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A Guide to the Best Social Media News

Are you looking to excel in your social media efforts?

Agency2 looks at all of these resources when creating their round up at the months end. If you want to go deeper than the round up then bookmark these 15 resources:

#1. Buffer Blog

Buffer is a leading social media management platform. However, for the purposes of learning, you should head to their blog. It is filled with helpful how-tos with regards to the latest in strategies, social media tools, and analytics.

#2. Hootsuite

Hootsuite is quite similar to Buffer in that both of them are social media management platforms. Importantly, Hootsuite also runs a goldmine blog where you can learn of all the latest trends in the market.

#3. Social Media Today

Social Media Today is a website that provides the latest trends, news, and best practices in the enterprise social media realm. The vast majority has been developed by and for professionals in public relations, social media, and advertising. The website does accept guest posts; learn how you can contribute to this community.

#4. Social Media Examiner

Social Media Examiner is among the world’s largest social media magazines around. Founded by Michael Stelzner, the online magazine has been developed to help businesses harness the power of social media, podcasts, and blogs.

#5. HubSpot Marketing Blog

HubSpot was developed as an inbound sales and marketing platform. HubSpot’s blog is a treasure trove for content in marketing and social media trends attracts. So popular is the website and the content therein that it attracts more 2 million users every month.

#6. Mashable

Although this is a multiplatform entertainment and media website, it does provide high-quality social media news and content. On this website, you will learn about how to effectively organize and use your social platforms and channels. You can contribute to the website. Learn how to contribute the website here.

#7. Marketo Marketing Blog

Marketo is a company that runs a marketing automation platform. Beyond that, they run a blog that provides high-quality content regarding marketing, which includes social media marketing tactics.

#8. Inc.

Inc is a media company. Under their social media section, they provide some of the latest and greatest techniques that savvy corporates can use in social media marketing efforts.

forbes

#9. Forbes

Forbes does more than publish content about the rich and famous. They also publish news and content on and about social media and social media influencers with a focus on marketing.

#10. Copyblogger

Founded by Brian Clark, Copyblogger is a platform for all those who develop content for a living. Their social media section contains very relevant and high-quality content and tips, which will go a long way in helping you get the most out of their social media marketing and activities.

#11. Content Marketing Institute

Founded by Joe Pulizzi, a content marketing guru, the website is a good source of helpful tips with regards to running helpful insightful content as far as developing content for social media and social media marketing as a whole.

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10 Google Map Tips for Local Businesses

Ranking well in Google maps can be extremely lucrative and very beneficial for a local business. It may seem like magic, however it’s possible to do so with a little knowhow.

  1. Listing on Google

If you want to show up on Maps results, you will have to list the business with Google, and you can do this by creating a Google My Business page. This is where you are going to provide basic information on your business. Some of the information you are going to provide include phone number, physical address, and the business category. When choosing a category, you need to be precise, and also include things such as photos so that the viewers can engage with your business. This information will be displayed on the right side of search results when someone searches for businesses. You can also add other useful information such as hours of operations.

  1. Getting Google Reviews to Boost the Business

Google puts a lot of value in reviews on their platform, which provides you with the chance of moving up to the top of the list on the Maps rankings. The thought behind this is simple: if your customers are real and happy, Google knows you are providing quality services.

You should make it easier for the customers to rate and reviews your product and services. Platforms such as WordPress come with a plug-in for Google review, making it easier to get ratings and reviews. You should be careful because all the past customers can go and do the review all at once, which is not good.

The sudden increase in reviews will be translated as fake traffic, even if it is genuine. The reviews should instead be spread over time.

Once you get a review, whether positive or negative, try responding to the person who left the review. You should thank them for their time and considerations. You should always be sensitive when replying.

  1. Making Use of Google Posts

This is a new feature by Google and it is connected with the Google My Business page, which gives you the chance of creating content that will show up in the local search results. This provides an easy way of reaching your customers and letting them know what it is you are doing. When posting content, you should make sure it is engaging and has videos and images, which link to your website so that it can drive traffic. This will help you rank on Google, which gives you the chance of reaching more prospective customers.

  1. Listing the Business on Directories Trusted by the Customers

Google is not the only place that customers find out about businesses and services. There are many directories used by people when looking for a local business like restaurants such as Yahoo Local Listing, Yelp, or Bing Local. There are many users searching businesses on these directories and they will trust the results and ratings they are going to find.

