10 Ways Your Business Benefits From Social Media Marketing

Social media come in with bang, causing triples across the online marketing scene. However, some critics considered it to be a passing fad. Many viewed it as a “kids’ platform for staying in touch and not a tool that businesses could benefit from. How wrong the skeptics were!

Currently, there are well over three billion internet user and more than two billion of these are active social media users. As such, the most popular social media platforms have become a ‘must-use’ marketing tool that business leverage to interact and know more about their customers while running their marketing campaigns. It thus suffices to say that social media is no longer an optional element in the running of a business.

If you are contemplating of investing in social media marketing but wonder if it will be beneficial, then below are ten things you start to gain from it:

  1. Provide Rich Customer Experiences

Most of your customers and business partners or investors expect to find you or your business on social media. According to statistics, 67% of consumers turn to social media when in search of customer service and expect a fast response, 24/7. Companies that deliver on this win the day. Aberdeen Group did a study that found that companies that engaged in offering customer services on social media had bigger financial gain annually with figures standing at 7.5% YOY growth compared to 2.9% for those that did not do the same.

  1. Gain Valuable Customer Insights

 Social media is a resource that you can use to generate real time information about your clients. The social media scene has a flurry of activities with well over five billion posts that range from 5 million Facebook posts, 500 million Tweets, and 95 million photos and videos on Instagram daily. All this is a wealth of information about your target market, who your customer and potential clients are, their likes as well as their opinions about your brand.

Establishing daily interactions on the social platform will help your gather relevant data about your customers that you can use to make sound business choices. For instance, you can use Hootsuite Insights to gather the customer data you need from across your social network accounts in real time. It will enable you to gauge the customer’s sentiments and opinions about your brand from the conversations they have and share; and you can use this to run reports in real time.

  1. Share Content Faster And Easier

As any digital marketing agency worth its salt will tell you, the objective of any marketing campaign is to ensure that the desired content reaches the target customers in the shortest time possible. Leveraging social media for that purpose make for an effortless marketing strategy since people are constantly shared information on their social accounts. Just post and share your content on your social network accounts and your followers will do the rest.

  1. Grow Brand Awareness And Loyalty

Having a presence on the social network makes it easier for your clients and potential customers to find and connect with you and your brand. Establishing such connections increases the chances to customer retention thus grounding the brand loyalty. The Social Habit did a study that showed around 53% of Americans following different brands on social media were loyal to those brands

social media marketing

  1. Build Strong And Lasting Relationships

Social media should not be a stage for making sales pitches. It is an avenue through which you can enrich your relationship with your customers through interactions. For instance, travel agencies can establish dialogues with their clients thus building relationships before, during and after trip bookings have been made with the agency. Such interaction between brands and customers is something that only social media can offer, such dialogue was not something that the traditional advertising strategies had.

  1. Generate Higher Converting Leads

Regular interactions with customers on social media increase the sales while also improve the customer services. The MHI Global research institute did a Sales Best Practices study in 2015 that suggested most of the leading companies across the world rated the social media network as the most effective tool for identifying influential decision makers as well as new business opportunities. The State of Social Selling in 2025 showed around 75% of the businesses that did their sales on social media registered an increase in their sales over a period of a year.

  1. Targeted Ads That Give Real-Time Results

The use of social ads to market your company and market your content is relatively cheap and less demanding. Moreover, the ads are powerful targeting tools that can be used to reach a specific audience. For instance, an ad campaign run on LinkedIn can be segmented into specifics such as age, gender, company, job title, and location among other things. In the campaign is on Facebook, the ads targets can be based on interests, demographics, behaviors, connections or even location. You can use these to even do real time measurements of  how the social ads perform.

  1. Increase Website Traffic And Search Ranking

If you establish a significant following on social media, you can turn that audience into the traffic you need for your website. You can leverage social media to direct people to the site and keep the traffic growing as your customers share that information on their social accounts. For instance, if everyone following your business on tweet retweets a post you did, the company is likely to have a higher rank on Google’s SERPs on the merits of  “social media for business.”

