Archive | Social Media

4 Tips To Increase Your Freelancing Reach With Facebook Ads

There are more than one billion active users on Facebook from all around the world. Some use the social media site to connect with family and friends. Others are companies who use it to reach out to their customers.

Are you a freelancer who’s finding it difficult to get a freelance job? If so, then consider Facebook ads. Many freelancers have found their success through the platform. Of course, you need to ensure you’re using the right strategies and targeting techniques that your primary audience sees your ads. How can you make that happen?

Learn Who Your Audience Is

You must think about your audience. Ask yourself questions about the audience. Who are they? What is their age? What kinds of interests do they have? What makes them a potential buyer? If you need a local meeting with the audience, you need to factor in the location. Make sure that you create the list and keep it handy for when you create each ad. This will ensure your ad reaches out to the primary market. If you are looking to spy on your competitor’s Facebook ads, try here

Create Awareness About Yourself

Now that you know who the target audience is, it’s time for them to know who you are. Freelancers have to make themselves stand out. After all, the majority of folks don’t know who you are. Introduce yourself to the target Facebook audience. You can use video or photo ads to to bring them to your website. Here, you want them to subscribe to your mailing list. With that mailing list, you can inform them of your various services and why you should be their choice for freelancing needs.

facebook ads

Use Facebook Custom Audiences To Build Your List

Custom Audiences is people you’ve already reached out to through email lists, app activity, website traffic or Facebook engagement. The idea is to create a list of people who’ve already subscribed to your email list. Upload these email addresses to Facebook Business.

Once in the sales funnel, you need to encourage them to order from you. There are all kinds of ways to entice them to do this. Use ads to encourage people to like your page. Once you do that, you can engage with them regularly to establish a bond. As you engage with them, it’ll be easier for you to make a deal.

Extend Your Reach With Lookalike Audiences

Facebook offers a Lookalike Audience feature, which looks over your Facebook Page, Custom Audiences and conversion tracking pixel. It looks for people who match the description of your audience. To use this feature in Custom Audiences, you need to go to Audiences, Create Audiences and Generate a Lookalike Audience.

Once you do that, Facebook searches for those similar to your current Custom Audience and shows them your ads. This extends your reach to more Facebook users, and without breaking your advertising budget.

When people see these ads, you can drive them toward your website (the idea is to get them to give you their email address), you can engage with them on your Facebook page and have them become clients then referrers.

About Ege Deniz

Ege Deniz is a leading SEO consultant and link building specialist with over 8 years of experience helping tens of firms rank for long niche keywords on the major search engines. He is the founder of Ege Marketing, a digital marketing agency in Toronto, ON.

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5 Different Benefits To Blogging

Due to the continuous technological advancements in today’s society, it is becoming vital for smaller businesses to develop an emphasized online presence.  While owning and running a suitably optimized website is essential in the development of comprehensive marketing, the competitive nature of the universal economy demands that corporations go further.  One of the most beneficial methods to increase brand awareness, while still providing useful and relevant content to the target market, is via consistent blogging.

blogging

Blogging is a cost-effective way whereby smaller companies can drive traffic to their official websites, promote inbound marketing efforts, and attract potential clients.  According to a recent inbound marketing report, approximately 80% of all companies utilize blogging as part of their marketing strategies and have acquired clients through these efforts.  Furthermore, approximately 82% of companies admit that blogging is a crucial part of their business.  Below are the top five benefits to blogging for smaller businesses.

  1. Overwhelming Boost To Search Engine Optimization

All of the major search engines review websites for fresh and relevant content and blogging is one method companies use to offer this type of content on their sites.  When a company creates new blog posts regularly, they will be providing the different search engines with fresh content to index.  This is a strong opportunity for companies to insert the relevant keywords customers use to search for services of products into their content and improve the chance of high page ranking on search engine results pages.

  1. Developing And Strengthening Relationships With Existing And New Clients

Customer engagement is one of the most significant elements of online marketing and branding, and blogging allows companies to connect with their existing and prospective customers effectively.  Using a blog, the company can build trust with their target audience by publishing high quality posts that the clients find relevant.  An active comment section means that the company can follow visitors’ responses to the content and respond to the comments – all acts that increase the level of trust in a relationship. It’s one of the big benefits of blogging for small business.

