10 Tips To Brand Your Business

Here are 10 in effective ways of successfully branding your business.

  1. Start by Defining the Brand

the first step is reviewing the product or service that you’re offering, identifying the space in which it occupies in the market, and then researching the rational and emotive concerns and needs of your customers. The character of your brand should ideally promote your business, differentiate you in the market, and connect with your customer base.

  1. Think of Your Brand as a Person

Every person is an individual and has a character made up of certain values, beliefs, and purposes that define who the person is and who they connect with. Our personalities ideally determining how we will behave in different situations, what we say, and how we dress. For people, obviously more intuitive and quite rare that we even consider what our own character is like, but when building a brand, it is crucial to have that understanding.

  1. Consider the Driving Force of Your Business

as a business, what do you believe in? What your purpose, who are your brand heroes? These are some of the things that can help you determine your emotive brand positioning as well as inform your character and identity for brand communication.

  1. Work to Develop a Long-Term Relationship with Each of Your Customers

Don’t just raise expectations and dress up your offering, as they will ultimately result into broken promises. Instead, use honest branding to create trust; be very clear on exactly who your company is, and remain true to the values that drives its purpose every day.

  1. Establish A Consistent Tone of Voice for Your Customers

This will help you reinforce the character of your business, and clarify on its offerings, so that the customers are aware of what they can expect from your product or service.

  1. Use a Mix

A mix of online marketing for branding as well as offline stuff such as bus stop advertising or billboards can help reach all customer bases and is a good idea.

  1. Never Try to Mimic the Look of The Big Brands or Chains

Aim to carve out a distinctive identity of your own. Currently, is a great trend among consumers towards independent businesses/establishments, and a number of chains are actually trying to mimic the independent feel in an effort to capture a chunk of this market. As such, the truly independent establishments can take advantage of their status to appeal to the consumers who prefer something more authentic; something that lines up with their identity or character.

  1. Stand for Something You Truly Believe In – Be Bold, Innovative, And Daring

There are huge layers of bureaucracy among the big brands, which makes them less flexible, and are thus slow to react to the ever-changing needs and concerns of the consumers. The decision-makers are encumbered by these layers, making it hard for them to be daring in their branding.

  1. Consider Your Brand as You Communicate with Customers

Don’t delete your brand positioning or lose your pride with indiscriminate discounting. Try to offer more instead of slashing the prices. Holding promotions is a great way to reinforce the mission of your brand.

  1. Stamping Your Logo Everywhere Is Outdated and Won’t Cut It

Respect the intelligence of your customers by avoiding to give everything away upfront. The future of branding is more flexible and engaging. You can create some intrigue to let them find out more about you on their own. That’s how you foster brand ambassadors who will be happy to tell other people what they just discovered.

How To Find A Job In Another Country

Working internationally can be incredibly exciting and rewarding. Finding a job in another country presents a unique set of challenges. For one thing, not all international jobs are open to people who are not originally from the country where they are located. If you do find a job opening, you still have to meet the application requirements of the employer. Trying to attend interviews or learn more about the company can be challenging when you are located in an entirely different part of the world. The application process itself can also vary greatly, depending on the country where you are planning on working.

Although these challenges can seem insurmountable, with a little bit of planning, it is possible to find a job working abroad. The following tips from www.immigrationsolutions.sg/ can help make the process a lot easier:

  1. Educate yourself ahead of time.

If you are serious about finding a job in another country, you need to spend some time educating yourself about how the process works. This includes learning what types of jobs are available as well as what it is actually like to work internationally. The State Department has a lot of information on its website about working abroad that can answer any questions that you may have. They also link to a number of other resources that you can use to learn more about working overseas. Think about whether you want to target your search on a specific country or whether you are willing to work anywhere in the world. The more flexible you are, the more options you will have available.

If you are interested in working for the federal government, you can find information on current openings on the Federal Jobs Network. There are jobs in a variety of different fields ranging from professional and technical positions to administrative roles. Depending on your experience level, you may be able to qualify for one of these positions. If you decide on a particular country that you want to live in, you can also reach out to the country’s embassy to find out more about the application requirements as well as about living in the country.