  1. Know What Your Competitors Are Doing

It is possible to monitor activities on social media using this to know more about your competitors. Using that data, you can develop strategic marketing strategies and make better business decision that will help you stay ahead of the pack. For instance, you can make search streams in Hootsuite that will monitor industry keywords and other phrases associated with names of your competitors and their products or services. Use the result of that search to better your brand by disseminating relevant content and offering better products and services.

  1. Geo-Target Content

Geo-targeting is all about targeting a specific audiences based on location. Twitter and Facebook are a good example of social networks that have tools which allow the user to push a particular information to a particular audience. For instance, in Hootsuite you can target Facebook messages to and from followers in certain places based on their geographical and demographics factors. Hootsuite geo-targeting is also an effective option that you can use to find conversations that are relevant to your business.

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Advantages Of Social Media Verification

Whenever you spend any time on Facebook or Twitter you will inevitably come across an account that has a blue check mark next to it. Most likely you know that means that one of the two social media companies has verified the account. Other sites such as Pinterest and Vine (which Twitter owns) are also now verifying accounts. Most likely Instagram will be following suit soon.

social media verification This Means

For the most part there are only two kinds of social media verified accounts – for popular brands and for public figures. This social media verification process is needed in order to help protect the integrity of the corporation, company or individual whose name is on the account and to help prevent fraud. After all, we are talking about the internet here. Every day people make all kinds of outrageous claims, and they are believed, while those making these claims can just hide behind the anonymity that the Web provides them with. The check mark is a powerful weapon against many potentially bad individuals.

For example, imagine there is a certain celebrity that you are a big fan of. This celebrity has number Facebook fan pages. However, there is one page purporting to be the celebrity’s personal page. You could possibly Friend the individual and even chat with them! How exciting is that! Just imagine a really famous individual taking the time to want to get to know you! All you have to do to get their personal autograph is give them your credit card number, and they will send it to you right away!

This happens frequently. As you might imagine, there are many such sinister exchanges occurring all over the internet. Twitter and Facebook, by authenticating that the account owner is the real person or a legal representative of the individual whose name is on the social media account, is providing a great service to both the public figure and their fans.

How Accounts Are Authenticated

However, this service is completely discretionary and up to the social media provider. Authentication is not granted through any official channels. A national grand or public figure usually must obtain a large amount of followers before they are considered to receive the check mark. In addition, they will need tan official website connected to their social media account Only the website URL is required by Pinterest. Your website URL should always be posted on all of your social media accounts.

There are some public figures who plead to get this seal of authenticity. Michael Dorn (who sci-fan know as Worf from Star Trek), earlier this year begged his followers and friends to help him get his seal of approval, despite the fact that his Twitter account had been established several years ago. He received it eventually, but only after the efforts that he made earned him a significant amount more of followers.

For a long time there was a fake Twitter account in the name of ESPN columnist Jackie McMullen. A large number of sports figures and colleagues followed the count thinking it was authentic. McMullen did not discover the bogus account until a fellow writer scolded her in person for not ever responding to tweets. The fake McMullen stopped writing, but the account stayed on Twitter for a number of years.

Why You Should Care About This

It all has to do with branding, and whether you happen to be a small brick and mortar business or major player, protecting your name online should be a top priority for you. You might not ever have a huge number of followers on your social media accounts to warrant getting the precious blue check mark. However, even having a few followers means you matter to these people, and that they matter to you. Pay close attention to them, and make sure to stay vigilant about is said about your business and you on social media.

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How to Get Started in the Social Media Game by Gary Vaynerchuk, The Getting Started Manifesto

This is a step by step process of how to get started in the Social Media game to get attention for your personal brand or your business by Gary Vaynerchuk.

There are three steps on getting started per Gary Vaynerchuk

  1. your why, manifesto, mission statement why you want to get started to begin with
  2. how your going to get started (audio <podcasts>, video <youtube>, text <blogs>) as examples
  3. distribution – either you have to use Google and Facebook ads or take the time to email and dm thousands of people and get your content in front of people in places that already have the attention

Watch Gary Vaynerchuk go ham and more in depth about this step by step process on getting started on his latest episode of DailyVee (173) in his barber’s chair.

