Archive | Social Media

Ask Gary Vee: Seth Godin Shares Why He Doesn’t Use Social Media

On episode 185 of the Ask Gary Vee Show, Seth Godin stopped by to answer some questions and give his insight based on his research and proven methods to gain success.

One of the questions that Seth was asked about 19 minutes in was “19:23 – Seth has a blog but no other social media engagement. Under which conditions is this advisable?”

seth godin gary vaynerchukHis answer was social media gold… (we tried to get to the gist of the answer using his words but you will see he gets interrupted by Gary several times.., so if we missed something let us know)

He says its advisable not to use social media under several conditions and his insight is having one of the most successful blogs started in 1989 as an email newsletter.

He said if you want to develop and get through the dip to be the best at something you have to say no to a lot of things. Saying no is super important. And although he could have been early with Twitter he said he would have to use his blogging or most productive time to be good at Twitter.

The punchline is this, Zig Ziglar said you can be a meaningful specific or a wandering generality. And the problem with most social media is your not the customer you are the product. It (social media) is optimized to make you anxious until you use it again. It’s optimized to extract from you nervous energy not productive output so most people that fall into it are checking one less time, checking this, posting that, liking this, why…. to keep them from doing important work.

Clay Shirky pointed out that Wikipedia got built in a decrease in Television viewing and his point is that television is dying because people have more choices and  most people that are watching Gary Vaynerchuk and Seth Godin talk in this video have the ability to make a dent in the universe and we gave them a platform to do so. And they think they are advancing their cause by using multiple social media networks the way they were optimized to be used and they’re not.

And the problem Seth Godin has with social media and the people that are saying me too, plus plus, like like they think they are doing their job but they aren’t doing their job and they are hiding from their jobs. Their job is to create a body of work that earns them trust and attention.

He goes on to say everyone that makes great work was born naked, unable to read, and pooping in their diapers. Pickers are gone and the number of people picking themselves are going up. And if you can find at the end of the day and my social media universe is clean and taken care of and that’s all you have to point to today he doesn’t think that’s a good day.

Liking things on Instagram or Facebook is a way to hide from productive things you can be exposing yourself to. The productive thing is scary.

He points out if you are entertaining yourself there is nothing wrong with it and acknowledge you are entertaining yourself not doing your job. Seth then points out based on the question of why when Seth his doing his job why he isn’t using other forms of social media.

The answer is he makes himself super bored so he can be forced to doing nothing or something worthwhile. Level up by standing out not fitting in. And this is what Seth Godin so successful and trusted for 30+ years.

At the very end Gary says, “What’s funny is I don’t read things, I don’t consume anything else” which is really what Seth does as well.

Watch the full Seth Godin Ask Gary Vee Episode below and watch Gary Vaynerchuk and Seth go at it on this Social Media topic.

It’s one of the best Ask Gary Vee Show episodes ever!

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Gary Vaynerchuk’s DailyVee “Intent Trumps Everything”

This one is good … Why ? Funny enough in the title there are two interesting elements that have extra meaning to me about “intent” and “trumps” that Gary really wasn’t meaning to touch on.

Gary’s point in this “intent” driven DailyVee is that if you start with your intention for doing something (being an entrepreneur, hiring people, creating a 500+ company, investing in companies, the way you make your money, ect..) and that intention is good then that’s all that matters.

gary vaynerchuks dailyvee

In Gary’s case he points out his is playing a longgggg “everyone at his funeral, buy the NY jets” game… vs. everyone and their mother selling “life coaching”, internet get rich quick programs, millionaire mentor master minds for $997 in a douchey way..

Many of which have intent is to make as much money as possible and then when it burns in flames pivot to another get rich quick.

The one thing I think that relates to not just this but in social media and marketing in general that I have found is Google still rules when it comes to advertising and marketing online whether with SEO or PPC ads with Adwords it’s still brilliant and maintains Google’s #1 rank in the US because the intent of the searcher behind each keyword vs. Facebook dark posts or Social media ads that push their shit in a stream or “remarket” to a demo or a web visitor.

Another thing that hit me his the word “trumps” in this headline because last night in the GOP debate one of “Trumps” statements is that people are sick and tired of political hacks.

And this relates because people are sick of “social media” hacks and Gary trumps all of them with this dailyvee content and everything he puts out because he executes and shares value based on execution not some bullshit theory which many spit out that aren’t even entrepreneurs or still live at home with their parents.

