If you are a plastic surgeon and specialize in boob jobs, breast augmentation, and breast implants in today’s day and age of social media you are missing out on helping more women if you are not using social platforms like Facebook, Snapchat, or Instagram you are missing out on increasing patient flow.
With social media the best attributes of this type of digital marketing is it’s visual and emotional. When you scroll through instagram people are constantly liking and engaging with visual content.
This is the same with Snapchat and Facebook. People love to show off and share what they are up to, what they have succeeded with, and what they aspire to be.
If you can show your plastic surgery work on these platforms you get to show people and potential patients your work and results and why they should choose you in their local area.
The “beauty” of instagram is you can use local hashtags and even tag your office location so it makes it relevant and localized to potential plastic surgery or breast augmentation new patients right in your area.
Here are some great examples of Plastic Surgeon Instagram accounts we have found to give you an idea on how to use social media to increase your plastic surgeon lead flow besides using plastic surgery SEO or Google Ads marketing.
G. Robert Meger, M.D. P.C. 3333 E Camelback Rd #140, Phoenix, AZ 85018 (602) 957-6000
Social media can be used as an important tool in growing your career, establishing yourself as an expert in a given area, and networking. Once you have developed a strategy, use the tips below because they will go a long way in helping you make social media work for you:
Connecting with individuals and professionals who you share the same values with is a good idea because you can be able to know their insights into trends, industries, and ideas that can be beneficial for you. You can also end up being connected into their circle of influences in a meaningful way. Let’s say you get a new contact working in the same industry in England. This is going to open doors for you to work in England if it is something you want.
Building Your Reputation by Being Consistent
No one in this world is perfect, but you should be consistent. Maybe there is someone (colleagues, potential employers, competitors, networking contacts, etc) who want to know more about you. They are going to check you out on the different platforms – LinkedIn, Google, YouTube, Twitter – to see whether you are presenting the same values across the different platforms. If you are polished on LinkedIn but a “party girl” on Instagram and Facebook, they will question which of the two is the real you. This is true in all professions, but teaching personnel have lost their positions due to their social media.
Adding Value to Conversation
You might have tools such as RSS feeds and Twitter to get important news promptly, which is good, but being in a social space means contributing something back. If you have advice, opinion, resources of information, then consider sharing it online with your networks. If you are a member of some groups on LinkedIn, contribute your thoughts, questions, or anything that adds to the conversation. Social media is give-and-take.
Making Yourself Findable
If you want to change your career or job, keep in mind that there are some employers and recruiters who will post opportunities on forums online. You should be appealing and findable to any employers or recruiters who might be lurking online. There are different ways of doing this, including optimizing your LinkedIn profile so that a potential employer or recruiter can easily find you through searching by use of qualifications and qualities you might be having. Optimizing your online presence is a great idea that can easily help you land your dream job.
It is important to know whether the efforts you are investing in growing your online presence is working or not. If you are after increasing your online visibility, then the best way to track progress is by Googling yourself. This is what I refer to as “ego surfing”. Google has a tool known as Google Alert that will let you know any time your name appears on a blog, article, tweet, or mentioned online. When you get this notification, you will have the chance of replying or engaging in the conversation.
Social media provides you with the tools you can use in researching, learning, engaging, growing your presence in dynamic and forward-thinking conversations in real-time. You have the chance of meeting like-minded professionals from different countries and sharing ideas and resources with people you would have never gotten the chance of knowing. You will be able to grow your brand online that attracts future clients and employers.
If you are going to be creating your own digital marketing campaign there are plenty of strategies that you would want to think about that are popular in 2019. This is one of the most important campaigns that you are going to create since a lot of the business is going to be coming from the internet and various searches that are done. There are plenty of things that you can add into your strategy and you need to know what they are before you can even start the planning process.
Strategies for Digital Marketing
You want to ensure that you are creating the right strategy when it comes to digital marketing for your business needs. There are a wide variety of methods that you can add to the strategy, but first you need to be aware of what they are, such as:
Goals – The first thing that you need to do before you can even create your strategy is making sure that you have set some goals. You need to think about how many customers you want to bring in and the amount of traffic that you want to increase by.
Various types of media – There are plenty of types of media that you can add to your campaign and you need to be aware of what they are. Not only can they be videos and pictures, but they are also paid, owned and even those that come from the customers. Make sure that you are thinking about which one would work the best for you and your needs.
Advertisements – There are numerous social media sites where you can pay for advertisements, which can be shown before videos or even on the sides of the pages. You should think about which audience you are going to be targeting and which one uses the various social media platforms the most.
Target audience – You also need to determine which target audience you are trying to reach and where they would be spending their time most. This would help you to know where you should be putting your time and effort rather than wasting the money that you would be spending otherwise.
