And from the looks of it he wants to launch VaynerSpeakers (a speakers bureau of sorts) that will help line up guest speakers for events.
This makes sense as it can be another outlet for his client athletes at VaynerSports to get more money and gigs and leverage their brand equity while being another selling point for VaynerSports to say “hey look we can get you gigs too that pay up to $150k or more just like Gary gets”
Zach Nadler a former agent with CAA where Gary Vaynerchuck was represented to set up his $150,000 1 hour or so speaking events will be heading up Vayner Speakers.
And while many “social media” vayner nation die hard followers and people that parrot Gary’s message will love to be on the circuit our guess is they will use Gary’s celebrity and sports connections and clients to fill these events with motivational speeches with an opportunity to earn up to the $150,000 Gary Vaynerchuk makes giving speeches as well.
One thing is for sure Gary is aware that he earns the $150k per speech because he actually executed on creating 100 million dollar business and the “3 to 60 million wine business” for his father Sasha Vaynerchuk before that.
So unless the speakers he represents have shown execution in something or have the brand equity his athletic talent does we doubt he will allow speakers that are just blow hards represent at events for a monetary fee where they add no value to the audience.
Bringing in business to your holiday park may be challenging at times, giving you a precarious balancing act between how much money you spend and the results you see. Marketing can often seem like an incredibly expensive venture, but the results can be great.
While some traditional marketing methods may incur a large cost, there are plenty of digital marketing activities that can be particularly cost-effective, particularly when using social media to promote your park. So, how can you make the best use of social media in your marketing efforts?
Take Advantage of Paid Social Media
While the majority of social media can be used for free, the paid features can offer a number of benefits. Whether you’re using Facebook, Twitter, Instagram or any other platform, you can find advertising options which may be able to target your customer base effectively. With people spending more time than ever on social media, your ads may be seen by far more people if you were to use other advertising methods. Hootsuite has a helpful guide that should give you a basic knowledge of social media advertising.
Show Off Your Park
Instagram is an increasingly popular platform, so why not take advantage and share some fantastic photos of your holiday park? Choose a particularly attractive part of the park and invite people to imagine their holiday with you. You can even add filters to make sure that a grey sky doesn’t ruin a great photo.
Use the Relevant Tools
When it comes to social media marketing, there are plenty of tools that you can use which are sure to make your life a little bit easier. There are a number of scheduling tools which can help you to save time and resources by streamlining everything into one platform. These include:
If you want social media to be an effective tool for your marketing, it’s essential that you share content that your audience actually cares about and wants to see. It’s no good constantly posting sales-based content if your followers don’t want to see it. That’s just a waste of your time.
Of course, some of your posts can be sales-based, but your followers will also want to see a whole range of types of posts that they can interact with. It’s important that you share a range of posts as people don’t want to be given the hard sell all the time. In fact, you are more likely to get a good response from your audience if you keep the sales-based posts to a minimum. Why not share photos of your park or posts about things people can do in the local area?
Social media can be an incredibly useful tool for holiday park owners, helping you to reach out to your customer base and promote your park. So, use our advice to help you to get started on social media and see the results you can achieve.
Social media can serve a wide range of purposes other than staring at photos of your old high school classmates or stalking your favorite celebrities. Used properly, social media can be a powerful weapon and a self-promotional tool to help you persuade recruiters that you have everything it takes to be their next hire.
A study by the Society for Human Resource Management (SHRM) revealed that 65% of employers have made use of social media networks to hire new employees. This should be enough for you to grab your phone and delete all those creepy photos you’ve posted on your Facebook profile long time ago.
Facebook, LinkedIn and other social media sites are among the best resources that enable human resources companies to connect with potential candidates for the benefit of their clients. This can make the hiring process smooth and more effective than ever before.
Depending on the industry, social media may play a more or less important role in the overall scheme of things. PR and communications are two of the industries where social media is of utmost importance. About 82% of the companies in this area of activity describe social media as being very important. On the other hand, constructions and transportation employers perceive it as being only an extra rather than a must-have. Only 13% and 14% of them considered it important.
