If you are a plastic surgeon and specialize in boob jobs, breast augmentation, and breast implants in today’s day and age of social media you are missing out on helping more women if you are not using social platforms like Facebook, Snapchat, or Instagram you are missing out on increasing patient flow.
With social media the best attributes of this type of digital marketing is it’s visual and emotional. When you scroll through instagram people are constantly liking and engaging with visual content.
This is the same with Snapchat and Facebook. People love to show off and share what they are up to, what they have succeeded with, and what they aspire to be.
If you can show your plastic surgery work on these platforms you get to show people and potential patients your work and results and why they should choose you in their local area.
The “beauty” of instagram is you can use local hashtags and even tag your office location so it makes it relevant and localized to potential plastic surgery or breast augmentation new patients right in your area.
Here are some great examples of Plastic Surgeon Instagram accounts we have found to give you an idea on how to use social media to increase your plastic surgeon lead flow besides using plastic surgery SEO or Google Ads marketing.
G. Robert Meger, M.D. P.C. 3333 E Camelback Rd #140, Phoenix, AZ 85018 (602) 957-6000
Social media can be used as an important tool in growing your career, establishing yourself as an expert in a given area, and networking. Once you have developed a strategy, use the tips below because they will go a long way in helping you make social media work for you:
Connecting with individuals and professionals who you share the same values with is a good idea because you can be able to know their insights into trends, industries, and ideas that can be beneficial for you. You can also end up being connected into their circle of influences in a meaningful way. Let’s say you get a new contact working in the same industry in England. This is going to open doors for you to work in England if it is something you want.
Building Your Reputation by Being Consistent
No one in this world is perfect, but you should be consistent. Maybe there is someone (colleagues, potential employers, competitors, networking contacts, etc) who want to know more about you. They are going to check you out on the different platforms – LinkedIn, Google, YouTube, Twitter – to see whether you are presenting the same values across the different platforms. If you are polished on LinkedIn but a “party girl” on Instagram and Facebook, they will question which of the two is the real you. This is true in all professions, but teaching personnel have lost their positions due to their social media.
Adding Value to Conversation
You might have tools such as RSS feeds and Twitter to get important news promptly, which is good, but being in a social space means contributing something back. If you have advice, opinion, resources of information, then consider sharing it online with your networks. If you are a member of some groups on LinkedIn, contribute your thoughts, questions, or anything that adds to the conversation. Social media is give-and-take.
Making Yourself Findable
If you want to change your career or job, keep in mind that there are some employers and recruiters who will post opportunities on forums online. You should be appealing and findable to any employers or recruiters who might be lurking online. There are different ways of doing this, including optimizing your LinkedIn profile so that a potential employer or recruiter can easily find you through searching by use of qualifications and qualities you might be having. Optimizing your online presence is a great idea that can easily help you land your dream job.
It is important to know whether the efforts you are investing in growing your online presence is working or not. If you are after increasing your online visibility, then the best way to track progress is by Googling yourself. This is what I refer to as “ego surfing”. Google has a tool known as Google Alert that will let you know any time your name appears on a blog, article, tweet, or mentioned online. When you get this notification, you will have the chance of replying or engaging in the conversation.
Social media provides you with the tools you can use in researching, learning, engaging, growing your presence in dynamic and forward-thinking conversations in real-time. You have the chance of meeting like-minded professionals from different countries and sharing ideas and resources with people you would have never gotten the chance of knowing. You will be able to grow your brand online that attracts future clients and employers.
If you are going to be creating your own digital marketing campaign there are plenty of strategies that you would want to think about that are popular in 2019. This is one of the most important campaigns that you are going to create since a lot of the business is going to be coming from the internet and various searches that are done. There are plenty of things that you can add into your strategy and you need to know what they are before you can even start the planning process.
Strategies for Digital Marketing
You want to ensure that you are creating the right strategy when it comes to digital marketing for your business needs. There are a wide variety of methods that you can add to the strategy, but first you need to be aware of what they are, such as:
Goals – The first thing that you need to do before you can even create your strategy is making sure that you have set some goals. You need to think about how many customers you want to bring in and the amount of traffic that you want to increase by.
