Author Archive | JobsinSocialMedia Team

Using Social Media as a Career Magnet

Social media can serve a wide range of purposes other than staring at photos of your old high school classmates or stalking your favorite celebrities. Used properly, social media can be a powerful weapon and a self-promotional tool to help you persuade recruiters that you have everything it takes to be their next hire.

A study by the Society for Human Resource Management (SHRM) revealed that 65% of employers have made use of social media networks to hire new employees. This should be enough for you to grab your phone and delete all those creepy photos you’ve posted on your Facebook profile long time ago.

Facebook, LinkedIn and other social media sites are among the best resources that enable human resources companies to connect with potential candidates for the benefit of their clients. This can make the hiring process smooth and more effective than ever before.

Depending on the industry, social media may play a more or less important role in the overall scheme of things. PR and communications are two of the industries where social media is of utmost importance. About 82% of the companies in this area of activity describe social media as being very important. On the other hand, constructions and transportation employers perceive it as being only an extra rather than a must-have. Only 13% and 14% of them considered it important.

Regardless of your profession or area of activity, you should pay attention to the image you build yourself on social media, and do everything in your power to make your profile more attractive to potential employers who may come across your name on any of these networks. Let’s see what are some things you can do to optimize your social media presence, ranked by their importance.

  1. Build Yourself A Complete And Relevant Profile

If you have a LinkedIn profile, make sure it includes your full employment history, your education, as well as the most important skills that may be related to your desired job. If you were the recruiter, how would you like to see incomplete profiles with half-written resumes and empty spaces?

  1. Make It Professional

Do you remember the creepy photos of you we’ve mentioned before? As soon as you post something on the Internet, you give up your privacy. It would be a shame to miss an excellent career opportunity because of some old photos you’ve uploaded on Facebook ages ago, while partying with your friends. The general rule is that if you wouldn’t like your mother to see something, you shouldn’t upload it on your social media profiles. Find other ways to share embarrassing photos with your close friends.

  1. Be Part Of Career-Relevant Groups

There are many groups on social media where you can connect with likeminded people and get industry-specific news and insight. At the same time, there are countless groups on topics like cat videos and cake photos – as appealing as they may be, you shouldn’t join more than a couple of them. The point is to make sure you join and participate in groups that have something to do with your current or desired career.

social media career

  1. Emphasize Achievements And Skills That Help Employers

You don’t have to write all your career history on your social media profile or resume. Be selective and try to talk about specific goals you achieved and about the skills that enabled you to reach those goals. Always be as specific as possible and support your statements with figures.

  1. Make Frequent Updates To Your Profile (38%)

Don’t let your profile go stale once you create it. Stay active on all social media networks you’ve joined. Have you got a promotion at work? Post an update about it. Have you started working for a new company? Let your followers know about that by updating your profile. Here are more tips on using the internet to find jobs

  1. Try To Keep Your Connections Career-Focused

Old roommates and people you barely remember will always want to connect with you. While this is something everybody does and expects, you should make sure you keep your LinkedIn circles focused mainly on career. This makes potential employers understand that you’re well-connected in to yuor specific industry or niche. This details may help you a great deal when it comes to jobs that require you to have strong connections in a certain area of activity.

  1. Share Your Email Address

 Assuming an employer sees your profile and wants to contact you about a job opportunity, they should be able to find your email address within seconds. Make sure you place it somewhere visible, for employers to spot it at a glance.

  1. Have A Professional-Looking Profile Photo

Your headshot is of utmost importance when it comes to enticing employers into contacting you. Make sure you look put together and your photo is recent.

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How To Keep Social Media From Negatively Impacting Your Mental Health

Maintaining your mental health is an extremely important part of taking care of yourself. If you aren’t careful, using social media can negatively impact your mental and emotional well-being. Try using these tips to use social media in a way that is healthy and positive:

  1. Maintain A Realistic Perspective

One of the major drawbacks to social media is that it has a tendency to make us compare what is happening in our lives with the lives of the people that we follow.

When you see amazing vacation photos from one of your friends or pictures of a group of people out having fun while you are stuck at home, it can leave you feeling like your life doesn’t quite measure up. You may feel like you are missing out or like your life isn’t quite as fun as it could be.