  1. Think about taking on a teaching position.

One job that is relatively easy to get in a foreign country is a job teaching other people to speak English. Ideally, if you want to work in this type of position, you should have a good mastery of the official language of the country where you want to work as well as good mastery of the English language. Several different independent companies like  InterExchange provide teaching jobs like these, meaning that there are a lot of openings for native English speakers who can teach other people how to effectively speak the language. One of the biggest benefits of taking on a teaching job is that it gives you a chance to interact with people who live in the country where you will work. This can not only provide you with incredible experiences but it can also help you gain even better language skills.

  1. Tap into your personal network.

Not all international job openings are highly publicized. For instance, there are many companies that operate internationally that may have relatively minor job openings at some of their foreign locations. With any luck, the company that you currently work for may fall into this category. Try talking to someone in the HR department at your company to see if there are any international positions available. Being able to continue working for your current company in a different country is a great way to start working internationally.

If the company that you work for doesn’t operate internationally, that doesn’t mean that you are out of luck. Reach out to your personal network to see if anyone you know has any knowledge of overseas positions. You can even contact people that you went to school with or your old professors to see if they know of any job opportunities that may be a good fit for your skills.

  1. Find a way to set yourself apart from other applicants.

The hardest part of getting hired for a job is finding a way to get noticed. Most job openings get a large number of applicants. You need to find a way to make your application stand out. One way to do that is by making sure that you find out as much as you can about the company that is offering the position before you apply. Being able to include key details about the company in your cover letter or your application can show the hiring manager that you really care about getting the position. If you have any skills that could set you apart from other applicants, make sure to draw attention to them. Don’t be afraid to let the company know why you are a great fit for the job. Finally, double check that all of the application requirements have been met before you submit your application.

  1. Prepare ahead of time for your interview.

In most cases, your interview will be conducted by phone or through a service like Skype. Unless you are applying for an extremely specialized position, the company probably won’t fly you to another country for the interview. Try to be as flexible as possible with your schedule, rearranging things so that you can fit in the call whenever it is convenient for them.

Ideally, you will have already let them know why you are interested in working for their company in your cover letter. You should also bring this up when you are being interviewed. Phone interviews are particularly challenging since it is somewhat difficult to make a good impression when you are talking to someone over the phone. Try sitting up straight and conducting yourself in a professional manner even if the interviewer can’t see you. It will reflect in your voice and in your confidence level on the phone. Have a list of questions ready for the call so that you don’t have to scramble to come up with something to talk about. Finally, don’t forget to wear interview-appropriate clothing.

Although it can be difficult to find a position working internationally, it is not impossible. As long as you are willing to do quite a bit of searching, you should be able to find a job that is not only located in a country where you want to work but that also is a good fit for your skills.

The Reluctance to Purchase Auto Insurance

Auto insurance is quite a strange product that people purchase it, but they never expect to use it. Many types of coverage in the auto insurance policy will only apply following a car accident, and there is no driver who wants to get injured or cause damages to his/her vehicle. However, 47 states in the U.S. require all drivers to have some car insurance mainly liability and property damage coverage. Auto insurance is mandatory, but a considerably great number of drivers are still reluctant to purchase it for various reasons. Here are some common problems that have led people to avoid purchasing auto coverage and why goodtogoinsurance can be an easy solution.

  1. For the sake of cutting cost

In some cases, drivers will buy insurance but only begrudgingly. They make the purchase only because the law requires it without actually seeing any potential benefit. Those drivers have no belief that auto insurance provides real value and, therefore, consider this product a waste of money. An economic downturn has been an affecting factor as well. People cut cost where they can, and auto insurance is an expense that cannot give immediate or direct benefit in return unless you are involved in an accident. There are laws to regulate fines or punishment for uninsured drivers, but they are willing to take the chance to avoid paying insurance premium even when they can afford it.

If the reason is budget-related, it is easy to notice that the competition between insurers is fierce. Insurance companies are also trying to reduce price anywhere possible to encourage customers to comply with state’s’ laws. Even for high-risk drivers who need to purchase non-standard more expensive coverage, there are many good options available. Good to go insurance is a prime example that provides affordable coverage for high-risk drivers.

  1. Bad experiences with previous insurance company

Another common reason is the unfavorable attitude toward insurers based on past experiences. Insurance companies are not created equal, indeed; there are stories of insurance fraud told by families, friends, neighbors or even online acquaintances. Although those horror insurance stories came from only a handful of companies, people are becoming more reluctant to purchase coverage because they are afraid to be deceived. Someone else’s unfortunate events in the past, such as rejected claims or unexpected premium increase, lead to the belief that insurance companies are things to avoid.