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Social Media Training from Someone That Has Over 150+ Million Views on YouTube or…

Social Media Training

Would you rather learn social media from a website you never heard of until you searched Google, a college that is for the most part not marketing their school in the year we live in, or…

From Someone…

  • Has over 150+ Million Views on YouTube
  • Over 450k Followers on Twitter with lots of engagement
  • Over 1.5 Million likes and fans on Facebook
  • Over 1.7 Million Followers on Instagram
  • Other proven experts teaching social media and offering social media training marketing courses online with videos and a private mastermind Social Media Facebook Group…

That someone also does 150 snaps a day and was coined the #1 Social Media strategists to watch with all the attention they get on social media above #2 Gary Vaynerchuk per Entreprenuer.com…

That someone is none other than Millionaire Tai Lopez and he has opened a Social Media Marketing Agency Program that keeps getting a ton of positive reviews and testimonials of people making 20x ROI back from their investment in his social media marketing course.

We listed all the pros and cons of the course in a Tai Lopez SMMA review here you can read. And now here are the Pros and cons of going through online social media training like Tai’s course vs. a school or a company you never heard of before.

Pros of Tai’s social media training vs. Colleges/other sites you never heard of before

  • Real life experience and results not just theory
  • Proven ROI and testimonials
  • Proven attention, Tai’s social media presence vs. other social media training courses you might be considering (doubt they stack up)
  • Money back guarantee
  • Private FaceBook group for after course support
  • Only 4 months on average but no one is stopping you from going through the course online faster or at a slower pace
  • Other social media experts teach proven social media strategies
  • Strategies about social media in 2017 and real time in the world we live in not from a year, 2, 3, 5 years ago
  • Certification
  • Online vs. in a boring college class
  • From someone with a huge social media presence vs. a professor that just started a Twitter account
  • Investment is a lot less then most courses and college university programs
  • Networking online with people from the course

Cons of Tai’s social media training course vs. College

  • Networking in person (if college class)
  • Only opens up for certain periods of time.. Check if it’s open here. (if so jump on it before he closes it)
  • Usually opens it up once a quarter

social media training

If someone is going to train you on anything you should always reverse engineer that person or company to make sure they practice what they preach and have proven time and time again that what they are teaching you they learned, used, and executed on.

Also, consider when you are choosing a social media training program that investment with a program like Tai Lopez’s social media training is minimial to most colleges, univeristies and other programs. It’s usually in the $697-$997 range but you can check current pricing here.

And with social media training you can land a job in the social media space, start your own social media agency, or use it to build a personal brand. So social media training is really priceless especially in this ever-changing and trending digital marketing world and it’s only going to continue from 2017 until 2027 when AR/VR or robots take over.

Sign up for the social media training course here

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Snapchat CEO Evan Spiegel’s Fiance Miranda Kerr Uses Instagram to Sell More Snapchat Spectacles

Lately, Facebook has been using Snapchat to enhance their platforms product features.. But this time the CEO and one of the Founders of Snapchat Evan Spiegel’s fiance Miranda Kerr is using Instagram to sell more Snapchat Spectacles…

Miranda Kerr just Tweeted this..

Which linked to this on Instagram

Now available to buy online! 🎉😎❤

A post shared by Miranda (@mirandakerr) on

And yes now after months of chasing vending machines or standing in line in NYC and buying Snapchat Spectacles on ebay for $500-$2500 you can now buy them online.

snapchat spectacles

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Why You Should Join Tai Lopez Social Media Marketing Agency Course Program

If you need to be caught up on Tai Lopez, his net worth, whether he is a scam (we think he’s not), or basically learn about Tai Lopez via Wikipedia style check this post first.

However, if you already know Tai Lopez kills it on social media getting people’s attention with Facebook, YouTube (YouTube ads), Snapchat, Instagram, and Twitter and wondering whether you should invest in Tai Lopez’s social media marketing agency program or not maybe this post can help you.

We really drill down on the pros and cons and why you should just man up, woman up, and invest the money since this social media space is exploding and if you hesitate you already lost.

