Running a multichannel campaign–attracting voters, getting them to listen to your message, and getting votes on election day–is not the same as it used to be. Gathering political data is critical at any level of campaigning; it is important to build a complete voter profile in order to find the best strategy to target your voters. Turnout history is paramount, and targeting the most likely voters will help you maximize your efforts. Here, we describe the influence of social media on political campaigns in today’s digital age.
Candidates today are constantly evolving their voter outreach methods. Your own efforts, combined with the efforts of volunteers and outreach programs, alongside organic growth of your social media, are more important than ever. To maximize your time, human resources, and campaign budget, microtargeting is a great strategy. The information gathered and analyzed through microtargeting will be extremely powerful when applied to a political campaign.
Political data is often available as voter files and varies greatly in cost and availability, depending on the state in which your campaign is located. On the other hand, data enhancement, the analysis and application of information about people you already know are voters, will help you narrow your demographic and focus on voters who share your ideology. “Through the collection and use of accurate, current, and relevant political data, your messages will reach the people you want to reach without appearing too pushy or intrusive,” recommended Neal Kwatra, CEO and expert political strategist.
Lastly, matching your voter file with social media accounts gives you a hugely powerful tool. Since this strategy requires a lot of time and manpower, we recommend hiring expert help. In today’s society, voter turnout positively correlates with social media interest in and support of a candidate. Discovering which likely voters are your supporters and gaining their following on social media are key elements to a campaign’s success in the modern world.
Right now, the Holy Grail for brand marketing is Instagram followers. And with all of the products that are available in the marketplace like Liketoknow.it and Shopsy that allow bloggers and monetize their posts, Instagram is increasingly becoming a very powerful sales channel to use. The following are some useful tips to help give your Instagram follower count a boost.
Engage with prospective followers
This is the number one and most important reason. Somebody told me once, ‘there’s a reason why it’s called social media.’ You really need to talk to people. The way you do that is to look up hashtags that relate to your niche. Find an image that appeals to you, and comment on it and ‘heart’ it. Your comment should either ask a question, compliment the Instagrammer, or say something else positive. Your profile will now show up in their activity feed. So if they are curious about you, they will click through and check out your profile. If they like it, then they might follow you. You just need to do this technique hundreds, or even thousands or millions of time. This definitely takes a great deal of effort, however, you can get huge results from this technique.
So how do you find new profiles and images on Instagram? You click on hashtags. So it, of course, makes sense to tag all of your images using popular and relevant hashtags to increase the chance that other people will find you. Fortunately for us, other people have gone to the trouble of figure out which hashtags are the most popular. #TagForLikes is my favorite mobile app and website for this purpose.
Instagram allows each image to have up to a total of 30 hashtags, so lists have been created by #TagForLikes so you can copy and paste them on your images. Just down the mobile app or visit the website, find the theme that fist your image the best, and then copy and past it either in the comments or description. It’s so easy.
Place a widget on your website
Given that you work very hard to drive traffic to your site, and once visitors get there they expecting to see a comprehensive view of your total online presence so they can interact with you on their individual terms. That is why you absolutely need to have visible links to all of your social accounts. There are many different website plugins that you can use to display your Instagram feed images as well in a sidebar or banner. Visitors’ attention is grabbed by Instagram’s visual nature, so it’s a great idea to display Instagram images on your website.
Post the right things at the right time
Studies have been done to determine when the best times are to post on various social media sites. Instagram has a very mobile nature, which makes it a 24/7 network. Therefore, there is no such thing as a wrong or bad time to post. However, it has been shown that the best are Sundays and Mondays, so make sure they are included in your posting schedule. Also, there is a ‘best time’ based on your followers. There is a great Instagram analytics tool called Iconosquare that examines your followers’ engagement patterns and identifies the best times to post.
However, before you post any content, think to yourself, would I like this is I saw it in a feed? Be sure that you post likable and interesting content. It is better to post less per day and make sure to get things right than it is to constantly post but nothing is interesting to your followers.
It can be a challenge to market your cannabis brand with all the state and federal rules along with highly restrictive guidelines for promoting on social media that restrict almost everything but the mention of brands. Also, cannabis brands have the additional problem of proving their legitimacy to naysayers on a constant basis along with other critics of this industry. The cannabis industry needs to be innovative in its marketing approaches to be able to responsibly market the brand to potential customers.