You should ensure that the name, phone number, and address should be the same across the directories. Google will check the listings across the different platforms, and the more consistent it is, the more confident Google will be when boosting the ranking of your business.

google my business

  1. Making us of Local Schema Markup

It is very important for your site to have information that can be accessed and displayed by the search engine. A great tool to use for this is Schema markup. The Markup scripts will be implemented in the background and can show important information to prospective customers like the payment types accepted and hours of operation.

  1. Increasing the Speed of Your Website

Just like any other aspect of SEO, the speed will make a lot of difference for potential customers, and even search engines like Google. Even if the users are able to find you on the listings, it doesn’t mean they will wait around for your site to load slowly. They will move to the next option that is faster. There are a number of things you can do to increase the speed of your website. One is avoiding pages that will need to load a lot of extra content that takes up a lot of resources such as over-sized images.

  1. Embedding Google Maps on Your Website

According to this Google maps marketing department, doing this will achieve two goals; one is that it will let Google know that you have a local presence, and it will also be of help for potential customers to stay engaged and learn where they are going to find the business. You should be doing anything that will make it easier for your customers to get to your business.

  1. Keeping up with social media

Google has been putting more emphasis on social signals as one of the factors for rankings, and this is even more important for Maps results. The businesses having an active and consistent presence online are more likely to go at the top of the search engine results page.

The social media accounts of your business should be active, posting and sharing content on a regular basis and engaging with your audience.

  1. Giving Mobile Searches Priority

Most people are accessing the internet using their mobile devices. It is more likely that customers will be using their phones to search, and most of them are usually on the go and looking for something nearby. You should make sure that your mobile site is in a good condition because you want to accommodate the mobile searches. This will mean ensuring that the site has been properly optimized, and the content can be viewed correctly on all the screen sizes and also loads fast. Some other considerations that will need to be considered when optimizing for mobile including clock to call so that users will be able to reach you more easily.

All important information should be visible and located at the top so that the customers don’t have to struggle to find what they are looking for.

  1. SEO

Another effective way for ranking well on Google maps is giving it your all on your SEO campaign. The more your site ranks, the better your chancing of ranking well on Maps. You should adhere to Google’s best practices so you will rank well for Maps and regular search results.

 

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Gary Vaynerchuk Launches Vayner Speakers

Per Gary Vaynerchuk and Business Insider Gary is launching Vayner Speakers.

This is how they explain exactly what Vayner Speakers is…

— Gary Vaynerchuk (@garyvee) October 19, 2018

And from the looks of it he wants to launch VaynerSpeakers (a speakers bureau of sorts) that will help line up guest speakers for events.

This makes sense as it can be another outlet for his client athletes at VaynerSports to get more money and gigs and leverage their brand equity while being another selling point for VaynerSports to say “hey look we can get you gigs too that pay up to $150k or more just like Gary gets”

Zach Nadler a former agent with CAA where Gary Vaynerchuck was represented to set up his $150,000 1 hour or so speaking events will be heading up Vayner Speakers.

And while many “social media” vayner nation die hard followers and people that parrot Gary’s message will love to be on the circuit our guess is they will use Gary’s celebrity and sports connections and clients to fill these events with motivational speeches with an opportunity to earn up to the $150,000 Gary Vaynerchuk makes giving speeches as well.

One thing is for sure Gary is aware that he earns the $150k per speech because he actually executed on creating 100 million dollar business and the “3 to 60 million wine business” for his father Sasha Vaynerchuk before that.

So unless the speakers he represents have shown execution in something or have the brand equity his athletic talent does we doubt he will allow speakers that are just blow hards represent at events for a monetary fee where they add no value to the audience.

This ties in great with VaynerTalent and VaynerSports to continue the VaynerX holding company approach that parallels all of VaynerX and the Gallery Media Group holdings like One37pm

Currently, VaynerSpeakers website is just an inquiry form but we will keep you posted if that changes.

vaynerspeakers

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A Quick Guide to Promoting Your Holiday Park on Social Media

Bringing in business to your holiday park may be challenging at times, giving you a precarious balancing act between how much money you spend and the results you see. Marketing can often seem like an incredibly expensive venture, but the results can be great.

