Online Marketing Tips For Cannabis Brands

It can be a challenge to market your cannabis brand with all the state and federal rules along with highly restrictive guidelines for promoting on social media that restrict almost everything but the mention of brands. Also, cannabis brands have the additional problem of proving their legitimacy to naysayers on a constant basis along with other critics of this industry. The cannabis industry needs to be innovative in its marketing approaches to be able to responsibly market the brand to potential customers.

Here is a list of five ways to help you creatively market your cannabis brand while overcoming challenges of marketing cannabis.

  1. Creating Compelling and Accurate Content for Constant Engagement and Education

Cannabis is a growing industry but one of the biggest downsides is the presence of a lot of content opposing cannabis even though there is no truth in such content. Therefore, it is the responsibility of professional cannabis brands to educate the larger public about cannabis in addition to focusing on marketing their brands. This marketing and content produced by you should be ready to engage with the larger public instead of remaining passive about information.

Engaging the people creatively can be done in a number of ways including:

  • Sharing your own views to emerging research and news on your own social media handles
  • A Facebook video tour of areas within the provisioning center
  • Sharing photos of friendly budtenders along with a short biography
  • Posting simple blogs on topics you’re passionate about
  • Working on your cannabis site’s SEO.

These are the things that tell people that you are ready to engage with them, work with them and become a part of their lifestyle and this is the attitude that can attract attention to your brand. The marketing and content you post is a tool to grab the attention of people who might not be sold on what you do. It’s a way of showing that you run a legitimate business by projecting an educational and engaging image through your marketing. It will give confidence to the people that there is nothing nefarious about your cannabis brand and what you bring to the community.

  1. Responsible Use of Social Media

All cannabis brands understand the pain of marketing their brands on various social media websites while staying within the strict regulations of these websites. Even though most of the brands have the best of intentions, it’s not easy to stay within the strict advertising guidelines issued by these platforms. Sometimes, it’s difficult to keep your accounts alive. This is where you need to bring your creative A game.

Be thorough and use language that does not trigger the algorithms used on the platform. For example, the rules for cannabis brands on Instagram have been changed but it comes with a restriction that the brands do not include any location deals of retrieving products. If your brand is continuously shut down on these social media platforms, it does not look good and it’s your responsibility to make sure that you always abide by the guidelines and rules issued by the platforms you want to use.

online marketing

  1. Non-Traditional Advertising Methods

There are a number of restrictions on cannabis brands for advertising. For instance, cannabis brands are not free to use all kinds of content and their ads can’t be displayed at all places which means the brands need to use non-traditional methods of advertising for engaging customers. It’s true that the non-traditional advertising methods will require a bit more work as compared to buying ad space but the extra work will be worth it.

The key is to use your brand to get the word out there. Advertising, hosting and creating educational events along with speaker panels important to the cannabis community is one of the ways. You should go out and meet medical doctors, and talk to them about the brand instead of just slipping a note under the door containing information about your dispensary. Try to find opportunities to go on mainstream radio shows or cannabis podcasts for discussing your products and services. You should try to take every opportunity that comes your way to participate in health and wellness fairs, in trade shows as well as in other venues where you can get in front of potential clients.

  1. Becoming the Cannabis Expert

One of the ways to get your brand out there is to become a cannabis authority in the local community. It’s a great way to grow your brand and can help you become a thought leader in the community by becoming a go-to on everything related to cannabis for the media as well as other important stakeholders. You should ensure making contacts with some of the local legislators as well as the media in order to become the local authority and expert on cannabis as well as to educate about the impact of this wonderful herb on communities.

When the name of your dispensary and your name will keep showing up as an expert continuously, it will drive a lot of traffic to your store and the products on offer. People will begin to trust your knowledge and on products which will give you a leg up over your competitors.

  1. Dealing with the Snafu

No matter how careful you are with your marketing strategy, mistakes happen. Every brand has to deal with the odd snafu that gets them in the marketing hot water. The way your brand deals with such a situation will decide whether you gain customers or lose them.

This is a situation where will you need to be creative with your marketing. In case you make a mistake with your content or with your marketing approach or something more serious, it’s best to be genuine and to own up your faults. Playing the blame game is easy. You might want to pretend that no such issue is happening but it’s more likely to turn people off the brand.

In case of a marketing slipup, the best way ahead is to find the source of mistakes and learn from them. If someone has been directly affected through your mistakes, you need to alert your customers. You should make sure that your customers know about the corrective measures adopted by you to prevent recurring of those issues.

It may sound simple but the sad truth is that a lot of cannabis brands simply refuse to own up to their mistakes, to fix their mistakes and to learn from their mistakes. This makes the fallout much worse as compared to just acknowledging the issue as it makes their customers wary of their products and gives more ammunition to legislators who are eager to shutdown cannabis retailers. This method has stood the test of time and it will ensure that your customers stay loyal to you as they are aware of the integrity of your brand.

Gary Vaynerchuk Launches The Sasha Group

The Sasha Group

Gary Vaynerchuk just announced today he is launching the Sasha Group a digital agency for start ups, entrepreneurs, and small businesses that is named after his father Sasha Vaynerchuk where he got his start helping the million dollar business grow 10 to 20x from 3 million that his father established to 60 million using his marketing tactics.