Here is a list of five ways to help you creatively market your cannabis brand while overcoming challenges of marketing cannabis.
Creating Compelling and Accurate Content for Constant Engagement and Education
Cannabis is a growing industry but one of the biggest downsides is the presence of a lot of content opposing cannabis even though there is no truth in such content. Therefore, it is the responsibility of professional cannabis brands to educate the larger public about cannabis in addition to focusing on marketing their brands. This marketing and content produced by you should be ready to engage with the larger public instead of remaining passive about information.
Engaging the people creatively can be done in a number of ways including:
Sharing your own views to emerging research and news on your own social media handles
A Facebook video tour of areas within the provisioning center
Sharing photos of friendly budtenders along with a short biography
Posting simple blogs on topics you’re passionate about
These are the things that tell people that you are ready to engage with them, work with them and become a part of their lifestyle and this is the attitude that can attract attention to your brand. The marketing and content you post is a tool to grab the attention of people who might not be sold on what you do. It’s a way of showing that you run a legitimate business by projecting an educational and engaging image through your marketing. It will give confidence to the people that there is nothing nefarious about your cannabis brand and what you bring to the community.
Responsible Use of Social Media
All cannabis brands understand the pain of marketing their brands on various social media websites while staying within the strict regulations of these websites. Even though most of the brands have the best of intentions, it’s not easy to stay within the strict advertising guidelines issued by these platforms. Sometimes, it’s difficult to keep your accounts alive. This is where you need to bring your creative A game.
Be thorough and use language that does not trigger the algorithms used on the platform. For example, the rules for cannabis brands on Instagram have been changed but it comes with a restriction that the brands do not include any location deals of retrieving products. If your brand is continuously shut down on these social media platforms, it does not look good and it’s your responsibility to make sure that you always abide by the guidelines and rules issued by the platforms you want to use.
Non-Traditional Advertising Methods
There are a number of restrictions on cannabis brands for advertising. For instance, cannabis brands are not free to use all kinds of content and their ads can’t be displayed at all places which means the brands need to use non-traditional methods of advertising for engaging customers. It’s true that the non-traditional advertising methods will require a bit more work as compared to buying ad space but the extra work will be worth it.
The key is to use your brand to get the word out there. Advertising, hosting and creating educational events along with speaker panels important to the cannabis community is one of the ways. You should go out and meet medical doctors, and talk to them about the brand instead of just slipping a note under the door containing information about your dispensary. Try to find opportunities to go on mainstream radio shows or cannabis podcasts for discussing your products and services. You should try to take every opportunity that comes your way to participate in health and wellness fairs, in trade shows as well as in other venues where you can get in front of potential clients.
Becoming the Cannabis Expert
One of the ways to get your brand out there is to become a cannabis authority in the local community. It’s a great way to grow your brand and can help you become a thought leader in the community by becoming a go-to on everything related to cannabis for the media as well as other important stakeholders. You should ensure making contacts with some of the local legislators as well as the media in order to become the local authority and expert on cannabis as well as to educate about the impact of this wonderful herb on communities.
When the name of your dispensary and your name will keep showing up as an expert continuously, it will drive a lot of traffic to your store and the products on offer. People will begin to trust your knowledge and on products which will give you a leg up over your competitors.
Dealing with the Snafu
No matter how careful you are with your marketing strategy, mistakes happen. Every brand has to deal with the odd snafu that gets them in the marketing hot water. The way your brand deals with such a situation will decide whether you gain customers or lose them.
This is a situation where will you need to be creative with your marketing. In case you make a mistake with your content or with your marketing approach or something more serious, it’s best to be genuine and to own up your faults. Playing the blame game is easy. You might want to pretend that no such issue is happening but it’s more likely to turn people off the brand.
In case of a marketing slipup, the best way ahead is to find the source of mistakes and learn from them. If someone has been directly affected through your mistakes, you need to alert your customers. You should make sure that your customers know about the corrective measures adopted by you to prevent recurring of those issues.
It may sound simple but the sad truth is that a lot of cannabis brands simply refuse to own up to their mistakes, to fix their mistakes and to learn from their mistakes. This makes the fallout much worse as compared to just acknowledging the issue as it makes their customers wary of their products and gives more ammunition to legislators who are eager to shutdown cannabis retailers. This method has stood the test of time and it will ensure that your customers stay loyal to you as they are aware of the integrity of your brand.