Regardless of your profession or area of activity, you should pay attention to the image you build yourself on social media, and do everything in your power to make your profile more attractive to potential employers who may come across your name on any of these networks. Let’s see what are some things you can do to optimize your social media presence, ranked by their importance.
Build Yourself A Complete And Relevant Profile
If you have a LinkedIn profile, make sure it includes your full employment history, your education, as well as the most important skills that may be related to your desired job. If you were the recruiter, how would you like to see incomplete profiles with half-written resumes and empty spaces?
Make It Professional
Do you remember the creepy photos of you we’ve mentioned before? As soon as you post something on the Internet, you give up your privacy. It would be a shame to miss an excellent career opportunity because of some old photos you’ve uploaded on Facebook ages ago, while partying with your friends. The general rule is that if you wouldn’t like your mother to see something, you shouldn’t upload it on your social media profiles. Find other ways to share embarrassing photos with your close friends.
Be Part Of Career-Relevant Groups
There are many groups on social media where you can connect with likeminded people and get industry-specific news and insight. At the same time, there are countless groups on topics like cat videos and cake photos – as appealing as they may be, you shouldn’t join more than a couple of them. The point is to make sure you join and participate in groups that have something to do with your current or desired career.
Emphasize Achievements And Skills That Help Employers
You don’t have to write all your career history on your social media profile or resume. Be selective and try to talk about specific goals you achieved and about the skills that enabled you to reach those goals. Always be as specific as possible and support your statements with figures.
Make Frequent Updates To Your Profile (38%)
Don’t let your profile go stale once you create it. Stay active on all social media networks you’ve joined. Have you got a promotion at work? Post an update about it. Have you started working for a new company? Let your followers know about that by updating your profile. Here are more tips on using the internet to find jobs
Try To Keep Your Connections Career-Focused
Old roommates and people you barely remember will always want to connect with you. While this is something everybody does and expects, you should make sure you keep your LinkedIn circles focused mainly on career. This makes potential employers understand that you’re well-connected in to yuor specific industry or niche. This details may help you a great deal when it comes to jobs that require you to have strong connections in a certain area of activity.
Share Your Email Address
Assuming an employer sees your profile and wants to contact you about a job opportunity, they should be able to find your email address within seconds. Make sure you place it somewhere visible, for employers to spot it at a glance.
Have A Professional-Looking Profile Photo
Your headshot is of utmost importance when it comes to enticing employers into contacting you. Make sure you look put together and your photo is recent.
Maintaining your mental health is an extremely important part of taking care of yourself. If you aren’t careful, using social media can negatively impact your mental and emotional well-being. Try using these tips to use social media in a way that is healthy and positive:
Maintain A Realistic Perspective
One of the major drawbacks to social media is that it has a tendency to make us compare what is happening in our lives with the lives of the people that we follow.
When you see amazing vacation photos from one of your friends or pictures of a group of people out having fun while you are stuck at home, it can leave you feeling like your life doesn’t quite measure up. You may feel like you are missing out or like your life isn’t quite as fun as it could be.
The important thing to keep in mind is that the photos that people share on social media don’t necessarily reflect the reality of their lives. Typically, people only share photos of things that they do that are fun, different, or exciting. In most cases, they don’t share photos of the everyday grind of their lives. Because of that, social media doesn’t present a complete picture of how other people live, which is why it is unfair and unrealistic to try to compare their lives to your own.
Set Aside Time Specifically For Social Media
Researchers at the American Journal of Preventative Medicine conducted a study that led to some fascinating results. The study compared participants who visited social media sites at least 58 times a week with those who visited fewer than nine times a week. What they found is that the likelihood of people feeling socially isolated was three times higher for the group that visited social media more frequently.
The study doesn’t really provide clarity on whether this is because social media makes people feel more isolated or because people who feel isolated spend more time on social media. Either way, though, you may want to consider cutting back on the amount of time that you spend on social media.