A good way to prevent fraud is to purchase from a reputable, experienced insurance company. Good companies may not provide the cheapest rate, but probably millions of customers have proved the quality of services. Goodtogoinsurance is a subsidiary of American Independent Companies, Inc., an insurance firm that has been in the industry for more than 25 years. Furthermore, this parent company has a network of licensed underwriters spread in most states in the country. It allows Good to Go Auto Insurance to provide coverage more efficiently while it makes sure that your policy complies with the local law regardless of where you live. A licensed, reputable company means it provides all services by a set of insurance standards regulated by the states.

  1. Denial of real risk

The worst reason is simply a denial of known risks. Some people do not want to purchase auto insurance not because it is expensive, or they are acting preventive towards possible fraud, but because of ignorance. These people understand very well about the possibility of getting involved in an accident, but they ignore the risk anyway because of the belief that accidents will not happen to them. Beyond the financial protection, insurance card, and policy document, auto insurance is an intangible product. If an accident occurs or they are caught committing traffic violations, the fines can be higher than normal because driving without insurance is also another violation. Moreover, they have a greater possibility of being considered high-risk drivers, which leads them to make the most expensive purchase of non-standard coverage. The good thing is that the company has managed to give some payment options to break down a full-year premium. The way they have the payments option are the monthly and quarterly basis, so the non-standard cost coverage is more manageable.

In such situation, many insurers will reject your applications. High-risk drivers are those with bad past driving records or high probability of filing claims in the future. Insurance companies do not like this kind of customers, meaning non-standard coverage is a must-purchase. Some insurers provide non-standard coverage, but the company has been better known to specialize in providing minimum liability coverage for high-risk drivers.

In reality, there is always the risk of being involved in a road accident. If you are now considered high-risk due to previous major traffic violations or young age, it can be difficult to find a company to underwrite your insurance policy. Even when you do find one, you should expect that the price is beyond normal. Goodtogoinsurance focuses on providing its services to high-risk drivers, but the company has many discounts with relaxed eligibility requirements to help you reduce/manage premium cost better.

If you are at fault in an accident, the minimum liability coverage and property damage give a payout to the other party involved. The financial protection is for you, but it is for covering the cost that you need to pay because you are legally responsible. Your car is also an investment worth protecting, and the company offers optional coverage including Collision and Comprehensive to protect your car. Vehicle repair can be quite expensive, but insurance helps to prevent you from spending more money.

Standard and Non-Standard Policy

There are some reasons why an insurance company regards you as high-risk drivers. For example being teen driver, having no home-ownership, previous DUI or any significant traffic violation, driving sport/antique car, and more. Some companies even use a credit score to determine your category. Whether or not you are high-risk, goodtogoinsurance.org can provide affordable policy without reducing the quality of services. Also, Collision and Comprehensive are optional only. The process of purchasing insurance from the company is very simple as well either from an agent or online. Furthermore, you can ask for free quotes to see an estimation of your premium prior to purchasing. All those features are accessible from the official website of the company.

In conclusion, many factors lead people to avoid purchasing auto coverage. However, Good to go insurance has been great in terms quality, reputation, options, discounts, and high-risk tolerance to deny easily the assumption that people do not need it.

How To Get More People To Engage With Your Content On Instagram

Do you struggle to get your followers to engage with your content on Instagram? If so, try using these tips to start getting more people to like or comment on your posts:

  1. Choose images with a strong color scheme.

Images with bold colors are more likely to catch the attention of your followers as they scroll through their feeds. Most Instagram users follow a lot of individuals and businesses. It can be hard to get your photo to stand out when it is surrounded by so many other posts. You need to find a way to get people to notice your images if you want them to interact with your business.

Choosing the right colors can go a long way toward making that happen. For example, Curalate conducted a study that found that images that were dominated by the color blue were liked by nearly 25% more people on average than images dominated by other colors. For the most part, images that prominently feature one color outperform those that are dominated by multiple colors. Use this to your advantage by posting photos that have strong monochromatic color schemes.