Are you looking to excel in your social media efforts?
Agency2 looks at all of these resources when creating their round up at the months end. If you want to go deeper than the round up then bookmark these 15 resources:
#1. Buffer Blog
Buffer is a leading social media management platform. However, for the purposes of learning, you should head to their blog. It is filled with helpful how-tos with regards to the latest in strategies, social media tools, and analytics.
Hootsuite is quite similar to Buffer in that both of them are social media management platforms. Importantly, Hootsuite also runs a goldmine blog where you can learn of all the latest trends in the market.
#3. Social Media Today
Social Media Today is a website that provides the latest trends, news, and best practices in the enterprise social media realm. The vast majority has been developed by and for professionals in public relations, social media, and advertising. The website does accept guest posts; learn how you can contribute to this community.
#4. Social Media Examiner
Social Media Examiner is among the world’s largest social media magazines around. Founded by Michael Stelzner, the online magazine has been developed to help businesses harness the power of social media, podcasts, and blogs.
#5. HubSpot Marketing Blog
HubSpot was developed as an inbound sales and marketing platform. HubSpot’s blog is a treasure trove for content in marketing and social media trends attracts. So popular is the website and the content therein that it attracts more 2 million users every month.
Although this is a multiplatform entertainment and media website, it does provide high-quality social media news and content. On this website, you will learn about how to effectively organize and use your social platforms and channels. You can contribute to the website. Learn how to contribute the website here.
#7. Marketo Marketing Blog
Marketo is a company that runs a marketing automation platform. Beyond that, they run a blog that provides high-quality content regarding marketing, which includes social media marketing tactics.
Inc is a media company. Under their social media section, they provide some of the latest and greatest techniques that savvy corporates can use in social media marketing efforts.
Forbes does more than publish content about the rich and famous. They also publish news and content on and about social media and social media influencers with a focus on marketing.
Founded by Brian Clark, Copyblogger is a platform for all those who develop content for a living. Their social media section contains very relevant and high-quality content and tips, which will go a long way in helping you get the most out of their social media marketing and activities.
#11. Content Marketing Institute
Founded by Joe Pulizzi, a content marketing guru, the website is a good source of helpful tips with regards to running helpful insightful content as far as developing content for social media and social media marketing as a whole.
And from the looks of it he wants to launch VaynerSpeakers (a speakers bureau of sorts) that will help line up guest speakers for events.
This makes sense as it can be another outlet for his client athletes at VaynerSports to get more money and gigs and leverage their brand equity while being another selling point for VaynerSports to say “hey look we can get you gigs too that pay up to $150k or more just like Gary gets”
Zach Nadler a former agent with CAA where Gary Vaynerchuck was represented to set up his $150,000 1 hour or so speaking events will be heading up Vayner Speakers.
And while many “social media” vayner nation die hard followers and people that parrot Gary’s message will love to be on the circuit our guess is they will use Gary’s celebrity and sports connections and clients to fill these events with motivational speeches with an opportunity to earn up to the $150,000 Gary Vaynerchuk makes giving speeches as well.
One thing is for sure Gary is aware that he earns the $150k per speech because he actually executed on creating 100 million dollar business and the “3 to 60 million wine business” for his father Sasha Vaynerchuk before that.
So unless the speakers he represents have shown execution in something or have the brand equity his athletic talent does we doubt he will allow speakers that are just blow hards represent at events for a monetary fee where they add no value to the audience.
Bringing in business to your holiday park may be challenging at times, giving you a precarious balancing act between how much money you spend and the results you see. Marketing can often seem like an incredibly expensive venture, but the results can be great.
While some traditional marketing methods may incur a large cost, there are plenty of digital marketing activities that can be particularly cost-effective, particularly when using social media to promote your park. So, how can you make the best use of social media in your marketing efforts?
Take Advantage of Paid Social Media
While the majority of social media can be used for free, the paid features can offer a number of benefits. Whether you’re using Facebook, Twitter, Instagram or any other platform, you can find advertising options which may be able to target your customer base effectively. With people spending more time than ever on social media, your ads may be seen by far more people if you were to use other advertising methods. Hootsuite has a helpful guide that should give you a basic knowledge of social media advertising.
