Archive | Social Media

How Gary Vaynerchuk Used Twitter Video For Gillette Promoted Tweet Questions

Gary Vaynerchuk the master salesman, entrepreneur, and social media executor just used his own advice from many episodes of the Ask Gary Vee Show to diffuse an issue of Gillette using his current employees tweet as a promoted tweet.

So let’s break this Twitter Video case study down a bit…

First.. an “A/E @VaynerMedia” has promoted tweet from Gillette:

then.. people started to say hey is this another brilliant move by Gary Vaynerchuk to get a client more attention/sales on social?

gillette promoted tweet

followed by Gary Vaynerchuk himself denying that Gillette is a client…

… quickly followed by the famous new social media lying trend call out ;0)

… then the VaynerNation and people were even more curious is this the most amazing promoted tweet or an amazing ad campaign? Which we even remembered Gary saying in previous videos online that his father in law worked at Gillette and he clarified via our  1 question to him on Twitter with 3 Twitter replies.

And here comes the react quick and use Twitter video case study… Gary uses Twitter Video replies to others wondering about the promoted tweet to diffuse the situation.

And finally.. Gary mentions the Twitter Video reply case study and how it’s a powerful tool for brands to use it the same way he did with this situation.

If you have anything to add to this, change, update, correct ect.. let us know in the comments or on Twitter @jobsinsosh. We will keep this updated for you. One thing we learned is Gary is a master marketer and keep you guessing.

Also, Gary is selling his new book the Ask Gary Vee book in March and it looks like you can preorder it on Amazon.

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Why is there Huge Growth of Social Media Marketing Jobs?

Growth of Social Media Marketing Jobs

How much time do you spend on your phone? If you’re like us, way too much. Recent reports show that over 50% of the time spent on our phones is through the use of social media and it’s only growing. We share pictures, stories, goals, and connect with people whom we otherwise wouldn’t. Social media is exciting and amazing, so it’s no surprise that it’s rapidly becoming the most popular way for businesses to reach us.

Brands that aren’t on Facebook, Twitter, Instagram, Pinterest, etc. are closing their doors and finding themselves left in the dust quickly. The companies that realize this are hiring social media rockstars in the hopes of putting their business in the spotlight.

social media marketing jobs

Why Is Social Media Growing So Fast?

This might seem like a no brainer to you, but understanding the psychology of why someone uses social media is what makes the gurus so successful. According to a brilliant study by the New York Times, people jump online and share for five main reasons.

1. Entertainment – The beauty of a social network is that you are able to connect with people that share your interests all throughout the world. You literally get to create your own news reel and everything you love pops up in front of your face each time you log in. 49% of people say that they share because it informs their friends of their interests, passions, and opinions.

2. Self Definition – 68% of people say that they engage in social media because it allows them to get a better sense of who they are. Their social history acts as a calendar that demonstrates growth and interests they didn’t even know they had. It also gives the people they are connected with an understanding what they care about.

3. Relationships – We’re not talking about internet dating. We mean the connecting with people you would have never met. 78% of social media users love that they are able to stay in touch with people around the world who have the same hobbies they do.

4. World Involvement – Anyone can watch the news on TV, but what makes sharing stories online so great is that everyone gets to become part of the discussion. 69% share information because they want to get involved in world conversations and express themselves.

5. Support A Cause – We’ve all seen one of those videos that brings us to tears so quickly that we end up desperately seeking a donate button. 84% of people use social media to share issues that they care deeply about and support a cause.

So, why is it growing so fast? With our busy schedules, social media is how we’ve learned to fill that social gap. It’s how we recommend things to our friends, communicate with them, keep up with family, and complete the things that make us feel achieved. Mark Zuckerberg said it best, “Nothing influences people more than a recommendation from a trusted friend”. That’s exactly why we’re seeing the social media fire continue to spread and no one is in a hurry to put it out.

Why Businesses NEED To Be Creating Social Media Jobs

With millions and millions of people tweeting, liking, and sharing every minute, a business is only moments away from exploding or imploding. Reputation is everything and when a company’s credibility is at the fingertips of a consumer, they better have someone ready to back them up. A social media manager does exactly that and acts as an online spokesperson for the brand. They are hired to maintain a great presence and engage the target audience.

Social Presence

Business owners want their brands to be represented in the most prestigious of ways. The qualities that their company boasts should be reflected in their social media profiles. It’s not easy, especially when their target market puts a close eye on them as soon as they announce their presence. Someone trained in social media is able to demonstrate the values that they hold so highly. They don’t know it yet, but social media managers are the backbone of their company. They keep it from falling apart every second by ensuring that the brand name stands for what it should.

Engagement

When we think engagement, the first thing that comes to mind is conversation. In social media, it’s so much more than that. You’re not just interacting with one person, you’re interacting with everyone who’s ever been interested in the field you’re in. Social media jobs were created because that kind of maintenance demands full time attention. There are always people tweeting or sharing something related, and each interaction is an opportunity to represent quality. Can a business really afford to miss out on millions? We don’t think so.

