Archive | Social Media

Starting A Career In Social Media Human Resources

Are you interested in launching a career in human resources for social media companies? If you’re planning to make this subject your major, you should know that you need more than a degree in order to land a job.

Social media has grown exponentially as an industry in the last decade or so and the number of jobs created in this area are huge. Businesses looking to find the right people for social media businesses is important and getting the right HR person or team to do this is pivotal, hence there are a lot of spaces in this industry for the right HR people.

More often than not, people that work in HR have a bachelor’s degree. It’s common people in this field to have a major or minor in human resources. Many professionals also have a degree in subjects like personnel administration or labor administrations. Of course, your education doesn’t have to stop with a bachelor’s degree. A large number of people in senior and executive-level positions have a graduate degree. It’s crucial for HR professionals to have a strong education and an edge over other job applications. Many people opt to continue their career online. This allows them to receive specialized training.

social media human resources

Not everyone in human resources does the same job. There are actually an array of careers that could be described with the term “HR.” Some of the positions and expected salaries* can be found below:

Benefits and Compensation Management: $50,590 t0 $148,390

Job Analysis Specialist: $34,960 to $86,540

Development and Training: $30,120 to $85,860

Recruitment and Job Placement: $28,370 to $87,060

Development and Training Management: $49,560 to $146,820

Human Resources Management: $58,490 to $164,270

Labor Relations Specialist: $27,360 to $94,470

After you’ve successfully obtained a degree, there are a number of ways you can obtain your first position:

Seek Out Entry Level Jobs: Entry level positions are specifically designed for people that are entering a new career field. Once you land your first job, you’ll be able to work your way up. You’ll gain important experience during this time. With some experience under your belt, you’ll be able to land more prestigious positions.

Obtain More Relevant Experience: The stronger your resume is, the more likely it is that an employer will hire you. Entry-level jobs are an excellent way to gain experience, but internships and temp positions can also give you the experience you need. You can also undertake the HR assistant courses widely available nowadays. Take advantage of any job opportunity within the field. When you’re in an interview, you want to show that you’re qualified for the job.

Work with a Recruiting Firm: If you’re struggling to find work, you may want to apply for positions at recruiting firms or job placement agencies. If you have a sales or account management background, you might be able to land a position in this field. Once you’ve gained recruiting experience, it’ll be easier for you to obtain a job in HR.

Seek Out More Training: In human resources, having in-depth training is always going to be a good thing. Having advanced credentials on your resume can really help you to stand out. You may want to participate in an online certificate program. Many highly-respected schools offer these programs. You’ll gain a lot of important knowledge, and the certificate will really help your career.

Do Some Networking: People often say that landing a job is all about who you know. While that isn’t always true, you should definitely try to connect with other people that are working in HR. You may want to become a member of an industry organization like the Society for Human Resources Management. Get to know your classmates when you’re seeking training. You never know who could help you find a job.

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How To Use Offline Advertising To Drive Social Media Engagement

Marketing needs to be holistic and you ideally need a cross channel approach – this means utilising the marketing you are doing offline with that you’re doing online too. So, how do we achieve this, the blog below provides some great tips.

Use The Same Hashtags Across All Advertising Channels

Hashtags can be a great way to generate buzz about a particular topic and to make it easy for customers to find relevant information. By using the same hashtags in all of your promotions and advertisements, you can get all of your customers on the same page. You can also get customers talking about and interacting with your business.

According to Image Group, great example of this was when Three UK, a company that provides telecommunication services in the United Kingdom, set up billboards throughout the country that included the hashtag #HolidaySpam. The company had recently launched a service that allowed their customers to use their devices when they were abroad without being charged any extra fees. The idea behind the hashtag was that people were going to be ‘spamming’ their friends and family members with fun photos from their holidays abroad.

What made this advertising campaign so effective is that they used the same hashtag on all of their advertisements. This increase the likelihood of customers using it when they posted videos or other content to social media from their holiday trips. This essentially made customers a part of the advertising campaign, helping to generate a lot of buzz about the brand.

Create Guidelines That Are Clear And Easy To Follow

Things tend to happen extremely quickly on social media. Your company needs to be able to respond in real-time rather than having to wait for approval before posting. By clearly defining your overall social media strategy ahead of time, you can respond quickly when events happen. Your guidelines should outline everything from the types of words that you want to include in your posts to the overall style or image that you want to portray for your business or for the particular advertising campaign that you are running. Having these guidelines in place will allow you to keep up with what is happening on social media so that you can have relevant content that still fits within the overall style of your campaign.