The important thing to keep in mind is that the photos that people share on social media don’t necessarily reflect the reality of their lives. Typically, people only share photos of things that they do that are fun, different, or exciting. In most cases, they don’t share photos of the everyday grind of their lives. Because of that, social media doesn’t present a complete picture of how other people live, which is why it is unfair and unrealistic to try to compare their lives to your own.

  1. Set Aside Time Specifically For Social Media

Researchers at the American Journal of Preventative Medicine conducted a study that led to some fascinating results. The study compared participants who visited social media sites at least 58 times a week with those who visited fewer than nine times a week. What they found is that the likelihood of people feeling socially isolated was three times higher for the group that visited social media more frequently.

The study doesn’t really provide clarity on whether this is because social media makes people feel more isolated or because people who feel isolated spend more time on social media. Either way, though, you may want to consider cutting back on the amount of time that you spend on social media.

An easy way to accomplish this is by setting aside a specific time each day that you spend checking your social media accounts. Try to limit yourself to only viewing your profiles during this time. This will make it easier to stay focused on your life outside of social media, allowing you to build connections with other people in the real world

social media health

  1. Turn Off Notifications

Trying to stay focused when your phone is constantly blowing up with notifications and alerts is impossible. When you get a notification, there is an extremely powerful temptation to check to see if you are missing out on something that you need to know. One way to get around this problem is by shutting off your notifications.

Doing so doesn’t mean that you will miss out on anything. When you eventually log into your accounts, all of the notifications will still be there. The only difference is that you won’t constantly be interrupted by notifications as you go about your day. According to professionals this is good for mental health.

  1. Get More Involved In Social Media

Researchers at the University of Michigan may have an answer as to why people tend to feel more lonely or isolated when they use social media. A study that they recently conducted found that lurking on social media sites had a tendency to make people feel lonelier.

Interestingly, people who actively used Facebook to connect with their friends or share photographs maintained a fairly steady mood throughout the day. On the other hand, people who simply lurked in the background but didn’t participate tended to feel worse as the end of the day approached.

The key take away from this is that lurking on social media could be contributing to negative feelings. To try to counteract this effect, consider participating more often rather than hiding out.

  1. Don’t Lie To Yourself

Before you can begin changing the way that social media affects you, you first need to be willing to acknowledge exactly how it is impacting your life. Think about how social media affects your feelings. After you spend time on a social media site, do you usually feel sadder or lonelier or do you feel happier and more like you are part of the crowd?

You may find it beneficial to familiarize yourself with symptoms that are associated with depression. Oftentimes, people don’t seek treatment for depression because they don’t know that they are depressed. Depression can affect you in a number of ways, including lowering your self-esteem, making you feel indecisive, or leaving you feeling tired and fatigued.

If you are depressed or anxious, there are most likely other factors in your life that are contributing to the problem. However, social media can make things worse – especially when it is used incorrectly. It is important to honestly acknowledge how social media is affecting your mental health and well-being. If necessary, you can then take steps to minimize its impact.

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3 Ways to Soup Up your Social Media Efforts

Despite no shortage of negative press, social media continues to evolve and become more popular. The number of people using social media went up by 13% in 2018, so it seems unlikely we’ll see a plateau any time soon.

If you work in social media (or strive to do so), there’s plenty you can do to continually to develop your skills and refine your online presences. This can be involve improving the way you communicate with customers, enhancing the consistency of your brand(s), or working to improve your targeting. But sometimes, it’s equally important to go back to basics – doing things like looking at your day-to-day workflow, and checking you’re making use of all the data available to you.

That’s what this article is all about. Sometimes it’s easy to get buried in new features and new ideas, and forget that it may be possible to improve on the simple things. With that in mind, here are three things to think about:

social media

 

  1. Consider automation

 

Automation is a rather controversial topic in the world of social media. Twitter, for example, often pushes back against solutions that allow things like posting identical content using multiple accounts.

In one respect, this is no bad thing; When you’re trying to build a presence for a brand, especially on Twitter or Instagram, it’s frustrating to deal with the constant churn of accounts that are clearly just using a follow / unfollow strategy to try to boost their numbers.

However, it’s undeniable that managing social media does involve a lot of repetitive tasks, and that automation can help with this. It’s not “cheating the system” to use something like Buffer to schedule posts in advance. Even more controversial social media automation tools like CrowdFire are useful and effective if used responsibly. This means refraining from just blindly following other accounts and instead making use of their features to identify suitable people to follow.