  1. Establishing The Business As An Industry Leader

Regardless of the size of the business, running a blog is a beneficial way for the company to build trust and establish a strong reputation in the industry.  The blog posts provide valuable, expert content that are helpful and informative to the target audience.  If the posts are provided on a regular basis, it can make the company appear as the “go to” site within the industry; thereby, leading to increased leads and conversion rates.

  1. Connecting People To The Brand

Brand awareness is essential for successful online marketing of a company and blog posting allows you to display both a personal side of the company with a professional element.  Most people will never see a personal element to a company, but blogs provide clients with an insight into the characteristics of a business that is not always seen using outbound marketing techniques.  This display of the company’s personal nature brings a sense of vision, corporate standards, and promotes the character of the business. This post from nPower is a good example of this communication.

  1. Creating Opportunities For Sharing

One of the most beneficial aspects to blogging is that it creates opportunities for other people to share the blog link and increase the traffic sent to the blog.  This is useful as it improves market growth and promotes the chance of new clients.  Using different sharing platforms, a visitor can share the direct blog link and this is a free method of marketing.

Final Words On The Matter

If you run a company that is interested in promoting online exposure, while establishing yourself as a specialist in your field, then you should consider utilizing blogging as an online marketing technique.  If you do not have the time or resources to blog, then you should consider outsourcing the posts to digital marketing agencies that can write relevant and engaging content for your website.

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All You Need To Know About Social Media Training

Social media training is important for a business as it can allow them to reap the rewards and also prevents the likelihood of mistakes. So, how do you go about it?

  1. Creating A Social Style Guide

One of the most important aspects to social media training is finding a style for the outward-facing content to solidify your company’s character and identity. This is potentially the best starting point for any training as it places all people on the same page. The only problem is finding the correct style guide to define the company’s brand. If, for example, you are operating in an industry that requires professionalism on a daily basis it will be easier than if you are working with freelance startup developers. The challenge is to find the balance between professionalism and easy-going issues, and agents of social style guides are able to offer this.

  1. Defining Social Goals

When creating a social media training guide, it is important that you keep the social media objectives in mind. For example, what are you searching for regarding a Facebook presence? If the goal is an increase in audience interaction, then the agents will need to increase the number of wall posts that are intriguing to the consumers. If the goal is to increase an email target list, it may be worthwhile to create an incentive for subscriptions and have the agents announce these on the wall regularly.

  1. Setting Parameters And Grant Freedom

No two individuals are the same and, similarly, no two social media agents will write using the same approach. This is why have a style guide is useful as a type of template; however, it does not mean that you store a set of terminology or phrases for staff members to copy and paste. Using the guide, it is possible to identify the company’s overall voice and encouraging the agents to be creative, while still offering them depth to the company’s presence. It is also recommended that agents sign off the wall posts with their names or the departments to increase presence and acknowledgement.

  1. Opt For A Probationary Period

It is true that practice will make perfect, and this is particularly true in the world of social media marketing. Giving agents a probationary period will ensure that the individual is able to comment on the wall posts, but first, they should submit their responses to an individual who is higher up to ensure the post is up to speed. Direction and editing from superiors will help new agents become accustomed to the company’s style and branding sooner rather than later.

social media training

  1. Mandating Social Frequency

You should not leave a phone ringing indefinitely in the office – this is a sign of poor customer service. For the same reason, it is essential that you do not leave wall posts on social media pages unanswered – it is a sign of poor digital customer service. In fact, this is far more detrimental than an unanswered telephone call because the question or request is viewable by thousands of individuals on the internet. Do not allow the page to become unattended at the page’s visitors gain the impression that you do not care for your consumers.

To avoid this issue, it is recommended that all agents engage on the social marketing page regularly addressing all concerns posted. The good thing about this is that your public display of customer service will increase customer loyalty; therefore, improving a positive reputation and credibility.

  1. Teaming Up

When the company’s staff members have passed through the initial probationary period, it is recommended that you have more than one person responsible for the social media page. A team with two or more individuals are able to edit and moderate the content offering a robust and refined presence.

It is often a good idea to choose one person that is more focused on social media with another who has knowledge of traditional marketing. The social media specialist will also in social media practices, while the marketing professional will ensure the professionalism of the company’s brand. If the content has not been reviewed by at least two sets of eyes, do not let it go public.

