TrustRadius, a reputable hub for business technology reviews, awarded Top Rated badges for Social Media Management Tools. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer.
Social Media Management Tools help businesses with the crucial task of managing their presence across social channels, providing features that allow them to connect with their audience, roll out marketing campaigns, schedule content, monitor and listen for relevant keywords and conversations, track success with analytics, and provide social customer service.
Sprout Social is a web-based SMMS platform that helps users publish content, monitor and analyze social media activity, collaborate with their team, and provide customer care. Flexible contract terms help make Sprout Social ideal for small businesses that are still trying things to see what works.
Hootsuite Enterprise offers features that help users manage various social media accounts in one place, execute and track marketing campaigns, schedule content, manage a team, and generate social analytics reports.
Hootsuite Free allows up to five social profiles and two RSS feeds, ideal in cost and capability for an individual or small business. It provides basic analytics, integration with more than 150 apps, and up to 30 scheduled messages.
AgoraPulse combines social media management with customer relationship management to help community managers engage with their audience more effectively and easily. The vendor website says it helps small businesses build a big social media presence with features like content management and influencer profiling.
TrustRadius recognizes tools that are top rated in specific market segments, as well as top rated overall. Filtering reviews by company size can help buyers find solutions that work best for businesses of their scale. Here are the top rated products in the other market segments, as well as overall top rated products:
Do you want to get better at social media advertising – these six tips will help you do just that – so read on.
Improving Your Quality Score
Social media advertising is an ideal way of improving your website or page’s quality score. While a person with a budget – large or small – can advertise using Twitter and Facebook, these social media platforms do grade the brand based on overall website performance. This means that companies demonstrating quality keywords and post relevant content will be rewarded with lower cost-per-click rates and increases in the number of people who view the ads.
Facebook ranks a quality score using the term “relevancy score”, whereas Twitter uses a similar term known as “quality adjusted bid”. Regardless of the terminology, it is a significant metric that needs to be understood and improved. One of the best methods to improve the score is by improving the engagement performance of the site’s posts, both organic and paid. Do this by testing different content using regular tweets and Facebook posts; however, you should only spend the set advertising budget on content receiving the most engagement including likes, shares and comments.
The Facebook coding has a preference for almost all types of media. Our company has noticed that regular posting of native videos will increase the reach of all content. In this situation, a rising tide can raise all boats meaning that posting quality content can have a synergistic effects on the reach of other site posts.
Be Selective Regarding Audience Targeting
It is tempting to case a broad net when posting item so that all people have a chance to see the media advert. After all, you never know who is interested in the brand and who could benefit from seeing the ad; however, it is more beneficial to be selective about your social media advertisement audience. By targeting a precise group of people using multiple ads you will be able to better understand the intricacies of the target audience. This can help you identify and optimize the audience for future development of social media advertisements.
If you are uncertain about the audience you are trying to target, then it may be worthwhile using Facebook Audience Insights. Evaluating the results from Facebook Audience Insights can help you gain a clear image of who is inclined to follow the site and engage with the content.
Using Facebook Pixel
Collecting data on advertisement performance is as significant as developing and running the optimal advert. This is where Facebook pixel can be useful as a piece of code to be installed on the website assisting with measuring, optimization, and building audiences. The pixel is crucial in tracking users when they leave Facebook and understand the audience behavior when they arrive on your website. Be sure that the webmaster installs Facebook pixel correctly or you may miss out on powerful data that could tell a tale regarding the media advertisement’s performance.
Use ATOM Audience builder
A huge amount of the money spent by people advertising on social media and on ads is wasted on people that never will click on the advert. ATOM Audience Builder is set to change this and uses patented technology to create custom audiences to build rich profiles of users. It gets the right adverts in front of the right people and can make a notable difference to your efforts.
While You Are At It, Ensure The Website Is In Good Shape As Well
If the social media advertisement is driving traffic directly to your website, it is essential that all pages are functioning correctly and the copy answer questions that new audiences will have are all in order. You must also make sure that all the calls to actions, also known as CTA’s, can be found in the adverts and are clearly marked on the landing pages. The goal of your site should be to make the user experience as straightforward as possible.
Using Videos In Paid Adverts
One of my favorite brands is Jenna Kutcher. In addition to the text-based advertisements with dynamic visuals, Jenna utilizes videos in all of her paid adverts. By doing this, she makes it simple for me to understand the content in various ways.
