Social Media and Social Media marketing is pretty much mainstream now and every company at least has a Facebook and in some cases have a Twitter or Instagram. However, even if you have just started or are trying to start one social media account for your company or brand sometimes it can be tough if it’s a naturally “boring” or uneventful industry.
So we came up with these examples and tips to help you think outside the box and still use social media for any company, brand, or topic with these tried and true strategies and ideas to get you on the right foot.
For example, if you were an RV Dealer or Wholesaler and buy RVs to people looking to Sell their RV or just sell new and used RVs the best thing you can do is take pictures and/or videos of your inventory especially the RVs you have listed for sale, at a special price, and even “discounted for social media buyers” that like, comment, tag or share the picture you just posted.
Not only is this creating awareness of your business it can possibly be shared with other potential buyers that were thinking about buying a New RV or selling their RV.
As a dealer you might think, “posting pictures or videos everyday of your inventory is boring or redundant” and it can be but start taking pictures and videos of your product (RVs in this case) with different backgrounds, or scenery behind them and mix it up. Social Media is a very visual place so showing off your product, company, or business with photos and visuals definitely create a more exciting approach to your social media vs. a boring text update of a “special this weekend”.
Tell a Story
Whether with video or pictures you can build a “story” of sorts and take it piece by piece by keeping people wanting to learn more. For example if you were a music production school you can over a day, week, or even month highlight a music production student taking a class or going through your music production program.
If the student is ok with it you can get them involved in your social media pictures, videos and updates on Facebook or Instagram and Twitter and share their insights about your school or business. As well as highlighting the “day in the life” of a student or even an employee to really tell people the story of your brand and business.
Although, you may think “music production” might be boring “music” is a universal thing so you bits and pieces of your business or in this case music production school to show the “non boring” parts that you think everyone can relate to. Including behind the scenes or the finish product and results of a music production school or class.
People love to see what something can do or the results of using something. For example another boring industry could be medical billing software and even a specific solution like Medisoft. However, you have to think about the “audience” so it may be boring to a the general public but if you think about the audience of people that would be interested in Medisoft or any medical billing software would be independent physicians that want a proven practice management solution that can either save them time or save them money (or both).
What they would love to see even on social media whether Facebook or Twitter, and Instagram is the results of using a medical billing software like Medisoft.
For example even using a video like this and sharing it on social media channels can help turn something boring into something someone wants to watch or catch their eye.