An easy way to accomplish this is by setting aside a specific time each day that you spend checking your social media accounts. Try to limit yourself to only viewing your profiles during this time. This will make it easier to stay focused on your life outside of social media, allowing you to build connections with other people in the real world
Turn Off Notifications
Trying to stay focused when your phone is constantly blowing up with notifications and alerts is impossible. When you get a notification, there is an extremely powerful temptation to check to see if you are missing out on something that you need to know. One way to get around this problem is by shutting off your notifications.
Doing so doesn’t mean that you will miss out on anything. When you eventually log into your accounts, all of the notifications will still be there. The only difference is that you won’t constantly be interrupted by notifications as you go about your day. According to professionals this is good for mental health.
Get More Involved In Social Media
Researchers at the University of Michigan may have an answer as to why people tend to feel more lonely or isolated when they use social media. A study that they recently conducted found that lurking on social media sites had a tendency to make people feel lonelier.
Interestingly, people who actively used Facebook to connect with their friends or share photographs maintained a fairly steady mood throughout the day. On the other hand, people who simply lurked in the background but didn’t participate tended to feel worse as the end of the day approached.
The key take away from this is that lurking on social media could be contributing to negative feelings. To try to counteract this effect, consider participating more often rather than hiding out.
Don’t Lie To Yourself
Before you can begin changing the way that social media affects you, you first need to be willing to acknowledge exactly how it is impacting your life. Think about how social media affects your feelings. After you spend time on a social media site, do you usually feel sadder or lonelier or do you feel happier and more like you are part of the crowd?
You may find it beneficial to familiarize yourself with symptoms that are associated with depression. Oftentimes, people don’t seek treatment for depression because they don’t know that they are depressed. Depression can affect you in a number of ways, including lowering your self-esteem, making you feel indecisive, or leaving you feeling tired and fatigued.
If you are depressed or anxious, there are most likely other factors in your life that are contributing to the problem. However, social media can make things worse – especially when it is used incorrectly. It is important to honestly acknowledge how social media is affecting your mental health and well-being. If necessary, you can then take steps to minimize its impact.
Despite no shortage of negative press, social media continues to evolve and become more popular. The number of people using social media went up by 13% in 2018, so it seems unlikely we’ll see a plateau any time soon.
If you work in social media (or strive to do so), there’s plenty you can do to continually to develop your skills and refine your online presences. This can be involve improving the way you communicate with customers, enhancing the consistency of your brand(s), or working to improve your targeting. But sometimes, it’s equally important to go back to basics – doing things like looking at your day-to-day workflow, and checking you’re making use of all the data available to you.
That’s what this article is all about. Sometimes it’s easy to get buried in new features and new ideas, and forget that it may be possible to improve on the simple things. With that in mind, here are three things to think about:
Automation is a rather controversial topic in the world of social media. Twitter, for example, often pushes back against solutions that allow things like posting identical content using multiple accounts.
In one respect, this is no bad thing; When you’re trying to build a presence for a brand, especially on Twitter or Instagram, it’s frustrating to deal with the constant churn of accounts that are clearly just using a follow / unfollow strategy to try to boost their numbers.
However, it’s undeniable that managing social media does involve a lot of repetitive tasks, and that automation can help with this. It’s not “cheating the system” to use something like Buffer to schedule posts in advance. Even more controversial social media automation tools like CrowdFire are useful and effective if used responsibly. This means refraining from just blindly following other accounts and instead making use of their features to identify suitable people to follow.
While the social networks themselves may dislike automation tools, they are a great help to people who manage social media for a living. It’s well worth learning which tools help, as they can save a vast amount of time.
Monitor your competitors
Often, you can obtain great clues to help with your campaign strategies by “reverse engineering” what competitors are doing. However, it’s not always that easy to see it.
There are a couple of tricks that you can employ here. First off is making a habit of using a private or “incognito” window when browsing the web for this purpose. If you don’t, everything from search results to social ads is going to be tailored to you specifically.
While a private window gives you more of an idea of what a random person may see, you can take in one step further by investing in a VPN solution, and setting up a few dummy social media accounts.