Pros of Joining Tai Lopez Social Media agency program

  • Small investment to learn from the best that according to Entrepreneur.com is the #1 person to watch in the social media space above #2 Gary Vaynerchuk
  • He has a money back guarantee (no one does this)
  • It’s not just his advice it’s proven social media agency owners, growth hackers, and experts that share their knaawwwwledge as well
  • Social media space is a billion dollar industry and small business don’t want to but need to have a presence and rather pay people for it
  • You can use the skills to help you get a social media job if you don’t want to start a social media agency
  • You can use the skills to increase your personal brand equity or teach you how to use social media for yourself….
  • He is always adding to his programs vs one and done.
  • There is a Facebook group where the people who pay for the program support each other and answer questions ect..
  • Better than going to college unless you want to be a lawyer, doctor, accountant or something specialized that really needs college leanings to be successful
  • You can learn how online programs work and create your own and sell your own eventually, just going through the process and set up can show you how to do it
  • If you take the course you will be able to determine at the end the value vs sitting on the sidelines wondering or believing haters and trolls

Cons of Joining Tai Lopez Social Media Agency Program

  • Tai Lopez usually has a social media test group so when you miss his snaps or Instagram updates to join you have to wait until he opens it up again
  • You are out what $697-$997 and didn’t apply anything taught and learned because it’s something that doesn’t interest you
  • You don’t have the sales skills to get clients to apply what you learn or find out it’s hard for you because you suck at managing your own business and rather have a job
  • You end up hating social media in general and realize like anything in life it still takes hard work and social media doesn’t work unless you work it

Notice most of the cons really come down to you. And in life whether you pay for college, an online program, get money from a 9 to 5, it’s always up to you whether you keep learning, moving up the ladder of your own idea of happiness or success.

Still need more convincing? or don’t and ready to join?

How about these YouTube videos from students?

 

If these videos and our pros and cons still don’t convince you one last thing you can do is check out all the social media agency and social media job listings on our site and see how many people are hiring and in need of social media experts and lastly check out Tai Lopez actually social media stats, following, and snaps where he shares even more screenshots from people DMing him results and testimonials and their success from the social media agency program. 

If that still doesn’t convince you, good luck at whatever you think will actually make you start executing on something you are passionate about and stop reading these posts with no action.

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How to SEE What Gary Vaynerchuk and Sequoia Capital is Investing in Using Crunchbase

One Social Media hack to see what the best Apps are currently or new ones that are up and coming before mainstream really pays attention to them is going to the App store and looking at the Top FREE apps list and going down the Top 100 apps by one on a daily/weekly basis. If you do it often enough you notice what’s popping and what’s falling or losing momentum.

As an example, Boomerang from Instagram was popping and now as of December 2016 it’s barely in the Top 100. This can give you massive insights on what consumers love, hate, or just not feeling any longer.

Another way to track apps is to use App Annie and see a more detailed approach to downloads of apps, revenue estimates, and market data vs. surface level lists.

In this same aspect and process you can track what the top VCs in the world like Sequoia Capital (early Facebook investor) and social media celebrities like Gary Vaynerchuk are investing iin via Crunchbase..

Like this..

gary vaynerchuk

And like this..

sequoia Capital

Want more… click this.. to see all the top investors and where they are investing their money.

top investors

Why is this so cool and valuable to track top Investors and their investments?

You can get insights on the next tech/app/social media and internet companies and where the money is actually flowing.

These are the best of the best of breed of investors and you can track where they are putting their money and you can find something that’s about to pop or hit mainstream before anyone else just like with checking the top apps and that philosophy.

This is how you can “Follow the Money” and SEE if they are putting their Money with their Mouths are.

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What is Snapchat 3V Advertising?

Check out this video of Evan Spiegel explain Snapchat’s mission of becoming the “little TV in your pocket” and how they plan on competing with social media ad platform beasts like Facebook with their 3V Advertising.

Snapchat 3V advertising is focused on these three things

  • Vertical
  • Video
  • Views

evan spiegel

Here is Evan Spiegel talking about their Vertical Video Views strategy for mobile.

