Home Blog

How Automotive Companies Can Use Instagram to Get More Customers

0
instagram

When a company or brand is “visual” meaning they can actually show their results or what they offer Instagram is the best social media platform to visually show that off. For example if you are a auto repair shop, Phoenix windshield replacement company, or auto repair shop management software you can visually show your product or the end result.

For example you can show how you repaired a car, a windshield, or demo the software with Instagram stories or video.

What is Instagram stories? (hat tip CNET)

One of Instagram‘s most useful features is called Stories. That’s not just my opinion: Over 250 million people use Instagram Stories every day, the company revealed last year.

Why? Instead of the usual posting of carefully chosen single photos, Stories lets you post a bunch of photos that play like a slideshow. And at the end of the day, those photos disappear.

Sound familiar? That’s because it’s very, very much like Snapchat‘s My Story feature. Facebook, which owns Instagram, has a similar Stories feature, too.

But here’s everything you need to know about Instagram Stories.

Here’s how to create a Story:

  1. Tap the plus button on the top-left side of your home screen or swipe left in your Feed. You can also quickly launch Stories by swiping right from the main screen.
  2. Tap the circle button at the bottom of the screen to take photos or tap and hold to record a video. You can also choose to start a live event or a Boomerang or put the app in hands-free mode. More on those options in a minute. To add photos or videos from your gallery, swipe up on the screen or tap the photo icon in the lower-left side of the screen. The app will automatically add a date sticker to your gallery photos, but you can remove it. I’ll show you how below.
  3. Edit the photos or videos with text or add a drawing as you normally would. If you hit the pen icon, there are three types of pens. The third one makes your sketch look like a neon sign.
  4. Tap Done to save your Story.
  5. Tap the Add Your Story button to share to your Story. You can also tap on the Save icon to save your image or video on your phone. If you click the Arrow icon, you can shoot your image to one of your friends as well as your Story. Just tick the bubble by Your Story and the person you want to share with. The image will disappear as soon as your friend sees it.

So if you are in the automotive industry test out Instagram by posting videos and pictures to your timeline and stories and IGTV and actually SHOW people your process, products, services, and results.

How Businesses Can Benefit from Adoption of Meditation in the Workplace

0
meditation

Any company that eyes success and strive to remain relevant in today’s competitive market should be keen on attaining the following things:

I).            It should have a clear vision and set goals.

II).          Aspire to have an innovative approach in the development and supply of products or services.

III).         Have proper structures of leadership that inspire and guide employees towards success.

IV).         Encourage teamwork and empowering the workers to be current with the global marketplace.

Mediation in the office can play a significant role in accomplishing all these things. According to the Harvard Business School, meditation and intuition are the two most useful resources that the twenty-first-century executives need. Europe’s leading school of business the INSEAD also supports these findings.

Meditation at the workplace offers numerous benefits that build on each other. Overall, the gains of this practice in the office will be seen at an individual level, and that impact echoed positively through the company. The overall results will then be increasing performance and significant growth of the business. Speak to the London Meditation Centre for advice on how to incorporate meditation into your workplace.

The Individual’s Role

Companies and those in leadership positions should understand that the success of the business is pegged on having a workforce that is nurtured for success. That means that the employees should be inspired and encouraged to be innovative, and this should start and personal level.

Every employee has the potential of being great and needs help to realize the infinite possibilities that surround them. The workforce often requires a little nudge and direction to help them avoid limiting their creativity by avoiding inhibitors such as stress and strain. Such inhibitors will:

  • Block creativity, muffle mental clarity and snuff inspiration
  • Trigger insomnia that can lower inspiration and innovative thinking.
  • Damage relationships and this will have a negative impact on how teams perform as a unit.
  • Cause anxiety thus making it harder for employees to work together thus leading to impatience and less collaborative inputs.
  • Cause the employees to start doubting their talents, and this impacts their passion and self-drive for work resulting in decreased performance and productivity.

meditation

Meditation in the Workplace

Meditation is not a new concept; it has been around for ages. The fact that it is still is in use today only bears testament to its effectiveness. Stress in the office is increasingly becoming a problem, especially in today’s fast-paced, result-oriented, world of business. The more the workforce is stressed, the more unproductive they become, and this causes them to feel overburdened and undervalued. Sick days, lateness, and low performance become the order of the day as creativity, patience, and content are choked.