Various types of media – There are plenty of types of media that you can add to your campaign and you need to be aware of what they are. Not only can they be videos and pictures, but they are also paid, owned and even those that come from the customers. Make sure that you are thinking about which one would work the best for you and your needs.
Advertisements – There are numerous social media sites where you can pay for advertisements, which can be shown before videos or even on the sides of the pages. You should think about which audience you are going to be targeting and which one uses the various social media platforms the most.
Target audience – You also need to determine which target audience you are trying to reach and where they would be spending their time most. This would help you to know where you should be putting your time and effort rather than wasting the money that you would be spending otherwise.
These are all great tips that can help you to create the perfect strategy for your business and you need to ensure that you are using them and using them in the right way to get the most out of them.
Running a multichannel campaign–attracting voters, getting them to listen to your message, and getting votes on election day–is not the same as it used to be. Gathering political data is critical at any level of campaigning; it is important to build a complete voter profile in order to find the best strategy to target your voters. Turnout history is paramount, and targeting the most likely voters will help you maximize your efforts. Here, we describe the influence of social media on political campaigns in today’s digital age.
Candidates today are constantly evolving their voter outreach methods. Your own efforts, combined with the efforts of volunteers and outreach programs, alongside organic growth of your social media, are more important than ever. To maximize your time, human resources, and campaign budget, microtargeting is a great strategy. The information gathered and analyzed through microtargeting will be extremely powerful when applied to a political campaign.
Political data is often available as voter files and varies greatly in cost and availability, depending on the state in which your campaign is located. On the other hand, data enhancement, the analysis and application of information about people you already know are voters, will help you narrow your demographic and focus on voters who share your ideology. “Through the collection and use of accurate, current, and relevant political data, your messages will reach the people you want to reach without appearing too pushy or intrusive,” recommended Neal Kwatra, CEO and expert political strategist.
Lastly, matching your voter file with social media accounts gives you a hugely powerful tool. Since this strategy requires a lot of time and manpower, we recommend hiring expert help. In today’s society, voter turnout positively correlates with social media interest in and support of a candidate. Discovering which likely voters are your supporters and gaining their following on social media are key elements to a campaign’s success in the modern world.
Right now, the Holy Grail for brand marketing is Instagram followers. And with all of the products that are available in the marketplace like Liketoknow.it and Shopsy that allow bloggers and monetize their posts, Instagram is increasingly becoming a very powerful sales channel to use. The following are some useful tips to help give your Instagram follower count a boost.
Engage with prospective followers
This is the number one and most important reason. Somebody told me once, ‘there’s a reason why it’s called social media.’ You really need to talk to people. The way you do that is to look up hashtags that relate to your niche. Find an image that appeals to you, and comment on it and ‘heart’ it. Your comment should either ask a question, compliment the Instagrammer, or say something else positive. Your profile will now show up in their activity feed. So if they are curious about you, they will click through and check out your profile. If they like it, then they might follow you. You just need to do this technique hundreds, or even thousands or millions of time. This definitely takes a great deal of effort, however, you can get huge results from this technique.
So how do you find new profiles and images on Instagram? You click on hashtags. So it, of course, makes sense to tag all of your images using popular and relevant hashtags to increase the chance that other people will find you. Fortunately for us, other people have gone to the trouble of figure out which hashtags are the most popular. #TagForLikes is my favorite mobile app and website for this purpose.
Instagram allows each image to have up to a total of 30 hashtags, so lists have been created by #TagForLikes so you can copy and paste them on your images. Just down the mobile app or visit the website, find the theme that fist your image the best, and then copy and past it either in the comments or description. It’s so easy.
Place a widget on your website
Given that you work very hard to drive traffic to your site, and once visitors get there they expecting to see a comprehensive view of your total online presence so they can interact with you on their individual terms. That is why you absolutely need to have visible links to all of your social accounts. There are many different website plugins that you can use to display your Instagram feed images as well in a sidebar or banner. Visitors’ attention is grabbed by Instagram’s visual nature, so it’s a great idea to display Instagram images on your website.
Post the right things at the right time
Studies have been done to determine when the best times are to post on various social media sites. Instagram has a very mobile nature, which makes it a 24/7 network. Therefore, there is no such thing as a wrong or bad time to post. However, it has been shown that the best are Sundays and Mondays, so make sure they are included in your posting schedule. Also, there is a ‘best time’ based on your followers. There is a great Instagram analytics tool called Iconosquare that examines your followers’ engagement patterns and identifies the best times to post.