While some traditional marketing methods may incur a large cost, there are plenty of digital marketing activities that can be particularly cost-effective, particularly when using social media to promote your park. So, how can you make the best use of social media in your marketing efforts?

holiday park social media

Take Advantage of Paid Social Media

While the majority of social media can be used for free, the paid features can offer a number of benefits. Whether you’re using Facebook, Twitter, Instagram or any other platform, you can find advertising options which may be able to target your customer base effectively. With people spending more time than ever on social media, your ads may be seen by far more people if you were to use other advertising methods. Hootsuite has a helpful guide that should give you a basic knowledge of social media advertising.

Show Off Your Park

Instagram is an increasingly popular platform, so why not take advantage and share some fantastic photos of your holiday park? Choose a particularly attractive part of the park and invite people to imagine their holiday with you. You can even add filters to make sure that a grey sky doesn’t ruin a great photo.

Use the Relevant Tools

When it comes to social media marketing, there are plenty of tools that you can use which are sure to make your life a little bit easier. There are a number of scheduling tools which can help you to save time and resources by streamlining everything into one platform. These include:

You could also benefit from tools that streamline your marketing efforts, integrating them with the data you have, such as Elite Dynamics management software, Elite Parks.

Share Content Your Audience Wants to See

If you want social media to be an effective tool for your marketing, it’s essential that you share content that your audience actually cares about and wants to see. It’s no good constantly posting sales-based content if your followers don’t want to see it. That’s just a waste of your time.

Of course, some of your posts can be sales-based, but your followers will also want to see a whole range of types of posts that they can interact with. It’s important that you share a range of posts as people don’t want to be given the hard sell all the time. In fact, you are more likely to get a good response from your audience if you keep the sales-based posts to a minimum. Why not share photos of your park or posts about things people can do in the local area?

Social media can be an incredibly useful tool for holiday park owners, helping you to reach out to your customer base and promote your park. So, use our advice to help you to get started on social media and see the results you can achieve.

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Social Media Marketing Resume Writing Tips

Are you interested in venturing into social media marketing? You have come to the right page. Herein you will get a variety of free social media resume templates to choose from. Moreover, we will delve into the various aspects of social media marketing, including the skill you need to be effective at your job, the various ways of searching for social media related jobs, and how to succeed when being intervened for social media jobs.

To start off, you need to understand what resume is. Is resume the same as a CV? Absolutely No!

On the one hand, CVs are meant to be detailed, providing a lot of information pertaining to your skills, experience, and achievements. As such, a CV’s content will go well beyond 2 pages. On the other hand, a resume offers a brief overview of your skills and experiences. As such, it is limited to 1 or two pages. Personally, I recommend using a 2-page social media marketing resume. Using 2 pages allows you to cover a lot more details, which is something helpful in this niche.

In this article, we will discuss social media marketing resume and their templates.

social media job resume

Writing Your Social Media Marketing Resume

Below is a step by step guide on how to write a social media marketing resume:

Always Customize

Always customize your resume to suit the company you are applying for a job. Are applying for a job in an e-commerce company, a digital marketing company, or an FMCG company? Whatever industry the company is in has its own specific requirements. Therefore, ask yourself what are the skills and experiences that they are interested in. Thereafter, add these skills and their related keywords to your resume.  This creates an impression that you a well suited for their needs.

Add Your Experience

Include all your experiences in your resume. Ensure you highlight your designation and job responsibilities at every company you have worked in. Doing this gives your potential employers an in-depth understanding of your capabilities and or potential for the job you are applying.

Add Your Achievements

Given the fact that hiring companies are looking for a winner in their field of social media marketing, it is important to highlight your achievements. To this end, identify all your achievements. It may be your efforts and success in helping different companies generate followers and or leads, or how you helped different companies brand themselves and their products on social media. This is something important to have in your resume.Executive resume writing services can help showcase this experience in the best possible way.

Use Important Keywords

Just as it is the case with writing resumes for other industries, it is important that you use the right industry keywords when writing a social media marketing resume. For instance, makes you use “Social Media Marketing”, “Facebook Ads”, “Twitter Marketing”, “SMO”,” LinkedIn Marketing” and any other related keywords that are used in the social media marketing industry.