VPNs are used for all kinds of purposes; Some people like to hide the fact they’re torrenting files, or use them to access overseas TV services. In the case of social media, they’re incredibly useful for changing your apparent location.
For example, with the use of a dummy Facebook account, you can appear to be a right-wing horse riding enthusiast, logging on from the USA, even if you’re a left-wing chess player who’s actually sitting at a laptop in France! This is awfully useful if you want to see how your competitors are targeting potential customers.
Use your analytics!
All of the social networks (and the automation tools) provide rich analytical data to see the success of every post, every update and every advert.
It’s easy to lose sight of this, especially as the amount of data on offer is often rather mind-boggling. However, this is some of the most valuable information you have access to to enhance your social media work. A quick glance will tell you what types of posts result in engagement, and which are just a waste of time. Often, it’s far better to look at what’s worked and repeat it, rather than blindly trying more and more things – yet that’s so often what people do.
There’s an awful lot to successfully running social media accounts – but try not to get carried away with every shiny new feature – get these basics down first.
As a holiday park owner, you will need to market your park to make sure that your potential customers see your name and think of you when they start considering holiday destinations. There are plenty of different ways in which you can market your holiday park both online and offline, but one of the most effective and cost-effective ways to market your park is by using social media.
Know Your Audience
One of the most important thing about marketing your holiday park on social media is that you know and can identify the audience that you are targeting. This will help you to directly target those who are likely to have an interest in what you are offering. If you try to cast too wide a net, you may find that you have a wider reach but less engagement with your posts.
Create Interesting Content
No matter what you are trying to market, if you can create and share truly interesting content, people are likely to respond to it. This is when you don’t always have to worry about specifically targeting your prospective customers. Of course, you want them to see this content, but if it is shareable, it can be helpful to get it seen by as many people as possible.
Share Aspirational Photos
The chances are that there are some beautiful parts of your holiday park so why not take some great photos of these areas and share them so potential customers can see the best part of your park. Instagram is the perfect platform for this, so stick a filter over the picture and get it shared.
Use Tools to Make Your Life Easier
There are plenty of ways in which you can make your life a little easier when you’re marketing your holiday park. One of the best ways is to use tools that are available to you which can help.
We spoke to Elite Dynamics who provide park management solutions who said,
“If you’ve got access to the right tools, you can save yourself a lot of time and money when you’re managing your social media marketing. Tools like Hootsuite and Tweetdeck are great for automating your social media content so you can make sure your content is regular and consistent without wasting time manually posting each update.”
Consistency is key when you’re marketing your holiday park on social media. This means that you need to be consistent in tone and consistent in how often you post. A consistent tone is particularly important as this will help to make you recognisable and will give you a feeling of familiarity when you are interacting with your audience.
Marketing your holiday park on social media is a fantastic way of promoting your business, helping you to reach a huge audience for practically no cost. Using this tool can help you to be seen and interact with your customers, taking your business to the next level.
TrustRadius, a reputable hub for business technology reviews, awarded Top Rated badges for Social Media Management Tools. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer.
Social Media Management Tools help businesses with the crucial task of managing their presence across social channels, providing features that allow them to connect with their audience, roll out marketing campaigns, schedule content, monitor and listen for relevant keywords and conversations, track success with analytics, and provide social customer service.
Sprout Social is a web-based SMMS platform that helps users publish content, monitor and analyze social media activity, collaborate with their team, and provide customer care. Flexible contract terms help make Sprout Social ideal for small businesses that are still trying things to see what works.
Hootsuite Enterprise offers features that help users manage various social media accounts in one place, execute and track marketing campaigns, schedule content, manage a team, and generate social analytics reports.
Hootsuite Free allows up to five social profiles and two RSS feeds, ideal in cost and capability for an individual or small business. It provides basic analytics, integration with more than 150 apps, and up to 30 scheduled messages.
AgoraPulse combines social media management with customer relationship management to help community managers engage with their audience more effectively and easily. The vendor website says it helps small businesses build a big social media presence with features like content management and influencer profiling.