  1. Tell people what you want them to do.

One of the keys to any successful marketing campaign is having a clearly defined call to action. Just like any other type of marketing, this works equally as well on social media.

An easy way to get more people to interact with your content is simply by asking them to. For instance, if you want to drive more traffic to your site, include text along with your image that directs people to click on the link that you have included in your profile to visit your site. Of course, if you want them to follow through, you will have to provide them with a compelling reason to click the link. Likewise, if you want them to like one of the photos that you have posted, you can say something as simple as “Like if you can relate.”

  1. Find ways to stimulate discussion.

If you can get people talking, it will dramatically boost the amount of engagement that your content receives. There are a couple of ways that you could go about this. The first option is to simply ask a question that your users can answer. Alternatively, you could post an opinion on a controversial subject and have people add their own opinions to the conversation.

After a few people comment on the post, more and more people are likely to join in. You can buy automatic instagram likes to make it look like there is a lot of stimulation in the discussion and to push real interaction. If you want, you can even get involved in the conversation. Just do your best to avoid alienating any of your users. Typically, that means avoiding making comments that could be seen as being overly controversial or political in nature.

  1. Choose your hashtags wisely.

Hashtags are a great way to get more people to see your content. People often click through hashtags to see what others have posted. The more relevant hashtags you can add to your images, the more likely your content is to be discovered.

At the same time, however, you should avoid going overboard with this technique. If you add irrelevant hashtags or if you use too many of them, you could wind up driving some of your followers away. This is the exact opposite of what you want to have happen.

  1. Post photos that have faces.

Posting photos that feature faces is a great way to encourage more interaction. The human brain is designed to pay special attention to faces. You can see this in action simply by looking at your own behavior. When you see someone across the room, what is the first thing that you look at? Chances are, it is their face.

When you post photos to your Instagram account that include people’s faces, your followers are much more likely to notice them. As a result, more people are likely to interact with your content. A word of warning, however – avoid using stock images. Instead, use actual photos of people that you know after getting their permission.

  1. Play around with different types of captions.

Adding captions to your images is an important part of getting people to interact with your content on Instagram. Try using different strategies to see which types of captions get the best response. Factors to consider when evaluating which captions are the most effective include the overall length of the caption, the words that you use, and the overall tone of the message.

Over time, you should be able to spot common elements between the captions on your most successful posts.

  1. Share your Instagram posts on other social media channels.

If your business is also active on other social media platforms, be sure to share your Instagram posts through those channels. Facebook, Twitter, and other popular social networks provide the perfect opportunity to reach an even larger audience. This can result in more engagement with your photos.

Learn These 6 Tips and Start Believing in Yourself

In the career and business world, there are going to be many instances where you have to step outside your existing comfort zone, but you also need to be good at doing it. If self-confidence is something you struggle with inside your business, maybe the following six tips can help you out:

1) Always Be A Student: Learning all you can about your business does wonders for you. Always be mindful of courses and seminars that might keep you up to speed with the industry you’re in or just make you more informed about the overall business.

2) Have Clarity In Your Vision: One way you boost your confidence is by establishing specific objectives. When your vision is concise, you’re in a more powerful position to make that happen. Don’t settle for broad goals, such as just making more money. Rather, get specific, like adding five new customers per month, or seeing a 10 percent rise in search volume if you run a website. Measurable objectives mean measurable progress and lead to ideas about concrete steps you can take. Your confidence will grow.

3) Be An Optimist: Negativity is a powerful force. It can drag down your mood and kill your motivation. When you surround yourself with sources of positive energy, your productivity improves automatically. Create a powerful group or circle of positive sources of influence around you that support you and your goals. They can give you extra push when you get sluggish, but they can also keep you on track and focused when you get a little off the rails.

4) Take Chances: Hellen Keller is attributed to saying that life is an adventure, and one that is all or nothing. Some are going to agree with this idea from personal experience, whereas others continue doing what they’ve always known and staying in their comfort zone. Somewhere in between lies the knowledge and wisdom that progress means being open and adaptable to new technology, concepts, and even environments. Fresh ways of doing something takes people out of their comfort zones temporarily, and that can open the doors to great things. When concepts might need the experience that only others have, you should be receptive to looking for and reaching out to anyone who can help mentor or educate you.