Meditation can see many employees overcome the strain of the everyday pressures of work and benefit from such a practice in limitless ways. Some of the gains of meditation at the office that the corporate world needs to know include:

  1. Clarity and focus

The human mind and body are wired to feel stressed and depressed when we encounter an obstacle to attaining our goals. According to research, a person battles with the “fight or flight” decision at an average of 12 times a day when going about their daily activities. The fight or flight state is often triggered naturally as a response to stress. It can adversely impact on the heart rate, digestion, blood circulation, immune system, and respiratory rate. All these things can affect the mind making it feel heavy or hazy.

Human beings only use 5% of their mental capacity, which is a limitation that we seem to have accepted. However, having clarity of mind and being focused is vital to being successful in all that we do. Achieving such a mental state is a product of being at peace with self and attaining an inner calm through meditation.

  1. Increased employee loyalty

By offering mediation as part of the employee wellness program only show them that you care about their welfare. The result of this is that you gain their loyalty and this translates into increased employee retention. The loyal workers are also less likely to consider seeking better opportunity in the job market. Moreover, they feel that the success of the business is directly related to their success and this makes them work harder so that they can realize the company’s vision while helping it grow and become successful.

  1. Improved communication

When the mind is calm and focused, it will have clear thoughts. Such a mental state plays a role in effective communication which is vital in the smooth running of operations. Companies that want to invest in ways of ensuring that there is effective communication at all levels of the business’ operations should consider advocating for meditation in the workplace.

  1. Decreased absenteeism due to illness

If the employees have a useful means of dealing with stress, they are less likely to report in sick. By having a way of managing and overcoming stress and depression, the workers low the risk of stroke, digestive problem, heart disease, sleep problems, and other complications that cause employee absenteeism.

  1. Increased Productivity

If the workforce is healthy and not overwhelmed by the strain and stresses of work, they become more productive; a goal that any business should strive to achieve. By helping the workers to deal with their stress effectively, you will be helping them to be more focused and feel inspired to be creative and goal-driven. They will be able to communicate better with each other and their leaders and this their productivity and that of the company.

Online Marketing Tips For Cannabis Brands

0
online marketing

It can be a challenge to market your cannabis brand with all the state and federal rules along with highly restrictive guidelines for promoting on social media that restrict almost everything but the mention of brands. Also, cannabis brands have the additional problem of proving their legitimacy to naysayers on a constant basis along with other critics of this industry. The cannabis industry needs to be innovative in its marketing approaches to be able to responsibly market the brand to potential customers.

Here is a list of five ways to help you creatively market your cannabis brand while overcoming challenges of marketing cannabis.

  1. Creating Compelling and Accurate Content for Constant Engagement and Education

Cannabis is a growing industry but one of the biggest downsides is the presence of a lot of content opposing cannabis even though there is no truth in such content. Therefore, it is the responsibility of professional cannabis brands to educate the larger public about cannabis in addition to focusing on marketing their brands. This marketing and content produced by you should be ready to engage with the larger public instead of remaining passive about information.

Engaging the people creatively can be done in a number of ways including:

  • Sharing your own views to emerging research and news on your own social media handles
  • A Facebook video tour of areas within the provisioning center
  • Sharing photos of friendly budtenders along with a short biography
  • Posting simple blogs on topics you’re passionate about
  • Working on your cannabis site’s SEO.

These are the things that tell people that you are ready to engage with them, work with them and become a part of their lifestyle and this is the attitude that can attract attention to your brand. The marketing and content you post is a tool to grab the attention of people who might not be sold on what you do. It’s a way of showing that you run a legitimate business by projecting an educational and engaging image through your marketing. It will give confidence to the people that there is nothing nefarious about your cannabis brand and what you bring to the community.