While the social networks themselves may dislike automation tools, they are a great help to people who manage social media for a living. It’s well worth learning which tools help, as they can save a vast amount of time.

 

  1. Monitor your competitors

 Often, you can obtain great clues to help with your campaign strategies by “reverse engineering” what competitors are doing. However, it’s not always that easy to see it.

There are a couple of tricks that you can employ here. First off is making a habit of using a private or “incognito” window when browsing the web for this purpose. If you don’t, everything from search results to social ads is going to be tailored to you specifically.

While a private window gives you more of an idea of what a random person may see, you can take in one step further by investing in a VPN solution, and setting up a few dummy social media accounts.

VPNs are used for all kinds of purposes; Some people like to hide the fact they’re torrenting files, or use them to access overseas TV services. In the case of social media, they’re incredibly useful for changing your apparent location.

For example, with the use of a dummy Facebook account, you can appear to be a right-wing horse riding enthusiast, logging on from the USA, even if you’re a left-wing chess player who’s actually sitting at a laptop in France! This is awfully useful if you want to see how your competitors are targeting potential customers.

 

  1. Use your analytics!

All of the social networks (and the automation tools) provide rich analytical data to see the success of every post, every update and every advert.

It’s easy to lose sight of this, especially as the amount of data on offer is often rather mind-boggling. However, this is some of the most valuable information you have access to to enhance your social media work. A quick glance will tell you what types of posts result in engagement, and which are just a waste of time. Often, it’s far better to look at what’s worked and repeat it, rather than blindly trying more and more things – yet that’s so often what people do.

There’s an awful lot to successfully running social media accounts – but try not to get carried away with every shiny new feature – get these basics down first.

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A Quick Guide to Marketing Your Holiday Park on Social Media

As a holiday park owner, you will need to market your park to make sure that your potential customers see your name and think of you when they start considering holiday destinations. There are plenty of different ways in which you can market your holiday park both online and offline, but one of the most effective and cost-effective ways to market your park is by using social media.

social media holiday parks

Know Your Audience

One of the most important thing about marketing your holiday park on social media is that you know and can identify the audience that you are targeting. This will help you to directly target those who are likely to have an interest in what you are offering. If you try to cast too wide a net, you may find that you have a wider reach but less engagement with your posts.

Create Interesting Content

No matter what you are trying to market, if you can create and share truly interesting content, people are likely to respond to it. This is when you don’t always have to worry about specifically targeting your prospective customers. Of course, you want them to see this content, but if it is shareable, it can be helpful to get it seen by as many people as possible.

Share Aspirational Photos

The chances are that there are some beautiful parts of your holiday park so why not take some great photos of these areas and share them so potential customers can see the best part of your park. Instagram is the perfect platform for this, so stick a filter over the picture and get it shared.

Use Tools to Make Your Life Easier

There are plenty of ways in which you can make your life a little easier when you’re marketing your holiday park. One of the best ways is to use tools that are available to you which can help.

We spoke to Elite Dynamics who provide park management solutions who said,

“If you’ve got access to the right tools, you can save yourself a lot of time and money when you’re managing your social media marketing. Tools like Hootsuite and Tweetdeck are great for automating your social media content so you can make sure your content is regular and consistent without wasting time manually posting each update.”

Be Consistent

Consistency is key when you’re marketing your holiday park on social media. This means that you need to be consistent in tone and consistent in how often you post. A consistent tone is particularly important as this will help to make you recognisable and will give you a feeling of familiarity when you are interacting with your audience.

Marketing your holiday park on social media is a fantastic way of promoting your business, helping you to reach a huge audience for practically no cost. Using this tool can help you to be seen and interact with your customers, taking your business to the next level.

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Top Rated Social Media Management Tools for Small Businesses

TrustRadius, a reputable hub for business technology reviews, awarded Top Rated badges for Social Media Management Tools. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer.