The quality of the content and her advertisements are bright, crisp and visually appealing making it easy to catch a person’s eye. Facebook reports indicate that the video adverts have an average of five seconds view time; therefore, it is content-grabbing because it is not too long. She also includes captions meaning I am able to watch and understand the message without needing to turn up the sound.
Keeping The Editorial Calendar In Good Shape
When a person come across your company’s brand for the first time via an online advertisement, they are likely to visit its social media accounts to learn more about the brand online before making a decision to follow and make a purchase. A user’s first discovery visit to your website is a crucial moment as it allows the brand to either shine or fail. By ensuring the content seen is fresh, interesting, and relevant to what is advertised, the user will become a fan. If the content is not accurate, you run the risk of piquing interest only to disappoint the individual and lose a new follower or sale. This is why it is important to create an editorial calendar.
Social Media Marketing Strategy (created in real life and documented on video)
If you are searching for content on how to develop a social media strategy or what are the best practices and ways to create and execute a social media strategy check out this video of Gary Vaynerchuk go over his Social Media Strategy in 2018 with his team of 17 Social Media strategists for his “GaryVEE” brand.
Gary Vaynerchuk along with Tai Lopez and Grant Cardone get the most attention by far than any other people in the social media scene or industry.
Here are some insights we took from Gary Vaynerchuk’s meeting with his social media team for team GaryVee brand their social media strategy
His videographer and team capture a lot of content but not all is shared
Gary hesitates on what he should share and he doesn’t share any personal/family time EVER
He loves Q&A for users to create the content for him as he can answer questions asked from his audience
He uses what he wants to promote URL/website wise in his social media profiles
For example, he linked to his podcast on Instagram profile when he wanted to promote that more
He talks about unfollowing everyone on Instagram and only following one person similar to what DJ Pauly D did with Ellen to “hack” instagram
He looks at each platform different and only wants his documenting “ask gary vee” as a recall for when he is right on what he is noticing already happening
Twitter is his “thank you economy” and using it to give Meek Mill who just got out of jail 1000 roses and film it. “Taylor Swift thank you economy” Gary Vee Santa Claus
He has to constantly rethink everything and readjust to these social platforms and “reform” his social media team for his personal brand
Using celebrities on Instagram stories
Instagram shoutouts for Garyvee instagram is like pennies on the dollar to gain more followers
He constantly talks about doing “unexpected” things to grab more attention or give back to his audience and provide a “PURE WOW”
Gary loves Q&A the most which makes sense because he loves sharing what he knows and it’s the easiest way to show off his skills while creating content
Twitter is the water cooler, he mentions sending a celebrity a burger if they say they are hungry on Twitter (real time thank you economy of listening know the celeb will share it)
He noticed a “good photo” of himself got 70k likes
He says optimism and motivation as a strategy is getting him on to something he hasn’t figured out yet…
He thinks Sunday nights is a big thing on social media and a unique moment
He said commenting on the top people instagrams is a big hack right now.. which is similar to people doing the same type of spam comments on top blogs, youtube videos, replies on Twitter to top accounts ect.. as well.
Our takeaways about a Social Media Strategy in general based on this meeting and video
Social Media strategies will be forever changing because the algorithms change, platforms change ect..
Social Media ads are easier vs. organic Social Media (similar to SEO on Google vs. Google Adwords (PPC Management)
Social Media marketing takes a crap load of money, time, and people is is hard!!
Even the top social media people like Gary Vaynerchuk hesitate, think what they should share, and still don’t share everything (family, personal, client meetings, THE WORK)
You see the end result “Garyvee” but most people forget he now has a 17 person agency, and 800 employees doing all the work at a computer at a desk for clients
Your only as good as your last post, update, or the video, tweet, podcast you did, if you stop it will fade and fade quick ..
Watching the strategy meeting shows why most brands rather just run Ads or use something like SEO that is more evergreen to target people already looking for what they sell.. That method is a money game vs. a time/energy/people game
There are more than one billion active users on Facebook from all around the world. Some use the social media site to connect with family and friends. Others are companies who use it to reach out to their customers.
Are you a freelancer who’s finding it difficult to get a freelance job? If so, then consider Facebook ads. Many freelancers have found their success through the platform. Of course, you need to ensure you’re using the right strategies and targeting techniques that your primary audience sees your ads. How can you make that happen?