  1. Taking Cues From The Professionals

If the business is making its entry into the social media market, it is recommended that you peruse at least one dozen or so of your rival brands. Take the good ideas, leave the bad ideas, and all your company’s unique voice to all of the content. Getting someone in to help with your social media training can help. Custom employee training programs based around social media can make notable differences to businesses looking to make the most of social media. Implementing an approached will help the team care for the social media training procedure from recruiting of agents to production of the content and upholding of the media content being set out on the websites.

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Tips to Engage Your Social Media Audience With Whiteboard Explainer Videos

Videos are an excellent way to connect with your audience. They give you an opportunity to present information in a format that is both entertaining and easily digestible. It is no wonder, then, that so many people are using online videos to grow their audience and to reach more people over social media.

Whiteboard explainer videos, in particular, can be a great way to connect with other people. These videos are entertaining to watch and can provide a lot of excellent information.

Of course, not every video that you publish will go viral. The whiteboard videos that you do create, however, can help you connect with your audience in a way that is unique and entertaining.

If you really want your whiteboard videos to have an impact, then keep these tips in mind when discussing what you want in a service for whiteboard animation explainer videos.

whiteboard explainer videos

  1. Don’t feel like you are limited to the color white.

One thing that all whiteboard videos have in common is that they have a white background. If you want to change things up, however, you may want to think about going with a different color instead.

That doesn’t mean that you should scrap the concept of having text appear on a board altogether. Instead, if you want to change things up, you may want to use a blackboard or green board rather than a traditional whiteboard. This can help your videos stand out while still giving the same overall effect as a traditional whiteboard video.

  1. Cater to a mobile audience.

No matter what business you are in, a large number of people in your audience rely on mobile devices to access the Internet.

Typically, when people are viewing video content on their phones, they hold them vertically. When optimizing your videos for mobile devices, be sure to keep this in the back of your mind.

A quick look at the data is enough to see that other businesses have caught on to this concept. Over the past five years, the number of videos that are recorded in vertical format has increased from 5% all the way up to 30%.

The vertical video trend has its roots in SnapChat. Now, however, other social media platforms are getting on board, making vertical videos the wave of the future.

Having the option to create a vertical whiteboard video can make it easier for you to connect with a mobile audience. Luckily, there are video makers out there that allow you to create whiteboard videos in a vertical format.

  1. Tell a story.

Ultimately, whiteboard videos should tell a complete story from start to finish. Avoid making them choppy by breaking up the content or changing concepts partway through the video.

If you want to create the biggest impact with your video, you should have a single narrative that runs from start to finish. The story itself should be interesting enough to capture the attention of your viewers. Instead of erasing the previous content every time the scene changes, the narrator should leave the text on the whiteboard to create a more cohesive flow through the story.

The last thing that you want is to disrupt your video by making viewers wait for the board to be erased. With so much online content available, people don’t have the patience to wait around for the next scene to start. Keeping the story going without any interruptions is the best way to keep your viewers engaged.

  1. Consider animating hand-drawn characters.

Imagine how much more engaging a whiteboard video would be if the characters that were drawn on the whiteboard were able to come to life through animation. Even though it is a little bit challenging, that is definitely possible with today’s technology.

Having the characters start moving on their own after they are drawn can add a ton of visual interest to your production. This, in turn, can help keep viewers engaged so that they don’t click away from your video. Instead of going with a static whiteboard video, consider adding animation to really take your production to the next level.

  1. Create your script from scratch.

One of the biggest mistakes that people make is taking the script from another 2-D animation video that they have created in the past and trying to turn it into a whiteboard video, thinking that it will save them time.

Sadly, this rarely produces good results. There are big differences between traditional 2-D animation and whiteboard animation. With a whiteboard video, the script is the star of the show. It has to be written in a way that is engaging enough to keep the audience on board.

Most scripts for standard 2-D animation simply don’t have enough going on to keep people engaged.

  1. Focus on the storyline.

No matter what the topic of your video is, your primary focus should be on the storyline.