5) Let Doubt Go: If you have good ideas but you’re paralyzed with fear of moving forward, then take things step by step. A lot of folks are going to blame lack of support, insufficient funds, and not having knowledge as excuses, when in truth, they’re just blocking their own way to being successful. Never listen to negative thoughts, and keep the faith. If you believe something can’t be done, it won’t be – if you believe it can you’re a large part of the way to success. Changing beliefs is key as this post from Mind Persuasion show.You might just be blown away by what you can truly accomplish.

6) Celebrate The Small Wins: When you make the first sale, take time to celebrate it. When you prevent an issue that might have spiraled beyond your control, give yourself credit. Such little victories often remind you of your talent, and they help you see and believe that you have a lot more success in business waiting for you in the coming future.

There will hopefully be others that give you help on your way to self-confidence, but in the end, it’s really just up to you alone. When you follow the steps listed in this list, then you can guide yourself towards improving your business and yourself. You can prove to yourself that you’re prepared and able to be excellent in everything you do.

A Beginner’s Guide To Finding A Job In A Startup Social Media Company

Searching for the ideal employment in a startup social media company is not a simple task.  In fact, it can be quite complicated and requires many considerations of different factors.  Fortunately, it is possible to take control of the process if you know what you are doing.  This article will provide information on the top four steps to simultaneously presenting yourself as the ideal candidate for a job at a startup and ensuring that this is the job you are looking for.

First things first, try resume writing services by Arielle Careers – it’s worth it and will help you get an interview. When you get the interview – follow the advice below.


  1. Use The Product

Regardless of the role you will be interviewing for, it is essential that you use the product made by the company before the first interview – ideally, you should use it a few times.  If hired, your job objective will be to create value for customers using the product; therefore, it will be beneficial to know what the product is and have experience as a consumer.  Using the product will also help demonstrate your determination and passion for the company and their services.

All companies have a specific target demographic, but what if you do not fall into this audience?  Just because you are a 25-year-old without children interviewing at a startup designed for parents over 30, this does not mean you cannot play a role.  For example, at InstaEDU the target demographic is students; however, some of our best candidates are older individuals who have merely grabbed some homework questions off the internet and pretended to be students.

If you cannot use the product for one or another reason, then it is possible to compensate use of the product by doing research into the item.  It is recommended that you review any available material on the product via the internet, read some news articles and look at different reviews.  It can also be helpful to speak to people who have used the product to gain a first-hand insight.  This will definitely assist in understanding the company, their competitors and why this product is considered superior.

  1. Offer Your Ideas

Once you are familiar with the product to be used, it is important that you have ideas on how you would like to improve it.  For example, what new features would you be interested in developing when working in the job role?  How would you engage with consumers when hired and how could this help the company increase their conversion rate?  You do not need to present the company with a fully developed strategy, but having some thoughts on how to improve the product presentation can show your interests and skills.

By having some ideas, you will not only show your interests but can also illustrate your previous work and how you acted in previous positions.  Remember, the interviewer is trying to identify whether or not you will be able to fulfil the current position and if your skills are suitable for the post.  Startups are always looking for people who can “dive in” and not necessarily require many hours of training.

  1. Be Prepared To Interview Back

The majority of interviewers will save time at the end of the interview to allow the individual to ask questions, and it is highly recommended that you do.  If you are interviewing with a founder of the company, it is advised that you ask about their vision for the business or how they define success and plan to be successful.  Do not be afraid to ask about the company’s current business plan or funding situation, as well as the potential challenges they may be facing regarding these issues.  If you are speaking with someone who may be a work colleague, it is useful to ask about their favorite parts of the business, the challenges they face and what it is like working within the company’s team.

Not only will these conversations provide you with information regarding the company, they will help you make an informed decision should you receive an offer for hiring.  It will also show the interview that you are seriously evaluating the company and not viewing the job as one of the first startup jobs to land on your plate.

  1. Always Follow Up

One of the most important aspects to remember is to follow up on the interview.  This could be by sending an email or thank you note to show that you are appreciative of their time and indicate your interest in the company.  It is not only polite, but also shows that you are open to opportunities for future interviews or positions in the company.

Should your Online Business be Using a VPN?

Is your business or company making use of a VPN – or are you just leaving everything to chance?