Learn Who Your Audience Is
You must think about your audience. Ask yourself questions about the audience. Who are they? What is their age? What kinds of interests do they have? What makes them a potential buyer? If you need a local meeting with the audience, you need to factor in the location. Make sure that you create the list and keep it handy for when you create each ad. This will ensure your ad reaches out to the primary market. If you are looking to spy on your competitor’s Facebook ads, try here
Create Awareness About Yourself
Now that you know who the target audience is, it’s time for them to know who you are. Freelancers have to make themselves stand out. After all, the majority of folks don’t know who you are. Introduce yourself to the target Facebook audience. You can use video or photo ads to to bring them to your website. Here, you want them to subscribe to your mailing list. With that mailing list, you can inform them of your various services and why you should be their choice for freelancing needs.
Use Facebook Custom Audiences To Build Your List
Custom Audiences is people you’ve already reached out to through email lists, app activity, website traffic or Facebook engagement. The idea is to create a list of people who’ve already subscribed to your email list. Upload these email addresses to Facebook Business.
Once in the sales funnel, you need to encourage them to order from you. There are all kinds of ways to entice them to do this. Use ads to encourage people to like your page. Once you do that, you can engage with them regularly to establish a bond. As you engage with them, it’ll be easier for you to make a deal.
Extend Your Reach With Lookalike Audiences
Facebook offers a Lookalike Audience feature, which looks over your Facebook Page, Custom Audiences and conversion tracking pixel. It looks for people who match the description of your audience. To use this feature in Custom Audiences, you need to go to Audiences, Create Audiences and Generate a Lookalike Audience.
Once you do that, Facebook searches for those similar to your current Custom Audience and shows them your ads. This extends your reach to more Facebook users, and without breaking your advertising budget.
When people see these ads, you can drive them toward your website (the idea is to get them to give you their email address), you can engage with them on your Facebook page and have them become clients then referrers.
About Ege Deniz
Ege Deniz is a leading SEO consultant and link building specialist with over 8 years of experience helping tens of firms rank for long niche keywords on the major search engines. He is the founder of Ege Marketing, a digital marketing agency in Toronto, ON.
Due to the continuous technological advancements in today’s society, it is becoming vital for smaller businesses to develop an emphasized online presence. While owning and running a suitably optimized website is essential in the development of comprehensive marketing, the competitive nature of the universal economy demands that corporations go further. One of the most beneficial methods to increase brand awareness, while still providing useful and relevant content to the target market, is via consistent blogging.
Blogging is a cost-effective way whereby smaller companies can drive traffic to their official websites, promote inbound marketing efforts, and attract potential clients. According to a recent inbound marketing report, approximately 80% of all companies utilize blogging as part of their marketing strategies and have acquired clients through these efforts. Furthermore, approximately 82% of companies admit that blogging is a crucial part of their business. Below are the top five benefits to blogging for smaller businesses.
Overwhelming Boost To Search Engine Optimization
All of the major search engines review websites for fresh and relevant content and blogging is one method companies use to offer this type of content on their sites. When a company creates new blog posts regularly, they will be providing the different search engines with fresh content to index. This is a strong opportunity for companies to insert the relevant keywords customers use to search for services of products into their content and improve the chance of high page ranking on search engine results pages.
Developing And Strengthening Relationships With Existing And New Clients
Customer engagement is one of the most significant elements of online marketing and branding, and blogging allows companies to connect with their existing and prospective customers effectively. Using a blog, the company can build trust with their target audience by publishing high quality posts that the clients find relevant. An active comment section means that the company can follow visitors’ responses to the content and respond to the comments – all acts that increase the level of trust in a relationship. It’s one of the big benefits of blogging for small business.
Establishing The Business As An Industry Leader
Regardless of the size of the business, running a blog is a beneficial way for the company to build trust and establish a strong reputation in the industry. The blog posts provide valuable, expert content that are helpful and informative to the target audience. If the posts are provided on a regular basis, it can make the company appear as the “go to” site within the industry; thereby, leading to increased leads and conversion rates.