Show Off Your Park
Instagram is an increasingly popular platform, so why not take advantage and share some fantastic photos of your holiday park? Choose a particularly attractive part of the park and invite people to imagine their holiday with you. You can even add filters to make sure that a grey sky doesn’t ruin a great photo.
Use the Relevant Tools
When it comes to social media marketing, there are plenty of tools that you can use which are sure to make your life a little bit easier. There are a number of scheduling tools which can help you to save time and resources by streamlining everything into one platform. These include:
If you want social media to be an effective tool for your marketing, it’s essential that you share content that your audience actually cares about and wants to see. It’s no good constantly posting sales-based content if your followers don’t want to see it. That’s just a waste of your time.
Of course, some of your posts can be sales-based, but your followers will also want to see a whole range of types of posts that they can interact with. It’s important that you share a range of posts as people don’t want to be given the hard sell all the time. In fact, you are more likely to get a good response from your audience if you keep the sales-based posts to a minimum. Why not share photos of your park or posts about things people can do in the local area?
Social media can be an incredibly useful tool for holiday park owners, helping you to reach out to your customer base and promote your park. So, use our advice to help you to get started on social media and see the results you can achieve.
Social media can serve a wide range of purposes other than staring at photos of your old high school classmates or stalking your favorite celebrities. Used properly, social media can be a powerful weapon and a self-promotional tool to help you persuade recruiters that you have everything it takes to be their next hire.
A study by the Society for Human Resource Management (SHRM) revealed that 65% of employers have made use of social media networks to hire new employees. This should be enough for you to grab your phone and delete all those creepy photos you’ve posted on your Facebook profile long time ago.
Facebook, LinkedIn and other social media sites are among the best resources that enable human resources companies to connect with potential candidates for the benefit of their clients. This can make the hiring process smooth and more effective than ever before.
Depending on the industry, social media may play a more or less important role in the overall scheme of things. PR and communications are two of the industries where social media is of utmost importance. About 82% of the companies in this area of activity describe social media as being very important. On the other hand, constructions and transportation employers perceive it as being only an extra rather than a must-have. Only 13% and 14% of them considered it important.
Regardless of your profession or area of activity, you should pay attention to the image you build yourself on social media, and do everything in your power to make your profile more attractive to potential employers who may come across your name on any of these networks. Let’s see what are some things you can do to optimize your social media presence, ranked by their importance.
Build Yourself A Complete And Relevant Profile
If you have a LinkedIn profile, make sure it includes your full employment history, your education, as well as the most important skills that may be related to your desired job. If you were the recruiter, how would you like to see incomplete profiles with half-written resumes and empty spaces?
Make It Professional
Do you remember the creepy photos of you we’ve mentioned before? As soon as you post something on the Internet, you give up your privacy. It would be a shame to miss an excellent career opportunity because of some old photos you’ve uploaded on Facebook ages ago, while partying with your friends. The general rule is that if you wouldn’t like your mother to see something, you shouldn’t upload it on your social media profiles. Find other ways to share embarrassing photos with your close friends.
Be Part Of Career-Relevant Groups
There are many groups on social media where you can connect with likeminded people and get industry-specific news and insight. At the same time, there are countless groups on topics like cat videos and cake photos – as appealing as they may be, you shouldn’t join more than a couple of them. The point is to make sure you join and participate in groups that have something to do with your current or desired career.
Emphasize Achievements And Skills That Help Employers
You don’t have to write all your career history on your social media profile or resume. Be selective and try to talk about specific goals you achieved and about the skills that enabled you to reach those goals. Always be as specific as possible and support your statements with figures.
Make Frequent Updates To Your Profile (38%)
Don’t let your profile go stale once you create it. Stay active on all social media networks you’ve joined. Have you got a promotion at work? Post an update about it. Have you started working for a new company? Let your followers know about that by updating your profile. Here are more tips on using the internet to find jobs
Try To Keep Your Connections Career-Focused
Old roommates and people you barely remember will always want to connect with you. While this is something everybody does and expects, you should make sure you keep your LinkedIn circles focused mainly on career. This makes potential employers understand that you’re well-connected in to yuor specific industry or niche. This details may help you a great deal when it comes to jobs that require you to have strong connections in a certain area of activity.
Share Your Email Address
Assuming an employer sees your profile and wants to contact you about a job opportunity, they should be able to find your email address within seconds. Make sure you place it somewhere visible, for employers to spot it at a glance.
