Social media can be used as an important tool in growing your career, establishing yourself as an expert in a given area, and networking. Once you have developed a strategy, use the tips below because they will go a long way in helping you make social media work for you:
Connecting with individuals and professionals who you share the same values with is a good idea because you can be able to know their insights into trends, industries, and ideas that can be beneficial for you. You can also end up being connected into their circle of influences in a meaningful way. Let’s say you get a new contact working in the same industry in England. This is going to open doors for you to work in England if it is something you want.
- Building Your Reputation by Being Consistent
No one in this world is perfect, but you should be consistent. Maybe there is someone (colleagues, potential employers, competitors, networking contacts, etc) who want to know more about you. They are going to check you out on the different platforms – LinkedIn, Google, YouTube, Twitter – to see whether you are presenting the same values across the different platforms. If you are polished on LinkedIn but a “party girl” on Instagram and Facebook, they will question which of the two is the real you. This is true in all professions, but teaching personnel have lost their positions due to their social media.
- Adding Value to Conversation
You might have tools such as RSS feeds and Twitter to get important news promptly, which is good, but being in a social space means contributing something back. If you have advice, opinion, resources of information, then consider sharing it online with your networks. If you are a member of some groups on LinkedIn, contribute your thoughts, questions, or anything that adds to the conversation. Social media is give-and-take.
- Making Yourself Findable
If you want to change your career or job, keep in mind that there are some employers and recruiters who will post opportunities on forums online. You should be appealing and findable to any employers or recruiters who might be lurking online. There are different ways of doing this, including optimizing your LinkedIn profile so that a potential employer or recruiter can easily find you through searching by use of qualifications and qualities you might be having. Optimizing your online presence is a great idea that can easily help you land your dream job.
- Measuring Results
It is important to know whether the efforts you are investing in growing your online presence is working or not. If you are after increasing your online visibility, then the best way to track progress is by Googling yourself. This is what I refer to as “ego surfing”. Google has a tool known as Google Alert that will let you know any time your name appears on a blog, article, tweet, or mentioned online. When you get this notification, you will have the chance of replying or engaging in the conversation.
Social media provides you with the tools you can use in researching, learning, engaging, growing your presence in dynamic and forward-thinking conversations in real-time. You have the chance of meeting like-minded professionals from different countries and sharing ideas and resources with people you would have never gotten the chance of knowing. You will be able to grow your brand online that attracts future clients and employers.