Connecting People To The Brand
Brand awareness is essential for successful online marketing of a company and blog posting allows you to display both a personal side of the company with a professional element. Most people will never see a personal element to a company, but blogs provide clients with an insight into the characteristics of a business that is not always seen using outbound marketing techniques. This display of the company’s personal nature brings a sense of vision, corporate standards, and promotes the character of the business. This post from nPower is a good example of this communication.
Creating Opportunities For Sharing
One of the most beneficial aspects to blogging is that it creates opportunities for other people to share the blog link and increase the traffic sent to the blog. This is useful as it improves market growth and promotes the chance of new clients. Using different sharing platforms, a visitor can share the direct blog link and this is a free method of marketing.
Final Words On The Matter
If you run a company that is interested in promoting online exposure, while establishing yourself as a specialist in your field, then you should consider utilizing blogging as an online marketing technique. If you do not have the time or resources to blog, then you should consider outsourcing the posts to digital marketing agencies that can write relevant and engaging content for your website.
Social media training is important for a business as it can allow them to reap the rewards and also prevents the likelihood of mistakes. So, how do you go about it?
Creating A Social Style Guide
One of the most important aspects to social media training is finding a style for the outward-facing content to solidify your company’s character and identity. This is potentially the best starting point for any training as it places all people on the same page. The only problem is finding the correct style guide to define the company’s brand. If, for example, you are operating in an industry that requires professionalism on a daily basis it will be easier than if you are working with freelance startup developers. The challenge is to find the balance between professionalism and easy-going issues, and agents of social style guides are able to offer this.
Defining Social Goals
When creating a social media training guide, it is important that you keep the social media objectives in mind. For example, what are you searching for regarding a Facebook presence? If the goal is an increase in audience interaction, then the agents will need to increase the number of wall posts that are intriguing to the consumers. If the goal is to increase an email target list, it may be worthwhile to create an incentive for subscriptions and have the agents announce these on the wall regularly.
Setting Parameters And Grant Freedom
No two individuals are the same and, similarly, no two social media agents will write using the same approach. This is why have a style guide is useful as a type of template; however, it does not mean that you store a set of terminology or phrases for staff members to copy and paste. Using the guide, it is possible to identify the company’s overall voice and encouraging the agents to be creative, while still offering them depth to the company’s presence. It is also recommended that agents sign off the wall posts with their names or the departments to increase presence and acknowledgement.
Opt For A Probationary Period
It is true that practice will make perfect, and this is particularly true in the world of social media marketing. Giving agents a probationary period will ensure that the individual is able to comment on the wall posts, but first, they should submit their responses to an individual who is higher up to ensure the post is up to speed. Direction and editing from superiors will help new agents become accustomed to the company’s style and branding sooner rather than later.
Mandating Social Frequency
You should not leave a phone ringing indefinitely in the office – this is a sign of poor customer service. For the same reason, it is essential that you do not leave wall posts on social media pages unanswered – it is a sign of poor digital customer service. In fact, this is far more detrimental than an unanswered telephone call because the question or request is viewable by thousands of individuals on the internet. Do not allow the page to become unattended at the page’s visitors gain the impression that you do not care for your consumers.
To avoid this issue, it is recommended that all agents engage on the social marketing page regularly addressing all concerns posted. The good thing about this is that your public display of customer service will increase customer loyalty; therefore, improving a positive reputation and credibility.
When the company’s staff members have passed through the initial probationary period, it is recommended that you have more than one person responsible for the social media page. A team with two or more individuals are able to edit and moderate the content offering a robust and refined presence.
It is often a good idea to choose one person that is more focused on social media with another who has knowledge of traditional marketing. The social media specialist will also in social media practices, while the marketing professional will ensure the professionalism of the company’s brand. If the content has not been reviewed by at least two sets of eyes, do not let it go public.
Taking Cues From The Professionals
If the business is making its entry into the social media market, it is recommended that you peruse at least one dozen or so of your rival brands. Take the good ideas, leave the bad ideas, and all your company’s unique voice to all of the content. Getting someone in to help with your social media training can help. Custom employee training programs based around social media can make notable differences to businesses looking to make the most of social media. Implementing an approached will help the team care for the social media training procedure from recruiting of agents to production of the content and upholding of the media content being set out on the websites.
Videos are an excellent way to connect with your audience. They give you an opportunity to present information in a format that is both entertaining and easily digestible. It is no wonder, then, that so many people are using online videos to grow their audience and to reach more people over social media.
