Gary Vaynerchuk with Meerkat Founder Ben Rubin at SXSW 2015

Check out this video with Gary Vaynerchuk and the Founder of Meerkat Ben Rubin talking about his new live streaming app. Ben explains how Yevvo failed but Meerkat boomed by using a growth hack with Twitter API where you have to login with Twitter and then it would tweet out you are live streaming.

Key point here.. build a company off another company to get attention.

Also, learn from mistakes, don’t give up when you believe in a concept, and pivot when necessary.

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