 Combine TV Advertising With Social Media Marketing

Advertising on TV is a great way to get the message out about your brand, products, or services. Many people use mobile devices at the same time that they watch TV. In some cases, they may even use their devices to make a purchase based on a television advertisement. You can target potential customers by tracking discussions about certain television or events shows through social media.

When you purchase advertising during a particular television show, you can see which customers may have seen your advertisements by checking out who is talking about the television show on social media. You can also discover new customers who may not have seen your advertisements if they are watching the television show through a streaming service such as Netflix. Because these people share an interest in the same show that your target audience watches, they may be good targets for future advertising campaigns.

tv ads

Create An Obvious Call To Action

You need to provide some sort of incentive for people to visit your social media accounts. Simply telling them about your social profiles usually isn’t enough to get them to take action. Instead, you need to find a way to link your advertisements to your social media profiles so that people will want to check out your content. For instance, if your company makes food, you could post interesting recipes that include your products on your social media profiles. You could then encourage people who see your advertisements to visit your social media profiles to get access to those recipes. This helps create a compelling reason for people to check your business out on social media, improving the effectiveness of your advertising campaigns.

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10 Ways Your Business Benefits From Social Media Marketing

Social media come in with bang, causing triples across the online marketing scene. However, some critics considered it to be a passing fad. Many viewed it as a “kids’ platform for staying in touch and not a tool that businesses could benefit from. How wrong the skeptics were!

Currently, there are well over three billion internet user and more than two billion of these are active social media users. As such, the most popular social media platforms have become a ‘must-use’ marketing tool that business leverage to interact and know more about their customers while running their marketing campaigns. It thus suffices to say that social media is no longer an optional element in the running of a business.

If you are contemplating of investing in social media marketing but wonder if it will be beneficial, then below are ten things you start to gain from it:

  1. Provide Rich Customer Experiences

Most of your customers and business partners or investors expect to find you or your business on social media. According to statistics, 67% of consumers turn to social media when in search of customer service and expect a fast response, 24/7. Companies that deliver on this win the day. Aberdeen Group did a study that found that companies that engaged in offering customer services on social media had bigger financial gain annually with figures standing at 7.5% YOY growth compared to 2.9% for those that did not do the same.

  1. Gain Valuable Customer Insights

 Social media is a resource that you can use to generate real time information about your clients. The social media scene has a flurry of activities with well over five billion posts that range from 5 million Facebook posts, 500 million Tweets, and 95 million photos and videos on Instagram daily. All this is a wealth of information about your target market, who your customer and potential clients are, their likes as well as their opinions about your brand.

Establishing daily interactions on the social platform will help your gather relevant data about your customers that you can use to make sound business choices. For instance, you can use Hootsuite Insights to gather the customer data you need from across your social network accounts in real time. It will enable you to gauge the customer’s sentiments and opinions about your brand from the conversations they have and share; and you can use this to run reports in real time.

  1. Share Content Faster And Easier

As any digital marketing agency worth its salt will tell you, the objective of any marketing campaign is to ensure that the desired content reaches the target customers in the shortest time possible. Leveraging social media for that purpose make for an effortless marketing strategy since people are constantly shared information on their social accounts. Just post and share your content on your social network accounts and your followers will do the rest.

  1. Grow Brand Awareness And Loyalty

Having a presence on the social network makes it easier for your clients and potential customers to find and connect with you and your brand. Establishing such connections increases the chances to customer retention thus grounding the brand loyalty. The Social Habit did a study that showed around 53% of Americans following different brands on social media were loyal to those brands

social media marketing

  1. Build Strong And Lasting Relationships

Social media should not be a stage for making sales pitches. It is an avenue through which you can enrich your relationship with your customers through interactions. For instance, travel agencies can establish dialogues with their clients thus building relationships before, during and after trip bookings have been made with the agency. Such interaction between brands and customers is something that only social media can offer, such dialogue was not something that the traditional advertising strategies had.