A VPN (Virtual Private Network) is basically a technology that enables you to establish or create a secure network within a public network like the World Wide Web. A VPN, just like the internet itself, is a tool that every business or company should have at its disposal.

It has never been more necessary to keep your online activities private like it is today because of the widespread occurrence of Firesheep, phishing, Wi-Fi spoofing and many other malicious activities. Virtual offices and telecommuting are being used more and more by businesses from around the world. Employees are being forced to use unsecured public networks to undertake these activities and this can be quite risky.

Do your employees find themselves making use of unsecured networks to upload files to company servers? How many times do they make use of the free Wi-Fi at the airport or local coffee to finish their work and meet their deadlines? Employees working on such unsecured networks has become a norm in today’s world. What they do not know is the danger they are exposing themselves and the company to.

Virtual Private Networks are very similar to firewalls as the help to protect the files on your computer as you browse the web. In technical terms, a VPN is like a wide area network (WAN). On the end-users side, your digital workspace has the same functionality and security that you would expect on a private connection. The real benefits of a VPN exist behind the scenes.

Today, VPNs have become very popular among businesses and individuals who are already know about their benefits. VPNs make use of various dedicated connections combined with strong encryption protocols to establish secure P2P connections. When a person with malicious intent accesses the data being transmitted, the strong encryption ensures the data is useless to the attacker.

VPN Treatment

Still not convinced that your business needs to have a VPN? Read on to find out the benefits of a VPN.

According to BestVPN.com VPNs significantly reduce the risk of cyber-attacks and security breaches. You may assume that hackers only attack other companies or other people. However, companies and individuals get hacked every day. Only the biggest attacks make the headlines. Between the year 2014 to 2015, Symantec observed a 125 percent increase in zero-day vulnerabilities. By making use of a VPN, you are making sure that your company is less likely to become a target of these malicious attacks.

VPNs improve productivity. Nowadays, employees and staff are aware that public networks are not safe. This may make them reluctant or wary of logging into company databases and systems using unsecured networks. If they travel frequently, you can be sure that they will not want to work on unsecured networks while on the road. When you have a VPN, your employees feel safe and free to work from anywhere.

VPNs make clients and customers feel safe and secure. If your company collects data from customers, clients or patients, you can make them feel at ease when providing this data by making use of a VPN. Although many of them may not really understand what a VPN is, most customers and clients will appreciate a company that takes extra measures to keep their information safe and secure.

VPNs allows you to remain in the U.S while traveling abroad. VPNs provides alternative IP addresses that your employees can use to access numerous websites and system while traveling abroad. It is worthy to note that some countries have strict internet access restrictions (for example China which greatly restricts access to Facebook). In order for your employees to stay connected, they will definitely need a VPN. Also, many customers and clients are normally wary of opening emails that appear to be sent from abroad. However, there is no reason for employees not to send emails when abroad as a VPN redirects the communication to appear as if it is coming from the company offices or HQ in the U.S.

VPNs are very affordable. VPNs are actually very cheap considering the numerous benefits they have to offer. Prices may vary but most VPNs may charge anywhere from $10 a month. VPNs are therefore an affordable and budget friendly security solution for your business.

A VPN can easily be established for employees working offsite. In this case, the VPN only works when every single employee is on board. Everyone needs to understand how to access the VPN protocol as well as the importance and the benefits of using it. This concept should be regularly reiterated to involved parties so that it becomes part of the norm.

VPNs are user friendly and easy to use. The first step to use a VPN is to access the World Wide Web through your ISP like you would normally do. Next, you need to initiate a VPN connection with your specific VPN server using the dedicated software or program provided. The VPN software or programs ensures that your connection to public networks is safe and secure.

(NB: While it is possible for businesses to establish their own Virtual Private Networks with the help of specialized network equipment, consumers still have a wide variety of free and paid VPN services that they can opt for. Lucian Constantin from Computerworld says that “Free VPN services have slow connection speeds, are overcrowded and usually display ads.” He goes on to add that Free VPNs are suitable for the average internet user looking for privacy and security.)

Improving your business’s security does not have to be a time consuming or costly affair – with a Virtual Private Network, you get an instant boost in security.

A Beginner’s Guide To Working With Brands As An Instagram Influencer

Instagram has become much more than a photography platform in recent years, with many people looking to the social media site to make an income, increase their audience and drive traffic to their other ventures.