TrustRadius recognizes tools that are top rated in specific market segments, as well as top rated overall. Filtering reviews by company size can help buyers find solutions that work best for businesses of their scale. Here are the top rated products in the other market segments, as well as overall top rated products:
Do you want to get better at social media advertising – these six tips will help you do just that – so read on.
Improving Your Quality Score
Social media advertising is an ideal way of improving your website or page’s quality score. While a person with a budget – large or small – can advertise using Twitter and Facebook, these social media platforms do grade the brand based on overall website performance. This means that companies demonstrating quality keywords and post relevant content will be rewarded with lower cost-per-click rates and increases in the number of people who view the ads.
Facebook ranks a quality score using the term “relevancy score”, whereas Twitter uses a similar term known as “quality adjusted bid”. Regardless of the terminology, it is a significant metric that needs to be understood and improved. One of the best methods to improve the score is by improving the engagement performance of the site’s posts, both organic and paid. Do this by testing different content using regular tweets and Facebook posts; however, you should only spend the set advertising budget on content receiving the most engagement including likes, shares and comments.
The Facebook coding has a preference for almost all types of media. Our company has noticed that regular posting of native videos will increase the reach of all content. In this situation, a rising tide can raise all boats meaning that posting quality content can have a synergistic effects on the reach of other site posts.
Be Selective Regarding Audience Targeting
It is tempting to case a broad net when posting item so that all people have a chance to see the media advert. After all, you never know who is interested in the brand and who could benefit from seeing the ad; however, it is more beneficial to be selective about your social media advertisement audience. By targeting a precise group of people using multiple ads you will be able to better understand the intricacies of the target audience. This can help you identify and optimize the audience for future development of social media advertisements.
If you are uncertain about the audience you are trying to target, then it may be worthwhile using Facebook Audience Insights. Evaluating the results from Facebook Audience Insights can help you gain a clear image of who is inclined to follow the site and engage with the content.
Using Facebook Pixel
Collecting data on advertisement performance is as significant as developing and running the optimal advert. This is where Facebook pixel can be useful as a piece of code to be installed on the website assisting with measuring, optimization, and building audiences. The pixel is crucial in tracking users when they leave Facebook and understand the audience behavior when they arrive on your website. Be sure that the webmaster installs Facebook pixel correctly or you may miss out on powerful data that could tell a tale regarding the media advertisement’s performance.
Use ATOM Audience builder
A huge amount of the money spent by people advertising on social media and on ads is wasted on people that never will click on the advert. ATOM Audience Builder is set to change this and uses patented technology to create custom audiences to build rich profiles of users. It gets the right adverts in front of the right people and can make a notable difference to your efforts.
While You Are At It, Ensure The Website Is In Good Shape As Well
If the social media advertisement is driving traffic directly to your website, it is essential that all pages are functioning correctly and the copy answer questions that new audiences will have are all in order. You must also make sure that all the calls to actions, also known as CTA’s, can be found in the adverts and are clearly marked on the landing pages. The goal of your site should be to make the user experience as straightforward as possible.
Using Videos In Paid Adverts
One of my favorite brands is Jenna Kutcher. In addition to the text-based advertisements with dynamic visuals, Jenna utilizes videos in all of her paid adverts. By doing this, she makes it simple for me to understand the content in various ways.
The quality of the content and her advertisements are bright, crisp and visually appealing making it easy to catch a person’s eye. Facebook reports indicate that the video adverts have an average of five seconds view time; therefore, it is content-grabbing because it is not too long. She also includes captions meaning I am able to watch and understand the message without needing to turn up the sound.
Keeping The Editorial Calendar In Good Shape
When a person come across your company’s brand for the first time via an online advertisement, they are likely to visit its social media accounts to learn more about the brand online before making a decision to follow and make a purchase. A user’s first discovery visit to your website is a crucial moment as it allows the brand to either shine or fail. By ensuring the content seen is fresh, interesting, and relevant to what is advertised, the user will become a fan. If the content is not accurate, you run the risk of piquing interest only to disappoint the individual and lose a new follower or sale. This is why it is important to create an editorial calendar.