Have A Professional-Looking Profile Photo
Your headshot is of utmost importance when it comes to enticing employers into contacting you. Make sure you look put together and your photo is recent.
Maintaining your mental health is an extremely important part of taking care of yourself. If you aren’t careful, using social media can negatively impact your mental and emotional well-being. Try using these tips to use social media in a way that is healthy and positive:
Maintain A Realistic Perspective
One of the major drawbacks to social media is that it has a tendency to make us compare what is happening in our lives with the lives of the people that we follow.
When you see amazing vacation photos from one of your friends or pictures of a group of people out having fun while you are stuck at home, it can leave you feeling like your life doesn’t quite measure up. You may feel like you are missing out or like your life isn’t quite as fun as it could be.
The important thing to keep in mind is that the photos that people share on social media don’t necessarily reflect the reality of their lives. Typically, people only share photos of things that they do that are fun, different, or exciting. In most cases, they don’t share photos of the everyday grind of their lives. Because of that, social media doesn’t present a complete picture of how other people live, which is why it is unfair and unrealistic to try to compare their lives to your own.
Set Aside Time Specifically For Social Media
Researchers at the American Journal of Preventative Medicine conducted a study that led to some fascinating results. The study compared participants who visited social media sites at least 58 times a week with those who visited fewer than nine times a week. What they found is that the likelihood of people feeling socially isolated was three times higher for the group that visited social media more frequently.
The study doesn’t really provide clarity on whether this is because social media makes people feel more isolated or because people who feel isolated spend more time on social media. Either way, though, you may want to consider cutting back on the amount of time that you spend on social media.
An easy way to accomplish this is by setting aside a specific time each day that you spend checking your social media accounts. Try to limit yourself to only viewing your profiles during this time. This will make it easier to stay focused on your life outside of social media, allowing you to build connections with other people in the real world
Turn Off Notifications
Trying to stay focused when your phone is constantly blowing up with notifications and alerts is impossible. When you get a notification, there is an extremely powerful temptation to check to see if you are missing out on something that you need to know. One way to get around this problem is by shutting off your notifications.
Doing so doesn’t mean that you will miss out on anything. When you eventually log into your accounts, all of the notifications will still be there. The only difference is that you won’t constantly be interrupted by notifications as you go about your day. According to professionals this is good for mental health.
Get More Involved In Social Media
Researchers at the University of Michigan may have an answer as to why people tend to feel more lonely or isolated when they use social media. A study that they recently conducted found that lurking on social media sites had a tendency to make people feel lonelier.
Interestingly, people who actively used Facebook to connect with their friends or share photographs maintained a fairly steady mood throughout the day. On the other hand, people who simply lurked in the background but didn’t participate tended to feel worse as the end of the day approached.
The key take away from this is that lurking on social media could be contributing to negative feelings. To try to counteract this effect, consider participating more often rather than hiding out.
Don’t Lie To Yourself
Before you can begin changing the way that social media affects you, you first need to be willing to acknowledge exactly how it is impacting your life. Think about how social media affects your feelings. After you spend time on a social media site, do you usually feel sadder or lonelier or do you feel happier and more like you are part of the crowd?
You may find it beneficial to familiarize yourself with symptoms that are associated with depression. Oftentimes, people don’t seek treatment for depression because they don’t know that they are depressed. Depression can affect you in a number of ways, including lowering your self-esteem, making you feel indecisive, or leaving you feeling tired and fatigued.
If you are depressed or anxious, there are most likely other factors in your life that are contributing to the problem. However, social media can make things worse – especially when it is used incorrectly. It is important to honestly acknowledge how social media is affecting your mental health and well-being. If necessary, you can then take steps to minimize its impact.
Despite no shortage of negative press, social media continues to evolve and become more popular. The number of people using social media went up by 13% in 2018, so it seems unlikely we’ll see a plateau any time soon.
If you work in social media (or strive to do so), there’s plenty you can do to continually to develop your skills and refine your online presences. This can be involve improving the way you communicate with customers, enhancing the consistency of your brand(s), or working to improve your targeting. But sometimes, it’s equally important to go back to basics – doing things like looking at your day-to-day workflow, and checking you’re making use of all the data available to you.
