How to Pick a Name for Your Business

Gary Vaynerchuk discusses answers to the following questions and goes deep on how to choose a business name or brand and why no one took over the wine library tv videos.

00:36 What is your opinion on listicle sites and posts?
02:57 In the age of social media, twitter, vine and instagram length. How does/should this affect a startup in choosing a name?
04:52 When you left Wine Library to start Vaynermedia, was it a conscious decision not to have someone take over Wine Library TV

A few points he makes is you make the brand and name not the other way around. People had no clue what “Google” or “Twitter” were before the companies turned the brands into search and real time news. In regards to Wine Library TV no longer having a video show Gary says there was really no one that could authentically take it over in the way he did the show and he is leaving it open for the possibility for him to do again in the future.

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