However, before you post any content, think to yourself, would I like this is I saw it in a feed? Be sure that you post likable and interesting content. It is better to post less per day and make sure to get things right than it is to constantly post but nothing is interesting to your followers.
It can be a challenge to market your cannabis brand with all the state and federal rules along with highly restrictive guidelines for promoting on social media that restrict almost everything but the mention of brands. Also, cannabis brands have the additional problem of proving their legitimacy to naysayers on a constant basis along with other critics of this industry. The cannabis industry needs to be innovative in its marketing approaches to be able to responsibly market the brand to potential customers.
Here is a list of five ways to help you creatively market your cannabis brand while overcoming challenges of marketing cannabis.
Creating Compelling and Accurate Content for Constant Engagement and Education
Cannabis is a growing industry but one of the biggest downsides is the presence of a lot of content opposing cannabis even though there is no truth in such content. Therefore, it is the responsibility of professional cannabis brands to educate the larger public about cannabis in addition to focusing on marketing their brands. This marketing and content produced by you should be ready to engage with the larger public instead of remaining passive about information.
Engaging the people creatively can be done in a number of ways including:
Sharing your own views to emerging research and news on your own social media handles
A Facebook video tour of areas within the provisioning center
Sharing photos of friendly budtenders along with a short biography
Posting simple blogs on topics you’re passionate about
These are the things that tell people that you are ready to engage with them, work with them and become a part of their lifestyle and this is the attitude that can attract attention to your brand. The marketing and content you post is a tool to grab the attention of people who might not be sold on what you do. It’s a way of showing that you run a legitimate business by projecting an educational and engaging image through your marketing. It will give confidence to the people that there is nothing nefarious about your cannabis brand and what you bring to the community.
Responsible Use of Social Media
All cannabis brands understand the pain of marketing their brands on various social media websites while staying within the strict regulations of these websites. Even though most of the brands have the best of intentions, it’s not easy to stay within the strict advertising guidelines issued by these platforms. Sometimes, it’s difficult to keep your accounts alive. This is where you need to bring your creative A game.
Be thorough and use language that does not trigger the algorithms used on the platform. For example, the rules for cannabis brands on Instagram have been changed but it comes with a restriction that the brands do not include any location deals of retrieving products. If your brand is continuously shut down on these social media platforms, it does not look good and it’s your responsibility to make sure that you always abide by the guidelines and rules issued by the platforms you want to use.
Non-Traditional Advertising Methods
There are a number of restrictions on cannabis brands for advertising. For instance, cannabis brands are not free to use all kinds of content and their ads can’t be displayed at all places which means the brands need to use non-traditional methods of advertising for engaging customers. It’s true that the non-traditional advertising methods will require a bit more work as compared to buying ad space but the extra work will be worth it.
The key is to use your brand to get the word out there. Advertising, hosting and creating educational events along with speaker panels important to the cannabis community is one of the ways. You should go out and meet medical doctors, and talk to them about the brand instead of just slipping a note under the door containing information about your dispensary. Try to find opportunities to go on mainstream radio shows or cannabis podcasts for discussing your products and services. You should try to take every opportunity that comes your way to participate in health and wellness fairs, in trade shows as well as in other venues where you can get in front of potential clients.
Becoming the Cannabis Expert
One of the ways to get your brand out there is to become a cannabis authority in the local community. It’s a great way to grow your brand and can help you become a thought leader in the community by becoming a go-to on everything related to cannabis for the media as well as other important stakeholders. You should ensure making contacts with some of the local legislators as well as the media in order to become the local authority and expert on cannabis as well as to educate about the impact of this wonderful herb on communities.
When the name of your dispensary and your name will keep showing up as an expert continuously, it will drive a lot of traffic to your store and the products on offer. People will begin to trust your knowledge and on products which will give you a leg up over your competitors.
Dealing with the Snafu
No matter how careful you are with your marketing strategy, mistakes happen. Every brand has to deal with the odd snafu that gets them in the marketing hot water. The way your brand deals with such a situation will decide whether you gain customers or lose them.