  1. Generate Higher Converting Leads

Regular interactions with customers on social media increase the sales while also improve the customer services. The MHI Global research institute did a Sales Best Practices study in 2015 that suggested most of the leading companies across the world rated the social media network as the most effective tool for identifying influential decision makers as well as new business opportunities. The State of Social Selling in 2025 showed around 75% of the businesses that did their sales on social media registered an increase in their sales over a period of a year.

  1. Targeted Ads That Give Real-Time Results

The use of social ads to market your company and market your content is relatively cheap and less demanding. Moreover, the ads are powerful targeting tools that can be used to reach a specific audience. For instance, an ad campaign run on LinkedIn can be segmented into specifics such as age, gender, company, job title, and location among other things. In the campaign is on Facebook, the ads targets can be based on interests, demographics, behaviors, connections or even location. You can use these to even do real time measurements of  how the social ads perform.

  1. Increase Website Traffic And Search Ranking

If you establish a significant following on social media, you can turn that audience into the traffic you need for your website. You can leverage social media to direct people to the site and keep the traffic growing as your customers share that information on their social accounts. For instance, if everyone following your business on tweet retweets a post you did, the company is likely to have a higher rank on Google’s SERPs on the merits of  “social media for business.”

  1. Know What Your Competitors Are Doing

It is possible to monitor activities on social media using this to know more about your competitors. Using that data, you can develop strategic marketing strategies and make better business decision that will help you stay ahead of the pack. For instance, you can make search streams in Hootsuite that will monitor industry keywords and other phrases associated with names of your competitors and their products or services. Use the result of that search to better your brand by disseminating relevant content and offering better products and services.

  1. Geo-Target Content

Geo-targeting is all about targeting a specific audiences based on location. Twitter and Facebook are a good example of social networks that have tools which allow the user to push a particular information to a particular audience. For instance, in Hootsuite you can target Facebook messages to and from followers in certain places based on their geographical and demographics factors. Hootsuite geo-targeting is also an effective option that you can use to find conversations that are relevant to your business.

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Advantages Of Social Media Verification

Whenever you spend any time on Facebook or Twitter you will inevitably come across an account that has a blue check mark next to it. Most likely you know that means that one of the two social media companies has verified the account. Other sites such as Pinterest and Vine (which Twitter owns) are also now verifying accounts. Most likely Instagram will be following suit soon.

social media verification This Means

For the most part there are only two kinds of social media verified accounts – for popular brands and for public figures. This social media verification process is needed in order to help protect the integrity of the corporation, company or individual whose name is on the account and to help prevent fraud. After all, we are talking about the internet here. Every day people make all kinds of outrageous claims, and they are believed, while those making these claims can just hide behind the anonymity that the Web provides them with. The check mark is a powerful weapon against many potentially bad individuals.

For example, imagine there is a certain celebrity that you are a big fan of. This celebrity has number Facebook fan pages. However, there is one page purporting to be the celebrity’s personal page. You could possibly Friend the individual and even chat with them! How exciting is that! Just imagine a really famous individual taking the time to want to get to know you! All you have to do to get their personal autograph is give them your credit card number, and they will send it to you right away!

This happens frequently. As you might imagine, there are many such sinister exchanges occurring all over the internet. Twitter and Facebook, by authenticating that the account owner is the real person or a legal representative of the individual whose name is on the social media account, is providing a great service to both the public figure and their fans.

How Accounts Are Authenticated

However, this service is completely discretionary and up to the social media provider. Authentication is not granted through any official channels. A national grand or public figure usually must obtain a large amount of followers before they are considered to receive the check mark. In addition, they will need tan official website connected to their social media account Only the website URL is required by Pinterest. Your website URL should always be posted on all of your social media accounts.

There are some public figures who plead to get this seal of authenticity. Michael Dorn (who sci-fan know as Worf from Star Trek), earlier this year begged his followers and friends to help him get his seal of approval, despite the fact that his Twitter account had been established several years ago. He received it eventually, but only after the efforts that he made earned him a significant amount more of followers.

For a long time there was a fake Twitter account in the name of ESPN columnist Jackie McMullen. A large number of sports figures and colleagues followed the count thinking it was authentic. McMullen did not discover the bogus account until a fellow writer scolded her in person for not ever responding to tweets. The fake McMullen stopped writing, but the account stayed on Twitter for a number of years.