Here’s the DailyVee 6 episode

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Gary Vaynerchuk Drops his Third DailyVee Snap Style

Gary Vaynerchuk recently started a new video show called DailyVee. We updated our original Gary Vaynerchuk guide post with the first two since the holidays hit and there was a big gap we weren’t sure what this will become.

Initially we thought it could be a “daily” vlog similar to  popular YouTubers BFvsGF and PrankvsPrank. Then we realized it wasn’t daily yet but was showing his “daily” life of execution to give people the visual on what it takes to be him if that is your chosen route or in your DNA.

This 3rd DailyVee is interesting because now after DJ Khaled blowing up the Snapchat space and going ham Gary seems to be on a revived Snapchat kick that is included in his Dailyvee. Also, in his 3rd episode of the DailyVee there were some points that made me think this again will be a win of “DJing” the content and draft the ultimate storyteller and executor in Social Media.

Here are some points that hit us from this Daily Vee

  • Use of Snapchat can help with more “daily content”
  • Gary uses this video to document the current 14.3k views and 136,464 YouTube subscribers he has as a starting point to reference later this year

dailyvee

  • Gary’s buddy Michael Lazerow from “Buddy Media” says he is going to do what Gary is doing and hire a videographer
  • Gary’s personal trainer Mike Vacanti said he is getting more website traffic, email response ect from being more involved now by this spark
  • Gary said the holy grail is working with the right clients and THIS my friends is a major key (been living this model myself since 2009 and best thing I have done to grow my internet business and become self made)
  • Gary mentions in a Snapchat business interview that companies/brands currently will not spend hundreds of thousands to millions of dollars to do 7 videos/3 pics on snapchat 5-7 days a week 365 for Snapchat success and execution
  • It really takes a TRUE execution and TALENT story to be successful.
  • Gary talks about how DJ Khaled uses “boomin” with the Ben the Sneakerdon so he learns and adapts from the best and has D Rock saying yup
  • Gary said he is solely focused on Snapchat because he has never seen so much attention since 2007 Twitter
  • Gary says to his partners at Brave Ventures he is OBSESSED with Snapchat
  • Gary points out to his partners at Brave Ventures his TWITTER has never been so on fire since using Snapchat recently with this latest DJ Khaled kick
  • Gary is paying attention to DJ Khaled and mentioned how Kim Kardashian is about to hit snapchat
  • Gary mentions we have about a year (this year) before everyone and their mother are on it in 2017, 2018…

brave ventures

  • DJ Khaled is the Ashton Kutcher moment for Twitter
  • Going to CES is a major growth hack to sales meetings
  • Gary is building this story about how he is right on Snapchat (when he said instagram would be bought by Facebook)
  • Gary talks about how he can be the Tai Lopez of sorts by stopping all his content and charging 5k month for a mastermind marketing group university of sorts but doesn’t because he can do “both” but he can also win a lot bigger if Snapchat wins since hes an investor with RSE Ventures
  • Patience

So here is the third and monumental episode of the Dailyvee leave a comment or let us know what you think…

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How To Use SnapChat: Snapchat Support

We compiled an ultimate fool proof list of the best snapchat blog posts, videos and tutorials on how to use SnapChat. This list was inspired by the recent keys to success inspirational snaps of DJ Khaled. In the last few weeks has generated 3 million views per snap and gets 500k of those views within seconds.

Since he got lost at sea on his jet ski on Snapchat and really since over the holidays DJ Khaled has created a Snapchat buzz that has the older generation hopping on.

SnapChat has been getting more downloads and hitting the top free apps but many (over 31k people a month search google on how to use snapchat) have no idea how to use SnapChat because the user interface and messaging platform is so different than any other social media platform and they don’t know what Snapchat is.

And people have to really promote their snapchat, use their address book, or proactively find snapchat usernames to follow. But we will leave that for another post. For now let’s get into how to use it.

Here are the top blog posts on How to Use Snapchat

Here are the top YouTube videos that show you how to use Snapchat

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Ask Gary Vee Show 2015 Recap

At the end of Gary’s last Ask Gary Vee Show for 2015 Gary asks for a recap so here is ours.

As a viewer of every episode of the Ask Gary Vee Show since Gary is the ultimate growth/time hack to keeping people at the forefront of social media here are some of the key points we have seen this year.

