What’s the Return on Social Media?

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Vayner Media CEO, Gary Vaynerchuk, City University of New York Professor Jeff Jarvis and TheAudience Founder Oliver Luckett debate the return on social media on Bloomberg Television’s “Market Makers.” (Source: Bloomberg TV)

Some of the top points from the interview:

  • To question the Return or ROI of Social Media in 2014 is insane
  • People and brands are now the media and the distribution
  • You have to cater content to each platform
  • STOP worrying about how many followers as metrics look at engagement, conversions, and ask for sale after providing value

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