Social Media Marketing Strategy (created in real life and documented on video)
If you are searching for content on how to develop a social media strategy or what are the best practices and ways to create and execute a social media strategy check out this video of Gary Vaynerchuk go over his Social Media Strategy in 2018 with his team of 17 Social Media strategists for his “GaryVEE” brand.
Gary Vaynerchuk along with Tai Lopez and Grant Cardone get the most attention by far than any other people in the social media scene or industry.
Here are some insights we took from Gary Vaynerchuk’s meeting with his social media team for team GaryVee brand their social media strategy
His videographer and team capture a lot of content but not all is shared
Gary hesitates on what he should share and he doesn’t share any personal/family time EVER
He loves Q&A for users to create the content for him as he can answer questions asked from his audience
He uses what he wants to promote URL/website wise in his social media profiles
For example, he linked to his podcast on Instagram profile when he wanted to promote that more
He talks about unfollowing everyone on Instagram and only following one person similar to what DJ Pauly D did with Ellen to “hack” instagram
He looks at each platform different and only wants his documenting “ask gary vee” as a recall for when he is right on what he is noticing already happening
Twitter is his “thank you economy” and using it to give Meek Mill who just got out of jail 1000 roses and film it. “Taylor Swift thank you economy” Gary Vee Santa Claus
He has to constantly rethink everything and readjust to these social platforms and “reform” his social media team for his personal brand
Using celebrities on Instagram stories
Instagram shoutouts for Garyvee instagram is like pennies on the dollar to gain more followers
He constantly talks about doing “unexpected” things to grab more attention or give back to his audience and provide a “PURE WOW”
Gary loves Q&A the most which makes sense because he loves sharing what he knows and it’s the easiest way to show off his skills while creating content
Twitter is the water cooler, he mentions sending a celebrity a burger if they say they are hungry on Twitter (real time thank you economy of listening know the celeb will share it)
He noticed a “good photo” of himself got 70k likes
He says optimism and motivation as a strategy is getting him on to something he hasn’t figured out yet…
He thinks Sunday nights is a big thing on social media and a unique moment
He said commenting on the top people instagrams is a big hack right now.. which is similar to people doing the same type of spam comments on top blogs, youtube videos, replies on Twitter to top accounts ect.. as well.
Our takeaways about a Social Media Strategy in general based on this meeting and video
Social Media strategies will be forever changing because the algorithms change, platforms change ect..
Social Media ads are easier vs. organic Social Media (similar to SEO on Google vs. Google Adwords (PPC Management)
Social Media marketing takes a crap load of money, time, and people is is hard!!
Even the top social media people like Gary Vaynerchuk hesitate, think what they should share, and still don’t share everything (family, personal, client meetings, THE WORK)
You see the end result “Garyvee” but most people forget he now has a 17 person agency, and 800 employees doing all the work at a computer at a desk for clients
Your only as good as your last post, update, or the video, tweet, podcast you did, if you stop it will fade and fade quick ..
Watching the strategy meeting shows why most brands rather just run Ads or use something like SEO that is more evergreen to target people already looking for what they sell.. That method is a money game vs. a time/energy/people game
There are more than one billion active users on Facebook from all around the world. Some use the social media site to connect with family and friends. Others are companies who use it to reach out to their customers.
Are you a freelancer who’s finding it difficult to get a freelance job? If so, then consider Facebook ads. Many freelancers have found their success through the platform. Of course, you need to ensure you’re using the right strategies and targeting techniques that your primary audience sees your ads. How can you make that happen?