Include Educational Details

While it is always good to include your education experience, when you are just starting out in the social media marketing industry, you must include it. This is not the case for experienced social media marketers, although it is still advisable. If you have done a social media marketing course, do include it in the education section of your resume. It will give you an edge over your competitors.

Highlight The Various Social Media Skills You Have On The Resume

Employers are looking for skilled individuals who have an intricate understanding of social media marketing. As such, highlight all the skill you possess. Learn more about social media marketing skills in the section below.

Social Media Skills

One of the ways to make your resume (and yourself) stand out from other applicants is to mention the specific skills you have. Your employers will have an easier time gauging your application and suitability for the job.

Social media marketing today constitutes more than just the day-to-day running of social media tasks. You are expected to carry out graphic design, SEM, and content writing as part of your job. As such, you should have the skills to meet the needs of the multifaceted nature of the social media marketing.

Below is a complete list of skills that you should include in your resume.

Planning Skills In Social Media Marketing

To be an effective social media specialist you need to be vastly knowledgeable in how to create long-term social media marketing plans.

Campaigns’ Execution Skills

Beyond developing an effective long-term social media plan, you need to be able to execute the plan on a day-to-day basis, month-to-month basis, or on a quarterly basis.

Social Media Communities Building And Maintaining Skills

An important aspect of social media marketing is creating, moderating, and growing communities. An effective social media marketer should be adept at this art.

Content Marketing

Content marketing has gained popularity in the last few years. You need to have creative, insightful and interesting content to share on your social media networks. As such, social media marketers should be adept at creating high-quality and interesting content.

Graphic Designing Skills (Even At The Basic Level)

Social Media marketers should have at the very least basic graphic design skill. Even if it is using simple tools such as Canva or Pablo is an important skill to have. However, if you are adept at using Gimp or Photoshop, this will be a big plus.

WordPress Blogging Expertise

Blogging is now part and parcel of social media marketing.  With this in mind, it is important to be skilled at using popular content management platforms such as WordPress.Org. As such, highlighting this skill on your resume is a big plus.

Analytic And Reporting Skills

It is important for a social media marketer to be able to analyze the performance of their various marketing efforts across all their platforms. Importantly, you should be able to derive insights and that can they can use to better their results and report the results of your findings.

Leadership Skills

In the present days that we live in, having leadership skills has become somewhat mandatory. Social media marketing jobs are no different. You should have the requisite skills to allow you to interact with juniors and seniors alike. You should also be able to get things done; you need to be self-motivated, driven, and proactive in resolving issues and completing tasks.

NOTE: Ensure that you enlist skills that you are adept at. You should be able to carry out the various tasks pertaining to the skills you mention.

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Using Social Media as a Career Magnet

Social media can serve a wide range of purposes other than staring at photos of your old high school classmates or stalking your favorite celebrities. Used properly, social media can be a powerful weapon and a self-promotional tool to help you persuade recruiters that you have everything it takes to be their next hire.

A study by the Society for Human Resource Management (SHRM) revealed that 65% of employers have made use of social media networks to hire new employees. This should be enough for you to grab your phone and delete all those creepy photos you’ve posted on your Facebook profile long time ago.

Facebook, LinkedIn and other social media sites are among the best resources that enable human resources companies to connect with potential candidates for the benefit of their clients. This can make the hiring process smooth and more effective than ever before.

Depending on the industry, social media may play a more or less important role in the overall scheme of things. PR and communications are two of the industries where social media is of utmost importance. About 82% of the companies in this area of activity describe social media as being very important. On the other hand, constructions and transportation employers perceive it as being only an extra rather than a must-have. Only 13% and 14% of them considered it important.

Regardless of your profession or area of activity, you should pay attention to the image you build yourself on social media, and do everything in your power to make your profile more attractive to potential employers who may come across your name on any of these networks. Let’s see what are some things you can do to optimize your social media presence, ranked by their importance.

  1. Build Yourself A Complete And Relevant Profile

If you have a LinkedIn profile, make sure it includes your full employment history, your education, as well as the most important skills that may be related to your desired job. If you were the recruiter, how would you like to see incomplete profiles with half-written resumes and empty spaces?