This is a situation where will you need to be creative with your marketing. In case you make a mistake with your content or with your marketing approach or something more serious, it’s best to be genuine and to own up your faults. Playing the blame game is easy. You might want to pretend that no such issue is happening but it’s more likely to turn people off the brand.
In case of a marketing slipup, the best way ahead is to find the source of mistakes and learn from them. If someone has been directly affected through your mistakes, you need to alert your customers. You should make sure that your customers know about the corrective measures adopted by you to prevent recurring of those issues.
It may sound simple but the sad truth is that a lot of cannabis brands simply refuse to own up to their mistakes, to fix their mistakes and to learn from their mistakes. This makes the fallout much worse as compared to just acknowledging the issue as it makes their customers wary of their products and gives more ammunition to legislators who are eager to shutdown cannabis retailers. This method has stood the test of time and it will ensure that your customers stay loyal to you as they are aware of the integrity of your brand.
Are you looking to excel in your social media efforts?
Agency2 looks at all of these resources when creating their round up at the months end. If you want to go deeper than the round up then bookmark these 15 resources:
#1. Buffer Blog
Buffer is a leading social media management platform. However, for the purposes of learning, you should head to their blog. It is filled with helpful how-tos with regards to the latest in strategies, social media tools, and analytics.
Hootsuite is quite similar to Buffer in that both of them are social media management platforms. Importantly, Hootsuite also runs a goldmine blog where you can learn of all the latest trends in the market.
#3. Social Media Today
Social Media Today is a website that provides the latest trends, news, and best practices in the enterprise social media realm. The vast majority has been developed by and for professionals in public relations, social media, and advertising. The website does accept guest posts; learn how you can contribute to this community.
#4. Social Media Examiner
Social Media Examiner is among the world’s largest social media magazines around. Founded by Michael Stelzner, the online magazine has been developed to help businesses harness the power of social media, podcasts, and blogs.
#5. HubSpot Marketing Blog
HubSpot was developed as an inbound sales and marketing platform. HubSpot’s blog is a treasure trove for content in marketing and social media trends attracts. So popular is the website and the content therein that it attracts more 2 million users every month.
Although this is a multiplatform entertainment and media website, it does provide high-quality social media news and content. On this website, you will learn about how to effectively organize and use your social platforms and channels. You can contribute to the website. Learn how to contribute the website here.
#7. Marketo Marketing Blog
Marketo is a company that runs a marketing automation platform. Beyond that, they run a blog that provides high-quality content regarding marketing, which includes social media marketing tactics.
Inc is a media company. Under their social media section, they provide some of the latest and greatest techniques that savvy corporates can use in social media marketing efforts.
Forbes does more than publish content about the rich and famous. They also publish news and content on and about social media and social media influencers with a focus on marketing.
Founded by Brian Clark, Copyblogger is a platform for all those who develop content for a living. Their social media section contains very relevant and high-quality content and tips, which will go a long way in helping you get the most out of their social media marketing and activities.
#11. Content Marketing Institute
Founded by Joe Pulizzi, a content marketing guru, the website is a good source of helpful tips with regards to running helpful insightful content as far as developing content for social media and social media marketing as a whole.
And from the looks of it he wants to launch VaynerSpeakers (a speakers bureau of sorts) that will help line up guest speakers for events.
This makes sense as it can be another outlet for his client athletes at VaynerSports to get more money and gigs and leverage their brand equity while being another selling point for VaynerSports to say “hey look we can get you gigs too that pay up to $150k or more just like Gary gets”
Zach Nadler a former agent with CAA where Gary Vaynerchuck was represented to set up his $150,000 1 hour or so speaking events will be heading up Vayner Speakers.
And while many “social media” vayner nation die hard followers and people that parrot Gary’s message will love to be on the circuit our guess is they will use Gary’s celebrity and sports connections and clients to fill these events with motivational speeches with an opportunity to earn up to the $150,000 Gary Vaynerchuk makes giving speeches as well.
One thing is for sure Gary is aware that he earns the $150k per speech because he actually executed on creating 100 million dollar business and the “3 to 60 million wine business” for his father Sasha Vaynerchuk before that.
So unless the speakers he represents have shown execution in something or have the brand equity his athletic talent does we doubt he will allow speakers that are just blow hards represent at events for a monetary fee where they add no value to the audience.