Also, we did a 250 question Ask Gary Vee Show recap about a year ago. This time around instead of sharing a list of all the questions which you can get in the upcoming Ask Gary Vee Book we just wanted to point out what we learned from Gary’s Ask Gary Vee Show on YouTube and his new “daily vee”.

  • DNA still matters and being self aware of your DNA will help guide you to love what you do
  • People love the “entertainment” of watching someone hustle
  • Everyone is different and that’s a good thing, we don’t need 10 more Gary Vee’s
  • Attention is everything (it’s part of the “know” in know, like, and trust of Sales 101)
  • People need to hear the same thing over and over before they get it or they don’t really want to execute
  • People are curious and have a craving to learn and be motivated

Let us elaborate…

DNA

If you watch the Ask Gary Vee Show you can learn two things about DNA. First, Gary takes after his Dad on the work-front, Sasha and was built to work 6am-11pm or more vs. the “life balance” that many ask about. And from the looks of it from his empathy standpoint and love for people we can guess he gets that from his Mom.

Secondly, if you watched the shows this year there are a ton of questions around “work life” balance and when does Gary see his family. The DNA of most people are to clock out at 5pm not think about work or not go back to a side hustle when their significant others go to sleep.

Most questions about work life balance are positioned in the way that they don’t have time which Gary points out cutting other crap out like watching Netflix or other areas you can audit your time.

Hustle

The show is perfectly timed with a world of DJ Khaled keys to success Snaps on Snapchat and Instagram’s trending and popular lambo, motivational quotes, and money related photos. Most people love to watch the hustle vs. hustle themselves. Or they like to watch the hustle to get motivated on their own hustle. Alot of the questions asked this year on the Ask Gary Vee Show center around business, life, or social media hustle.

It’s a reason why people like Grant Cardone, Tai Lopez, and Steve Mehr are growing, attention, sales and their audience. The internet gives 24×7 access to executors that make millions and share the way they executed their hustle.

Only one Gary Vaynerchuk

One of the reasons we follow Gary Vaynerchuk is he is at the forefront of social media with executing social media plans for the top brands in the US. And the reason it’s hard to follow anyone else in the social media industry is that most spout Gary’s info, others don’t execute shit, and the other “social media thought leaders” don’t get the attention in this social media space as much as Gary does.

We literally can follow Gary and be 100% ok and up to date with what we need to know in the social media space.

Attention

This year a lot of Gary’s answers about what social media platform to use or how to use it is based on the attention of the consumer. One easy hack is to LOOK around you at your friends, family and in the “top free apps” in the itunes store.

Facebook / Snapchat own mobile while Google still owns the intent of consumers even in the mobile space. Another part of this as we mentioned in the “only one Gary Vaynerchuk” is needed Gary gets attention from the social media space because he is out there keynoting, creating shows/content/books, and constantly in your social media face and space. He has also been right many times for example Facebook buying Instagram for 1 billion and becoming the go to app for 2015.

They don’t want to win

In the video below, Gary said about 30 minutes in that 99% percent of the people don’t really want to execute. Why, do we agree with Gary..?

Again, because if you recap the 2015 show we guarantee you will hear the same questions asked just in a slightly different way over and over and over. If Gary already answered or if people were really hungry why then are the same people asking questions still not executing on the answers?

Don’t believe us… Next time track a question back to user on Twitter and see if they are putting out amazing content, engaging on Twitter, testing Facebook dark posts..ect.. Not all most of the time the people are not taking advantage of this internet revolution and building something for themselves.

Curious

If you listen to the questions asked on the Ask Gary Vee Show some people already know the answer but they are curious what Gary thinks or how he would answer the question. Another part of their curiosity as we discovered is all the time and advice Gary Vaynerchuk gives helping his net worth.

People are always curious about people getting attention and are out their sharing advice and use money or their net worth as a measurement of credibility and if taking the advice is really worth it.

Have anything to add to this post, leave a comment or connect with us on Twitter @jobsinsosh. Also, you can preorder the Ask Gary Vee Book on Amazon here.

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Ultimate List of Over 500 Social Media Tools

Just noticed this huge list of social sedia tools tweeted by SEMRush. Which was giving credit to Chris Makara for putting it together. He needs a raise not only for the social media value but the SEO value Bulk.ly will get from this.

From the content, Listly WordPress plugin, Venngage.com Infographic, this is a heavy hitter SEO/Social Media post. Good to see Hootsuite as one of the most popular monitoring tools as that is are still our go to social media tool and has been since the first ever Phoenix Word Camp back in 2009.

social media tools

Here’s the list of over 500 Social Media tools!