Why You Should Care About This

It all has to do with branding, and whether you happen to be a small brick and mortar business or major player, protecting your name online should be a top priority for you. You might not ever have a huge number of followers on your social media accounts to warrant getting the precious blue check mark. However, even having a few followers means you matter to these people, and that they matter to you. Pay close attention to them, and make sure to stay vigilant about is said about your business and you on social media.

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Social Media Training from Someone That Has Over 150+ Million Views on YouTube or…

Social Media Training

Would you rather learn social media from a website you never heard of until you searched Google, a college that is for the most part not marketing their school in the year we live in, or…

From Someone…

  • Has over 150+ Million Views on YouTube
  • Over 450k Followers on Twitter with lots of engagement
  • Over 1.5 Million likes and fans on Facebook
  • Over 1.7 Million Followers on Instagram
  • Other proven experts teaching social media and offering social media training marketing courses online with videos and a private mastermind Social Media Facebook Group…

That someone also does 150 snaps a day and was coined the #1 Social Media strategists to watch with all the attention they get on social media above #2 Gary Vaynerchuk per Entreprenuer.com…

That someone is none other than Millionaire Tai Lopez and he has opened a Social Media Marketing Agency Program that keeps getting a ton of positive reviews and testimonials of people making 20x ROI back from their investment in his social media marketing course.

We listed all the pros and cons of the course in a Tai Lopez SMMA review here you can read. And now here are the Pros and cons of going through online social media training like Tai’s course vs. a school or a company you never heard of before.

Pros of Tai’s social media training vs. Colleges/other sites you never heard of before

  • Real life experience and results not just theory
  • Proven ROI and testimonials
  • Proven attention, Tai’s social media presence vs. other social media training courses you might be considering (doubt they stack up)
  • Money back guarantee
  • Private FaceBook group for after course support
  • Only 4 months on average but no one is stopping you from going through the course online faster or at a slower pace
  • Other social media experts teach proven social media strategies
  • Strategies about social media in 2017 and real time in the world we live in not from a year, 2, 3, 5 years ago
  • Certification
  • Online vs. in a boring college class
  • From someone with a huge social media presence vs. a professor that just started a Twitter account
  • Investment is a lot less then most courses and college university programs
  • Networking online with people from the course

Cons of Tai’s social media training course vs. College

  • Networking in person (if college class)
  • Only opens up for certain periods of time.. Check if it’s open here. (if so jump on it before he closes it)
  • Usually opens it up once a quarter

social media training

If someone is going to train you on anything you should always reverse engineer that person or company to make sure they practice what they preach and have proven time and time again that what they are teaching you they learned, used, and executed on.

Also, consider when you are choosing a social media training program that investment with a program like Tai Lopez’s social media training is minimial to most colleges, univeristies and other programs. It’s usually in the $697-$997 range but you can check current pricing here.

And with social media training you can land a job in the social media space, start your own social media agency, or use it to build a personal brand. So social media training is really priceless especially in this ever-changing and trending digital marketing world and it’s only going to continue from 2017 until 2027 when AR/VR or robots take over.

Sign up for the social media training course here

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Why You Should Join Tai Lopez Social Media Marketing Agency Course Program

If you need to be caught up on Tai Lopez, his net worth, whether he is a scam (we think he’s not), or basically learn about Tai Lopez via Wikipedia style check this post first.

However, if you already know Tai Lopez kills it on social media getting people’s attention with Facebook, YouTube (YouTube ads), Snapchat, Instagram, and Twitter and wondering whether you should invest in Tai Lopez’s social media marketing agency program or not maybe this post can help you.

We really drill down on the pros and cons and why you should just man up, woman up, and invest the money since this social media space is exploding and if you hesitate you already lost.

Pros of Joining Tai Lopez Social Media agency program

  • Small investment to learn from the best that according to Entrepreneur.com is the #1 person to watch in the social media space above #2 Gary Vaynerchuk
  • He has a money back guarantee (no one does this)
  • It’s not just his advice it’s proven social media agency owners, growth hackers, and experts that share their knaawwwwledge as well
  • Social media space is a billion dollar industry and small business don’t want to but need to have a presence and rather pay people for it
  • You can use the skills to help you get a social media job if you don’t want to start a social media agency
  • You can use the skills to increase your personal brand equity or teach you how to use social media for yourself….
  • He is always adding to his programs vs one and done.
  • There is a Facebook group where the people who pay for the program support each other and answer questions ect..
  • Better than going to college unless you want to be a lawyer, doctor, accountant or something specialized that really needs college leanings to be successful
  • You can learn how online programs work and create your own and sell your own eventually, just going through the process and set up can show you how to do it
  • If you take the course you will be able to determine at the end the value vs sitting on the sidelines wondering or believing haters and trolls

