Top Rated Social Media Management Tools for Small Businesses

TrustRadius, a reputable hub for business technology reviews, awarded Top Rated badges for Social Media Management Tools. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer.

Social Media Management Tools help businesses with the crucial task of managing their presence across social channels, providing features that allow them to connect with their audience, roll out marketing campaigns, schedule content, monitor and listen for relevant keywords and conversations, track success with analytics, and provide social customer service.

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Here are the winners:

Top Rated by Small Businesses

Sprout Social

Sprout Social is a web-based SMMS platform that helps users publish content, monitor and analyze social media activity, collaborate with their team, and provide customer care. Flexible contract terms help make Sprout Social ideal for small businesses that are still trying things to see what works.

Hootsuite Enterprise

Hootsuite Enterprise offers features that help users manage various social media accounts in one place, execute and track marketing campaigns, schedule content, manage a team, and generate social analytics reports.

Hootsuite Free

Hootsuite Free allows up to five social profiles and two RSS feeds, ideal in cost and capability for an individual or small business. It provides basic analytics, integration with more than 150 apps, and up to 30 scheduled messages.

AgoraPulse

 AgoraPulse combines social media management with customer relationship management to help community managers engage with their audience more effectively and easily. The vendor website says it helps small businesses build a big social media presence with features like content management and influencer profiling.

TrustRadius recognizes tools that are top rated in specific market segments, as well as top rated overall. Filtering reviews by company size can help buyers find solutions that work best for businesses of their scale. Here are the top rated products in the other market segments, as well as overall top rated products:

Top Rated by Enterprises

Spredfast
Sprout Social
Hootsuite Enterprise
Sprinklr 
Hootsuite Pro

Top Rated for Mid-Size Companies

AgoraPulse
Sprout Social
Social Studio
Hootsuite Enterprise
Spredfast

Overall Top Rated

Spredfast
AgoraPulse
Hootsuite Enterprise
Sprout Social
Sprinklr
Hootsuite Free

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