  1. Make It Professional

Do you remember the creepy photos of you we’ve mentioned before? As soon as you post something on the Internet, you give up your privacy. It would be a shame to miss an excellent career opportunity because of some old photos you’ve uploaded on Facebook ages ago, while partying with your friends. The general rule is that if you wouldn’t like your mother to see something, you shouldn’t upload it on your social media profiles. Find other ways to share embarrassing photos with your close friends.

  1. Be Part Of Career-Relevant Groups

There are many groups on social media where you can connect with likeminded people and get industry-specific news and insight. At the same time, there are countless groups on topics like cat videos and cake photos – as appealing as they may be, you shouldn’t join more than a couple of them. The point is to make sure you join and participate in groups that have something to do with your current or desired career.

social media career

  1. Emphasize Achievements And Skills That Help Employers

You don’t have to write all your career history on your social media profile or resume. Be selective and try to talk about specific goals you achieved and about the skills that enabled you to reach those goals. Always be as specific as possible and support your statements with figures.

  1. Make Frequent Updates To Your Profile (38%)

Don’t let your profile go stale once you create it. Stay active on all social media networks you’ve joined. Have you got a promotion at work? Post an update about it. Have you started working for a new company? Let your followers know about that by updating your profile. Here are more tips on using the internet to find jobs

  1. Try To Keep Your Connections Career-Focused

Old roommates and people you barely remember will always want to connect with you. While this is something everybody does and expects, you should make sure you keep your LinkedIn circles focused mainly on career. This makes potential employers understand that you’re well-connected in to yuor specific industry or niche. This details may help you a great deal when it comes to jobs that require you to have strong connections in a certain area of activity.

  1. Share Your Email Address

 Assuming an employer sees your profile and wants to contact you about a job opportunity, they should be able to find your email address within seconds. Make sure you place it somewhere visible, for employers to spot it at a glance.

  1. Have A Professional-Looking Profile Photo

Your headshot is of utmost importance when it comes to enticing employers into contacting you. Make sure you look put together and your photo is recent.

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How To Keep Social Media From Negatively Impacting Your Mental Health

Maintaining your mental health is an extremely important part of taking care of yourself. If you aren’t careful, using social media can negatively impact your mental and emotional well-being. Try using these tips to use social media in a way that is healthy and positive:

  1. Maintain A Realistic Perspective

One of the major drawbacks to social media is that it has a tendency to make us compare what is happening in our lives with the lives of the people that we follow.

When you see amazing vacation photos from one of your friends or pictures of a group of people out having fun while you are stuck at home, it can leave you feeling like your life doesn’t quite measure up. You may feel like you are missing out or like your life isn’t quite as fun as it could be.

The important thing to keep in mind is that the photos that people share on social media don’t necessarily reflect the reality of their lives. Typically, people only share photos of things that they do that are fun, different, or exciting. In most cases, they don’t share photos of the everyday grind of their lives. Because of that, social media doesn’t present a complete picture of how other people live, which is why it is unfair and unrealistic to try to compare their lives to your own.

  1. Set Aside Time Specifically For Social Media

Researchers at the American Journal of Preventative Medicine conducted a study that led to some fascinating results. The study compared participants who visited social media sites at least 58 times a week with those who visited fewer than nine times a week. What they found is that the likelihood of people feeling socially isolated was three times higher for the group that visited social media more frequently.

The study doesn’t really provide clarity on whether this is because social media makes people feel more isolated or because people who feel isolated spend more time on social media. Either way, though, you may want to consider cutting back on the amount of time that you spend on social media.

An easy way to accomplish this is by setting aside a specific time each day that you spend checking your social media accounts. Try to limit yourself to only viewing your profiles during this time. This will make it easier to stay focused on your life outside of social media, allowing you to build connections with other people in the real world

social media health

  1. Turn Off Notifications

Trying to stay focused when your phone is constantly blowing up with notifications and alerts is impossible. When you get a notification, there is an extremely powerful temptation to check to see if you are missing out on something that you need to know. One way to get around this problem is by shutting off your notifications.

Doing so doesn’t mean that you will miss out on anything. When you eventually log into your accounts, all of the notifications will still be there. The only difference is that you won’t constantly be interrupted by notifications as you go about your day. According to professionals this is good for mental health.