Wizards. We can’t think of another way to describe the geniuses that are behind some of the most successful social media marketing campaigns. They study audiences, learn what they react to, create something they can’t resist, and do it again, better each time. All while maintaining the integrity of a brand. It’s a formula that’s magically profitable and pushing the growth of social media jobs.

Social Media Agencies

When a company as big as Coca Cola or Walmart decides to hit social media, they need more than one person to handle their online presence and engagement. So they hire social media agencies. These agencies are teams of masterminds that have most likely been hand picked to represent huge brand names and manage their audience interactions. Finding social media jobs available with agencies like this is difficult and becomes insanely competitive. So if you’re thinking about diving into the career, you better bring your magic wand and a whole lot of experience. Most of these guys started as independents right out of school and had to work their way in slowly.

Final Thoughts

It’s no secret that the fastest growing and biggest business out there are dominating social media. They’re engaging their audience and always coming up with innovative ways to expand their reach. The people in social media jobs are making this kind of growth possible for them. Nowadays, some business are even getting their start on social platforms in an attempt to fine tune their specific consumer knowledge and completely build products around customers.

For aspiring social media managers, there’s no greater news.

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PRWeek Conference: A Roadmap to Integration with Gary Vaynerchuk

Gary Vaynerchuk provided value on the state of the current marketing and social media environment and what’s the best way to get attention and reach more consumers.

He totally turned the PRWeek Conference on it’s head and then did a Q&A from the audience where he continued to drop the truth about advertising, PR, businesses and media. Watch this to see why Gary is the ultimate growth hack to learning everything about the state of marketing and advertising.

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Ask Gary Vee Book Now Available for Pre Order

If you found this post it’s most likely because you searched Google for the Ask Gary Vee book. Also, it’s most likely before the Ask Gary Vee Book ever came out yet. However, you are probably a hardcore Vayniac of the Vayner Nation and are looking for the dates on when the Ask Gary Vee book is coming out.

We just noticed you could give back to Gary Vaynerchuk and Pre-order his book here on Amazon and we highly suggest it.

Although, he has visually answered questions (over 250 of them) on YouTube the book has answers to other questions not documented yet on YouTube and it’s a great way to give back to Gary for sharing his insights on social media, business, and life.

We think this will be one of his best books since Crush it because it’s again about the execution and his answers from actually living a lot the questions asked vs. theory.

Go pre order Gary Vaynerchuk’s new book today.

ask gary vee book

Ask Gary Vee Book

Update: Gary has mentioned the book will be on sale in March but you can pre-order here

Also, he just dropped the Ask Gary Vee Book episode of the DailyVee

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Twitter Analytics of a Retweet from the Howard Stern Show @SternShow

So about a week ago it was National Radio Day and it was trending on Twitter. As we talked about recently using riding trends for Facebook Post Ideas you can do the same on Twitter and Instagram. We immediately thought of sending a Tweet to the Stern Show Twitter account and Howard Stern’s Twitter.

Right away when our team noticed this trend we immediately thought of the King of all Media Howard Stern. We have been an avid listener since the Jackie Martling days, through Artie Lange and today with Howard Stern nearing the end of his contract at Sirius.

Naturally for us we created this tweet to share our love for Howard Stern bringing the best radio content with the team at the Howard Stern Show.

This was on August 20th, about 12 days ago and here are the Twitter analytics so far.

twitter analytics

Also, props to CRAS, Conservatory of Recording Arts & Sciences for the heads up on National Radio Day hashtag that was trending if you are looking for top audio engineering colleges definitely check them out and apply.

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Does Gary Vaynerchuk’s Company VaynerMedia Turn Down Clients?

On this episode of the Ask Gary Vee Show where Gary Vaynerchuk answers questions about business, social media, and life submitted to him via social platforms like Instagram and Twitter Gary talks about his take on choosing clients.

4:26 – Do you (VaynerMedia) take on any client if the price is right? Or do you turn down based on your values or beliefs?

After answering the question about how they determine what clients VaynerMedia takes based on industry or company values Gary goes into the following questions about McDonalds, discipline, and if he needs to start doing something.

7:29 – What’s the best way to deal with someone who is constantly negative about entrepreneurship? What if it’s your mom?
10:22 – What do you think of McDonald’s response to Burger King’s “Peace McWhopper” idea? Seems like they missed a big opportunity.
14:15 – How can I best discipline myself? How do I change my behavior?
16:12 – With everything that you do…is there anything that you feel you need to start doing?

gary vaynerchuk

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Is Twitter’s Vine App Dead?

Almost daily we check the app store to see what are the top free apps in the top charts section to catch any new social media platforms or apps that are gaining or losing traction to see where the attention is moving.

We recently noticed the Vine app hit the 80 ranking range and now today its in the 90s and slipping slowing.

vine app

At the same time Andy Milonakis just tweeted this the other day..