  1. Responsible Use of Social Media

All cannabis brands understand the pain of marketing their brands on various social media websites while staying within the strict regulations of these websites. Even though most of the brands have the best of intentions, it’s not easy to stay within the strict advertising guidelines issued by these platforms. Sometimes, it’s difficult to keep your accounts alive. This is where you need to bring your creative A game.

Be thorough and use language that does not trigger the algorithms used on the platform. For example, the rules for cannabis brands on Instagram have been changed but it comes with a restriction that the brands do not include any location deals of retrieving products. If your brand is continuously shut down on these social media platforms, it does not look good and it’s your responsibility to make sure that you always abide by the guidelines and rules issued by the platforms you want to use.

online marketing

  1. Non-Traditional Advertising Methods

There are a number of restrictions on cannabis brands for advertising. For instance, cannabis brands are not free to use all kinds of content and their ads can’t be displayed at all places which means the brands need to use non-traditional methods of advertising for engaging customers. It’s true that the non-traditional advertising methods will require a bit more work as compared to buying ad space but the extra work will be worth it.

The key is to use your brand to get the word out there. Advertising, hosting and creating educational events along with speaker panels important to the cannabis community is one of the ways. You should go out and meet medical doctors, and talk to them about the brand instead of just slipping a note under the door containing information about your dispensary. Try to find opportunities to go on mainstream radio shows or cannabis podcasts for discussing your products and services. You should try to take every opportunity that comes your way to participate in health and wellness fairs, in trade shows as well as in other venues where you can get in front of potential clients.

  1. Becoming the Cannabis Expert

One of the ways to get your brand out there is to become a cannabis authority in the local community. It’s a great way to grow your brand and can help you become a thought leader in the community by becoming a go-to on everything related to cannabis for the media as well as other important stakeholders. You should ensure making contacts with some of the local legislators as well as the media in order to become the local authority and expert on cannabis as well as to educate about the impact of this wonderful herb on communities.

When the name of your dispensary and your name will keep showing up as an expert continuously, it will drive a lot of traffic to your store and the products on offer. People will begin to trust your knowledge and on products which will give you a leg up over your competitors.

  1. Dealing with the Snafu

No matter how careful you are with your marketing strategy, mistakes happen. Every brand has to deal with the odd snafu that gets them in the marketing hot water. The way your brand deals with such a situation will decide whether you gain customers or lose them.

This is a situation where will you need to be creative with your marketing. In case you make a mistake with your content or with your marketing approach or something more serious, it’s best to be genuine and to own up your faults. Playing the blame game is easy. You might want to pretend that no such issue is happening but it’s more likely to turn people off the brand.

In case of a marketing slipup, the best way ahead is to find the source of mistakes and learn from them. If someone has been directly affected through your mistakes, you need to alert your customers. You should make sure that your customers know about the corrective measures adopted by you to prevent recurring of those issues.

It may sound simple but the sad truth is that a lot of cannabis brands simply refuse to own up to their mistakes, to fix their mistakes and to learn from their mistakes. This makes the fallout much worse as compared to just acknowledging the issue as it makes their customers wary of their products and gives more ammunition to legislators who are eager to shutdown cannabis retailers. This method has stood the test of time and it will ensure that your customers stay loyal to you as they are aware of the integrity of your brand.

Gary Vaynerchuk Launches The Sasha Group

0
the sasha group

The Sasha Group

Gary Vaynerchuk just announced today he is launching the Sasha Group a digital agency for start ups, entrepreneurs, and small businesses that is named after his father Sasha Vaynerchuk where he got his start helping the million dollar business grow 10 to 20x from 3 million that his father established to 60 million using his marketing tactics.

The Sasha Group is another VaynerX company similar to One37pm and Vayner Speakers he recently launched as well.

From Media Post:

VaynerX is combining VaynerMentors (consulting), VaynerBeta (branding and marketing) and the Daily Digital Deep Dive (digital consulting) to form The Sasha Group, a company to work exclusively with smaller-sized businesses, with revenues up to $100 million.

James Orsini, chief operating officer of VaynerMedia (which will continue to service larger-sized clients) will serve as president of Sasha based in New York, while Mickey Cloud will be senior vice president and lead the Chattanooga office.

