What is Snapchat 3V Advertising?

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Check out this video of Evan Spiegel explain Snapchat’s mission of becoming the “little TV in your pocket” and how they plan on competing with social media ad platform beasts like Facebook with their 3V Advertising.

Snapchat 3V advertising is focused on these three things

  • Vertical
  • Video
  • Views

evan spiegel

Here is Evan Spiegel talking about their Vertical Video Views strategy for mobile.

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