  1. Get More Involved In Social Media

Researchers at the University of Michigan may have an answer as to why people tend to feel more lonely or isolated when they use social media. A study that they recently conducted found that lurking on social media sites had a tendency to make people feel lonelier.

Interestingly, people who actively used Facebook to connect with their friends or share photographs maintained a fairly steady mood throughout the day. On the other hand, people who simply lurked in the background but didn’t participate tended to feel worse as the end of the day approached.

The key take away from this is that lurking on social media could be contributing to negative feelings. To try to counteract this effect, consider participating more often rather than hiding out.

  1. Don’t Lie To Yourself

Before you can begin changing the way that social media affects you, you first need to be willing to acknowledge exactly how it is impacting your life. Think about how social media affects your feelings. After you spend time on a social media site, do you usually feel sadder or lonelier or do you feel happier and more like you are part of the crowd?

You may find it beneficial to familiarize yourself with symptoms that are associated with depression. Oftentimes, people don’t seek treatment for depression because they don’t know that they are depressed. Depression can affect you in a number of ways, including lowering your self-esteem, making you feel indecisive, or leaving you feeling tired and fatigued.

If you are depressed or anxious, there are most likely other factors in your life that are contributing to the problem. However, social media can make things worse – especially when it is used incorrectly. It is important to honestly acknowledge how social media is affecting your mental health and well-being. If necessary, you can then take steps to minimize its impact.

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3 Ways to Soup Up your Social Media Efforts

Despite no shortage of negative press, social media continues to evolve and become more popular. The number of people using social media went up by 13% in 2018, so it seems unlikely we’ll see a plateau any time soon.

If you work in social media (or strive to do so), there’s plenty you can do to continually to develop your skills and refine your online presences. This can be involve improving the way you communicate with customers, enhancing the consistency of your brand(s), or working to improve your targeting. But sometimes, it’s equally important to go back to basics – doing things like looking at your day-to-day workflow, and checking you’re making use of all the data available to you.

That’s what this article is all about. Sometimes it’s easy to get buried in new features and new ideas, and forget that it may be possible to improve on the simple things. With that in mind, here are three things to think about:

social media

 

  1. Consider automation

 

Automation is a rather controversial topic in the world of social media. Twitter, for example, often pushes back against solutions that allow things like posting identical content using multiple accounts.

In one respect, this is no bad thing; When you’re trying to build a presence for a brand, especially on Twitter or Instagram, it’s frustrating to deal with the constant churn of accounts that are clearly just using a follow / unfollow strategy to try to boost their numbers.

However, it’s undeniable that managing social media does involve a lot of repetitive tasks, and that automation can help with this. It’s not “cheating the system” to use something like Buffer to schedule posts in advance. Even more controversial social media automation tools like CrowdFire are useful and effective if used responsibly. This means refraining from just blindly following other accounts and instead making use of their features to identify suitable people to follow.

While the social networks themselves may dislike automation tools, they are a great help to people who manage social media for a living. It’s well worth learning which tools help, as they can save a vast amount of time.

 

  1. Monitor your competitors

 Often, you can obtain great clues to help with your campaign strategies by “reverse engineering” what competitors are doing. However, it’s not always that easy to see it.

There are a couple of tricks that you can employ here. First off is making a habit of using a private or “incognito” window when browsing the web for this purpose. If you don’t, everything from search results to social ads is going to be tailored to you specifically.

While a private window gives you more of an idea of what a random person may see, you can take in one step further by investing in a VPN solution, and setting up a few dummy social media accounts.

VPNs are used for all kinds of purposes; Some people like to hide the fact they’re torrenting files, or use them to access overseas TV services. In the case of social media, they’re incredibly useful for changing your apparent location.

For example, with the use of a dummy Facebook account, you can appear to be a right-wing horse riding enthusiast, logging on from the USA, even if you’re a left-wing chess player who’s actually sitting at a laptop in France! This is awfully useful if you want to see how your competitors are targeting potential customers.

 

  1. Use your analytics!

All of the social networks (and the automation tools) provide rich analytical data to see the success of every post, every update and every advert.

It’s easy to lose sight of this, especially as the amount of data on offer is often rather mind-boggling. However, this is some of the most valuable information you have access to to enhance your social media work. A quick glance will tell you what types of posts result in engagement, and which are just a waste of time. Often, it’s far better to look at what’s worked and repeat it, rather than blindly trying more and more things – yet that’s so often what people do.