The new entity will have nearly 50 employees that will work across creative, strategy, paid media and the Deep Dive education platform.

“The Sasha Group is named for my father, Sasha Vaynerchuk, who I worked side by side helping build and expand Wine Library,” says Gary Vaynerchuk, chairman/CEO of VaynerX. “It is a nod to where I came from and I’m so proud VaynerX now has an offering for those businesses who are looking for explosive growth along with entrepreneurs and startups, which has been the majority of my business interactions over the last decade.”

 

8 Benefits Of Using A Virtual Receptionist

0
virtual receptionist

Dealing with phone calls is a natural part of doing business. Unfortunately, talking on the phone can take up a lot of time – especially when you have to deal with calls that may not be important enough to warrant your attention. One of the best ways to get around this problem is by hiring a receptionist to field calls for you.

Hiring a traditional receptionist not only means that you have to spend time advertising the position and conducting interviews but you also have to bear the costs associated with adding another employee. A much more effective solution that you may want to consider is working with a virtual receptionist.

More and more businesses are choosing to go this route because of all of the benefits that virtual receptionists provide. Here are 10 reasons why these professionals may be a good fit for your business:

1. A Cost-Effective Solution

Hiring an in-house receptionist is an expensive prospect. The typical annual salary for receptionists is $30,000. On top of that, you also have to cover the cost of benefits for another employee.

Paying for a virtual receptionist usually costs a lot less. As an added bonus, you don’t have to offer benefits since you aren’t actually hiring an employee. This can save you a lot of money.

2. No Equipment Costs

Adding a receptionist to your business involves a lot more than just hiring someone to answer the phone. You also have to set up a space where they can work. That means purchasing a reception desk, computer equipment, an ergonomic chair, and a lot of other supplies. These costs can quickly add up.

When you hire someone who works remotely, on the other hand, they provide all of their own equipment. By eliminating the cost of setting up a workspace, you can dramatically reduce your expenses.

 3. More Scheduling Flexibility

 Nothing is worse than finding a pile of messages waiting for you first thing in the morning when you arrive at work. This can eat up the most productive time of your day. Unfortunately, most traditional receptionists stick to a 9-to-5 schedule, meaning that they aren’t around to take care of nighttime phone calls.

 When you use an answering service such as AnswerFirst, however, you have access to a group of virtual receptionists who can take calls on your behalf around the clock. As a result, it is easier to deal with important issues as they arise.

 4. Better Customer Service

 For customers, calling a business only to receive an automated message can be a little bit discouraging. Virtual receptionists eliminate the need for these types of message systems.

 Instead, every time customers call, they can talk to an actual person, no matter what time of the day or night it is. This provides an excellent experience for your customers, which can make it easier to build long-term relationships and to gain repeat business.

virtual receptionist

 5. Multiple Language Choices

 In today’s global business environment, it isn’t uncommon to do business with people who speak a different language. Trying to find a traditional receptionist who speaks more than one language can be challenging. Typically, these bilingual employees earn higher wages, which can cost you a lot of money.

 It is also extremely rare to find a receptionist who speaks more than a couple of languages fluently. If you work with clients in a variety of different countries, this can limit the receptionist’s ability to communicate with them effectively.

 Virtual receptionists are a great solution to this problem. Most answering services have staff members available who speak a wide range of languages. As a result, they can handle your communications for you, no matter what languages your clients speak.

6. Online Chat Services Are Also Available

Many customers prefer to communicate with businesses through online chat rather than by phone.

For a typical receptionist, trying to keep up with phone calls is hard enough. If they also have to deal with multiple chat windows at the same time, it can be overwhelming. There is only so much multitasking that a single person can do.

When you work with an answering service, however, the company will assign as many virtual receptionists as necessary to your account. That means that any calls or chat messages that come in at the same time can all be dealt with effectively without leaving your customers hanging on hold.

7. Avoid The Hassle Of Hiring Or Training a New Employee

Bringing a receptionist on board takes a lot of time and money. Along with creating a job listing and posting it in relevant places, you also have to sift through resumes, conduct interviews, and provide training. Even worse, new employees sometimes quit right away, meaning that all of the time and effort that you invested in finding them was for nothing.

