Ranking well in Google maps can be extremely lucrative and very beneficial for a local business. It may seem like magic, however it’s possible to do so with a little knowhow.
- Listing on Google
If you want to show up on Maps results, you will have to list the business with Google, and you can do this by creating a Google My Business page. This is where you are going to provide basic information on your business. Some of the information you are going to provide include phone number, physical address, and the business category. When choosing a category, you need to be precise, for example if you are an RV Dealer choose that exact category or if you are Plastic Surgeon in Phoenix, AZ pick Plastic Surgeon (don’t try to game the category section) and also include things such as photos so that the viewers can engage with your business. This information will be displayed on the right side of search results when someone searches for businesses. You can also add other useful information such as hours of operations.
- Getting Google Reviews to Boost the Business
Google puts a lot of value in reviews on their platform, which provides you with the chance of moving up to the top of the list on the Maps rankings. The thought behind this is simple: if your customers are real and happy, Google knows you are providing quality services.
You should make it easier for the customers to rate and reviews your product and services. Platforms such as WordPress come with a plug-in for Google review, making it easier to get ratings and reviews. You should be careful because all the past customers can go and do the review all at once, which is not good.
The sudden increase in reviews will be translated as fake traffic, even if it is genuine. The reviews should instead be spread over time.
Once you get a review, whether positive or negative, try responding to the person who left the review. You should thank them for their time and considerations. You should always be sensitive when replying.
- Making Use of Google Posts
This is a new feature by Google and it is connected with the Google My Business page, which gives you the chance of creating content that will show up in the local search results. This provides an easy way of reaching your customers and letting them know what it is you are doing. When posting content, you should make sure it is engaging and has videos and images, which link to your website so that it can drive traffic. This will help you rank on Google, which gives you the chance of reaching more prospective customers.
- Listing the Business on Directories Trusted by the Customers
Google is not the only place that customers find out about businesses and services. There are many directories used by people when looking for a local business like restaurants such as Yahoo Local Listing, Yelp, or Bing Local. There are many users searching businesses on these directories and they will trust the results and ratings they are going to find.
You should ensure that the name, phone number, and address should be the same across the directories. Google will check the listings across the different platforms, and the more consistent it is, the more confident Google will be when boosting the ranking of your business.
- Making us of Local Schema Markup
It is very important for your site to have information that can be accessed and displayed by the search engine. A great tool to use for this is Schema markup. The Markup scripts will be implemented in the background and can show important information to prospective customers like the payment types accepted and hours of operation.
- Increasing the Speed of Your Website
Just like any other aspect of SEO, the speed will make a lot of difference for potential customers, and even search engines like Google. Even if the users are able to find you on the listings, it doesn’t mean they will wait around for your site to load slowly. They will move to the next option that is faster. There are a number of things you can do to increase the speed of your website. One is avoiding pages that will need to load a lot of extra content that takes up a lot of resources such as over-sized images.
- Embedding Google Maps on Your Website
According to this Google maps marketing department, doing this will achieve two goals; one is that it will let Google know that you have a local presence, and it will also be of help for potential customers to stay engaged and learn where they are going to find the business. You should be doing anything that will make it easier for your customers to get to your business.
- Keeping up with social media
Google has been putting more emphasis on social signals as one of the factors for rankings, and this is even more important for Maps results. The businesses having an active and consistent presence online are more likely to go at the top of the search engine results page.
The social media accounts of your business should be active, posting and sharing content on a regular basis and engaging with your audience.
- Giving Mobile Searches Priority
Most people are accessing the internet using their mobile devices. It is more likely that customers will be using their phones to search, and most of them are usually on the go and looking for something nearby. You should make sure that your mobile site is in a good condition because you want to accommodate the mobile searches. This will mean ensuring that the site has been properly optimized, and the content can be viewed correctly on all the screen sizes and also loads fast. Some other considerations that will need to be considered when optimizing for mobile including clock to call so that users will be able to reach you more easily.
All important information should be visible and located at the top so that the customers don’t have to struggle to find what they are looking for.
Another effective way for ranking well on Google maps is giving it your all on your SEO campaign. The more your site ranks, the better your chancing of ranking well on Maps. You should adhere to Google’s best practices so you will rank well for Maps and regular search results.