Bringing in business to your holiday park may be challenging at times, giving you a precarious balancing act between how much money you spend and the results you see. Marketing can often seem like an incredibly expensive venture, but the results can be great.
While some traditional marketing methods may incur a large cost, there are plenty of digital marketing activities that can be particularly cost-effective, particularly when using social media to promote your park. So, how can you make the best use of social media in your marketing efforts?
Take Advantage of Paid Social Media
While the majority of social media can be used for free, the paid features can offer a number of benefits. Whether you’re using Facebook, Twitter, Instagram or any other platform, you can find advertising options which may be able to target your customer base effectively. With people spending more time than ever on social media, your ads may be seen by far more people if you were to use other advertising methods. Hootsuite has a helpful guide that should give you a basic knowledge of social media advertising.
Show Off Your Park
Instagram is an increasingly popular platform, so why not take advantage and share some fantastic photos of your holiday park? Choose a particularly attractive part of the park and invite people to imagine their holiday with you. You can even add filters to make sure that a grey sky doesn’t ruin a great photo.
Use the Relevant Tools
When it comes to social media marketing, there are plenty of tools that you can use which are sure to make your life a little bit easier. There are a number of scheduling tools which can help you to save time and resources by streamlining everything into one platform. These include:
You could also benefit from tools that streamline your marketing efforts, integrating them with the data you have, such as Elite Dynamics management software, Elite Parks.
Share Content Your Audience Wants to See
If you want social media to be an effective tool for your marketing, it’s essential that you share content that your audience actually cares about and wants to see. It’s no good constantly posting sales-based content if your followers don’t want to see it. That’s just a waste of your time.
Of course, some of your posts can be sales-based, but your followers will also want to see a whole range of types of posts that they can interact with. It’s important that you share a range of posts as people don’t want to be given the hard sell all the time. In fact, you are more likely to get a good response from your audience if you keep the sales-based posts to a minimum. Why not share photos of your park or posts about things people can do in the local area?
Social media can be an incredibly useful tool for holiday park owners, helping you to reach out to your customer base and promote your park. So, use our advice to help you to get started on social media and see the results you can achieve.