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How to Find the Next Snapchat Spectacles SnapBot, Look for the ROSE

We figured it out.. or so we think we did :0)

Snapchat is launching their Spectacles Snapbot vending machines in every location associated with a ROSE!!

Don’t believe us.. check out our Tweets…

UPDATE!! Thanks to the homey @GolfGrouch on Twitter we are now thinking the “ROSE” association is because of this video per Wikipedia.. being filmed at Santa Monica Pier and shows the Playland Arcade where the Snapbot was placed there..

Update: Nov 20th, 2016 Snapchat just place the next Spectacles Snapbot at the Grand Canyon close to a city called Meadview, AZ which has a “Rose” road.

So there you have it.. If you want to know where to look in a place near you scope place with either “ROSE” in the street name, business name, or landmark.

And here is a link to their map to check out times of launch.

snapchat rose

Pop Up Store NY Update.

No more Snapbot out in the wild and more Spectacles pop up stores to come? but a Spectacles Store on 5 E. 59th st. New York, NY 10022 surrounded by ROSES!!! again..

Updated: November, 23rd, 2016
Well well well, another Snapbot in Santa Monica… another ROSE location!!!

Updated, November 26th, 2016.. The Snapchat Spectacles Snapbot was placed at Florida State University today.. which the main entrance has a Cherokee Rose..

Update: November 27th, 2016 the next Snapbot has landed at the Grove in Los Angeles by 3 different Rose Associations..

Another update..

Just read 10 Essentials Snapchat Founder Evan Spiegel can’t live without.. #1 ROSES!!!!

And again with Miranda Kerr spotted Flower Shopping!

Think I’m on to something here..

Update: December 1st, 2016 – Snapbot is now at the OUE Skyspace Los Angeles right off 5th & Flower Street.. YES, flower street..

Maybe it’s not just about Roses.. and its about Evan’s love for flowers in general as pointed out in the GQ story and Daily Mail article above where Evan and Miranda are flower shopping together.. The Rose has been very prevalant with the other Snapbot locations. But other than a “Rose” Law Firm not so much this time.

Also, Miranda Kerr shared this instagram post for Thanksgiving with a floral arrangement.

Happy Thanksgiving everyone! ❤️❤️❤️ #thankful #MirandaKerrForRoyalAlbert

A photo posted by Miranda (@mirandakerr) on

And this on Twitter..

And instagram pictures are both tagged in with Roses behind them

Raise your hand if you are engaged! ? #MirandaKerr said yes to #Snapchat founder #EvanSpiegel ?: WireImage

A photo posted by HELLO! US (@hellomagus) on

Update December 3rd, 2016.. Snapbot has landed at Six Flags Magic Mountain next to Hilton “GARDEN” Inn..

And the “flower, Rose, association” continues..

Other observations with all of these Snapbot launches are…

  • Flower/Rose Association (Evan & Miranda love flowers) and Snapchat HQ is down the street from Rose Ave in Venice Beach
  • They have been launching them at or close to college campuses..
  • They have been launching them in places that are amazing to use their product (Grand Canynon, Blue Whale, Big Sur, Skyspace Los Angeles..)
  • Maybe there is an opportunity for companies, events, or places like a Six Flags Magic Mountain can pay to have snapbots in their locations in the future

Update December 4th, 2016 Snapchat’s Snapbot was in Los Angeles for the 4th straight time and this time it was by the Hollywood Sign and again close to Roses and Flowers!

December 7th Update Spectacles Snapbot lands in Altoona, Pennsylvania by Penn State

And as always there is a Rose, Flower combo with a little college atmosphere thrown in this time..

Update: December 9th, 2016 Spectacles Snapbot is in Breckenridge, CO and close to “roses” and flowers again in a very unique ski town.

Ok we are done tracking Snapchat’s Vending machine Snapbot for Spectacles.

And who knows if it really was following a pattern of Roses or Flowers or not but it was fun while it lasted. There no longer are lines in the New York City popup store and this Snapbot marketing strategy was great but is now beginning to fade.

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