Ultimately, whiteboard videos are about delivering a specific message in a way that people will respond to. If you want to make your story more interesting, all that you have to do is use the advice of Aristotle, one of the greatest philosophers of all time. He recommended breaking the story into three separate parts:

  1. Introduce the primary concept of the video or the main character.
  1. Establish some type of conflict or problem.
  1. Show how you plan on solving the conflict or resolving the problem.

Although it may seem strange to turn to ancient Greece for advice on creating videos in the modern age, this advice still is as effective today as it was in the past. All that you have to do is look at some of your favorite television shows or movies. Almost all of them follow this formula by breaking down the script into these three primary parts.

 

  1. Consider proportion when illustrating.

One thing that makes whiteboard videos unique is that all of the text and characters work together to deliver the overall message of the story. Because every character is important to achieving that goal, you should make sure that they are all drawn proportionally on the whiteboard.

You can see a great example of this in the following video. At the end of the video, the camera zooms back away from the whiteboard. As it does, you can see all of the characters that were involved in telling the story. This method would not have been as effective if all of the characters were not sized proportionally to one another.

Whiteboard videos can be a powerful tool for marketing, education, or any other purpose. By putting careful thought and consideration into designing your videos, you can create engaging presentations that make people sit up and take notice. There is no better time to get started with this innovative video production technique.

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How To Get More People To Engage With Your Content On Instagram

Do you struggle to get your followers to engage with your content on Instagram? If so, try using these tips to start getting more people to like or comment on your posts:

  1. Choose images with a strong color scheme.

Images with bold colors are more likely to catch the attention of your followers as they scroll through their feeds. Most Instagram users follow a lot of individuals and businesses. It can be hard to get your photo to stand out when it is surrounded by so many other posts. You need to find a way to get people to notice your images if you want them to interact with your business.

Choosing the right colors can go a long way toward making that happen. For example, Curalate conducted a study that found that images that were dominated by the color blue were liked by nearly 25% more people on average than images dominated by other colors. For the most part, images that prominently feature one color outperform those that are dominated by multiple colors. Use this to your advantage by posting photos that have strong monochromatic color schemes.

  1. Tell people what you want them to do.

One of the keys to any successful marketing campaign is having a clearly defined call to action. Just like any other type of marketing, this works equally as well on social media.

An easy way to get more people to interact with your content is simply by asking them to. For instance, if you want to drive more traffic to your site, include text along with your image that directs people to click on the link that you have included in your profile to visit your site. Of course, if you want them to follow through, you will have to provide them with a compelling reason to click the link. Likewise, if you want them to like one of the photos that you have posted, you can say something as simple as “Like if you can relate.”

  1. Find ways to stimulate discussion.

If you can get people talking, it will dramatically boost the amount of engagement that your content receives. There are a couple of ways that you could go about this. The first option is to simply ask a question that your users can answer. Alternatively, you could post an opinion on a controversial subject and have people add their own opinions to the conversation.

After a few people comment on the post, more and more people are likely to join in. You can buy automatic instagram likes to make it look like there is a lot of stimulation in the discussion and to push real interaction. If you want, you can even get involved in the conversation. Just do your best to avoid alienating any of your users. Typically, that means avoiding making comments that could be seen as being overly controversial or political in nature.

instagram followers

  1. Choose your hashtags wisely.

Hashtags are a great way to get more people to see your content. People often click through hashtags to see what others have posted. The more relevant hashtags you can add to your images, the more likely your content is to be discovered.

At the same time, however, you should avoid going overboard with this technique. If you add irrelevant hashtags or if you use too many of them, you could wind up driving some of your followers away. This is the exact opposite of what you want to have happen.

  1. Post photos that have faces.

Posting photos that feature faces is a great way to encourage more interaction. The human brain is designed to pay special attention to faces. You can see this in action simply by looking at your own behavior. When you see someone across the room, what is the first thing that you look at? Chances are, it is their face.

When you post photos to your Instagram account that include people’s faces, your followers are much more likely to notice them. As a result, more people are likely to interact with your content. A word of warning, however – avoid using stock images. Instead, use actual photos of people that you know after getting their permission.

  1. Play around with different types of captions.

Adding captions to your images is an important part of getting people to interact with your content on Instagram. Try using different strategies to see which types of captions get the best response. Factors to consider when evaluating which captions are the most effective include the overall length of the caption, the words that you use, and the overall tone of the message.