Learn Who Your Audience Is
You must think about your audience. Ask yourself questions about the audience. Who are they? What is their age? What kinds of interests do they have? What makes them a potential buyer? If you need a local meeting with the audience, you need to factor in the location. Make sure that you create the list and keep it handy for when you create each ad. This will ensure your ad reaches out to the primary market. If you are looking to spy on your competitor’s Facebook ads, try here
Create Awareness About Yourself
Now that you know who the target audience is, it’s time for them to know who you are. Freelancers have to make themselves stand out. After all, the majority of folks don’t know who you are. Introduce yourself to the target Facebook audience. You can use video or photo ads to to bring them to your website. Here, you want them to subscribe to your mailing list. With that mailing list, you can inform them of your various services and why you should be their choice for freelancing needs.
Use Facebook Custom Audiences To Build Your List
Custom Audiences is people you’ve already reached out to through email lists, app activity, website traffic or Facebook engagement. The idea is to create a list of people who’ve already subscribed to your email list. Upload these email addresses to Facebook Business.
Once in the sales funnel, you need to encourage them to order from you. There are all kinds of ways to entice them to do this. Use ads to encourage people to like your page. Once you do that, you can engage with them regularly to establish a bond. As you engage with them, it’ll be easier for you to make a deal.
Extend Your Reach With Lookalike Audiences
Facebook offers a Lookalike Audience feature, which looks over your Facebook Page, Custom Audiences and conversion tracking pixel. It looks for people who match the description of your audience. To use this feature in Custom Audiences, you need to go to Audiences, Create Audiences and Generate a Lookalike Audience.
Once you do that, Facebook searches for those similar to your current Custom Audience and shows them your ads. This extends your reach to more Facebook users, and without breaking your advertising budget.
When people see these ads, you can drive them toward your website (the idea is to get them to give you their email address), you can engage with them on your Facebook page and have them become clients then referrers.
About Ege Deniz
Ege Deniz is a leading SEO consultant and link building specialist with over 8 years of experience helping tens of firms rank for long niche keywords on the major search engines. He is the founder of Ege Marketing, a digital marketing agency in Toronto, ON.
Due to the continuous technological advancements in today’s society, it is becoming vital for smaller businesses to develop an emphasized online presence. While owning and running a suitably optimized website is essential in the development of comprehensive marketing, the competitive nature of the universal economy demands that corporations go further. One of the most beneficial methods to increase brand awareness, while still providing useful and relevant content to the target market, is via consistent blogging.
Blogging is a cost-effective way whereby smaller companies can drive traffic to their official websites, promote inbound marketing efforts, and attract potential clients. According to a recent inbound marketing report, approximately 80% of all companies utilize blogging as part of their marketing strategies and have acquired clients through these efforts. Furthermore, approximately 82% of companies admit that blogging is a crucial part of their business. Below are the top five benefits to blogging for smaller businesses.
Overwhelming Boost To Search Engine Optimization
All of the major search engines review websites for fresh and relevant content and blogging is one method companies use to offer this type of content on their sites. When a company creates new blog posts regularly, they will be providing the different search engines with fresh content to index. This is a strong opportunity for companies to insert the relevant keywords customers use to search for services of products into their content and improve the chance of high page ranking on search engine results pages.
Developing And Strengthening Relationships With Existing And New Clients
Customer engagement is one of the most significant elements of online marketing and branding, and blogging allows companies to connect with their existing and prospective customers effectively. Using a blog, the company can build trust with their target audience by publishing high quality posts that the clients find relevant. An active comment section means that the company can follow visitors’ responses to the content and respond to the comments – all acts that increase the level of trust in a relationship. It’s one of the big benefits of blogging for small business.
Establishing The Business As An Industry Leader
Regardless of the size of the business, running a blog is a beneficial way for the company to build trust and establish a strong reputation in the industry. The blog posts provide valuable, expert content that are helpful and informative to the target audience. If the posts are provided on a regular basis, it can make the company appear as the “go to” site within the industry; thereby, leading to increased leads and conversion rates.
Connecting People To The Brand
Brand awareness is essential for successful online marketing of a company and blog posting allows you to display both a personal side of the company with a professional element. Most people will never see a personal element to a company, but blogs provide clients with an insight into the characteristics of a business that is not always seen using outbound marketing techniques. This display of the company’s personal nature brings a sense of vision, corporate standards, and promotes the character of the business. This post from nPower is a good example of this communication.