Social Media Management Tools help businesses with the crucial task of managing their presence across social channels, providing features that allow them to connect with their audience, roll out marketing campaigns, schedule content, monitor and listen for relevant keywords and conversations, track success with analytics, and provide social customer service.

facebook

Here are the winners:

Top Rated by Small Businesses

Sprout Social

Sprout Social is a web-based SMMS platform that helps users publish content, monitor and analyze social media activity, collaborate with their team, and provide customer care. Flexible contract terms help make Sprout Social ideal for small businesses that are still trying things to see what works.

Hootsuite Enterprise

Hootsuite Enterprise offers features that help users manage various social media accounts in one place, execute and track marketing campaigns, schedule content, manage a team, and generate social analytics reports.

Hootsuite Free

Hootsuite Free allows up to five social profiles and two RSS feeds, ideal in cost and capability for an individual or small business. It provides basic analytics, integration with more than 150 apps, and up to 30 scheduled messages.

AgoraPulse

 AgoraPulse combines social media management with customer relationship management to help community managers engage with their audience more effectively and easily. The vendor website says it helps small businesses build a big social media presence with features like content management and influencer profiling.

TrustRadius recognizes tools that are top rated in specific market segments, as well as top rated overall. Filtering reviews by company size can help buyers find solutions that work best for businesses of their scale. Here are the top rated products in the other market segments, as well as overall top rated products:

Top Rated by Enterprises

Spredfast
Sprout Social
Hootsuite Enterprise
Sprinklr 
Hootsuite Pro

Top Rated for Mid-Size Companies

AgoraPulse
Sprout Social
Social Studio
Hootsuite Enterprise
Spredfast

Overall Top Rated

Spredfast
AgoraPulse
Hootsuite Enterprise
Sprout Social
Sprinklr
Hootsuite Free

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Snap CEO Evan Spiegel Interview with CNBC at Cannes Film Festival

Snap CEO Evan Spiegel speaks with CNBC’s Julia Boorstin live from the Cannes film festival in an exclusive interview on the tech and camera company’s recent update backlash, it’s rivalry with Facebook and its focus on remaining a tech company.

Key points:

  • Evan dodges question about taking ad dollars from Facebook just says enough to go around from TV advertising
  • Now he is the least expensive ad product and easier to buy
  • Say he needs to continue to innovate as Instagram (FB) keeps copying everything they do
  • Stock down 90% from IPO price, but he is focused “innovating in the long run” even if copied
  • Invested in Augmented Reality and betting on that and the “camera”
  • Facebook was brought up by Julia Boorstin 100 times, and how can he can compete with them
  • He said his advantage is being more private and only allowing people you want to see your content to see it can
  • His temple content is content created by friends vs. a Netflix original programming
  • Says they are a tech company because of the camera vs. social network
  • They just opened up API to developers for apps like Pandora even though he criticized Facebook for doing it
  • They are focused on the Android product to help growth
  • Kylie Jenner didn’t like the redesign and he says he loves the feedback

  • The redesign was a failure even his wife Miranda Kerr hated it but they changed it back now Friends are at top and the publishers were pushed down
  • 18 months later the programmatic ads are better
  • His 3 pillars Lens Studio, Spectacles, and Snapchat are their focus and doesn’t see a family of “apps”
  • They aren’t ruling acquisitions and have bought Bitmoji in the past
  • He is constantly looking for new hires
  • Evan Spiegel isn’t ready to give voting rights to shareholders yet and said he is executing on his plan with Bobby.

Furthermore, according to this ad agency searches and advertising through social media is constantly growing, because companies know it works. In fact, worldwide budgets for this type of advertising have more than doubled since 2014.

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What the F#$% is One37pm

Updated! September 5th 2018

One37Pm finally launched their site! Here is a screenshot of the home page of One37PM

one37pm

What is One37PM?

First let Gary Vaynerchuk explain it to you himself from his Facebook live stream.

Our take on One37PM

One37PM, is another web propery and media brand that Gary Vaynerchuk can control and push his brands and client brands through specifically when targeting men from 15-55 year olds that love sports, hip hop, and the grind of entrepreneurship.

It’s a new addition to his build up of The Gallery Media Group, (a Vox Media) type portfolio of websites, podcasts, social media accounts built to target specific audiences. This is an add on to his PureWow deal to balance out his portfolio which with PureWow is specifically targeting the Female demographic.

One37PM is just another step towards owning, control, creating, and distributing media without having to pander to other sites or web properties.

It’s his way to push branded content through a specifically target website whenever he needs to.