Over time, you should be able to spot common elements between the captions on your most successful posts.

  1. Share your Instagram posts on other social media channels.

If your business is also active on other social media platforms, be sure to share your Instagram posts through those channels. Facebook, Twitter, and other popular social networks provide the perfect opportunity to reach an even larger audience. This can result in more engagement with your photos.

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A Beginner’s Guide To Working With Brands As An Instagram Influencer

Instagram has become much more than a photography platform in recent years, with many people looking to the social media site to make an income, increase their audience and drive traffic to their other ventures.

One of the primary ways in which people do this is by becoming an Instagram influencer, using their profile to advertise brands in return for payment or free products.

But, whilst there’s lots of info out there about how brands can work with influencers, there’s little guidance on how to make the most of working with brands as an influencer yourself.

So, we’ve put together a beginner’s guide for those looking to do just this.

instagram

Make your profile worth it

Firstly, if you want to start working with brands, you need to make sure you have what they’re looking for. Brands are only interested in influencers who actually have the power to influence their audience so make sure your page has enough followers and engagement to attract the best brands.

You can see this guide on how to up your profile game.

Create a media kit

Having a media kit is a great way to cut out a lot of legwork further down the line.

A media kit is essentially a blueprint of your profile: how many followers you have, what your engagement rates are, your content posting schedule, potential collaboration options, and any previous successful collaboration. This essentially gives brands everything they need to know with minimal effort, making it much easier for collaboration.

It might also be worth creating a physical portfolio of your photographs so brands aren’t having to scroll through hundreds of old posts. Sites like Inkifi offer premium photo books to hold your best pictures.

This guide has great tips for media kits- although it’s aimed at blogs, much of the information is similar to an Instagram profile.

Get an agent

If your budget allows it and you’re looking to get high profile brand collaborations, then getting an agent is a good idea. They can act on your behalf to get the best deals and undertake all the negotiations, as well as ensuring all the contracts are sound.

If you’re unable to afford an agent just yet, at the very least get someone you trust to look over all contract documents and brand terms and conditions. There are lots of legalities around sponsored advertising and content usage rights, so you need to make sure everything is legal and correct.

Use third-party companies

Another alternative to an agent is to use third-party companies to manage brand collaboration.

Influencer agencies like Tribe connect social media influencers with brands, making it easier to get partnerships. They manage all the payment, legalities and offer advice to newbies to help them negotiate the world of sponsored social media.

Not every brand is worth working with

When you’re first starting out, it can be tempting to throw yourself into every brand opportunity that comes around.

However, this could potentially lose the trust of your followers and damage your own brand. Choose brands that fit with your Instagram theme, your interests, the interests of your audience and those that are reputable, to make sure that your sponsorship fits seamlessly into your wider profile and doesn’t stand out as advertising.

Similarly, don’t become a business profile that solely posts sponsored content. Your audience followed you because of the great stories your photographs told, so if you constantly post poor-quality sponsored ads, they are likely to unfollow you.

Some brands will try to use you

Unfortunately, there will be some brands out there who try to use you and your influence without anything in return.

It’s up to you whether you undertake unpaid work or not. For those starting out, doing some unpaid sponsorships can get your name out there and give you a leg-up for future collaboration. However, it’s okay to say no if you don’t feel comfortable with it.

Similarly, other red flags should be if they ask you not to disclose your relationship or the post as an advert. In many countries, this is illegal, and no brand is worth putting yourself at risk for.

This post by Mostly Morgan has some more great tips.

Capitalise on all collaboration

Finally, once you seal a collaboration deal, try your best to turn it into a long-term partnership. You need to make your first post as good as it can be, and then send follow up emails with potential suggestions, the results from the first post and thanking them for the opportunity.

Many first time influencers make the mistake of moving onto the next opportunity rather than maximizing original partnerships.

 

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3 Ways Holiday Parks Can Benefit From Social Media

As a small business owner, you’ve no doubt been trying lots of different ways to get your holiday park out there and build up a client base of dedicated customers.

And, whilst traditional forms of marketing and websites can be effective in doing this, many business owners are missing one vital trick: social media.

