Right now, the Holy Grail for brand marketing is Instagram followers. And with all of the products that are available in the marketplace like Liketoknow.it and Shopsy that allow bloggers and monetize their posts, Instagram is increasingly becoming a very powerful sales channel to use. The following are some useful tips to help give your Instagram follower count a boost.
- Engage with prospective followers
This is the number one and most important reason. Somebody told me once, ‘there’s a reason why it’s called social media.’ You really need to talk to people. The way you do that is to look up hashtags that relate to your niche. Find an image that appeals to you, and comment on it and ‘heart’ it. Your comment should either ask a question, compliment the Instagrammer, or say something else positive. Your profile will now show up in their activity feed. So if they are curious about you, they will click through and check out your profile. If they like it, then they might follow you. You just need to do this technique hundreds, or even thousands or millions of time. This definitely takes a great deal of effort, however, you can get huge results from this technique.
Boost your account with auto followers for Instagram.
- Use relevant hashtags
So how do you find new profiles and images on Instagram? You click on hashtags. So it, of course, makes sense to tag all of your images using popular and relevant hashtags to increase the chance that other people will find you. Fortunately for us, other people have gone to the trouble of figure out which hashtags are the most popular. #TagForLikes is my favorite mobile app and website for this purpose.
Instagram allows each image to have up to a total of 30 hashtags, so lists have been created by #TagForLikes so you can copy and paste them on your images. Just down the mobile app or visit the website, find the theme that fist your image the best, and then copy and past it either in the comments or description. It’s so easy.
- Place a widget on your website
Given that you work very hard to drive traffic to your site, and once visitors get there they expecting to see a comprehensive view of your total online presence so they can interact with you on their individual terms. That is why you absolutely need to have visible links to all of your social accounts. There are many different website plugins that you can use to display your Instagram feed images as well in a sidebar or banner. Visitors’ attention is grabbed by Instagram’s visual nature, so it’s a great idea to display Instagram images on your website.
- Post the right things at the right time
Studies have been done to determine when the best times are to post on various social media sites. Instagram has a very mobile nature, which makes it a 24/7 network. Therefore, there is no such thing as a wrong or bad time to post. However, it has been shown that the best are Sundays and Mondays, so make sure they are included in your posting schedule. Also, there is a ‘best time’ based on your followers. There is a great Instagram analytics tool called Iconosquare that examines your followers’ engagement patterns and identifies the best times to post.
However, before you post any content, think to yourself, would I like this is I saw it in a feed? Be sure that you post likable and interesting content. It is better to post less per day and make sure to get things right than it is to constantly post but nothing is interesting to your followers.