One37PM landing Page take

ONE37pm is a new media brand covering the lifestyle of entrepreneurship in culture, music, style, sports and business.

The current state of entrepreneurship is bigger than career. It’s ambition, grit and hustle.

It’s a live performance that lights up your creativity…

a sweat session that sends your endorphins coursing…

a visionary who expands your way of thinking.

Those rushes of inspiration and clarity are what ONE37pm is built around.

We believe in the importance of seizing every moment.

Our motto: Own your future, start this minute.

The Gallery Media Group Take on One37PM

one37pm

Their Google Adwords Ad’s Take on What One37PM is?

one 37 pm

Lastly, here are some other articles that share more information from Gary Vaynerchuk and Ryan Harwood as they were asked questions and for more insights on this new Men’s lifestyle media blog and brand One37PM

Here’s more insight on One37FM we gathered from their social media accounts they launched so far.

We found this video interview with Cheddar and Gary Vaynerchuk discussing One37PM as well have a listen..

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All You Need To Know About Social Media Advertisements

Do you want to get better at social media advertising – these six tips will help you do just that – so read on.

  1. Improving Your Quality Score

Social media advertising is an ideal way of improving your website or page’s quality score.  While a person with a budget – large or small – can advertise using Twitter and Facebook, these social media platforms do grade the brand based on overall website performance.  This means that companies demonstrating quality keywords and post relevant content will be rewarded with lower cost-per-click rates and increases in the number of people who view the ads.

Facebook ranks a quality score using the term “relevancy score”, whereas Twitter uses a similar term known as “quality adjusted bid”.  Regardless of the terminology, it is a significant metric that needs to be understood and improved.  One of the best methods to improve the score is by improving the engagement performance of the site’s posts, both organic and paid.  Do this by testing different content using regular tweets and Facebook posts; however, you should only spend the set advertising budget on content receiving the most engagement including likes, shares and comments.

The Facebook coding has a preference for almost all types of media.  Our company has noticed that regular posting of native videos will increase the reach of all content.  In this situation, a rising tide can raise all boats meaning that posting quality content can have a synergistic effects on the reach of other site posts.

  1. Be Selective Regarding Audience Targeting

It is tempting to case a broad net when posting item so that all people have a chance to see the media advert.  After all, you never know who is interested in the brand and who could benefit from seeing the ad; however, it is more beneficial to be selective about your social media advertisement audience.  By targeting a precise group of people using multiple ads you will be able to better understand the intricacies of the target audience.  This can help you identify and optimize the audience for future development of social media advertisements.

If you are uncertain about the audience you are trying to target, then it may be worthwhile using Facebook Audience Insights.  Evaluating the results from Facebook Audience Insights can help you gain a clear image of who is inclined to follow the site and engage with the content.

  1. Using Facebook Pixel

Collecting data on advertisement performance is as significant as developing and running the optimal advert.  This is where Facebook pixel can be useful as a piece of code to be installed on the website assisting with measuring, optimization, and building audiences.  The pixel is crucial in tracking users when they leave Facebook and understand the audience behavior when they arrive on your website.  Be sure that the webmaster installs Facebook pixel correctly or you may miss out on powerful data that could tell a tale regarding the media advertisement’s performance.

  1. Use ATOM Audience builder

A huge amount of the money spent by people advertising on social media  and on ads is wasted on people that never will click on the advert. ATOM Audience Builder is set to change this and uses patented technology to create custom audiences to build rich profiles of users. It gets the right adverts in front of the right people and can make a notable difference to your efforts.

 facebook ads

  1. While You Are At It, Ensure The Website Is In Good Shape As Well

If the social media advertisement is driving traffic directly to your website, it is essential that all pages are functioning correctly and the copy answer questions that new audiences will have are all in order.  You must also make sure that all the calls to actions, also known as CTA’s, can be found in the adverts and are clearly marked on the landing pages.  The goal of your site should be to make the user experience as straightforward as possible.

  1. Using Videos In Paid Adverts

One of my favorite brands is Jenna Kutcher.  In addition to the text-based advertisements with dynamic visuals, Jenna utilizes videos in all of her paid adverts.  By doing this, she makes it simple for me to understand the content in various ways.