That’s what this article is all about. Sometimes it’s easy to get buried in new features and new ideas, and forget that it may be possible to improve on the simple things. With that in mind, here are three things to think about:
Automation is a rather controversial topic in the world of social media. Twitter, for example, often pushes back against solutions that allow things like posting identical content using multiple accounts.
In one respect, this is no bad thing; When you’re trying to build a presence for a brand, especially on Twitter or Instagram, it’s frustrating to deal with the constant churn of accounts that are clearly just using a follow / unfollow strategy to try to boost their numbers.
However, it’s undeniable that managing social media does involve a lot of repetitive tasks, and that automation can help with this. It’s not “cheating the system” to use something like Buffer to schedule posts in advance. Even more controversial social media automation tools like CrowdFire are useful and effective if used responsibly. This means refraining from just blindly following other accounts and instead making use of their features to identify suitable people to follow.
While the social networks themselves may dislike automation tools, they are a great help to people who manage social media for a living. It’s well worth learning which tools help, as they can save a vast amount of time.
Monitor your competitors
Often, you can obtain great clues to help with your campaign strategies by “reverse engineering” what competitors are doing. However, it’s not always that easy to see it.
There are a couple of tricks that you can employ here. First off is making a habit of using a private or “incognito” window when browsing the web for this purpose. If you don’t, everything from search results to social ads is going to be tailored to you specifically.
While a private window gives you more of an idea of what a random person may see, you can take in one step further by investing in a VPN solution, and setting up a few dummy social media accounts.
VPNs are used for all kinds of purposes; Some people like to hide the fact they’re torrenting files, or use them to access overseas TV services. In the case of social media, they’re incredibly useful for changing your apparent location.
For example, with the use of a dummy Facebook account, you can appear to be a right-wing horse riding enthusiast, logging on from the USA, even if you’re a left-wing chess player who’s actually sitting at a laptop in France! This is awfully useful if you want to see how your competitors are targeting potential customers.
Use your analytics!
All of the social networks (and the automation tools) provide rich analytical data to see the success of every post, every update and every advert.
It’s easy to lose sight of this, especially as the amount of data on offer is often rather mind-boggling. However, this is some of the most valuable information you have access to to enhance your social media work. A quick glance will tell you what types of posts result in engagement, and which are just a waste of time. Often, it’s far better to look at what’s worked and repeat it, rather than blindly trying more and more things – yet that’s so often what people do.
There’s an awful lot to successfully running social media accounts – but try not to get carried away with every shiny new feature – get these basics down first.
As a holiday park owner, you will need to market your park to make sure that your potential customers see your name and think of you when they start considering holiday destinations. There are plenty of different ways in which you can market your holiday park both online and offline, but one of the most effective and cost-effective ways to market your park is by using social media.
Know Your Audience
One of the most important thing about marketing your holiday park on social media is that you know and can identify the audience that you are targeting. This will help you to directly target those who are likely to have an interest in what you are offering. If you try to cast too wide a net, you may find that you have a wider reach but less engagement with your posts.
Create Interesting Content
No matter what you are trying to market, if you can create and share truly interesting content, people are likely to respond to it. This is when you don’t always have to worry about specifically targeting your prospective customers. Of course, you want them to see this content, but if it is shareable, it can be helpful to get it seen by as many people as possible.
Share Aspirational Photos
The chances are that there are some beautiful parts of your holiday park so why not take some great photos of these areas and share them so potential customers can see the best part of your park. Instagram is the perfect platform for this, so stick a filter over the picture and get it shared.
Use Tools to Make Your Life Easier
There are plenty of ways in which you can make your life a little easier when you’re marketing your holiday park. One of the best ways is to use tools that are available to you which can help.
We spoke to Elite Dynamics who provide park management solutions who said,
“If you’ve got access to the right tools, you can save yourself a lot of time and money when you’re managing your social media marketing. Tools like Hootsuite and Tweetdeck are great for automating your social media content so you can make sure your content is regular and consistent without wasting time manually posting each update.”
Consistency is key when you’re marketing your holiday park on social media. This means that you need to be consistent in tone and consistent in how often you post. A consistent tone is particularly important as this will help to make you recognisable and will give you a feeling of familiarity when you are interacting with your audience.
Marketing your holiday park on social media is a fantastic way of promoting your business, helping you to reach a huge audience for practically no cost. Using this tool can help you to be seen and interact with your customers, taking your business to the next level.