Social media can serve a wide range of purposes other than staring at photos of your old high school classmates or stalking your favorite celebrities. Used properly, social media can be a powerful weapon and a self-promotional tool to help you persuade recruiters that you have everything it takes to be their next hire.
A study by the Society for Human Resource Management (SHRM) revealed that 65% of employers have made use of social media networks to hire new employees. This should be enough for you to grab your phone and delete all those creepy photos you’ve posted on your Facebook profile long time ago.
Facebook, LinkedIn and other social media sites are among the best resources that enable human resources companies to connect with potential candidates for the benefit of their clients. This can make the hiring process smooth and more effective than ever before.
Depending on the industry, social media may play a more or less important role in the overall scheme of things. PR and communications are two of the industries where social media is of utmost importance. About 82% of the companies in this area of activity describe social media as being very important. On the other hand, constructions and transportation employers perceive it as being only an extra rather than a must-have. Only 13% and 14% of them considered it important.
Regardless of your profession or area of activity, you should pay attention to the image you build yourself on social media, and do everything in your power to make your profile more attractive to potential employers who may come across your name on any of these networks. Let’s see what are some things you can do to optimize your social media presence, ranked by their importance.
- Build Yourself A Complete And Relevant Profile
If you have a LinkedIn profile, make sure it includes your full employment history, your education, as well as the most important skills that may be related to your desired job. If you were the recruiter, how would you like to see incomplete profiles with half-written resumes and empty spaces?
- Make It Professional
Do you remember the creepy photos of you we’ve mentioned before? As soon as you post something on the Internet, you give up your privacy. It would be a shame to miss an excellent career opportunity because of some old photos you’ve uploaded on Facebook ages ago, while partying with your friends. The general rule is that if you wouldn’t like your mother to see something, you shouldn’t upload it on your social media profiles. Find other ways to share embarrassing photos with your close friends.
- Be Part Of Career-Relevant Groups
There are many groups on social media where you can connect with likeminded people and get industry-specific news and insight. At the same time, there are countless groups on topics like cat videos and cake photos – as appealing as they may be, you shouldn’t join more than a couple of them. The point is to make sure you join and participate in groups that have something to do with your current or desired career.
- Emphasize Achievements And Skills That Help Employers
You don’t have to write all your career history on your social media profile or resume. Be selective and try to talk about specific goals you achieved and about the skills that enabled you to reach those goals. Always be as specific as possible and support your statements with figures.
- Make Frequent Updates To Your Profile (38%)
Don’t let your profile go stale once you create it. Stay active on all social media networks you’ve joined. Have you got a promotion at work? Post an update about it. Have you started working for a new company? Let your followers know about that by updating your profile. Here are more tips on using the internet to find jobs
- Try To Keep Your Connections Career-Focused
Old roommates and people you barely remember will always want to connect with you. While this is something everybody does and expects, you should make sure you keep your LinkedIn circles focused mainly on career. This makes potential employers understand that you’re well-connected in to yuor specific industry or niche. This details may help you a great deal when it comes to jobs that require you to have strong connections in a certain area of activity.
- Share Your Email Address
Assuming an employer sees your profile and wants to contact you about a job opportunity, they should be able to find your email address within seconds. Make sure you place it somewhere visible, for employers to spot it at a glance.
- Have A Professional-Looking Profile Photo
Your headshot is of utmost importance when it comes to enticing employers into contacting you. Make sure you look put together and your photo is recent.