The Sasha Group is another VaynerX company similar to One37pm and Vayner Speakers he recently launched as well.

From Media Post:

VaynerX is combining VaynerMentors (consulting), VaynerBeta (branding and marketing) and the Daily Digital Deep Dive (digital consulting) to form The Sasha Group, a company to work exclusively with smaller-sized businesses, with revenues up to $100 million.

James Orsini, chief operating officer of VaynerMedia (which will continue to service larger-sized clients) will serve as president of Sasha based in New York, while Mickey Cloud will be senior vice president and lead the Chattanooga office.

The new entity will have nearly 50 employees that will work across creative, strategy, paid media and the Deep Dive education platform.

“The Sasha Group is named for my father, Sasha Vaynerchuk, who I worked side by side helping build and expand Wine Library,” says Gary Vaynerchuk, chairman/CEO of VaynerX. “It is a nod to where I came from and I’m so proud VaynerX now has an offering for those businesses who are looking for explosive growth along with entrepreneurs and startups, which has been the majority of my business interactions over the last decade.”

 

8 Benefits Of Using A Virtual Receptionist

Dealing with phone calls is a natural part of doing business. Unfortunately, talking on the phone can take up a lot of time – especially when you have to deal with calls that may not be important enough to warrant your attention. One of the best ways to get around this problem is by hiring a receptionist to field calls for you.

Hiring a traditional receptionist not only means that you have to spend time advertising the position and conducting interviews but you also have to bear the costs associated with adding another employee. A much more effective solution that you may want to consider is working with a virtual receptionist.

More and more businesses are choosing to go this route because of all of the benefits that virtual receptionists provide. Here are 10 reasons why these professionals may be a good fit for your business:

1. A Cost-Effective Solution

Hiring an in-house receptionist is an expensive prospect. The typical annual salary for receptionists is $30,000. On top of that, you also have to cover the cost of benefits for another employee.

Paying for a virtual receptionist usually costs a lot less. As an added bonus, you don’t have to offer benefits since you aren’t actually hiring an employee. This can save you a lot of money.

2. No Equipment Costs

Adding a receptionist to your business involves a lot more than just hiring someone to answer the phone. You also have to set up a space where they can work. That means purchasing a reception desk, computer equipment, an ergonomic chair, and a lot of other supplies. These costs can quickly add up.

When you hire someone who works remotely, on the other hand, they provide all of their own equipment. By eliminating the cost of setting up a workspace, you can dramatically reduce your expenses.

 3. More Scheduling Flexibility

 Nothing is worse than finding a pile of messages waiting for you first thing in the morning when you arrive at work. This can eat up the most productive time of your day. Unfortunately, most traditional receptionists stick to a 9-to-5 schedule, meaning that they aren’t around to take care of nighttime phone calls.

 When you use an answering service such as AnswerFirst, however, you have access to a group of virtual receptionists who can take calls on your behalf around the clock. As a result, it is easier to deal with important issues as they arise.

 4. Better Customer Service

 For customers, calling a business only to receive an automated message can be a little bit discouraging. Virtual receptionists eliminate the need for these types of message systems.

 Instead, every time customers call, they can talk to an actual person, no matter what time of the day or night it is. This provides an excellent experience for your customers, which can make it easier to build long-term relationships and to gain repeat business.

virtual receptionist

 5. Multiple Language Choices

 In today’s global business environment, it isn’t uncommon to do business with people who speak a different language. Trying to find a traditional receptionist who speaks more than one language can be challenging. Typically, these bilingual employees earn higher wages, which can cost you a lot of money.

 It is also extremely rare to find a receptionist who speaks more than a couple of languages fluently. If you work with clients in a variety of different countries, this can limit the receptionist’s ability to communicate with them effectively.

 Virtual receptionists are a great solution to this problem. Most answering services have staff members available who speak a wide range of languages. As a result, they can handle your communications for you, no matter what languages your clients speak.

6. Online Chat Services Are Also Available

Many customers prefer to communicate with businesses through online chat rather than by phone.

For a typical receptionist, trying to keep up with phone calls is hard enough. If they also have to deal with multiple chat windows at the same time, it can be overwhelming. There is only so much multitasking that a single person can do.

When you work with an answering service, however, the company will assign as many virtual receptionists as necessary to your account. That means that any calls or chat messages that come in at the same time can all be dealt with effectively without leaving your customers hanging on hold.

7. Avoid The Hassle Of Hiring Or Training a New Employee

Bringing a receptionist on board takes a lot of time and money. Along with creating a job listing and posting it in relevant places, you also have to sift through resumes, conduct interviews, and provide training. Even worse, new employees sometimes quit right away, meaning that all of the time and effort that you invested in finding them was for nothing.

Phone answering services provide a much simpler solution. Instead of having to screen employees, all that you have to do is find the right phone service. Once you are their customer, they will make sure that a qualified virtual receptionist is assigned to your account at all times. If one of their employees quits, someone else can jump right in and take their place since they have multiple receptionists on hand.

 8. Less Stress

 Even if you hire the best receptionist in the world, problems can still come up. For instance, what happens if they get sick and can’t come into work? Who will handle greeting customers and answering the phone? This can create a lot of workplace stress.

All of this stress goes away when you work with a virtual receptionist. Companies that employ these receptionists have plenty of staff members on hand to handle your account even if one of their employees calls in sick