Whiteboard explainer videos, in particular, can be a great way to connect with other people. These videos are entertaining to watch and can provide a lot of excellent information.
Of course, not every video that you publish will go viral. The whiteboard videos that you do create, however, can help you connect with your audience in a way that is unique and entertaining.
Don’t feel like you are limited to the color white.
One thing that all whiteboard videos have in common is that they have a white background. If you want to change things up, however, you may want to think about going with a different color instead.
That doesn’t mean that you should scrap the concept of having text appear on a board altogether. Instead, if you want to change things up, you may want to use a blackboard or green board rather than a traditional whiteboard. This can help your videos stand out while still giving the same overall effect as a traditional whiteboard video.
Cater to a mobile audience.
No matter what business you are in, a large number of people in your audience rely on mobile devices to access the Internet.
Typically, when people are viewing video content on their phones, they hold them vertically. When optimizing your videos for mobile devices, be sure to keep this in the back of your mind.
A quick look at the data is enough to see that other businesses have caught on to this concept. Over the past five years, the number of videos that are recorded in vertical format has increased from 5% all the way up to 30%.
The vertical video trend has its roots in SnapChat. Now, however, other social media platforms are getting on board, making vertical videos the wave of the future.
Having the option to create a vertical whiteboard video can make it easier for you to connect with a mobile audience. Luckily, there are video makers out there that allow you to create whiteboard videos in a vertical format.
Tell a story.
Ultimately, whiteboard videos should tell a complete story from start to finish. Avoid making them choppy by breaking up the content or changing concepts partway through the video.
If you want to create the biggest impact with your video, you should have a single narrative that runs from start to finish. The story itself should be interesting enough to capture the attention of your viewers. Instead of erasing the previous content every time the scene changes, the narrator should leave the text on the whiteboard to create a more cohesive flow through the story.
The last thing that you want is to disrupt your video by making viewers wait for the board to be erased. With so much online content available, people don’t have the patience to wait around for the next scene to start. Keeping the story going without any interruptions is the best way to keep your viewers engaged.
Consider animating hand-drawn characters.
Imagine how much more engaging a whiteboard video would be if the characters that were drawn on the whiteboard were able to come to life through animation. Even though it is a little bit challenging, that is definitely possible with today’s technology.
Having the characters start moving on their own after they are drawn can add a ton of visual interest to your production. This, in turn, can help keep viewers engaged so that they don’t click away from your video. Instead of going with a static whiteboard video, consider adding animation to really take your production to the next level.
Create your script from scratch.
One of the biggest mistakes that people make is taking the script from another 2-D animation video that they have created in the past and trying to turn it into a whiteboard video, thinking that it will save them time.
Sadly, this rarely produces good results. There are big differences between traditional 2-D animation and whiteboard animation. With a whiteboard video, the script is the star of the show. It has to be written in a way that is engaging enough to keep the audience on board.
Most scripts for standard 2-D animation simply don’t have enough going on to keep people engaged.
Focus on the storyline.
No matter what the topic of your video is, your primary focus should be on the storyline.
Ultimately, whiteboard videos are about delivering a specific message in a way that people will respond to. If you want to make your story more interesting, all that you have to do is use the advice of Aristotle, one of the greatest philosophers of all time. He recommended breaking the story into three separate parts:
Introduce the primary concept of the video or the main character.
Establish some type of conflict or problem.
Show how you plan on solving the conflict or resolving the problem.
Although it may seem strange to turn to ancient Greece for advice on creating videos in the modern age, this advice still is as effective today as it was in the past. All that you have to do is look at some of your favorite television shows or movies. Almost all of them follow this formula by breaking down the script into these three primary parts.
Consider proportion when illustrating.
One thing that makes whiteboard videos unique is that all of the text and characters work together to deliver the overall message of the story. Because every character is important to achieving that goal, you should make sure that they are all drawn proportionally on the whiteboard.
You can see a great example of this in the following video. At the end of the video, the camera zooms back away from the whiteboard. As it does, you can see all of the characters that were involved in telling the story. This method would not have been as effective if all of the characters were not sized proportionally to one another.
Whiteboard videos can be a powerful tool for marketing, education, or any other purpose. By putting careful thought and consideration into designing your videos, you can create engaging presentations that make people sit up and take notice. There is no better time to get started with this innovative video production technique.