Cons of Joining Tai Lopez Social Media Agency Program

  • Tai Lopez usually has a social media test group so when you miss his snaps or Instagram updates to join you have to wait until he opens it up again
  • You are out what $697-$997 and didn’t apply anything taught and learned because it’s something that doesn’t interest you
  • You don’t have the sales skills to get clients to apply what you learn or find out it’s hard for you because you suck at managing your own business and rather have a job
  • You end up hating social media in general and realize like anything in life it still takes hard work and social media doesn’t work unless you work it

Notice most of the cons really come down to you. And in life whether you pay for college, an online program, get money from a 9 to 5, it’s always up to you whether you keep learning, moving up the ladder of your own idea of happiness or success.

Still need more convincing? or don’t and ready to join?

How about these YouTube videos from students?

 

If these videos and our pros and cons still don’t convince you one last thing you can do is check out all the social media agency and social media job listings on our site and see how many people are hiring and in need of social media experts and lastly check out Tai Lopez actually social media stats, following, and snaps where he shares even more screenshots from people DMing him results and testimonials and their success from the social media agency program. 

If that still doesn’t convince you, good luck at whatever you think will actually make you start executing on something you are passionate about and stop reading these posts with no action.

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Gary Vaynerchuk Creates VaynerSports to Go After the Sports Agency Market with Social Media

Gary Vaynerchuk just announced his partnership with a sports agency to create VaynerSports to add his social media and digital agency zest to sports athletes career and future. Vayner Sports is going to be “the best provider of value to human beings”. Gary said this is a ten year play and will let the chips fall based on the market conditions when it comes to percentages agencies get coming down.

Watching Gary for so long this seems to also be another play towards his goal of buying the NY Jets and getting more entrenched in the sports industry. He took one step closer to that when he started the RSE fund with the owner of the Miami Dolphins Stephen Ross.

Although as Darren Rovell points out you can’t own a sports team when you own a sports agency and asked if that is why it’s a ten year play because that is the time Gary thinks he will buy the NY Jets. Gary said that isn’t the factor for his “ten year” play but was just using that to show again it’s a marathon for him and not a sprint in all of his businesses and life.

Some of the reason sports athletes will want to be repped by Vayner Sports Gary mentioned was; (examples)

  • Getting them more value and money on their exit from sports vs. when they were in sports
  • Helping them with getting better sponsored deals
  • Possible $15k keynotes
  • Helping launch a podcast and getting it sponsored
  • Getting them in social media investments like a snapchat or musical.ly
  • People knowing and following Gary Vaynerchuk’s success over the years in the wine and social media industry could possibly draw “aunts, dads, uncles” to say to their up and coming young athletes you need to go talk to Gary and VaynerSports and get repped by them.

Towards the end they mentioned Drew Rosenhaus is basically “buying contracts” in comparison.

We were going to embed the Facebook video of the announcement but for some reason it’s “broken or the video was removed”..

As you can see from Gary’s tweets this was the link to video in case it does come back up.

Update: Great post on the sports marketing agency recruiting side

Update: Gary just sent out a Tweet with a new edited video here

Here is the new edited video by Drock’s camera vs. Darren’s live stream first take.

UPDATED! December 3rd, 2016 Vayner Sports signs Jalen Reeves-Maybin

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3 Biggest Takeaways from Analyzing Elon Musk Twitter

If you don’t know who Elon Musk is you might be living under a rock on Mars where Elon Musk hasn’t used SpaceX to find you yet.

However, if you really want to know who Elon Musk is read this..

This isn’t about who Elon Musk is, it’s about learning more about Elon Musk via his Twitter account. You can learn a lot about people from their Twitter account and how they use it.

Here’s our 3 Biggest Takeaways from learning more about Elon Musk through Elon Musk Twitter profile.

