Youtube

So soon enough the question will be if not already on live streamers minds is “OK I’m on the the Meerkat or Periscope leaderboard now what..?”

If people don’t ask this question they are just enjoy being the product of these live streams connecting with people that both apps can eventually sell ads or make money on the data and thats cool too. (not everyone knows how to monetize Youtube, blogs, or live streaming apps) Don’t hate the players just hate the game.. (Facebook ring a bell.. – If it’s free you are the product they are selling saaaan)

However you if want to know how to make money live streaming on Meerkat and Periscope we have a great example of someone crushing the Meerkat leaderboard and rising faster to the top then most, other then some notables like Nora Segura and Madonna.

grant cardoneMake Money on Meerkat like Grant Cardone

First off if you haven’t already follow Grant Carone on Meerkat to see why he is always “mobbin” on Meerkat.

The live streamer to watch right now is Grant Cardone here’s how and why he is monetizing Meerkat and Periscope.

  • Grant Cardone creates stream content relevant to what he sells (books, programs, multifamily real estate)
  • He engages with the audience answering questions about the content
  • He has his team share his website url (online store) in stream where people can buy his products and offers a 50% discount every time he streams or tweets ect..
  • He has promo codes named after each stream and says use promo code “meerkat” or “periscope” to track where sales come from and offers that as a discount for watching his stream
  • At the end of every Meerkat stream his link is “shop online” directly to his store where he tells people to go to buy his products that can help them related to the content of the stream
  • He then rewards people with shout outs on the stream if they screenshot it and share it on Twitter ect.. and this helps again drive more attention/sales.

Top Live Streaming Tips to Learn from watching Grant Cardone

  • Build an audience everywhere you have enough time to dedicate to it. (Twitter, Instagram, Meerkat, Periscope..)
  • Be Consistent, not only with how often you live stream but a consistency with your brand across channels
  • Have a thought out plan, Grant always has a great title and theme of each stream before he even launches one and frequently schedules streams in advance to build up subscribers and suspense.
  • Pound live streams each day whether its for 5 minutes or 50 minutes and even consider multiple times a day only if you have a good topic for the stream where you can bring value (entertainment value, money value, tips value ect..)
  • Get attention.. Grant is the godfather of attention, sales, and multifamily real estate
  • EXECUTE something.. This is big one we think too many people are out there getting attention but don’t have a reason why they are trying to get attention. Most people watch people like Grant Cardone and Gary Vaynerchuk because they executed something and continue to do so. If you are like us you aren’t going to take advice from someone about money, social media, or business until they proven results themselves right?

If Meerkat or Periscope come out with any other ways to monetize their platforms we will keep this post updated.

Also, if you have any other examples where you know someone is taking money from a brand for product placement or making money using Meerkat or Periscope let us know and we will update this content.

More ways people are making money live streaming on this updated blab im app post below.

Update: Learn how to make money using the new blab im video chat app

 

3