And our team has noticed a lot of the Viners are revining each others Vines from years ago and using vine to tell their audience to follow them on YouTube, Snapchat, or Instagram where they can monetize their audience even more or better. To confirm this downtrend we went to Google Trends and look at this chart for “vine app”…

Maybe with all the new live streaming apps like Blab, Periscope and Meerkat and the increased popularity of Instagram, YouTube, and Snapchat this year people are not opening their Vine app as much as they use to? What do you think?

Leave a comment below or let us know if you have any Vine app stats you would like to add to this post that confirms what we are seeing or proves us wrong.

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Ultimate List of Facebook Engagement Post Ideas 2015

As Facebook keeps changing their algorithm (Edgerank) similar to Google and their Panda updates more and more social media manager and brands are looking Facebook post ideas to get better engagement and organic reach so they don’t have to increase the facebook ad budgets for more Facebook dark posts.

So we decided to make this ultimate Facebook post ideas list that we have researched online based on what we have seen get the most views, comments, and engagement. We will continue to update this post as we find more post ideas that are working.

Ride Trends…

Currently as we write this post in the right hand side bar of Facebook trending is Chanel West Coast Arrested at 1 Oak Nightclub..

To stay relevant and get fans or people on Facebook engaged you could add your two cents this this, share a story about it, or anything trending..

facebook trends

 

Write Long Form Content

Treat an update on Facebook like a blog post. Post original content that is long form and valuable to your audience. Some long long form content ideas could be around a controversy, research, results, latest news, or whatever would help your audience.

An example of this was recently featured on the Ask Gary Vee Show where Gary Vaynerchuk shows his results. Check out this video where he answers a question about this “8:54 – What is your strategy with Facebook long form posts?”

Use Native Video…

Upload any of your videos or entertaining videos that are relevant and non offensive directly to Facebook. Facebook favors their own native videos vs. links to Youtube videos and Video is always a great way to engage with your audience as long as you are adding value with the video.

facebook video engagement

 

Source: NewsWhip

Use Pictures

Ok, so you don’t want to film yourself or post a video? How about using Facebook’s top  mobile property and sharing your Instagram photo in your Facebook stream. We have seen time and time again sharing an instagram photo or posting a picture gets a lot more likes, shares, and comments then regular text.. Again keep the picture relevant to your brand or think like your followers and what would they like to see. You can also use the “trends” above as we mentioned and use a picture about the trend. Like this.. about Chanel West Coast getting Arrested.. (again if it aligns with your goals, brand and strategy)

Chanel West Coast Arrested

Source: TMZ

Share Links

Did you just write a great blog post, do a podcast, or find some really good content on a website that you think would help your Facebook audience? Share the link and add your insights on why you are sharing the link and ask your Facebook audience what they think. Again, keep in mind proper etiquette and share links that are relevant and add value whether that is entertainment value or making someone laugh. (just don’t offend your audience).

facebook post ideas

Source: MarketingLand

Ask a Question

The best way to connect with someone is to have a conversation. Start a conversation by asking your Facebook audience a question.. Whether it be related to your brand, business, latest news, survey their thoughts on a new products/service idea, sports, music, you name it. If you have a really great question that can get the conversation started then jump back in to ask follow up questions to keep the engagement on that post going.

Need help with Question ideas? Check out Quora.com and see what people are asking relevant to your brand.

facebook quora questions

We will keep this updated as we find more insights or ways to get better Facebook post engagement like live streaming they just launched for celebrities.  If this goes to the users this could be huge and another way to get the largest Facebook engagement ever seen on Facebook yet.

facebook live streaming

Source: TechCrunch

Have any other Facebook post ideas you want to share? Leave a comment below or reach out to us on Twitter @jobsinsosh to have your Facebook post ideas added to this post.

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How To Find Talent When Starting a Social Media Agency Like VaynerMedia

On this episode of Gary Vaynerchuk’s YouTube show Ask Gary Vee the first question asked and answered was the following…

2:25 – If you were to start VaynerMedia today without anyone knowing who you were, how would you find talent?

vaynermedia

Gary’s answer is very insightful. First he says without the leverage in the social media space and proven results to leverage you shouldn’t even be opening a social media agency just because you know how to snapchat and are twenty three.

Secondly, if you really want to create social agency you need to have the skills first but then you need to network (go to meetup.com), join the community and don’t fake the funk.

These are the rest of the questions he answered.

5:57 – In a Snapchat/Instagram world, is video quality (lighting, etc not content) more essential than in years’ past?
8:04 – Some social media experts advocate deleting your old tweets or posts because without context they might not make sense. What do you think?
10:48 – What is the number one characteristic that you want to pass down to your children, and the number one characteristic you hope they don’t get from you?
14:29 – I’m thirteen years old and I just wrote my first book. If you were in my shoes, what would be the first step to promoting the book?

 

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