Social media training is important for a business as it can allow them to reap the rewards and also prevents the likelihood of mistakes. So, how do you go about it?
- Creating A Social Style Guide
One of the most important aspects to social media training is finding a style for the outward-facing content to solidify your company’s character and identity. This is potentially the best starting point for any training as it places all people on the same page. The only problem is finding the correct style guide to define the company’s brand. If, for example, you are operating in an industry that requires professionalism on a daily basis it will be easier than if you are working with freelance startup developers. The challenge is to find the balance between professionalism and easy-going issues, and agents of social style guides are able to offer this.
- Defining Social Goals
When creating a social media training guide, it is important that you keep the social media objectives in mind. For example, what are you searching for regarding a Facebook presence? If the goal is an increase in audience interaction, then the agents will need to increase the number of wall posts that are intriguing to the consumers. If the goal is to increase an email target list, it may be worthwhile to create an incentive for subscriptions and have the agents announce these on the wall regularly.
- Setting Parameters And Grant Freedom
No two individuals are the same and, similarly, no two social media agents will write using the same approach. This is why have a style guide is useful as a type of template; however, it does not mean that you store a set of terminology or phrases for staff members to copy and paste. Using the guide, it is possible to identify the company’s overall voice and encouraging the agents to be creative, while still offering them depth to the company’s presence. It is also recommended that agents sign off the wall posts with their names or the departments to increase presence and acknowledgement.
- Opt For A Probationary Period
It is true that practice will make perfect, and this is particularly true in the world of social media marketing. Giving agents a probationary period will ensure that the individual is able to comment on the wall posts, but first, they should submit their responses to an individual who is higher up to ensure the post is up to speed. Direction and editing from superiors will help new agents become accustomed to the company’s style and branding sooner rather than later.
- Mandating Social Frequency
You should not leave a phone ringing indefinitely in the office – this is a sign of poor customer service. For the same reason, it is essential that you do not leave wall posts on social media pages unanswered – it is a sign of poor digital customer service. In fact, this is far more detrimental than an unanswered telephone call because the question or request is viewable by thousands of individuals on the internet. Do not allow the page to become unattended at the page’s visitors gain the impression that you do not care for your consumers.
To avoid this issue, it is recommended that all agents engage on the social marketing page regularly addressing all concerns posted. The good thing about this is that your public display of customer service will increase customer loyalty; therefore, improving a positive reputation and credibility.
- Teaming Up
When the company’s staff members have passed through the initial probationary period, it is recommended that you have more than one person responsible for the social media page. A team with two or more individuals are able to edit and moderate the content offering a robust and refined presence.
It is often a good idea to choose one person that is more focused on social media with another who has knowledge of traditional marketing. The social media specialist will also in social media practices, while the marketing professional will ensure the professionalism of the company’s brand. If the content has not been reviewed by at least two sets of eyes, do not let it go public.
- Taking Cues From The Professionals
If the business is making its entry into the social media market, it is recommended that you peruse at least one dozen or so of your rival brands. Take the good ideas, leave the bad ideas, and all your company’s unique voice to all of the content. Getting someone in to help with your social media training can help. Custom employee training programs based around social media can make notable differences to businesses looking to make the most of social media. Implementing an approached will help the team care for the social media training procedure from recruiting of agents to production of the content and upholding of the media content being set out on the websites.