Growth of Social Media Marketing Jobs
How much time do you spend on your phone? If you’re like us, way too much. Recent reports show that over 50% of the time spent on our phones is through the use of social media and it’s only growing. We share pictures, stories, goals, and connect with people whom we otherwise wouldn’t. Social media is exciting and amazing, so it’s no surprise that it’s rapidly becoming the most popular way for businesses to reach us.
Brands that aren’t on Facebook, Twitter, Instagram, Pinterest, etc. are closing their doors and finding themselves left in the dust quickly. The companies that realize this are hiring social media rockstars in the hopes of putting their business in the spotlight.
Why Is Social Media Growing So Fast?
This might seem like a no brainer to you, but understanding the psychology of why someone uses social media is what makes the gurus so successful. According to a brilliant study by the New York Times, people jump online and share for five main reasons.
1. Entertainment – The beauty of a social network is that you are able to connect with people that share your interests all throughout the world. You literally get to create your own news reel and everything you love pops up in front of your face each time you log in. 49% of people say that they share because it informs their friends of their interests, passions, and opinions.
2. Self Definition – 68% of people say that they engage in social media because it allows them to get a better sense of who they are. Their social history acts as a calendar that demonstrates growth and interests they didn’t even know they had. It also gives the people they are connected with an understanding what they care about.
3. Relationships – We’re not talking about internet dating. We mean the connecting with people you would have never met. 78% of social media users love that they are able to stay in touch with people around the world who have the same hobbies they do.
4. World Involvement – Anyone can watch the news on TV, but what makes sharing stories online so great is that everyone gets to become part of the discussion. 69% share information because they want to get involved in world conversations and express themselves.
5. Support A Cause – We’ve all seen one of those videos that brings us to tears so quickly that we end up desperately seeking a donate button. 84% of people use social media to share issues that they care deeply about and support a cause.
So, why is it growing so fast? With our busy schedules, social media is how we’ve learned to fill that social gap. It’s how we recommend things to our friends, communicate with them, keep up with family, and complete the things that make us feel achieved. Mark Zuckerberg said it best, “Nothing influences people more than a recommendation from a trusted friend”. That’s exactly why we’re seeing the social media fire continue to spread and no one is in a hurry to put it out.
Why Businesses NEED To Be Creating Social Media Jobs
With millions and millions of people tweeting, liking, and sharing every minute, a business is only moments away from exploding or imploding. Reputation is everything and when a company’s credibility is at the fingertips of a consumer, they better have someone ready to back them up. A social media manager does exactly that and acts as an online spokesperson for the brand. They are hired to maintain a great presence and engage the target audience.
Business owners want their brands to be represented in the most prestigious of ways. The qualities that their company boasts should be reflected in their social media profiles. It’s not easy, especially when their target market puts a close eye on them as soon as they announce their presence. Someone trained in social media is able to demonstrate the values that they hold so highly. They don’t know it yet, but social media managers are the backbone of their company. They keep it from falling apart every second by ensuring that the brand name stands for what it should.
When we think engagement, the first thing that comes to mind is conversation. In social media, it’s so much more than that. You’re not just interacting with one person, you’re interacting with everyone who’s ever been interested in the field you’re in. Social media jobs were created because that kind of maintenance demands full time attention. There are always people tweeting or sharing something related, and each interaction is an opportunity to represent quality. Can a business really afford to miss out on millions? We don’t think so.
Wizards. We can’t think of another way to describe the geniuses that are behind some of the most successful social media marketing campaigns. They study audiences, learn what they react to, create something they can’t resist, and do it again, better each time. All while maintaining the integrity of a brand. It’s a formula that’s magically profitable and pushing the growth of social media jobs.
Social Media Agencies
When a company as big as Coca Cola or Walmart decides to hit social media, they need more than one person to handle their online presence and engagement. So they hire social media agencies. These agencies are teams of masterminds that have most likely been hand picked to represent huge brand names and manage their audience interactions. Finding social media jobs available with agencies like this is difficult and becomes insanely competitive. So if you’re thinking about diving into the career, you better bring your magic wand and a whole lot of experience. Most of these guys started as independents right out of school and had to work their way in slowly.
It’s no secret that the fastest growing and biggest business out there are dominating social media. They’re engaging their audience and always coming up with innovative ways to expand their reach. The people in social media jobs are making this kind of growth possible for them. Nowadays, some business are even getting their start on social platforms in an attempt to fine tune their specific consumer knowledge and completely build products around customers.
For aspiring social media managers, there’s no greater news.