Phone answering services provide a much simpler solution. Instead of having to screen employees, all that you have to do is find the right phone service. Once you are their customer, they will make sure that a qualified virtual receptionist is assigned to your account at all times. If one of their employees quits, someone else can jump right in and take their place since they have multiple receptionists on hand.

 8. Less Stress

 Even if you hire the best receptionist in the world, problems can still come up. For instance, what happens if they get sick and can’t come into work? Who will handle greeting customers and answering the phone? This can create a lot of workplace stress.

All of this stress goes away when you work with a virtual receptionist. Companies that employ these receptionists have plenty of staff members on hand to handle your account even if one of their employees calls in sick

A Guide to the Best Social Media News

0
forbes

Are you looking to excel in your social media efforts?

Agency2 looks at all of these resources when creating their round up at the months end. If you want to go deeper than the round up then bookmark these 15 resources:

#1. Buffer Blog

Buffer is a leading social media management platform. However, for the purposes of learning, you should head to their blog. It is filled with helpful how-tos with regards to the latest in strategies, social media tools, and analytics.

#2. Hootsuite

Hootsuite is quite similar to Buffer in that both of them are social media management platforms. Importantly, Hootsuite also runs a goldmine blog where you can learn of all the latest trends in the market.

#3. Social Media Today

Social Media Today is a website that provides the latest trends, news, and best practices in the enterprise social media realm. The vast majority has been developed by and for professionals in public relations, social media, and advertising. The website does accept guest posts; learn how you can contribute to this community.

#4. Social Media Examiner

Social Media Examiner is among the world’s largest social media magazines around. Founded by Michael Stelzner, the online magazine has been developed to help businesses harness the power of social media, podcasts, and blogs.

#5. HubSpot Marketing Blog

HubSpot was developed as an inbound sales and marketing platform. HubSpot’s blog is a treasure trove for content in marketing and social media trends attracts. So popular is the website and the content therein that it attracts more 2 million users every month.

#6. Mashable

Although this is a multiplatform entertainment and media website, it does provide high-quality social media news and content. On this website, you will learn about how to effectively organize and use your social platforms and channels. You can contribute to the website. Learn how to contribute the website here.

#7. Marketo Marketing Blog

Marketo is a company that runs a marketing automation platform. Beyond that, they run a blog that provides high-quality content regarding marketing, which includes social media marketing tactics.

#8. Inc.

Inc is a media company. Under their social media section, they provide some of the latest and greatest techniques that savvy corporates can use in social media marketing efforts.

forbes

#9. Forbes

Forbes does more than publish content about the rich and famous. They also publish news and content on and about social media and social media influencers with a focus on marketing.

#10. Copyblogger

Founded by Brian Clark, Copyblogger is a platform for all those who develop content for a living. Their social media section contains very relevant and high-quality content and tips, which will go a long way in helping you get the most out of their social media marketing and activities.

#11. Content Marketing Institute

Founded by Joe Pulizzi, a content marketing guru, the website is a good source of helpful tips with regards to running helpful insightful content as far as developing content for social media and social media marketing as a whole.

10 Google Map Tips for Local Businesses

0
google my business

Ranking well in Google maps can be extremely lucrative and very beneficial for a local business. It may seem like magic, however it’s possible to do so with a little knowhow.

  1. Listing on Google

If you want to show up on Maps results, you will have to list the business with Google, and you can do this by creating a Google My Business page. This is where you are going to provide basic information on your business. Some of the information you are going to provide include phone number, physical address, and the business category. When choosing a category, you need to be precise, and also include things such as photos so that the viewers can engage with your business. This information will be displayed on the right side of search results when someone searches for businesses. You can also add other useful information such as hours of operations.

  1. Getting Google Reviews to Boost the Business

Google puts a lot of value in reviews on their platform, which provides you with the chance of moving up to the top of the list on the Maps rankings. The thought behind this is simple: if your customers are real and happy, Google knows you are providing quality services.

You should make it easier for the customers to rate and reviews your product and services. Platforms such as WordPress come with a plug-in for Google review, making it easier to get ratings and reviews. You should be careful because all the past customers can go and do the review all at once, which is not good.