Whether you love it or you hate it, social media is a massive part of everyday life and looks like it’s here to stay. As a result, it’s essential that you use social media to your advantage and grow your holiday park through the likes of Facebook, Twitter, and Instagram.

Whilst you don’t need to become a social media whizz overnight, we’re looking at 3 ways social media can be used to benefit your holiday park.

social media

Get the word out

One of the most important reasons to use social media is to get the word out about your holiday park and increase brand awareness on a large scale. With over 2 billion people worldwide having an active social media account, using social media platforms gives you access to an unprecedented audience.

And, with a varied demographic across social media, you can reach people of all ages and from all locations, meaning your holiday park can be found across the world.

Social media is also ideal for reaching your ideal target audience: with cost-effective social ads (which often work out cheaper than other online ads), you can target ads based on location, interests, and behaviours, meaning you can reach your potential customers more directly.

This blog by Hootsuite gives you more information on social media for business.

Gain valuable customer insights

Social media also gives you the chance to improve your holiday park and make strategic business decisions based on customer insights. Social media offers a much more dynamic relationship with customers, encouraging two-way conversations.

Customers can use your accounts to find out more about your business and talk to you directly, whilst you can find out who your audience is, what they like and how they feel about your business. This means you can cater your park to customer needs.

You can also use social media as your customer service tool: as customers can message your social media accounts, you’re able to reply more directly and have regular interactions with your target audience.

These regular interactions create brand loyalty with your holiday park. By sharing information about your business and allowing customers to take part in it, like running competitions or suggesting names for your caravans, you become a more humanised business, allowing people to trust and relate to you.

This has also been found to improve conversions, where nearly 75% of companies that engaged in social media reported an increase in sales in 2015. Social media can generate more leads, and increase bookings to your holiday park.

Improve website traffic and rankings

Finally, social media can be used to support your wider marketing aims. With a social media profile that includes your website address, you can direct more people to your site and improve click-through traffic.

And, due to the ease of sharing social media activity, you can also improve your search engine rankings: the more your posts are shared, the higher you rank, as long as your profiles are set to public.

For more hints about social media, visit this post by Constant Contact.

When an effective social media profile is combined with a successful management system like Elite Parks, you can capitalise on social leads and grow your holiday park into a thriving business.

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Essential Screen Recording Tips for Social Media Tutorials

Do you want to make a quality screen recording for tutorials, which can be used to show clients or employees how to improve their social media? Here are some great tips on how to do create better social media tutorials.

Make An Outline

To make sure that the video flows well you should take the time to make an outline on the topics that you want to cover and in what order, similar to what you would if you were going to do a live presentation. You’ll want to consider what the audience is hoping to get from the video. You should take time to identify any unique problems that you want to solve for your viewers. It is those things that you’ll want to focus on throughout the video.

It’s important to remember that the quality of the audio is every bit as important as the visual aspects of the video. In fact, many would say that it’s even more important. Try to invest in the best quality microphone that you can afford. It will mean that when it comes time to edit the video it will be easier and less time-consuming.

Try to eliminate those things that could cause background noise during the screencast. Some examples would be barking dogs, phone’s ringing, and the kids playing or making noise. There are many cases where it’s actually easier to do the audio recording separate from the creation of the video. Very often those who are making the video, especially if they’re brand new at it, find that clicking and changing the scenes in the video while trying to talk at the same time is difficult.

Get Your Desktop Clean

If your desktop is full of icons and you’re doing a screencast it’s not going to look good and it will be very distracting to viewers. You can either clean up the desktop by making the fewest possible apps show or you can consider setting up a computer user that is exclusive for screen recording that has no app or icons showing on the desktop. Before you begin your screencast you should close all the applications that you won’t be using during the video and turn off any notifications such as Skype or Facebook, etc.

social media

Be Confident

You know the material that you’re going to be covering in the screencast so project that confidence. Let people see how experienced you are. If you’re a fast talker consider talking a bit more slowly and precisely during the presentation. Pace yourself and don’t forget to breathe. It’s always possible to go back and edit the video but if you can try to get through it on one take you’ll find that it saves you a lot of time.

Take Breaks

If you feel that you’re talking too fast then pause the recording and take a break. One of the nice things about doing a screencast versus something live is the fact that you have that kind of control to make sure that you make the best possible video. Sometimes it’s a matter of just improvising to get the video recording that you want. As an example, when something goes awry, you can try to go with it instead of stopping or rewinding, etc.

