‘Algo Sea Biz’ Gives Insight on Social Media Advertising 2020

In the past decade, social media has become a global phenomenon due to its capability of providing excellent chances for online marketers to promote their brands, business, products, and services including the ability to connect with target audience, potential buyers, and clients. Hence, being acquainted with various kinds of social media platforms can mean a lot to your online business. Unlike traditional advertising, social media advertising has a huge potential to promote the spread of your products and brand to broader marketing horizons. Social media advertising can bring a lot of profits to your business, if you set up a good strategy and execute it rightly. Therefore, it is very crucial to choose a social media platform that is relevant to your online business.

WHAT IS SOCIAL MEDIA ADVERTISING?

Social media advertising is a marketing term that describes any online advertising and paid marketing efforts done via social media networking sites such as Facebook, Twitter, and Instagram. Social media advertisements run on social media platforms with specific strategies to reach the targeted audiences. Practically, social media advertising is a marketing activity done via social media platforms with the aim of increasing sales.

ADVANTAGES OF SOCIAL MEDIA ADVERTISING

Approximately 92% of online marketers claim that social media has a great potency to generate leads and increase sales effectively with a small amount of money to no budget. In today’s digital marketing era, social networks have become a substantial part of online business. Using social media advertising can create large profits. Currently there is still a small demographic of business owners that are not implementing these cost-effective marketing strategies, unfortunately they haven’t been made aware of these outstanding marketing opportunities. Let’s have a look at the advantages of implementing social media advertising correctly;

  1. Social media advertising generates leads effectively

Generating leads is the ultimate goal for every paid advertisement / marketing campaign.  Social media advertising is a great way to aid you in generating your leads. Your social media advertising posts must be connected to your landing page. To make it work accurately and effectively, you will need to include your landing page with at least one call to action.

  1. Social media advertising aids to increase your brand recognition and awareness

Implementing advertisements via social media platforms can indefinitely increase your brand recognition and awareness. A well created post with curated content on social media will help aid effective two-way communication with your audience and clients. This continual interaction will allow you to be able to imprint your brand image gradually on the mind of your audience. The goal is that your audience builds familiarization with your brand and it’s products or services. Having social impact builds hype, especially when recommendations are seen through user to user activity, known as ‘social hype’. This is exactly how social media advertising boosts your brand recognition and awareness.

  1. Social advertising improves your brand loyalty

Your online business needs a strong and loyal client base in order to stay competitive and afloat. Getting new customers is a super exciting news but you must never forget the importance of loyalists. Loyalists will determine the progress of conversion rates. Social media advertising allows you to make open service platforms where your audience and customers have the chance to express their feedback, opinions, feelings, and insights about your businesses. Once you attain their trust, they will become your loyal customers.

  1. Advertising on social media platforms allows you to have a more specific target audience

There is a reciprocal relation between online marketers and social media platforms. This later needs to be funded and on the other hand, marketers need a medium to promote their businesses and boosts their brand awareness. Trusted social media platforms like Facebook and Instagram provide advanced tools and special formats to facilitate you into creating a more specific target audience. These platforms will aid you to be more effective in promoting your businesses. You can choose your audience by gender, interests, ages, and locations.

  1. Social media advertising brings a higher conversion rate to sales

The end goal of every advertising and marketing effort is to gain as much sales as possible. Advertising your business on social media provides a chance to be successful. The growth of your brand awareness, visibility and awareness will give opportunity to higher conversion rates. The uniqueness of social media lies on its capability to allow us to interact and communicate without being bound by geographical time and distance. Once your brand becomes interactive by posting, sharing, and commenting, it will gradually personify your brand.

social media networks
Hashtag as viral web social media network concept for marketing, trending, blogging and internet themes. Man holding paper with hash tag symbol.

TYPES OF SOCIAL MEDIA ADVERTISEMENTS

One of the fastest  ways to promote and market your content across the globe is via social media. Here are the effective types of social media advertising platforms.

  1. Facebook

Facebook is the most common type of social media advertising. Advertising via Facebook is effective due to its status as the largest user base. Facebook provides a powerful and trustworthy advertising platform that is visible to every user both via mobile and desktop. Facebook provides millions of potential audiences and enables you to set up your own targeted audience based on interests, ages, locations, and genders.

  1. Instagram

Instagram is enormously visual, it is a platform where users tend to view a huge number of posts. In order to make your social media advertising on Instagram work effective, it is a good idea to find some examples of Instagram advertising that you think can work best for your business and imitate its strategies. This will aid you to optimize your posts and content marketing.