One of the primary ways in which people do this is by becoming an Instagram influencer, using their profile to advertise brands in return for payment or free products.

But, whilst there’s lots of info out there about how brands can work with influencers, there’s little guidance on how to make the most of working with brands as an influencer yourself.

So, we’ve put together a beginner’s guide for those looking to do just this.

Make your profile worth it

Firstly, if you want to start working with brands, you need to make sure you have what they’re looking for. Brands are only interested in influencers who actually have the power to influence their audience so make sure your page has enough followers and engagement to attract the best brands.

You can see this guide on how to up your profile game.

Create a media kit

Having a media kit is a great way to cut out a lot of legwork further down the line.

A media kit is essentially a blueprint of your profile: how many followers you have, what your engagement rates are, your content posting schedule, potential collaboration options, and any previous successful collaboration. This essentially gives brands everything they need to know with minimal effort, making it much easier for collaboration.

It might also be worth creating a physical portfolio of your photographs so brands aren’t having to scroll through hundreds of old posts. Sites like Inkifi offer premium photo books to hold your best pictures.

This guide has great tips for media kits- although it’s aimed at blogs, much of the information is similar to an Instagram profile.

Get an agent

If your budget allows it and you’re looking to get high profile brand collaborations, then getting an agent is a good idea. They can act on your behalf to get the best deals and undertake all the negotiations, as well as ensuring all the contracts are sound.

If you’re unable to afford an agent just yet, at the very least get someone you trust to look over all contract documents and brand terms and conditions. There are lots of legalities around sponsored advertising and content usage rights, so you need to make sure everything is legal and correct.

Use third-party companies

Another alternative to an agent is to use third-party companies to manage brand collaboration.

Influencer agencies like Tribe connect social media influencers with brands, making it easier to get partnerships. They manage all the payment, legalities and offer advice to newbies to help them negotiate the world of sponsored social media.

Not every brand is worth working with

When you’re first starting out, it can be tempting to throw yourself into every brand opportunity that comes around.

However, this could potentially lose the trust of your followers and damage your own brand. Choose brands that fit with your Instagram theme, your interests, the interests of your audience and those that are reputable, to make sure that your sponsorship fits seamlessly into your wider profile and doesn’t stand out as advertising.

Similarly, don’t become a business profile that solely posts sponsored content. Your audience followed you because of the great stories your photographs told, so if you constantly post poor-quality sponsored ads, they are likely to unfollow you.

Some brands will try to use you

Unfortunately, there will be some brands out there who try to use you and your influence without anything in return.

It’s up to you whether you undertake unpaid work or not. For those starting out, doing some unpaid sponsorships can get your name out there and give you a leg-up for future collaboration. However, it’s okay to say no if you don’t feel comfortable with it.

Similarly, other red flags should be if they ask you not to disclose your relationship or the post as an advert. In many countries, this is illegal, and no brand is worth putting yourself at risk for.

This post by Mostly Morgan has some more great tips.

Capitalise on all collaboration

Finally, once you seal a collaboration deal, try your best to turn it into a long-term partnership. You need to make your first post as good as it can be, and then send follow up emails with potential suggestions, the results from the first post and thanking them for the opportunity.

Many first time influencers make the mistake of moving onto the next opportunity rather than maximizing original partnerships.


3 Ways Holiday Parks Can Benefit From Social Media

As a small business owner, you’ve no doubt been trying lots of different ways to get your holiday park out there and build up a client base of dedicated customers.

And, whilst traditional forms of marketing and websites can be effective in doing this, many business owners are missing one vital trick: social media.

Whether you love it or you hate it, social media is a massive part of everyday life and looks like it’s here to stay. As a result, it’s essential that you use social media to your advantage and grow your holiday park through the likes of Facebook, Twitter, and Instagram.

Whilst you don’t need to become a social media whizz overnight, we’re looking at 3 ways social media can be used to benefit your holiday park.

Get the word out

One of the most important reasons to use social media is to get the word out about your holiday park and increase brand awareness on a large scale. With over 2 billion people worldwide having an active social media account, using social media platforms gives you access to an unprecedented audience.

And, with a varied demographic across social media, you can reach people of all ages and from all locations, meaning your holiday park can be found across the world.