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Why is Gary Vaynerchuk’s Net Worth 2nd Most Searched Keyword After His Name

One day we noticed something when looking for Gary Vaynerchuk content on Google.

When you start typing Gary Vaynerchuk’s name in Google one of the other most popular things searched via Google’s “instant” feature was his net worth.

gary vaynerchuk

 

To confirm the search traffic on this keyword since we love SEM, (our parent company is a PPC Management / SEM company).. we used our two favorite tools.

  1. Google Keyword Planner formerly known as Google’s keyword tool (free to use for anyone)
  2. SEMRush see visual data below

google keyword planner

 

gary vaynerchuk semrush

So now that you have the visual data the question is why do people care about his net worth so much?

Why is there over 1,000 searches a month for Gary Vaynerchuk’s net worth after they look for his name?

Here’s our take on the reason, and feel free to leave your reasons in the comments.

  • Gary Vaynerchuk’s DNA is to be out there, have a content team around him for his personal brand so they want to see the monetary value he gets from all of that
  • People want the raw facts and see if someone is “real” with so many business coaches, life coaches, social media gurus ect.. Many people score you by RESULTS.. and net worth is a reflection of results whether you like it or not
  • Gary Vaynerchuk’s net worth is looked up so much because people know he EXECUTES.. It’s actually the main reason people even pay attention and how he is the King of the social media game… You can literally only follow (no one else) everything Gary  does in business and social media, grab what fits with your “self aware” personality and strengths, learn and earn.

Let us know if you think we missed anything, need to edit or update. Also, go Pre-order Gary Vaynerchuk’s book it will have questions never before seen on the Ask Gary Vee Show.

UPDATE: Gary Vaynerchuk was asked on a recent Periscope (Jan 2016) about his net worth. He said he thinks those types of sites are funny because the land/building that him and his father own with Wine Library is worth 10 million alone. He then said VaynerMedia does about 100 million and could easily sell for somewhere around 300 million as well.

So adding that up conservatively Gary Vaynerchuk’s net worth over 100 million easily.

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How Gary Vaynerchuk Used Twitter Video For Gillette Promoted Tweet Questions

Gary Vaynerchuk the master salesman, entrepreneur, and social media executor just used his own advice from many episodes of the Ask Gary Vee Show to diffuse an issue of Gillette using his current employees tweet as a promoted tweet.

So let’s break this Twitter Video case study down a bit…

First.. an “A/E @VaynerMedia” has promoted tweet from Gillette:

then.. people started to say hey is this another brilliant move by Gary Vaynerchuk to get a client more attention/sales on social?

gillette promoted tweet

followed by Gary Vaynerchuk himself denying that Gillette is a client…

… quickly followed by the famous new social media lying trend call out ;0)

… then the VaynerNation and people were even more curious is this the most amazing promoted tweet or an amazing ad campaign? Which we even remembered Gary saying in previous videos online that his father in law worked at Gillette and he clarified via our  1 question to him on Twitter with 3 Twitter replies.

And here comes the react quick and use Twitter video case study… Gary uses Twitter Video replies to others wondering about the promoted tweet to diffuse the situation.

And finally.. Gary mentions the Twitter Video reply case study and how it’s a powerful tool for brands to use it the same way he did with this situation.

If you have anything to add to this, change, update, correct ect.. let us know in the comments or on Twitter @jobsinsosh. We will keep this updated for you. One thing we learned is Gary is a master marketer and keep you guessing.

Also, Gary is selling his new book the Ask Gary Vee book in March and it looks like you can preorder it on Amazon.

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Why is there Huge Growth of Social Media Marketing Jobs?

Growth of Social Media Marketing Jobs

How much time do you spend on your phone? If you’re like us, way too much. Recent reports show that over 50% of the time spent on our phones is through the use of social media and it’s only growing. We share pictures, stories, goals, and connect with people whom we otherwise wouldn’t. Social media is exciting and amazing, so it’s no surprise that it’s rapidly becoming the most popular way for businesses to reach us.

Brands that aren’t on Facebook, Twitter, Instagram, Pinterest, etc. are closing their doors and finding themselves left in the dust quickly. The companies that realize this are hiring social media rockstars in the hopes of putting their business in the spotlight.

social media marketing jobs

Why Is Social Media Growing So Fast?