Creating Opportunities For Sharing
One of the most beneficial aspects to blogging is that it creates opportunities for other people to share the blog link and increase the traffic sent to the blog. This is useful as it improves market growth and promotes the chance of new clients. Using different sharing platforms, a visitor can share the direct blog link and this is a free method of marketing.
Final Words On The Matter
If you run a company that is interested in promoting online exposure, while establishing yourself as a specialist in your field, then you should consider utilizing blogging as an online marketing technique. If you do not have the time or resources to blog, then you should consider outsourcing the posts to digital marketing agencies that can write relevant and engaging content for your website.
Social media training is important for a business as it can allow them to reap the rewards and also prevents the likelihood of mistakes. So, how do you go about it?
Creating A Social Style Guide
One of the most important aspects to social media training is finding a style for the outward-facing content to solidify your company’s character and identity. This is potentially the best starting point for any training as it places all people on the same page. The only problem is finding the correct style guide to define the company’s brand. If, for example, you are operating in an industry that requires professionalism on a daily basis it will be easier than if you are working with freelance startup developers. The challenge is to find the balance between professionalism and easy-going issues, and agents of social style guides are able to offer this.
Defining Social Goals
When creating a social media training guide, it is important that you keep the social media objectives in mind. For example, what are you searching for regarding a Facebook presence? If the goal is an increase in audience interaction, then the agents will need to increase the number of wall posts that are intriguing to the consumers. If the goal is to increase an email target list, it may be worthwhile to create an incentive for subscriptions and have the agents announce these on the wall regularly.
Setting Parameters And Grant Freedom
No two individuals are the same and, similarly, no two social media agents will write using the same approach. This is why have a style guide is useful as a type of template; however, it does not mean that you store a set of terminology or phrases for staff members to copy and paste. Using the guide, it is possible to identify the company’s overall voice and encouraging the agents to be creative, while still offering them depth to the company’s presence. It is also recommended that agents sign off the wall posts with their names or the departments to increase presence and acknowledgement.
Opt For A Probationary Period
It is true that practice will make perfect, and this is particularly true in the world of social media marketing. Giving agents a probationary period will ensure that the individual is able to comment on the wall posts, but first, they should submit their responses to an individual who is higher up to ensure the post is up to speed. Direction and editing from superiors will help new agents become accustomed to the company’s style and branding sooner rather than later.
Mandating Social Frequency
You should not leave a phone ringing indefinitely in the office – this is a sign of poor customer service. For the same reason, it is essential that you do not leave wall posts on social media pages unanswered – it is a sign of poor digital customer service. In fact, this is far more detrimental than an unanswered telephone call because the question or request is viewable by thousands of individuals on the internet. Do not allow the page to become unattended at the page’s visitors gain the impression that you do not care for your consumers.
To avoid this issue, it is recommended that all agents engage on the social marketing page regularly addressing all concerns posted. The good thing about this is that your public display of customer service will increase customer loyalty; therefore, improving a positive reputation and credibility.
When the company’s staff members have passed through the initial probationary period, it is recommended that you have more than one person responsible for the social media page. A team with two or more individuals are able to edit and moderate the content offering a robust and refined presence.
It is often a good idea to choose one person that is more focused on social media with another who has knowledge of traditional marketing. The social media specialist will also in social media practices, while the marketing professional will ensure the professionalism of the company’s brand. If the content has not been reviewed by at least two sets of eyes, do not let it go public.
Taking Cues From The Professionals
If the business is making its entry into the social media market, it is recommended that you peruse at least one dozen or so of your rival brands. Take the good ideas, leave the bad ideas, and all your company’s unique voice to all of the content. Getting someone in to help with your social media training can help. Custom employee training programs based around social media can make notable differences to businesses looking to make the most of social media. Implementing an approached will help the team care for the social media training procedure from recruiting of agents to production of the content and upholding of the media content being set out on the websites.