In this Bryan Kramer Ted Talk you will see he believes that social media is so popular because it allows us to control our personal brand: aligning the perceptions others have of us with our perception of ourselves. Concluding with a live Twitter experiment to test the true reach that sharing can have, he makes a case for the use of social media, and – in the process – illuminates the reason over 700 million photos and videos are processed on Snapchat every day.
Bryan Kramer is a social business strategist and the CEO of PureMatter where he’s led his agency to consistent growth over the last 10 years, earning a spot as one of Silicon Valley’s fastest-growing private companies by the Silicon Valley Business Journal. He is the author of the bestselling book Human to Human: #H2H. He has extensive experience in brand marketing with a focus on integrated communications and strategic business planning. More than 200K people follow Mr. Kramer on social media and he was named a Top 25 Influencer to Follow by Forbes.
About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select brands to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.
Learn more at http://www.ted.com/ted-institute