These are all great tips that can help you to create the perfect strategy for your business and you need to ensure that you are using them and using them in the right way to get the most out of them.
Running a multichannel campaign–attracting voters, getting them to listen to your message, and getting votes on election day–is not the same as it used to be. Gathering political data is critical at any level of campaigning; it is important to build a complete voter profile in order to find the best strategy to target your voters. Turnout history is paramount, and targeting the most likely voters will help you maximize your efforts. Here, we describe the influence of social media on political campaigns in today’s digital age.
Candidates today are constantly evolving their voter outreach methods. Your own efforts, combined with the efforts of volunteers and outreach programs, alongside organic growth of your social media, are more important than ever. To maximize your time, human resources, and campaign budget, microtargeting is a great strategy. The information gathered and analyzed through microtargeting will be extremely powerful when applied to a political campaign.
Political data is often available as voter files and varies greatly in cost and availability, depending on the state in which your campaign is located. On the other hand, data enhancement, the analysis and application of information about people you already know are voters, will help you narrow your demographic and focus on voters who share your ideology. “Through the collection and use of accurate, current, and relevant political data, your messages will reach the people you want to reach without appearing too pushy or intrusive,” recommended Neal Kwatra, CEO and expert political strategist.
Lastly, matching your voter file with social media accounts gives you a hugely powerful tool. Since this strategy requires a lot of time and manpower, we recommend hiring expert help. In today’s society, voter turnout positively correlates with social media interest in and support of a candidate. Discovering which likely voters are your supporters and gaining their following on social media are key elements to a campaign’s success in the modern world.
Right now, the Holy Grail for brand marketing is Instagram followers. And with all of the products that are available in the marketplace like Liketoknow.it and Shopsy that allow bloggers and monetize their posts, Instagram is increasingly becoming a very powerful sales channel to use. The following are some useful tips to help give your Instagram follower count a boost.
Engage with prospective followers
This is the number one and most important reason. Somebody told me once, ‘there’s a reason why it’s called social media.’ You really need to talk to people. The way you do that is to look up hashtags that relate to your niche. Find an image that appeals to you, and comment on it and ‘heart’ it. Your comment should either ask a question, compliment the Instagrammer, or say something else positive. Your profile will now show up in their activity feed. So if they are curious about you, they will click through and check out your profile. If they like it, then they might follow you. You just need to do this technique hundreds, or even thousands or millions of time. This definitely takes a great deal of effort, however, you can get huge results from this technique.
So how do you find new profiles and images on Instagram? You click on hashtags. So it, of course, makes sense to tag all of your images using popular and relevant hashtags to increase the chance that other people will find you. Fortunately for us, other people have gone to the trouble of figure out which hashtags are the most popular. #TagForLikes is my favorite mobile app and website for this purpose.
Instagram allows each image to have up to a total of 30 hashtags, so lists have been created by #TagForLikes so you can copy and paste them on your images. Just down the mobile app or visit the website, find the theme that fist your image the best, and then copy and past it either in the comments or description. It’s so easy.
Place a widget on your website
Given that you work very hard to drive traffic to your site, and once visitors get there they expecting to see a comprehensive view of your total online presence so they can interact with you on their individual terms. That is why you absolutely need to have visible links to all of your social accounts. There are many different website plugins that you can use to display your Instagram feed images as well in a sidebar or banner. Visitors’ attention is grabbed by Instagram’s visual nature, so it’s a great idea to display Instagram images on your website.
Post the right things at the right time
Studies have been done to determine when the best times are to post on various social media sites. Instagram has a very mobile nature, which makes it a 24/7 network. Therefore, there is no such thing as a wrong or bad time to post. However, it has been shown that the best are Sundays and Mondays, so make sure they are included in your posting schedule. Also, there is a ‘best time’ based on your followers. There is a great Instagram analytics tool called Iconosquare that examines your followers’ engagement patterns and identifies the best times to post.
However, before you post any content, think to yourself, would I like this is I saw it in a feed? Be sure that you post likable and interesting content. It is better to post less per day and make sure to get things right than it is to constantly post but nothing is interesting to your followers.
Why? Instead of the usual posting of carefully chosen single photos, Stories lets you post a bunch of photos that play like a slideshow. And at the end of the day, those photos disappear.
Sound familiar? That’s because it’s very, very much like Snapchat‘s My Story feature. Facebook, which owns Instagram, has a similar Stories feature, too.
But here’s everything you need to know about Instagram Stories.
Here’s how to create a Story:
Tap the plus button on the top-left side of your home screen or swipe left in your Feed. You can also quickly launch Stories by swiping right from the main screen.
Tap the circle button at the bottom of the screen to take photos or tap and hold to record a video. You can also choose to start a live event or a Boomerang or put the app in hands-free mode. More on those options in a minute. To add photos or videos from your gallery, swipe up on the screen or tap the photo icon in the lower-left side of the screen. The app will automatically add a date sticker to your gallery photos, but you can remove it. I’ll show you how below.