Do you struggle to get your followers to engage with your content on Instagram? If so, try using these tips to start getting more people to like or comment on your posts:
Choose images with a strong color scheme.
Images with bold colors are more likely to catch the attention of your followers as they scroll through their feeds. Most Instagram users follow a lot of individuals and businesses. It can be hard to get your photo to stand out when it is surrounded by so many other posts. You need to find a way to get people to notice your images if you want them to interact with your business.
Choosing the right colors can go a long way toward making that happen. For example, Curalate conducted a study that found that images that were dominated by the color blue were liked by nearly 25% more people on average than images dominated by other colors. For the most part, images that prominently feature one color outperform those that are dominated by multiple colors. Use this to your advantage by posting photos that have strong monochromatic color schemes.
Tell people what you want them to do.
One of the keys to any successful marketing campaign is having a clearly defined call to action. Just like any other type of marketing, this works equally as well on social media.
An easy way to get more people to interact with your content is simply by asking them to. For instance, if you want to drive more traffic to your site, include text along with your image that directs people to click on the link that you have included in your profile to visit your site. Of course, if you want them to follow through, you will have to provide them with a compelling reason to click the link. Likewise, if you want them to like one of the photos that you have posted, you can say something as simple as “Like if you can relate.”
Find ways to stimulate discussion.
If you can get people talking, it will dramatically boost the amount of engagement that your content receives. There are a couple of ways that you could go about this. The first option is to simply ask a question that your users can answer. Alternatively, you could post an opinion on a controversial subject and have people add their own opinions to the conversation.
After a few people comment on the post, more and more people are likely to join in. You can buy automatic instagram likes to make it look like there is a lot of stimulation in the discussion and to push real interaction. If you want, you can even get involved in the conversation. Just do your best to avoid alienating any of your users. Typically, that means avoiding making comments that could be seen as being overly controversial or political in nature.
Choose your hashtags wisely.
Hashtags are a great way to get more people to see your content. People often click through hashtags to see what others have posted. The more relevant hashtags you can add to your images, the more likely your content is to be discovered.
At the same time, however, you should avoid going overboard with this technique. If you add irrelevant hashtags or if you use too many of them, you could wind up driving some of your followers away. This is the exact opposite of what you want to have happen.
Post photos that have faces.
Posting photos that feature faces is a great way to encourage more interaction. The human brain is designed to pay special attention to faces. You can see this in action simply by looking at your own behavior. When you see someone across the room, what is the first thing that you look at? Chances are, it is their face.
When you post photos to your Instagram account that include people’s faces, your followers are much more likely to notice them. As a result, more people are likely to interact with your content. A word of warning, however – avoid using stock images. Instead, use actual photos of people that you know after getting their permission.
Play around with different types of captions.
Adding captions to your images is an important part of getting people to interact with your content on Instagram. Try using different strategies to see which types of captions get the best response. Factors to consider when evaluating which captions are the most effective include the overall length of the caption, the words that you use, and the overall tone of the message.
Over time, you should be able to spot common elements between the captions on your most successful posts.
Share your Instagram posts on other social media channels.
If your business is also active on other social media platforms, be sure to share your Instagram posts through those channels. Facebook, Twitter, and other popular social networks provide the perfect opportunity to reach an even larger audience. This can result in more engagement with your photos.
Instagram has become much more than a photography platform in recent years, with many people looking to the social media site to make an income, increase their audience and drive traffic to their other ventures.
One of the primary ways in which people do this is by becoming an Instagram influencer, using their profile to advertise brands in return for payment or free products.
But, whilst there’s lots of info out there about how brands can work with influencers, there’s little guidance on how to make the most of working with brands as an influencer yourself.
So, we’ve put together a beginner’s guide for those looking to do just this.
Make your profile worth it
Firstly, if you want to start working with brands, you need to make sure you have what they’re looking for. Brands are only interested in influencers who actually have the power to influence their audience so make sure your page has enough followers and engagement to attract the best brands.
You can see this guide on how to up your profile game.
Create a media kit
Having a media kit is a great way to cut out a lot of legwork further down the line.
A media kit is essentially a blueprint of your profile: how many followers you have, what your engagement rates are, your content posting schedule, potential collaboration options, and any previous successful collaboration. This essentially gives brands everything they need to know with minimal effort, making it much easier for collaboration.