  1. YouTube

YouTube is currently the largest video sharing website globally and offers advanced tools for advertising. Owned by Google, their service provides accurate information that allows advertisers to target a more specific group of people compared to FB and IG. Most of all the selection of videos that google uses to display your ads are constantly reviewed for the protection of your brand image.

  1. Twitter

Advertising on Twitter is a great option for online growth. Success on twitter relies on connections and follower size, it is a key factor to consider when implementing advertising efforts. The more followers you have, the stronger the connections you will build, thus impacting positively on your advertising performance. Twitter also allows you to adopt your marketing campaigns into different objectives such as leads, conversions, and application installs; it also enables you to boost your potential audience using the twitter audience platform.

  1. LinkedIn

LinkedIn platform has a huge professional user base which allows you to perform B2B marketing.  If you are targeting a corporate audience, advertising your business then Linked could be a great option for you. Most LinkedIn users are professionals, graduates and experts who are looking for jobs as well as companies that recruit workers.

Implementing social media advertising for your online business doesn’t mean that your efforts will simply have great results. Take in mind that the successful of your social media advertising is largely dependent on the type of social media platforms that you choose including your business model. To make your advertising work to its maximum, you should choose proper social media platforms that suit your business model. If you need help with social media advertising consider using a social media agency such as Algo Sea Biz.

Social Recruiting Interview: Impact Of Social Media On Human Resources

I just wrote out an interview with a German reporter about the use of social media in hiring. Normally, I don’t post my notes in reporting interviews, but as this interview will be translated into German, and edited to fit the report, I’ll make an exception and post my thoughts here.

Could you please describe what you do – how do you help companies as a “social media headhunter”?

The title Social Media Headhunter has two meanings. First, I’m a retained search recruiter, working with companies to find employees with social media skills and experience. Most companies know they need to invest in social media (or social business), but the field isn’t mature enough to allow executives to write an accurate job description, or filter the appropriate candidates. That’s where I come in, helping define the position, locating candidates, and then managing the hiring process.

The second definition comes from training recruiters on the use of social media in hiring. LinkedIn, Facebook, Twitter, YouTube services, and blogs provide a rich pool of possible employees, but figuring out how to find and recruit them takes a new mindset. That’s what I teach.

Youtuber

What do you think are the most important changes for human resources managers which have been caused by the new “social media” technologies/virtualized business environments (“cloud economy”)?

Social media breaks down hierarchies of knowledge and provides new tools for information sharing. We first saw and continue to see this in politics, but the impact on all business is apparent. From shopping and coupon sites to sales strategies and product review, the power is switching from the company to the consumer. This is true both for B2C and B2B i. The cloud economy allows instant information transfer for those connected to it. This has an impact on the way we hire, and what expect from new (and current) employees, but it also changes the way that we look at hiring. Job-seekers have more information than before about salary, working conditions, and the health of the company, and so do our current employees. Hiring, retention, and training are now more complicated, because we all know more. At the same time, it’s an unprecedented opportunity to harness that knowledge to improve our companies and hiring processes as well. From a legal standpoint, the ease of video recording and data transfer on mobile phones is probably the more granular threat. A greater threat than corporate espionage is the unwitting leaks of confidential information that threaten a companies strategic decisions. Add in the embarrassment of top executives getting caught, and you have a strange new Orwellian world that can’t be ignored. We are all watched now. How does one adjust their behavior in that kind of environment? From having drinks with friends to inter-office flings, privacy is off the table. And for younger people, many who lack a filter on what is appropriate, the internet’s long memory is going to cause changes in how we react to behavior outside the office.

How can companies use social media to recruit new talents? Which are the advantages of facebook and other social networking sites for recruiters? Are there typical mistakes Human Resources Managers make when they are trying to recruit via facebook/linkedin/twitter….? Any dos and don’t´s?

Companies should first understand that social media is a two-way street. It’s a personal channel that has to be nurtured, which takes not only time but focus. The good news is more and more people are on these networks, which means a larger talent pool. The bad news is they want something in return for their attention, which means companies are no longer solely in charge. The advantages of Facebook are primarily contact. Candidates spend so much time on Facebook, and if you’re their connection, they will respond to you. The younger generation prefers Facebook messages to email contact. That’s an essential piece of knowledge when recruiting college and high-school age employees.

The Biggest Do’s.

  • Have a social media policy in place for both recruiters and the general employee population. You have a dress code. Have a social media code.
  • Do connect with candidates on a personal level. Treat social media messages like phone messages or email. Don’t lose your professionalism.
  • Do understand the expectations of the platform you are using. Some sites are great for blind messages to candidates. Some prefer a little warm-up before you ask them to interview. Some don’t ever want you to ask that question.