The quality of the content and her advertisements are bright, crisp and visually appealing making it easy to catch a person’s eye.  Facebook reports indicate that the video adverts have an average of five seconds view time; therefore, it is content-grabbing because it is not too long.  She also includes captions meaning I am able to watch and understand the message without needing to turn up the sound.

  1. Keeping The Editorial Calendar In Good Shape

When a person come across your company’s brand for the first time via an online advertisement, they are likely to visit its social media accounts to learn more about the brand online before making a decision to follow and make a purchase.  A user’s first discovery visit to your website is a crucial moment as it allows the brand to either shine or fail.  By ensuring the content seen is fresh, interesting, and relevant to what is advertised, the user will become a fan.  If the content is not accurate, you run the risk of piquing interest only to disappoint the individual and lose a new follower or sale.  This is why it is important to create an editorial calendar.

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Pros and Cons of Buying Web Traffic

As everyone who buys and sells online knows, the lifeblood of e-commerce is traffic. Whether you are trying to drum up business for your online store or are generating page hits for a website supported by ads, you need as many people as possible visiting your website. Beyond that, it is very important to have the right people visiting your website: those who are actually interested in what your business is offering, Without traffic, your company will fall behind the competition, lose revenue and end up going out of business eventually.

What is Targeted Traffic?

When it comes to online traffic, the targeted kind is really all that matter. This is the type of traffic that is comprised of visits from consumers who have searched specifically for your services, products or information. These visitors are focused on getting what your website is offering. Random traffic might bring a flood of visitors but if everyone hits the back button on their browser as soon they visit your website, then it won’t translate into an increased amount of revenue.

It can actually end up being a net negative to have high volumes of untargeted traffic. Those hits don’t bring you any business, but you are still having to pay for whatever bandwidth they use up.

web traffic

Purchasing Traffic

Using different traffic generator services is one way you can get more targeted traffic to your website. Those include fairly transparent and obvious methods, like advertising on websites that are relevant to your prospective customers, paid inclusion in the search results, and direct marketing email campaigns. There are also more dubious techniques like “astroturfing” (where you pay people to talk about your services on message boards, social networks, and blogs like they were bringing up the subject spontaneously).

Purchasing traffic might seem like the perfect solution – however, is it really everything that those offering these services claim? Let’s examine some of the advantages and disadvantages of using paid online traffic.

Advantage 1: Paid traffic results in more hits.

Almost any type of paid traffic technique will get you lots of new visitors to your website.

Disadvantage 1: They might not be the right visitors.

Having a flood of poorly-targeted or untargeted traffic might not do much to justify the amount of money that was paid in order to generate that traffic. It doesn’t really matter if you get one thousand new visitors overnight when not one of them has any interest in using your service or buying the product that your business offers. Even if you just earn revenue through page views, you still are better off attracting visits from individuals who actually want to be on your website. Those visitors will return on a regular basis and tell their friend about your website. Visitors who aren’t really all that interested in the content on your website won’t return or share links to your pages. However, using a quality service will allow you to target visitors and in doing so can help ensure the visitors you get are relevant to your site.

Advantage 2: It is fast.

One of the leading claims made by companies who offer paid services for boosting your online traffic is that it is fast. Up to a certain point that is true. When links are strategically placed they can definitely generate lots of new traffic for your website, and it can often occur quickly. Paid traffic is a lot faster way of increasing how many hits your pages get instead of waiting for potential customers to find your website in the search results or another organic method.

Disadvantage 2: An unexpected spike in traffic can harm the availability of your website. Even if your paid traffic efforts are effective, you might end up becoming the victim of your successful efforts. Your website can be compromised by a sudden influx of traffic or result in your expenses going up. Almost every web hosting contract has an upper limit for how much data one site can send to and from its servers. Every new hit takes up another fraction of your overall bandwidth. When it is taken together, it can definitely end up exceeding your maximum data allowance. Usually, one of two different things will result, depending on the kind of contract that you have. The easiest thing to do in this instance is just ensure you have a good hosting package that can handle the traffic.

Advantage 3: Somebody else manages the work.

When you pay someone else to generate extra traffic for your website, whether it is via direct email targeted campaigns, posting links around the web, or placing ads on a specific website, it allows you to focus on other aspects of running your business so you can maximize the use of your valuable time.

Disadvantage 3: You might have less control.