Edit the photos or videos with text or add a drawing as you normally would. If you hit the pen icon, there are three types of pens. The third one makes your sketch look like a neon sign.
Tap Done to save your Story.
Tap the Add Your Story button to share to your Story. You can also tap on the Save icon to save your image or video on your phone. If you click the Arrow icon, you can shoot your image to one of your friends as well as your Story. Just tick the bubble by Your Story and the person you want to share with. The image will disappear as soon as your friend sees it.
So if you are in the automotive industry test out Instagram by posting videos and pictures to your timeline and stories and IGTV and actually SHOW people your process, products, services, and results.
Any company that eyes success and strive to remain relevant in today’s competitive market should be keen on attaining the following things:
I). It should have a clear vision and set goals.
II). Aspire to have an innovative approach in the development and supply of products or services.
III). Have proper structures of leadership that inspire and guide employees towards success.
IV). Encourage teamwork and empowering the workers to be current with the global marketplace.
Mediation in the office can play a significant role in accomplishing all these things. According to the Harvard Business School, meditation and intuition are the two most useful resources that the twenty-first-century executives need. Europe’s leading school of business the INSEAD also supports these findings.
Meditation at the workplace offers numerous benefits that build on each other. Overall, the gains of this practice in the office will be seen at an individual level, and that impact echoed positively through the company. The overall results will then be increasing performance and significant growth of the business. Speak to the London Meditation Centre for advice on how to incorporate meditation into your workplace.
The Individual’s Role
Companies and those in leadership positions should understand that the success of the business is pegged on having a workforce that is nurtured for success. That means that the employees should be inspired and encouraged to be innovative, and this should start and personal level.
Every employee has the potential of being great and needs help to realize the infinite possibilities that surround them. The workforce often requires a little nudge and direction to help them avoid limiting their creativity by avoiding inhibitors such as stress and strain. Such inhibitors will:
Block creativity, muffle mental clarity and snuff inspiration
Trigger insomnia that can lower inspiration and innovative thinking.
Damage relationships and this will have a negative impact on how teams perform as a unit.
Cause anxiety thus making it harder for employees to work together thus leading to impatience and less collaborative inputs.
Cause the employees to start doubting their talents, and this impacts their passion and self-drive for work resulting in decreased performance and productivity.
Meditation in the Workplace
Meditation is not a new concept; it has been around for ages. The fact that it is still is in use today only bears testament to its effectiveness. Stress in the office is increasingly becoming a problem, especially in today’s fast-paced, result-oriented, world of business. The more the workforce is stressed, the more unproductive they become, and this causes them to feel overburdened and undervalued. Sick days, lateness, and low performance become the order of the day as creativity, patience, and content are choked.
Meditation can see many employees overcome the strain of the everyday pressures of work and benefit from such a practice in limitless ways. Some of the gains of meditation at the office that the corporate world needs to know include:
Clarity and focus
The human mind and body are wired to feel stressed and depressed when we encounter an obstacle to attaining our goals. According to research, a person battles with the “fight or flight” decision at an average of 12 times a day when going about their daily activities. The fight or flight state is often triggered naturally as a response to stress. It can adversely impact on the heart rate, digestion, blood circulation, immune system, and respiratory rate. All these things can affect the mind making it feel heavy or hazy.
Human beings only use 5% of their mental capacity, which is a limitation that we seem to have accepted. However, having clarity of mind and being focused is vital to being successful in all that we do. Achieving such a mental state is a product of being at peace with self and attaining an inner calm through meditation.
Increased employee loyalty
By offering mediation as part of the employee wellness program only show them that you care about their welfare. The result of this is that you gain their loyalty and this translates into increased employee retention. The loyal workers are also less likely to consider seeking better opportunity in the job market. Moreover, they feel that the success of the business is directly related to their success and this makes them work harder so that they can realize the company’s vision while helping it grow and become successful.
When the mind is calm and focused, it will have clear thoughts. Such a mental state plays a role in effective communication which is vital in the smooth running of operations. Companies that want to invest in ways of ensuring that there is effective communication at all levels of the business’ operations should consider advocating for meditation in the workplace.
Decreased absenteeism due to illness
If the employees have a useful means of dealing with stress, they are less likely to report in sick. By having a way of managing and overcoming stress and depression, the workers low the risk of stroke, digestive problem, heart disease, sleep problems, and other complications that cause employee absenteeism.
If the workforce is healthy and not overwhelmed by the strain and stresses of work, they become more productive; a goal that any business should strive to achieve. By helping the workers to deal with their stress effectively, you will be helping them to be more focused and feel inspired to be creative and goal-driven. They will be able to communicate better with each other and their leaders and this their productivity and that of the company.