The Biggest Don’ts

  • Don’t broadcast messages like they are advertisements
  • Don’t build social media profiles and then abandon them. That’s like not answering your phone
  • Don’t get into arguments online if you’re going to use your account for business. In fight between a fellow and a fool, onlookers don’t know who is the fool, and who is the fellow.
  • Have Social Media tools made the headhunter´s job easier? A lot of employees list their employment situation on social media networking sites. How can companies avoid to lose their employees to social media headhunters?

 

In the short run, they’ve made the headhunter’s job much easier. It’s free knowledge about a person’s working situation. In the long run, as companies adapt and candidates get smarter, headhunters will need to turn into recruiting process experts and not just resume sourcers. If you don’t want to lose your employees to a headhunter, treat them better, and make sure they are informed and engaged in their current jobs. That’s all they ever wanted anyway. And don’t worry about blocking or stopping them from posting information. The speed of information is faster than any policy you could create.

Do employees and managers need new skills in the “social media world”? Which skills should employers look for in potential hires? Do personal networks/digital social capital get more important as staffing criteria?

Yes. They’re going to have to be smarter about everything. Lucky for us, social media provides those tools. When hiring, you have to ask yourself, “do they understand how social media is affecting their division, city, company, or region?” Do they understand how to build personal networks and share information, without putting the company at risk?

On the second question, I’m a bit of a dissenter. I think hiring based on personal networks/ digital social capital is lazy and unproductive. I don’t want someone good at promoting their name online. I want someone who can accomplish the business goals using social tools and principles. Show me productivity gains, not Facebook friends.

Some companies even offer bonuses to their employees if they help to fill open positions – the employees use special software (matchin engines like appirio/jobvite….) to search the profile information of Facebook friends and LinkedIn-contacts. Is this a good way to mine employees´ social networking contacts for potential hires? What about privacy concerns? Could that be bad in terms of “employer branding” as potential hires might be annoyed by the idea that software from an unknown company infiltrates their (private) social networks?

It works. The quality of the hire depends on the people using it, as do the privacy concerns. My biggest concern is that you’re creating selection bias in your recruiting, and outsourcing it to people not trained in recruiting processes. The biggest advantage is it really seems to work. I think these tools can be an important addition. They’ll work very well for some companies, and not for others. I don’t see much of a backlash.

Final Thoughts?

A final note would be the increasing focus on social business. Social media is cool, and it’s changing the way we look at the world because it improves the speed of information transfer. Social Business isn’t yet mature, but when knowledge transfer inside a company reaches the speed that it currently achieves outside the company, you’re going to see massive increases in our productivity. I see social media as the human version of Moore’s Law. Computers keep getting faster, but humans haven’t really evolved to match them. We are the brakes in the process. Effective social business principles are going to alter the way “we” work in the same way that computers changed the way companies did business.

5 Things You Can Learn From Kanye West Twitter

This week Kanye West’s wife Kim Kardashian tweeted one of his new tracks called Real Friends that you can listen to directly on his website right now (Jan 2016, in case he changes it by the time you read this)

This had me thinking how he uses his website, Twitter and social media accounts to promote what he does. Whether you like him or hate him Kanye West has grown his net worth being him without worrying about what anyone else thinks and there is something to be said about that.

And when you look at Kanye West’s Twitter account you can learn even more..

1. He only follows his wife…

Kanye could care less about “following” other people whether its other famous people, musicians, or fans.. This is a good lesson on life. Be you, do you, and Focus on your own shit and people you love or family. Granted this just means he follows his wife Kim Kardashian but doesn’t mean he doesn’t read @replies or things people Tweet him on Twitter. However, looking at his engagement he hasn’t replied or RTed anyone for months or maybe ever from what I can tell.

kanye west on twitter

2. His idol is Steve Jobs…

In a recent tweet Kanye shares a video of Apple’s former CEO Steve Jobs and says his idol. I bring this up because as mentioned before he doesn’t follow anyone to give them that attention on Twitter but he does many times mention people has worked with, idolizing and even gives his respect when recently David Bowie passed away.

3. His only like is about LIFE which really shows his philosophy of getting the most out of this one life you possibly can…

kanye west twitter

4. He has no bio and just points people directly to his site

This is a great lesson because it shows how much he takes ownership in his own stuff. Even when he released his new track real friends as I mentioned above he uses his entire website to play that one song and have people listen to what he created there vs. using other platforms or going along with the industry with spotify, itunes, or Jay Z’s tidal. 

5. Collectively, he is different

If you look at how Kanye West is in the media, on social media, on Twitter, ect… He never waivers from being himself. He is one of kind plays on his strengths and doesn’t care about the opinions of others. Again, his success and Kanye’s net worth has proven the execution of a musical masterpiece of his work.