Gary Vaynerchuk, New York Times best-selling author and global authority on social media, addresses delegates at Inbound Marketing UK 2014 (IMUK14) about the importance of using Facebook dark posts in your marketing strategy.
He then asks the marketing crowd that is watching him how many people have used a Facebook Dark Post and only 1 person in an advanced marketing crowd of at least 100 people or more have used a Facebook Dark Post.
It proves time and time again people like to talk about ideas but they don’t execute. Most people will be a talking head but not a practitioner.
Here are a few videos on how you create a Facebook Dark Post.