Go For Good Enough and Forget About Perfection

Don’t get too caught up in the small mistakes that you might make. Small mistakes and gaffes are normal and people will simply overlook them.  When you have finished a recording then step away a bit before making the next one.

Edit It And Complete It

Give yourself a day after you’ve completed the video to clean it up and get it fully edited. Use quality screen recorder software, as it will give you plenty of options. This will help it look better.

Whenever possible, have someone take a look at the final product before you consider yourself finished just in case they spot something you have overlooked. Make sure to get it done and upload it so that you have a sense of completion.

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How to Use Social Media for Trade Shows

Even in today’s world, trade shows should be an essential part of a B2B company’s marketing plan. The thing is that this can be a huge financial burden on some companies, considering the cost of designing displays, renting booth space, booking accommodations and getting all of the marketing materials in order. This is why it is not surprising that many cities are offering a large number of incentives in order to attract more trade show participants. It plays a very large part in boosting their economy.

To boost awareness, generate website traffic, and increase the return on their investment (ROI), many companies are using social media to make their trade shows more successful. Here are some pointers your marketing team can use to increase your success.

  1. Make Sure That People Can Find Your On Social Media

Before you begin your trade show campaign, it is important that you establish a solid social media presence. No one likes to arrive first when there is a party, and this applies to connecting with companies on social media.

A few years ago, Youtube, Linkedin, Twitter and Facebook were the only channels people used for social media marketing, but this has changed. The growing popularity of Pinterest and Instagram show that people are looking for new and innovative ways to connect with others online.

  1. Update All Of Your Social Profiles

You have to be a step ahead if you want to do well at conferences, trade shows and other marketing events. If people head to your profiles on social media and they see outdated posts, this can leave a big blemish on the face of your company. An updated profile makes people see you as a complete professional. It helps people connect your online presence and all of the things that make your company what it is. It also helps people connect with your brand differently than ever before.

  1. Use Social Media To Create Buzz Prior To The Show

Instagram, Facebook, Youtube, Linkedin and Twitter are the best tools one can use when they want to spread the word about trade shows. The best thing to do would be to avoid generic announcements and typical press releases and focus on the attendees, free giveaways and what people can expect if they decide to visit your booth. The goal is to create as much foot traffic as possible.

One solid strategy is to break up a press release into many small parts. You can post them on your social media accounts regularly until the day of the event. Creating small campaigns where you only offer limited information is a great wat to get people interested. Make sure that the information you offer is valuable enough that people will feel compelled to share it with others. These 2nd-degree connections are an essential part of being successful with your social media campaigns. They can give you more reach than you could have ever imagined.

  1. Use An Official Hashtag Or Create One Of Your Own

Using hashtags is a great tool when it comes to creating buzz and keeping track of what people are saying about your brand and the event in question. It is a great way to make solid connections with other people who will be part of the event, including speakers, presenters and other participants. If you are planning to have an exhibit at a trade show, check around to see if there is an official hashtag being used. Make sure to add them when you post for maximum effect. It used to be common to see these being used on Instagram and Twitter only, but now they are more popular on Linkedin, Google+ and Facebook.

If there is no official hashtag and/or you are the creator of the event, make it a point to create a unique hashtag that will keep people buzzing. Make sure that this hashtag is not already being used by another company. You should also add caps at the beginning of each word so no one is confused.

Make Social Media A Part Of Your Email And Website Marketing Plan

Unfortunately, it is still very common for people to have emails and corporate websites that do not have any evidence of social media channels on them. This is a huge mistake and it means that brands are allowing their customers to walk away without connecting with them and staying abreast of any company information.

If you have not done this yet, have your web and email team compile a list of all the social media channels you use and find a way to integrate this into the templates you use regularly.

  1. Leverage Real-Time Marketing

In a world that is connected by technology, information is easily shared with the click of a button. Things can change rather quickly, so it is important for you to take advantage of any opportunities as they arise. The Oreo tweet that was posted during the Superbowl in 2013 is an example of using real-time marketing in order to create buzz for your brand.