Social media is also ideal for reaching your ideal target audience: with cost-effective social ads (which often work out cheaper than other online ads), you can target ads based on location, interests, and behaviours, meaning you can reach your potential customers more directly.

This blog by Hootsuite gives you more information on social media for business.

Gain valuable customer insights

Social media also gives you the chance to improve your holiday park and make strategic business decisions based on customer insights. Social media offers a much more dynamic relationship with customers, encouraging two-way conversations.

Customers can use your accounts to find out more about your business and talk to you directly, whilst you can find out who your audience is, what they like and how they feel about your business. This means you can cater your park to customer needs.

You can also use social media as your customer service tool: as customers can message your social media accounts, you’re able to reply more directly and have regular interactions with your target audience.

These regular interactions create brand loyalty with your holiday park. By sharing information about your business and allowing customers to take part in it, like running competitions or suggesting names for your caravans, you become a more humanised business, allowing people to trust and relate to you.

This has also been found to improve conversions, where nearly 75% of companies that engaged in social media reported an increase in sales in 2015. Social media can generate more leads, and increase bookings to your holiday park.

Improve website traffic and rankings

Finally, social media can be used to support your wider marketing aims. With a social media profile that includes your website address, you can direct more people to your site and improve click-through traffic.

And, due to the ease of sharing social media activity, you can also improve your search engine rankings: the more your posts are shared, the higher you rank, as long as your profiles are set to public.

For more hints about social media, visit this post by Constant Contact.

When an effective social media profile is combined with a successful management system like Elite Parks, you can capitalise on social leads and grow your holiday park into a thriving business.

Essential Screen Recording Tips for Social Media Tutorials

Do you want to make a quality screen recording for tutorials, which can be used to show clients or employees how to improve their social media? Here are some great tips on how to do create better social media tutorials.

Make An Outline

To make sure that the video flows well you should take the time to make an outline on the topics that you want to cover and in what order, similar to what you would if you were going to do a live presentation. You’ll want to consider what the audience is hoping to get from the video. You should take time to identify any unique problems that you want to solve for your viewers. It is those things that you’ll want to focus on throughout the video.

It’s important to remember that the quality of the audio is every bit as important as the visual aspects of the video. In fact, many would say that it’s even more important. Try to invest in the best quality microphone that you can afford. It will mean that when it comes time to edit the video it will be easier and less time-consuming.

Try to eliminate those things that could cause background noise during the screencast. Some examples would be barking dogs, phone’s ringing, and the kids playing or making noise. There are many cases where it’s actually easier to do the audio recording separate from the creation of the video. Very often those who are making the video, especially if they’re brand new at it, find that clicking and changing the scenes in the video while trying to talk at the same time is difficult.

Get Your Desktop Clean

If your desktop is full of icons and you’re doing a screencast it’s not going to look good and it will be very distracting to viewers. You can either clean up the desktop by making the fewest possible apps show or you can consider setting up a computer user that is exclusive for screen recording that has no app or icons showing on the desktop. Before you begin your screencast you should close all the applications that you won’t be using during the video and turn off any notifications such as Skype or Facebook, etc.

Be Confident

You know the material that you’re going to be covering in the screencast so project that confidence. Let people see how experienced you are. If you’re a fast talker consider talking a bit more slowly and precisely during the presentation. Pace yourself and don’t forget to breathe. It’s always possible to go back and edit the video but if you can try to get through it on one take you’ll find that it saves you a lot of time.

Take Breaks

If you feel that you’re talking too fast then pause the recording and take a break. One of the nice things about doing a screencast versus something live is the fact that you have that kind of control to make sure that you make the best possible video. Sometimes it’s a matter of just improvising to get the video recording that you want. As an example, when something goes awry, you can try to go with it instead of stopping or rewinding, etc.

Go For Good Enough and Forget About Perfection

Don’t get too caught up in the small mistakes that you might make. Small mistakes and gaffes are normal and people will simply overlook them.  When you have finished a recording then step away a bit before making the next one.

Edit It And Complete It

Give yourself a day after you’ve completed the video to clean it up and get it fully edited. Use quality screen recorder software, as it will give you plenty of options. This will help it look better.

Whenever possible, have someone take a look at the final product before you consider yourself finished just in case they spot something you have overlooked. Make sure to get it done and upload it so that you have a sense of completion.