At times, paid traffic might generate more trouble than it is actually worth unless you are very smart about what you use. For example, a dishonest company may take your money and just send unwanted emails by spamming random addresses. If a social networking strategy is involved then your paid traffic generation is even more complicated. Social network campaigns, when they are handled well, can be an excellent way of encouraging traffic, generating buzz, and developing a loyal fan base. However, when these kinds of campaigns are handled poorly, they are intrusive and it generates bad feelings about the company. That can result in no significant increase in traffic or even worse – a bunch of annoyed online users whose online experience has been disrupted and them blaming your company for it.

Conclusion

There are both advantages and some disadvantages to purchasing online traffic. However issues can be allayed and your profits increased as long as you:

● Choose a reputable service provider,
● Consider what effect an increase in traffic is going to have on your website’s bandwidth
● Make sure there is quality content on your website for your new visitors.

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Social Media Strategy of 1 of the TOP 3 Social Media Strategists!

Social Media Marketing Strategy (created in real life and documented on video)

If you are searching for content on how to develop a social media strategy or what are the best practices and ways to create and execute a social media strategy check out this video of Gary Vaynerchuk go over his Social Media Strategy in 2018 with his team of 17 Social Media strategists for his “GaryVEE” brand.

Gary Vaynerchuk along with Tai Lopez and Grant Cardone get the most attention by far than any other people in the social media scene or industry.

Here are some insights we took from Gary Vaynerchuk’s meeting with his social media team for team GaryVee brand their social media strategy

  • His videographer and team capture a lot of content but not all is shared
  • Gary hesitates on what he should share and he doesn’t share any personal/family time EVER
  • He loves Q&A for users to create the content for him as he can answer questions asked from his audience
  • He uses what he wants to promote URL/website wise in his social media profiles
    • For example, he linked to his podcast on Instagram profile when he wanted to promote that more
    • Mentions using his new K-Swiss sneaker on his website GaryVaynerchuk.com
  • He talks about unfollowing everyone on Instagram and only following one person similar to what DJ Pauly D did with Ellen to “hack” instagram
  • He looks at each platform different and only wants his documenting “ask gary vee” as a recall for when he is right on what he is noticing already happening
  • Twitter is his “thank you economy” and using it to give Meek Mill who just got out of jail 1000 roses and film it. “Taylor Swift thank you economy” Gary Vee Santa Claus
  • He has to constantly rethink everything and readjust to these social platforms and “reform” his social media team for his personal brand
  • Using celebrities on Instagram stories
  • Instagram shoutouts for Garyvee instagram is like pennies on the dollar to gain more followers
  • He constantly talks about doing “unexpected” things to grab more attention or give back to his audience and provide a “PURE WOW”
  • Gary loves Q&A the most which makes sense because he loves sharing what he knows and it’s the easiest way to show off his skills while creating content
  • Twitter is the water cooler, he mentions sending a celebrity a burger if they say they are hungry on Twitter (real time thank you economy of listening know the celeb will share it)
  • He noticed a “good photo” of himself got 70k likes
  • He says optimism and motivation as a strategy is getting him on to something he hasn’t figured out yet…
  • He thinks Sunday nights is a big thing on social media and a unique moment
  • He said commenting on the top people instagrams is a big hack right now.. which is similar to people doing the same type of spam comments on top blogs, youtube videos, replies on Twitter to top accounts ect.. as well.

Our takeaways about a Social Media Strategy in general based on this meeting and video

  • Social Media strategies will be forever changing because the algorithms change, platforms change ect..
  • Social Media ads are easier vs. organic Social Media (similar to SEO on Google vs. Google Adwords (PPC Management)
  • Social Media marketing takes a crap load of money, time, and people is is hard!!
  • Even the top social media people like Gary Vaynerchuk hesitate, think what they should share, and still don’t share everything (family, personal, client meetings, THE WORK)
  • You see the end result “Garyvee” but most people forget he now has a 17 person agency, and 800 employees doing all the work at a computer at a desk for clients
  • Your only as good as your last post, update, or the video, tweet, podcast you did, if you stop it will fade and fade quick ..
  • Watching the strategy meeting shows why most brands rather just run Ads or use something like SEO that is more evergreen to target people already looking for what they sell.. That method is a money game vs. a time/energy/people game
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