The sudden increase in reviews will be translated as fake traffic, even if it is genuine. The reviews should instead be spread over time.

Once you get a review, whether positive or negative, try responding to the person who left the review. You should thank them for their time and considerations. You should always be sensitive when replying.

  1. Making Use of Google Posts

This is a new feature by Google and it is connected with the Google My Business page, which gives you the chance of creating content that will show up in the local search results. This provides an easy way of reaching your customers and letting them know what it is you are doing. When posting content, you should make sure it is engaging and has videos and images, which link to your website so that it can drive traffic. This will help you rank on Google, which gives you the chance of reaching more prospective customers.

  1. Listing the Business on Directories Trusted by the Customers

Google is not the only place that customers find out about businesses and services. There are many directories used by people when looking for a local business like restaurants such as Yahoo Local Listing, Yelp, or Bing Local. There are many users searching businesses on these directories and they will trust the results and ratings they are going to find.

You should ensure that the name, phone number, and address should be the same across the directories. Google will check the listings across the different platforms, and the more consistent it is, the more confident Google will be when boosting the ranking of your business.

google my business

  1. Making us of Local Schema Markup

It is very important for your site to have information that can be accessed and displayed by the search engine. A great tool to use for this is Schema markup. The Markup scripts will be implemented in the background and can show important information to prospective customers like the payment types accepted and hours of operation.

  1. Increasing the Speed of Your Website

Just like any other aspect of SEO, the speed will make a lot of difference for potential customers, and even search engines like Google. Even if the users are able to find you on the listings, it doesn’t mean they will wait around for your site to load slowly. They will move to the next option that is faster. There are a number of things you can do to increase the speed of your website. One is avoiding pages that will need to load a lot of extra content that takes up a lot of resources such as over-sized images.

  1. Embedding Google Maps on Your Website

According to this Google maps marketing department, doing this will achieve two goals; one is that it will let Google know that you have a local presence, and it will also be of help for potential customers to stay engaged and learn where they are going to find the business. You should be doing anything that will make it easier for your customers to get to your business.

  1. Keeping up with social media

Google has been putting more emphasis on social signals as one of the factors for rankings, and this is even more important for Maps results. The businesses having an active and consistent presence online are more likely to go at the top of the search engine results page.

The social media accounts of your business should be active, posting and sharing content on a regular basis and engaging with your audience.

  1. Giving Mobile Searches Priority

Most people are accessing the internet using their mobile devices. It is more likely that customers will be using their phones to search, and most of them are usually on the go and looking for something nearby. You should make sure that your mobile site is in a good condition because you want to accommodate the mobile searches. This will mean ensuring that the site has been properly optimized, and the content can be viewed correctly on all the screen sizes and also loads fast. Some other considerations that will need to be considered when optimizing for mobile including clock to call so that users will be able to reach you more easily.

All important information should be visible and located at the top so that the customers don’t have to struggle to find what they are looking for.

  1. SEO

Another effective way for ranking well on Google maps is giving it your all on your SEO campaign. The more your site ranks, the better your chancing of ranking well on Maps. You should adhere to Google’s best practices so you will rank well for Maps and regular search results.

 

Gary Vaynerchuk Launches Vayner Speakers

0
vayner speakers

Per Gary Vaynerchuk and Business Insider Gary is launching Vayner Speakers.

This is how they explain exactly what Vayner Speakers is…

— Gary Vaynerchuk (@garyvee) October 19, 2018

And from the looks of it he wants to launch VaynerSpeakers (a speakers bureau of sorts) that will help line up guest speakers for events.

This makes sense as it can be another outlet for his client athletes at VaynerSports to get more money and gigs and leverage their brand equity while being another selling point for VaynerSports to say “hey look we can get you gigs too that pay up to $150k or more just like Gary gets”

Zach Nadler a former agent with CAA where Gary Vaynerchuck was represented to set up his $150,000 1 hour or so speaking events will be heading up Vayner Speakers.