Facebook, Twitter and Instagram are the most common social platforms because their apps are mobile friendly, their content streams around the clock and they are very popular with the younger generation.

One cool effort we saw recently was where a business that hired a photo booth company called Booth Boy got people to publish their images online with a hashtag of the company and event in return for a competition entry.

Depending on the number of people who you plan to bring along to the trade show, make sure there is one person who can be in charge of social media. This person should create updates, post eye-catching photos and engage with people who try interacting with the brand. This is a great lead generation technique because it allows people to connect your online presence with the image you try to project offline.

  1. Remember That Social Media Is A One-On-One Marketing Strategy

Many people believe that social media should be used as a vehicle for communicating with the masses. In some ways, using your account to make broadcasts is quick and efficient, but the most effective strategy is the direct communication you have with members of your audience. Engaging one-on-one with fans and prospects is a great way to boost the popularity of your brand.

Keep in mind that people are quick to air their grievances on social media sites when they are unsatisfied with a brand. Making sure that your team offers a solid customer service experience and conflict resolution skills that are unmatched. They can take negative feedback, respond courteously and turn enemies into friends.

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Finding A Social Media Manager: How To Select The Right Person or Business For The Job

If you are in search of a social media manager, there are a few tips that will help you select the right person for the job.

Look For Marketing Experience

Your social media manager needs to be well rounded, which means they should have experience in areas other than social media. Social media platforms help to get people to communicate with one another. However, that is only one piece of the puzzle. The person that you choose needs to know a lot about marketing, public relations, SEO techniques and more.

Seek Out A “People” Person

According to Jake Braun of Kapok Marketing, if you want to get the word out about your business, social media is the way to go. It is a great platform for helping others understand who you are and what you do. The social media manager you hire needs to know how people operate. What do Internet users do when they go online? How do they communicate with each other? What is their response pattern like on sites such as Facebook and Twitter? Your social media manager always needs to be connecting with others and figuring out new ways to get them to respond.

Find Someone With The Right Background

 Ultimately, you want to find a social media manager that GETS it. They need to have experience in doing what you do. They need to know what you are up against so they can help you do your job well. If you can’t find someone with those qualifications, make sure they have worked in your field before. Go with someone who has recommendations from people that you work with, either directly or indirectly.

social media manager job

Make Sure They Know That Content Is King

Content is critically important to what you do. If you want to rise in the search engine rankings and get your audience to interact with you, great content is the way to go. Your social media manager needs to understand this and be able to produce.

Find Someone That Understands Different Social Media Platforms

Talk to potential candidates about how you can reach your target audience. Each social media platform is a little different. For example, Pinterest is primarily targeted to women. In particular, women that are crafty or interested in fashion and interior design use the site. Therefore, if you manufacture car engines, you wouldn’t spend a lot of time or resources on Pinterest. Your efforts would be better served elsewhere.

Look For Strategic Thinking

You want to hire someone that is interested in your vision. He or she should want to know about your marketing plan right away; if they don’t ask the right questions, move on to someone else. Social media marketing is meant to support your overall goals. It is not an entity in and of itself. Therefore your social media plan needs to be integrated with your business plan.

Seek An Effective, Efficient Worker

Your social media manager should work by your side, helping you every step of the way. You have a lot going on already; micro-managing someone else simply won’t work. Therefore, the individual that you hire needs to be an effective, efficient worker. He or she should get back to you and to your audience quickly. This individual needs to make customer service a priority. It isn’t always easy being kind and patient with a variety of customers. However, your social media manager represents you. If the person you hire is rude, people will think that you are rude as well. That could be disastrous for your reputation.

Look For A Willingness To Learn

While you want someone with experience, you also want someone that realizes they have a lot to learn and is willing to put in the time and energy necessary to educate themselves. Social media is constantly changing. In order to be successful, you have to keep up with all those changes. Question any candidate about how they stay up-to-date with such a changing industry.

Find Someone That Cares About Details

Your social media manager is an integral part of your success. This individual needs to know what your overall goals are and should be able to set social media goals that help you to ultimately succeed. Details are important; this individual needs to understand that.

Hire Someone That Listens

A good listener is essential in this role. The person you hire needs to be able to come up with a plan that works for your business. They can’t go with something generic. Ultimately, they must be creative as well.

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