This might seem like a no brainer to you, but understanding the psychology of why someone uses social media is what makes the gurus so successful. According to a brilliant study by the New York Times, people jump online and share for five main reasons.

1. Entertainment – The beauty of a social network is that you are able to connect with people that share your interests all throughout the world. You literally get to create your own news reel and everything you love pops up in front of your face each time you log in. 49% of people say that they share because it informs their friends of their interests, passions, and opinions.

2. Self Definition – 68% of people say that they engage in social media because it allows them to get a better sense of who they are. Their social history acts as a calendar that demonstrates growth and interests they didn’t even know they had. It also gives the people they are connected with an understanding what they care about.

3. Relationships – We’re not talking about internet dating. We mean the connecting with people you would have never met. 78% of social media users love that they are able to stay in touch with people around the world who have the same hobbies they do.

4. World Involvement – Anyone can watch the news on TV, but what makes sharing stories online so great is that everyone gets to become part of the discussion. 69% share information because they want to get involved in world conversations and express themselves.

5. Support A Cause – We’ve all seen one of those videos that brings us to tears so quickly that we end up desperately seeking a donate button. 84% of people use social media to share issues that they care deeply about and support a cause.

So, why is it growing so fast? With our busy schedules, social media is how we’ve learned to fill that social gap. It’s how we recommend things to our friends, communicate with them, keep up with family, and complete the things that make us feel achieved. Mark Zuckerberg said it best, “Nothing influences people more than a recommendation from a trusted friend”. That’s exactly why we’re seeing the social media fire continue to spread and no one is in a hurry to put it out.

Why Businesses NEED To Be Creating Social Media Jobs

With millions and millions of people tweeting, liking, and sharing every minute, a business is only moments away from exploding or imploding. Reputation is everything and when a company’s credibility is at the fingertips of a consumer, they better have someone ready to back them up. A social media manager does exactly that and acts as an online spokesperson for the brand. They are hired to maintain a great presence and engage the target audience.

Social Presence

Business owners want their brands to be represented in the most prestigious of ways. The qualities that their company boasts should be reflected in their social media profiles. It’s not easy, especially when their target market puts a close eye on them as soon as they announce their presence. Someone trained in social media is able to demonstrate the values that they hold so highly. They don’t know it yet, but social media managers are the backbone of their company. They keep it from falling apart every second by ensuring that the brand name stands for what it should.

Engagement

When we think engagement, the first thing that comes to mind is conversation. In social media, it’s so much more than that. You’re not just interacting with one person, you’re interacting with everyone who’s ever been interested in the field you’re in. Social media jobs were created because that kind of maintenance demands full time attention. There are always people tweeting or sharing something related, and each interaction is an opportunity to represent quality. Can a business really afford to miss out on millions? We don’t think so.

Wizards. We can’t think of another way to describe the geniuses that are behind some of the most successful social media marketing campaigns. They study audiences, learn what they react to, create something they can’t resist, and do it again, better each time. All while maintaining the integrity of a brand. It’s a formula that’s magically profitable and pushing the growth of social media jobs.

Social Media Agencies

When a company as big as Coca Cola or Walmart decides to hit social media, they need more than one person to handle their online presence and engagement. So they hire social media agencies. These agencies are teams of masterminds that have most likely been hand picked to represent huge brand names and manage their audience interactions. Finding social media jobs available with agencies like this is difficult and becomes insanely competitive. So if you’re thinking about diving into the career, you better bring your magic wand and a whole lot of experience. Most of these guys started as independents right out of school and had to work their way in slowly.

Final Thoughts

It’s no secret that the fastest growing and biggest business out there are dominating social media. They’re engaging their audience and always coming up with innovative ways to expand their reach. The people in social media jobs are making this kind of growth possible for them. Nowadays, some business are even getting their start on social platforms in an attempt to fine tune their specific consumer knowledge and completely build products around customers.

For aspiring social media managers, there’s no greater news.

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PRWeek Conference: A Roadmap to Integration with Gary Vaynerchuk

Gary Vaynerchuk provided value on the state of the current marketing and social media environment and what’s the best way to get attention and reach more consumers.

He totally turned the PRWeek Conference on it’s head and then did a Q&A from the audience where he continued to drop the truth about advertising, PR, businesses and media. Watch this to see why Gary is the ultimate growth hack to learning everything about the state of marketing and advertising.

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