It might also be worth creating a physical portfolio of your photographs so brands aren’t having to scroll through hundreds of old posts. Sites like Inkifi offer premium photo books to hold your best pictures.
This guide has great tips for media kits- although it’s aimed at blogs, much of the information is similar to an Instagram profile.
Get an agent
If your budget allows it and you’re looking to get high profile brand collaborations, then getting an agent is a good idea. They can act on your behalf to get the best deals and undertake all the negotiations, as well as ensuring all the contracts are sound.
If you’re unable to afford an agent just yet, at the very least get someone you trust to look over all contract documents and brand terms and conditions. There are lots of legalities around sponsored advertising and content usage rights, so you need to make sure everything is legal and correct.
Use third-party companies
Another alternative to an agent is to use third-party companies to manage brand collaboration.
Influencer agencies like Tribe connect social media influencers with brands, making it easier to get partnerships. They manage all the payment, legalities and offer advice to newbies to help them negotiate the world of sponsored social media.
Not every brand is worth working with
When you’re first starting out, it can be tempting to throw yourself into every brand opportunity that comes around.
However, this could potentially lose the trust of your followers and damage your own brand. Choose brands that fit with your Instagram theme, your interests, the interests of your audience and those that are reputable, to make sure that your sponsorship fits seamlessly into your wider profile and doesn’t stand out as advertising.
Similarly, don’t become a business profile that solely posts sponsored content. Your audience followed you because of the great stories your photographs told, so if you constantly post poor-quality sponsored ads, they are likely to unfollow you.
Some brands will try to use you
Unfortunately, there will be some brands out there who try to use you and your influence without anything in return.
It’s up to you whether you undertake unpaid work or not. For those starting out, doing some unpaid sponsorships can get your name out there and give you a leg-up for future collaboration. However, it’s okay to say no if you don’t feel comfortable with it.
Similarly, other red flags should be if they ask you not to disclose your relationship or the post as an advert. In many countries, this is illegal, and no brand is worth putting yourself at risk for.
Finally, once you seal a collaboration deal, try your best to turn it into a long-term partnership. You need to make your first post as good as it can be, and then send follow up emails with potential suggestions, the results from the first post and thanking them for the opportunity.
Many first time influencers make the mistake of moving onto the next opportunity rather than maximizing original partnerships.
As a small business owner, you’ve no doubt been trying lots of different ways to get your holiday park out there and build up a client base of dedicated customers.
And, whilst traditional forms of marketing and websites can be effective in doing this, many business owners are missing one vital trick: social media.
Whether you love it or you hate it, social media is a massive part of everyday life and looks like it’s here to stay. As a result, it’s essential that you use social media to your advantage and grow your holiday park through the likes of Facebook, Twitter, and Instagram.
Whilst you don’t need to become a social media whizz overnight, we’re looking at 3 ways social media can be used to benefit your holiday park.
Get the word out
One of the most important reasons to use social media is to get the word out about your holiday park and increase brand awareness on a large scale. With over 2 billion people worldwide having an active social media account, using social media platforms gives you access to an unprecedented audience.
And, with a varied demographic across social media, you can reach people of all ages and from all locations, meaning your holiday park can be found across the world.
Social media is also ideal for reaching your ideal target audience: with cost-effective social ads (which often work out cheaper than other online ads), you can target ads based on location, interests, and behaviours, meaning you can reach your potential customers more directly.
Social media also gives you the chance to improve your holiday park and make strategic business decisions based on customer insights. Social media offers a much more dynamic relationship with customers, encouraging two-way conversations.
Customers can use your accounts to find out more about your business and talk to you directly, whilst you can find out who your audience is, what they like and how they feel about your business. This means you can cater your park to customer needs.
You can also use social media as your customer service tool: as customers can message your social media accounts, you’re able to reply more directly and have regular interactions with your target audience.
These regular interactions create brand loyalty with your holiday park. By sharing information about your business and allowing customers to take part in it, like running competitions or suggesting names for your caravans, you become a more humanised business, allowing people to trust and relate to you.
Finally, social media can be used to support your wider marketing aims. With a social media profile that includes your website address, you can direct more people to your site and improve click-through traffic.
And, due to the ease of sharing social media activity, you can also improve your search engine rankings: the more your posts are shared, the higher you rank, as long as your profiles are set to public.