And while many “social media” vayner nation die hard followers and people that parrot Gary’s message will love to be on the circuit our guess is they will use Gary’s celebrity and sports connections and clients to fill these events with motivational speeches with an opportunity to earn up to the $150,000 Gary Vaynerchuk makes giving speeches as well.

One thing is for sure Gary is aware that he earns the $150k per speech because he actually executed on creating 100 million dollar business and the “3 to 60 million wine business” for his father Sasha Vaynerchuk before that.

So unless the speakers he represents have shown execution in something or have the brand equity his athletic talent does we doubt he will allow speakers that are just blow hards represent at events for a monetary fee where they add no value to the audience.

This ties in great with VaynerTalent and VaynerSports to continue the VaynerX holding company approach that parallels all of VaynerX and the Gallery Media Group holdings like One37pm

Currently, VaynerSpeakers website is just an inquiry form but we will keep you posted if that changes.

vaynerspeakers

Update February 8th, 2019 – Vayner Speakers announces their speaker line up via Twitter, Instagram and there website.

Currently their “browse” section says coming soon

vayner speakers

VaynerSpeakers Highlight Reel of their Speakers

A Quick Guide to Promoting Your Holiday Park on Social Media

0
holiday park social media

Bringing in business to your holiday park may be challenging at times, giving you a precarious balancing act between how much money you spend and the results you see. Marketing can often seem like an incredibly expensive venture, but the results can be great.

While some traditional marketing methods may incur a large cost, there are plenty of digital marketing activities that can be particularly cost-effective, particularly when using social media to promote your park. So, how can you make the best use of social media in your marketing efforts?

holiday park social media

Take Advantage of Paid Social Media

While the majority of social media can be used for free, the paid features can offer a number of benefits. Whether you’re using Facebook, Twitter, Instagram or any other platform, you can find advertising options which may be able to target your customer base effectively. With people spending more time than ever on social media, your ads may be seen by far more people if you were to use other advertising methods. Hootsuite has a helpful guide that should give you a basic knowledge of social media advertising.

Show Off Your Park

Instagram is an increasingly popular platform, so why not take advantage and share some fantastic photos of your holiday park? Choose a particularly attractive part of the park and invite people to imagine their holiday with you. You can even add filters to make sure that a grey sky doesn’t ruin a great photo.

Use the Relevant Tools

When it comes to social media marketing, there are plenty of tools that you can use which are sure to make your life a little bit easier. There are a number of scheduling tools which can help you to save time and resources by streamlining everything into one platform. These include:

You could also benefit from tools that streamline your marketing efforts, integrating them with the data you have, such as Elite Dynamics management software, Elite Parks.

Share Content Your Audience Wants to See

If you want social media to be an effective tool for your marketing, it’s essential that you share content that your audience actually cares about and wants to see. It’s no good constantly posting sales-based content if your followers don’t want to see it. That’s just a waste of your time.

Of course, some of your posts can be sales-based, but your followers will also want to see a whole range of types of posts that they can interact with. It’s important that you share a range of posts as people don’t want to be given the hard sell all the time. In fact, you are more likely to get a good response from your audience if you keep the sales-based posts to a minimum. Why not share photos of your park or posts about things people can do in the local area?

Social media can be an incredibly useful tool for holiday park owners, helping you to reach out to your customer base and promote your park. So, use our advice to help you to get started on social media and see the results you can achieve.

Social Media Marketing Resume Writing Tips

1
social media job resume

Are you interested in venturing into social media marketing? You have come to the right page. Herein you will get a variety of free social media resume templates to choose from. Moreover, we will delve into the various aspects of social media marketing, including the skill you need to be effective at your job, the various ways of searching for social media related jobs, and how to succeed when being intervened for social media jobs.

To start off, you need to understand what resume is. Is resume the same as a CV? Absolutely No!

On the one hand, CVs are meant to be detailed, providing a lot of information pertaining to your skills, experience, and achievements. As such, a CV’s content will go well beyond 2 pages. On the other hand, a resume offers a brief overview of your skills and experiences. As such, it is limited to 1 or two pages. Personally, I recommend using a 2-page social media marketing resume. Using 2 pages allows you to cover a lot more details, which is something helpful in this niche.

