Creating an impression via social media, from what you post to researching your prospective employer, can make a difference in whether or not you get a job.
“Recruiters, hiring managers, future mother in laws, a lot of people are looking you up before they even meet you,” said Taly Russell, of Silver Chair Recruiters. “If they don’t like what they see, they will pass on interviewing you. And that goes for almost every hiring manager that we know nowadays. Before or after, they are looking you up.”
So take even your fun pages seriously.
“It’s time to get off the hot mess express,” she said. “It may have been five years ago in college, it may have been two years ago…every picture that’s up there that you thought was funny back then, it’s not funny now…Go online, get smart.”
I was interested to see this years list of best job rankings according to US News for the social media job opening aspect. However, when you look at the best jobs for 2015 ranked by US News you notice them lumping in “social media” into this Marketing Manager role. (unless I missed something, let me know US News and I will update this post)…
You’ve probably seen a TV commercial or print advertisement that persuaded you to buy a new gadget or product. Somewhere behind that advertising campaign is a marketing manager aiming to convince you to buy that item. Long before the advertisement interrupted your favorite TV show, a marketing manager set up a focus group to observe how and why people use the product and tested whether various features of the product made people more likely to want to buy it. Sometimes marketing managers tweak new items to make them a better fit for specific groups of customers, and they develop pricing strategies that help a company maximize profits without alienating customers. In addition to traditional advertising campaigns, marketing managers need to connect products with customers on Twitter and Facebook and generate buzz through Internet marketing. When the job is done well, the customer will feel like this new product is necessary to have in his or her life.
The Bureau of Labor Statistics projects marketing manager employment growth of 12.7 percent between 2012 and 2022. During that period, an additional 22,900 jobs will need to be filled.
One thing that stood out from their infographic is that marketing managers are making over $130k a year very close to a physician and this signifies to me the value they bring to the table and how companies are finally seeing they need marketing and sales to even exist.
The Marketing manager role per US News is saying they take care of things like Twitter and Facebook and other digital areas so again it is key to have a solid marketing manager or seo marketing agency if you really want to succeed as a business.
Check out their infographic for more info on the best jobs of 2015.
Check out this researched and prescreened list of the best employers and companies to work for by Glassdoor in 2015.
The beauty of this list is it helps you make a very specific informed decision on the best companies and what their employees think of them. This helps you know their culture and if you apply directly to these companies as a job seeker because of the reason they are the “best place to work” and you express you researched this they will be impressed.
Stand out as a jobseeker and one way you do that is by being specific with your job search. For example using a niche job board like ours for social media and directly searching out the best companies to work for and pointing this out as you apply and try to grab a recruiters attention will increase your chances to get your next job and invest in your career growth.
If you are applying online to social media career opportunities on our site JobsinSocialMedia.com we want to bring you some job seeker tips that can not only get you the job but help you get the best negotiated salary.
On a recent Grant Cardone, CardoneZone episode from his Whatever Takes Network he shares some insights on getting a better salary or negotiating why you deserve a certain salary when being hired by an employer. Grant Cardone employs many people so this is great insight from an employer of many successful businesses.
Grant also talks about how people blow the interview and don’t even get to the negotiation point of getting the salary they want.
Some of the mistakes job seekers are make are:
What’s my title
What kind of office
Hours of operation
Another interesting stat Grant uncovered is 80% of people looking for jobs are looking outside of their industry/niche.
Grant’s #1 question a job seeker should be focused on…
01:45 -On your team is it better to have employees who are specialized in one thing or someone who can wear multiple hats? 02:57 -If given an opportunity to swap vaynermedia for the jets would you? why or why not? 03:44 -When you are faced with two equally qualified candidates, how do you choose which one you hire, considering you only need to hire one employee? 05:41 -Does it bother your wife that you constantly spin your ring? 06:48 -How can I market a video and rank on Google, if I DO NOT want to use Youtube? I am willing to invest time and finances. Any thoughts?
On this episode 48 of the Ask Gary Vee Show on YouTube, Gary answers the following questions.
01:44 – How much time should you spend on your competition? Or should you just be focused on making your own path? 03:30 – Who would you recommend pitching an app idea to? What steps would you recommend? 05:48 – Niche marketing, in wine library did you market to people interested in wine? or specific niches in the wine community? 07:36 – What would you do if all 420 employees quit VaynerMedia? 11:02 – How do you instill soul and swagger into a physical product you create?
Yes, we are a niche social media job board that gives companies an opportunity to target job seekers interested in social media jobs to post them on our site for more exposure.
However, our site isn’t the only way a job seeker can find social media jobs or any job for that matter. And while our goal is to help employers get more attention and hire candidates that specifically are looking for their next career opportunity in the social media industry we also want to help job seekers in this industry any way we can. And one way to do that besides our site of course is using Twitter’s Advanced Search feature.
For example, lets say you were looking for social media jobs in your local area. And in this hypothetical situation let’s also say you wanted to stay local and find a social media job close to home in New York.
The first thing you need to do is go to Twitter.com/Search and click “advanced – here’s a screenshot for you visual learners out there like us.
You will notice now you have a way to narrow your search via keywords or hashtags on Twitter to “near this place” to target your local area. So in the “Words” section you can enter something like “hiring social media” and then in places you can enter your zip code or major metro city name for more results. As in this example you can enter New York.
And if you click this link you will see a live result page of this search and start engaging, following, and applying to new jobs that people are tweeting every day.
Keep in mind we gave you one example of dozens of different advanced searches you can do to find more job opportunities in all location and industries. You can enter other relevant keywords or phrases and you can also narrow by date or use any of the advanced features of Twitter Search. Let us know if you land a job via Twitter search thanks to this post in the comments. We love hearing job seeker success stories.
On this episode 42 of the Ask Gary Vaynerchuk Show Gary answers the following questions.
00:33 – Why do you rarely recommend youtube in your digital recommendations despite the 1 billion active users per month. 02:25 – You changed the intro music why? 02:34 – What’s one question you ask in interviews? 04:36 – As a private music teacher I have limited hours to teach. Thoughts on how to increase my income/brand?