How To Boost Your Social Media Presence

In this episode, Grant Cardone talks about social media and urges every business to establish a smart, powerful presence on as many social media platforms as possible.

According to Grant Cardone, social media has been a great gift for his business. Businesses are too caught up in ROI because they don’t fully understand the functions of social media. Cardone actually posts on his platforms himself and advises businesses that they should ‘attack the marketplace’ and make yourself, your business and services known to the masses.

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How to Succeed on Social Media

Here is a video interview done by Inc. of Gary Vaynerchuk the owner of VaynerMedia a 300 person micro content agency where he discusses ways to succeed with Social Media.

  • Reverse Engineer what you want out of Social Media
  • Use Twitter/search and search relevant things that people are talking about
  • Stong strategy for Facebook and Pinterest if you selling something online
  • Be practical and educated about how to use each platform
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What’s the Return on Social Media?

Vayner Media CEO, Gary Vaynerchuk, City University of New York Professor Jeff Jarvis and TheAudience Founder Oliver Luckett debate the return on social media on Bloomberg Television’s “Market Makers.” (Source: Bloomberg TV)

Some of the top points from the interview:

  • To question the Return or ROI of Social Media in 2014 is insane
  • People and brands are now the media and the distribution
  • You have to cater content to each platform
  • STOP worrying about how many followers as metrics look at engagement, conversions, and ask for sale after providing value
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