Do you want to get better at social media advertising – these six tips will help you do just that – so read on.
- Improving Your Quality Score
Social media advertising is an ideal way of improving your website or page’s quality score. While a person with a budget – large or small – can advertise using Twitter and Facebook, these social media platforms do grade the brand based on overall website performance. This means that companies demonstrating quality keywords and post relevant content will be rewarded with lower cost-per-click rates and increases in the number of people who view the ads.
Facebook ranks a quality score using the term “relevancy score”, whereas Twitter uses a similar term known as “quality adjusted bid”. Regardless of the terminology, it is a significant metric that needs to be understood and improved. One of the best methods to improve the score is by improving the engagement performance of the site’s posts, both organic and paid. Do this by testing different content using regular tweets and Facebook posts; however, you should only spend the set advertising budget on content receiving the most engagement including likes, shares and comments.
The Facebook coding has a preference for almost all types of media. Our company has noticed that regular posting of native videos will increase the reach of all content. In this situation, a rising tide can raise all boats meaning that posting quality content can have a synergistic effects on the reach of other site posts.
- Be Selective Regarding Audience Targeting
It is tempting to case a broad net when posting item so that all people have a chance to see the media advert. After all, you never know who is interested in the brand and who could benefit from seeing the ad; however, it is more beneficial to be selective about your social media advertisement audience. By targeting a precise group of people using multiple ads you will be able to better understand the intricacies of the target audience. This can help you identify and optimize the audience for future development of social media advertisements.
If you are uncertain about the audience you are trying to target, then it may be worthwhile using Facebook Audience Insights. Evaluating the results from Facebook Audience Insights can help you gain a clear image of who is inclined to follow the site and engage with the content.
- Using Facebook Pixel
Collecting data on advertisement performance is as significant as developing and running the optimal advert. This is where Facebook pixel can be useful as a piece of code to be installed on the website assisting with measuring, optimization, and building audiences. The pixel is crucial in tracking users when they leave Facebook and understand the audience behavior when they arrive on your website. Be sure that the webmaster installs Facebook pixel correctly or you may miss out on powerful data that could tell a tale regarding the media advertisement’s performance.
- Use ATOM Audience builder
A huge amount of the money spent by people advertising on social media and on ads is wasted on people that never will click on the advert. ATOM Audience Builder is set to change this and uses patented technology to create custom audiences to build rich profiles of users. It gets the right adverts in front of the right people and can make a notable difference to your efforts.
- While You Are At It, Ensure The Website Is In Good Shape As Well
If the social media advertisement is driving traffic directly to your website, it is essential that all pages are functioning correctly and the copy answer questions that new audiences will have are all in order. You must also make sure that all the calls to actions, also known as CTA’s, can be found in the adverts and are clearly marked on the landing pages. The goal of your site should be to make the user experience as straightforward as possible.
- Using Videos In Paid Adverts
One of my favorite brands is Jenna Kutcher. In addition to the text-based advertisements with dynamic visuals, Jenna utilizes videos in all of her paid adverts. By doing this, she makes it simple for me to understand the content in various ways.
The quality of the content and her advertisements are bright, crisp and visually appealing making it easy to catch a person’s eye. Facebook reports indicate that the video adverts have an average of five seconds view time; therefore, it is content-grabbing because it is not too long. She also includes captions meaning I am able to watch and understand the message without needing to turn up the sound.
- Keeping The Editorial Calendar In Good Shape
When a person come across your company’s brand for the first time via an online advertisement, they are likely to visit its social media accounts to learn more about the brand online before making a decision to follow and make a purchase. A user’s first discovery visit to your website is a crucial moment as it allows the brand to either shine or fail. By ensuring the content seen is fresh, interesting, and relevant to what is advertised, the user will become a fan. If the content is not accurate, you run the risk of piquing interest only to disappoint the individual and lose a new follower or sale. This is why it is important to create an editorial calendar.