In this article, we will discuss social media marketing resume and their templates.

social media job resume

Writing Your Social Media Marketing Resume

Below is a step by step guide on how to write a social media marketing resume:

Always Customize

Always customize your resume to suit the company you are applying for a job. Are applying for a job in an e-commerce company, a digital marketing company, or an FMCG company? Whatever industry the company is in has its own specific requirements. Therefore, ask yourself what are the skills and experiences that they are interested in. Thereafter, add these skills and their related keywords to your resume.  This creates an impression that you a well suited for their needs.

Add Your Experience

Include all your experiences in your resume. Ensure you highlight your designation and job responsibilities at every company you have worked in. Doing this gives your potential employers an in-depth understanding of your capabilities and or potential for the job you are applying.

Add Your Achievements

Given the fact that hiring companies are looking for a winner in their field of social media marketing, it is important to highlight your achievements. To this end, identify all your achievements. It may be your efforts and success in helping different companies generate followers and or leads, or how you helped different companies brand themselves and their products on social media. This is something important to have in your resume.Executive resume writing services can help showcase this experience in the best possible way.

Use Important Keywords

Just as it is the case with writing resumes for other industries, it is important that you use the right industry keywords when writing a social media marketing resume. For instance, makes you use “Social Media Marketing”, “Facebook Ads”, “Twitter Marketing”, “SMO”,” LinkedIn Marketing” and any other related keywords that are used in the social media marketing industry.

Include Educational Details

While it is always good to include your education experience, when you are just starting out in the social media marketing industry, you must include it. This is not the case for experienced social media marketers, although it is still advisable. If you have done a social media marketing course, do include it in the education section of your resume. It will give you an edge over your competitors.

Highlight The Various Social Media Skills You Have On The Resume

Employers are looking for skilled individuals who have an intricate understanding of social media marketing. As such, highlight all the skill you possess. Learn more about social media marketing skills in the section below.

Social Media Skills

One of the ways to make your resume (and yourself) stand out from other applicants is to mention the specific skills you have. Your employers will have an easier time gauging your application and suitability for the job.

Social media marketing today constitutes more than just the day-to-day running of social media tasks. You are expected to carry out graphic design, SEM, and content writing as part of your job. As such, you should have the skills to meet the needs of the multifaceted nature of the social media marketing.

Below is a complete list of skills that you should include in your resume.

Planning Skills In Social Media Marketing

To be an effective social media specialist you need to be vastly knowledgeable in how to create long-term social media marketing plans.

Campaigns’ Execution Skills

Beyond developing an effective long-term social media plan, you need to be able to execute the plan on a day-to-day basis, month-to-month basis, or on a quarterly basis.

Social Media Communities Building And Maintaining Skills

An important aspect of social media marketing is creating, moderating, and growing communities. An effective social media marketer should be adept at this art.

Content Marketing

Content marketing has gained popularity in the last few years. You need to have creative, insightful and interesting content to share on your social media networks. As such, social media marketers should be adept at creating high-quality and interesting content.

Graphic Designing Skills (Even At The Basic Level)

Social Media marketers should have at the very least basic graphic design skill. Even if it is using simple tools such as Canva or Pablo is an important skill to have. However, if you are adept at using Gimp or Photoshop, this will be a big plus.

WordPress Blogging Expertise

Blogging is now part and parcel of social media marketing.  With this in mind, it is important to be skilled at using popular content management platforms such as WordPress.Org. As such, highlighting this skill on your resume is a big plus.

Analytic And Reporting Skills

It is important for a social media marketer to be able to analyze the performance of their various marketing efforts across all their platforms. Importantly, you should be able to derive insights and that can they can use to better their results and report the results of your findings.

Leadership Skills

In the present days that we live in, having leadership skills has become somewhat mandatory. Social media marketing jobs are no different. You should have the requisite skills to allow you to interact with juniors and seniors alike. You should also be able to get things done; you need to be self-motivated, driven, and proactive in resolving issues and completing tasks.

NOTE: Ensure that you enlist skills that you are adept at. You should be able to carry out the various tasks pertaining to the skills you mention.