There’s an awful lot to successfully running social media accounts – but try not to get carried away with every shiny new feature – get these basics down first.

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A Quick Guide to Marketing Your Holiday Park on Social Media

As a holiday park owner, you will need to market your park to make sure that your potential customers see your name and think of you when they start considering holiday destinations. There are plenty of different ways in which you can market your holiday park both online and offline, but one of the most effective and cost-effective ways to market your park is by using social media.

social media holiday parks

Know Your Audience

One of the most important thing about marketing your holiday park on social media is that you know and can identify the audience that you are targeting. This will help you to directly target those who are likely to have an interest in what you are offering. If you try to cast too wide a net, you may find that you have a wider reach but less engagement with your posts.

Create Interesting Content

No matter what you are trying to market, if you can create and share truly interesting content, people are likely to respond to it. This is when you don’t always have to worry about specifically targeting your prospective customers. Of course, you want them to see this content, but if it is shareable, it can be helpful to get it seen by as many people as possible.

Share Aspirational Photos

The chances are that there are some beautiful parts of your holiday park so why not take some great photos of these areas and share them so potential customers can see the best part of your park. Instagram is the perfect platform for this, so stick a filter over the picture and get it shared.

Use Tools to Make Your Life Easier

There are plenty of ways in which you can make your life a little easier when you’re marketing your holiday park. One of the best ways is to use tools that are available to you which can help.

We spoke to Elite Dynamics who provide park management solutions who said,

“If you’ve got access to the right tools, you can save yourself a lot of time and money when you’re managing your social media marketing. Tools like Hootsuite and Tweetdeck are great for automating your social media content so you can make sure your content is regular and consistent without wasting time manually posting each update.”

Be Consistent

Consistency is key when you’re marketing your holiday park on social media. This means that you need to be consistent in tone and consistent in how often you post. A consistent tone is particularly important as this will help to make you recognisable and will give you a feeling of familiarity when you are interacting with your audience.

Marketing your holiday park on social media is a fantastic way of promoting your business, helping you to reach a huge audience for practically no cost. Using this tool can help you to be seen and interact with your customers, taking your business to the next level.

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Top Rated Social Media Management Tools for Small Businesses

TrustRadius, a reputable hub for business technology reviews, awarded Top Rated badges for Social Media Management Tools. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer.

Social Media Management Tools help businesses with the crucial task of managing their presence across social channels, providing features that allow them to connect with their audience, roll out marketing campaigns, schedule content, monitor and listen for relevant keywords and conversations, track success with analytics, and provide social customer service.

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Here are the winners:

Top Rated by Small Businesses

Sprout Social

Sprout Social is a web-based SMMS platform that helps users publish content, monitor and analyze social media activity, collaborate with their team, and provide customer care. Flexible contract terms help make Sprout Social ideal for small businesses that are still trying things to see what works.

Hootsuite Enterprise

Hootsuite Enterprise offers features that help users manage various social media accounts in one place, execute and track marketing campaigns, schedule content, manage a team, and generate social analytics reports.

Hootsuite Free

Hootsuite Free allows up to five social profiles and two RSS feeds, ideal in cost and capability for an individual or small business. It provides basic analytics, integration with more than 150 apps, and up to 30 scheduled messages.

AgoraPulse

 AgoraPulse combines social media management with customer relationship management to help community managers engage with their audience more effectively and easily. The vendor website says it helps small businesses build a big social media presence with features like content management and influencer profiling.

TrustRadius recognizes tools that are top rated in specific market segments, as well as top rated overall. Filtering reviews by company size can help buyers find solutions that work best for businesses of their scale. Here are the top rated products in the other market segments, as well as overall top rated products:

Top Rated by Enterprises

Spredfast
Sprout Social
Hootsuite Enterprise
Sprinklr 
Hootsuite Pro

Top Rated for Mid-Size Companies

AgoraPulse
Sprout Social
Social Studio
Hootsuite Enterprise
Spredfast

Overall Top Rated

Spredfast
AgoraPulse
Hootsuite Enterprise
Sprout Social
Sprinklr
Hootsuite Free

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