Elon Musk has a great sense of humor…

Why do we say this and how do we know via Twitter? Well one way you can learn more about a person via their Twitter account is looking at what they “like”.. Elon Musk has 259 likes

elon musk Twitter

 

and this is what he has liked so far that proves he has a great sense of humor..

elon musk likes

He also likes a lot of Tweets from the Onion and South Park

the oninion

and even likes random Twitter profiles the refer to his wealth and SpaceX program..

elon musk twitter likes

Elon Musk loves Science, Tech, Media, investors, comedy and forward thinking people.

You can see this by the 51 people he follows

elon musk follows on Twitter

Elon Musk will always take on critics head on

You can see in his tweets about his companies he will always fight back on what’s right, be transparent, and communicate with the public and media

elon musk twitter

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Seth Godin Ask Gary Vee Episode Quickly Becoming #1 Ask Gary Vee Show?

You can learn a lot from YouTube…

You can also learn a lot from the minds of executors like Gary Vaynerchuk and Seth Godin.

You can also learn a lot by watching, listening, and taking key points or themes that hit you in the gut because hey you feel that way too..

And sometimes what you learn is.. great minds don’t think alike they think different.. or do they.. ?

Gary recently had a really good episode probably the best by far of his Ask Gary Vee Showwwwwwwww.. It was with the legendary blogger, writer, author Seth Godin.

Really he is a legend in the marketing space.. Seth had the first email newsletter blog, even if you Google the word “blog” his site comes up 4th, first page of Google.

And by linking to him here might push that a bit higher by the time you read this.

That being said people know with all his past and continued success he doesn’t use Social Media in the capacity Gary does and just automatically tweets out his blog posts.

So a question was posed to Seth Godin about using Social Media which you can learn more about that here.

One thing I noticed is this episode caught FIRE!.. Comments went nuts and every time I would search “gary vaynerchuk” on YouTube it was showing up first page of YouTube for his name ever since the episode aired a month ago.

So I quickly sorted Gary’s channel by “most popular”.. (another way you can learn, just like looking at top free apps in the itunes app store to see Vine is dead and Snapchat is crushing..)

And low and behold in one month it has 65,168 views about to catch and beat his 1,4 year old keynotes at USC & Remax and on it’s way to be the #1 watched and most popular Ask Gary Vee episode passing #26 from a year ago (Am I an Entrepreneur or not) and the current #1 Ask Gary Vee Show thanks to Casey Neistat audience power #128…

ask gary vee show

So why is that? Here’s what I think…

  • It was the first episode where the guest and Gary Vaynerchuk didn’t agree pretty much throughout
  • Secretly, people agree with Seth Godin and already know “they are the product” on social media and sometimes are not really doing “work” with it or on it
  • Gary interrupted throughout which made it look like he was in an oh shit moment, <the dude I respect thinks my whole business (selling social media) is to sell against people’s attention of wasting time on it..> (Seth said he would walk out…)
  • People respect both Gary & Seth as they have proven results time and time again on executing things their own way
  • Seeing two people with different perspectives that both win in different ways is interesting

Bottom-line, at the end of the video if you really watch what happens is Gary actually agrees in a sense with Seth because he admits as he has time and time again, that he doesn’t read books, doesn’t consume on social media, doesn’t use it like the way Seth describes.

And to Seth’s point people that don’t are usually more successful making an impact in their own way on the world with their body of work and what they do by having a focus on that first.

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Grant Cardone Teaches Social Media Selling “Social Selling”

Check out this video where Grant Cardone gives a breakdown on how he uses social media to increase attention, traffic, leads, and sales. He is a social media sales beast and had a great approach to the “social sales”, “social selling” buzzword..

If you have been in sales like me since you were 15, you know it’s a just using social media platforms whether its researching, connecting, or building relationships to sell more shit. Just like “inside” sales or selling = cold calling, “outside” sales = takes appts. set by inside sales, door knocks, or glorified in person sales person ect..

Now Social sales or social selling is taking all of these social networks and social media platforms to increase the “KNOW< LIKE > TRUST” that is the foundation of sales and sales 101.

He points out you need to know before you start social selling..

  • Do you have the energy
  • Who’s going to do it
  • What content will you drop on each network since it best according to each social media platform

During Social Selling follow these rules:

  1. Promote like a celebrity
  2. Identify each line you have (each social media network)
  3. Build a message for each social media platform
  4. Push Content every day on every social network
  5. Become omnipresence
  6. Use the 80/20 rule.. give 80% of the time 20% of the time — similar to Jab, Jab, Jab Right hook model by Gary Vaynerchuk

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