If you are in search of a social media manager, there are a few tips that will help you select the right person for the job.
Look For Marketing Experience
Your social media manager needs to be well rounded, which means they should have experience in areas other than social media. Social media platforms help to get people to communicate with one another. However, that is only one piece of the puzzle. The person that you choose needs to know a lot about marketing, public relations, SEO techniques and more.
Seek Out A “People” Person
According to Jake Braun of Kapok Marketing, if you want to get the word out about your business, social media is the way to go. It is a great platform for helping others understand who you are and what you do. The social media manager you hire needs to know how people operate. What do Internet users do when they go online? How do they communicate with each other? What is their response pattern like on sites such as Facebook and Twitter? Your social media manager always needs to be connecting with others and figuring out new ways to get them to respond.
Find Someone With The Right Background
Ultimately, you want to find a social media manager that GETS it. They need to have experience in doing what you do. They need to know what you are up against so they can help you do your job well. If you can’t find someone with those qualifications, make sure they have worked in your field before. Go with someone who has recommendations from people that you work with, either directly or indirectly.
Make Sure They Know That Content Is King
Content is critically important to what you do. If you want to rise in the search engine rankings and get your audience to interact with you, great content is the way to go. Your social media manager needs to understand this and be able to produce.
Find Someone That Understands Different Social Media Platforms
Talk to potential candidates about how you can reach your target audience. Each social media platform is a little different. For example, Pinterest is primarily targeted to women. In particular, women that are crafty or interested in fashion and interior design use the site. Therefore, if you manufacture car engines, you wouldn’t spend a lot of time or resources on Pinterest. Your efforts would be better served elsewhere.
Look For Strategic Thinking
You want to hire someone that is interested in your vision. He or she should want to know about your marketing plan right away; if they don’t ask the right questions, move on to someone else. Social media marketing is meant to support your overall goals. It is not an entity in and of itself. Therefore your social media plan needs to be integrated with your business plan.
Seek An Effective, Efficient Worker
Your social media manager should work by your side, helping you every step of the way. You have a lot going on already; micro-managing someone else simply won’t work. Therefore, the individual that you hire needs to be an effective, efficient worker. He or she should get back to you and to your audience quickly. This individual needs to make customer service a priority. It isn’t always easy being kind and patient with a variety of customers. However, your social media manager represents you. If the person you hire is rude, people will think that you are rude as well. That could be disastrous for your reputation.
Look For A Willingness To Learn
While you want someone with experience, you also want someone that realizes they have a lot to learn and is willing to put in the time and energy necessary to educate themselves. Social media is constantly changing. In order to be successful, you have to keep up with all those changes. Question any candidate about how they stay up-to-date with such a changing industry.
Find Someone That Cares About Details
Your social media manager is an integral part of your success. This individual needs to know what your overall goals are and should be able to set social media goals that help you to ultimately succeed. Details are important; this individual needs to understand that.
Hire Someone That Listens
A good listener is essential in this role. The person you hire needs to be able to come up with a plan that works for your business. They can’t go with something generic. Ultimately, they must be creative as well.