How to Make Money or Monetize on Blab or any Live Streaming Platform

Live streaming is taking the social media industry by storm again.

Although we have mentioned many times this isn’t anything new since there has been live streaming platforms like (Ustream, YouNow, Hang w/ Hangwith, LiveStream.com, Spreecast, and Google Hangouts to mention a few) around for years, this time around it’s a bit different.

Thanks to mobile, more “social media experts”, fomo, early influencers making millions, and better internet connections Live streaming is creating a whole new ecosystem of social media and digital addicts seeking attention and a connection with people online.

As one of the CEO’s of a new conversation platform Blab has mentioned only 1% are usually the creators, 9% curate, and over 90% just like to watch.

So why do people live stream?

There are a lot of reasons people live stream and in some cases people have a few reasons at the same time. However, eventually before the burn out hits or especially with the 1% that actually do the “live streaming” showing themselves they are looking to make money.

Before we get into that here are some of the reasons people are live streaming and have mentioned why on their streams…

  • “engage”
  • meet people
  • give “value”
  • collaborate with people
  • build relationships
  • get attention
  • bored
  • entertainment value
  • addicted to live streaming and social media
  • learn from others
  • stalk
  • see the person they have been following online
  • MAKE that dough

(feel free to leave a comment below why you live stream or why you think others live stream not on this list)

Now, let’s really get into why most people (mainly digital/social media marketers) are live streaming.. MONEY!!!

Even if it’s not directly mentioned, just watch a few live streams and notice the twitter bios or profiles and everyone has a leadpages landing page, collect emails, use Amazon affiliate links in the chats/comments, are selling a book, course, or a conference ticket about how to live stream, or are using it to get their “personal” brand out there live to attract people that might know, like, and trust them meanwhile they have a full or part time job paying them and rarely mention that brand that actually pays their bills.

We have actually seen “live streamers” that said they sell social media services and they live at home with their parents… WHAT? (lol)

Anyway, these platforms aren’t built not to make money and eventually they either sell advertising (Google/YouTube, Facebook, Twitter) against their users data or they are sold to companies that will (Facebook bought Instagram, Twitter bought Periscope, Google bought YouTube).

Here are some ways that the top 1% that rise to the top of these platforms can make money and to help anyone out searching Google for “how to make money on blab or live streaming” eventually just as they do over 22,000 times per month in the United States for YoutubeMeerkat & Periscope.

How to Make Money Live Streaming or Using the Conversation Platform Blab

  1. Create a daily, weekly, monthly topic focused show gain an audience and have someone sponsor the show. (Just like This week in startups, Howard Stern Show did (before subscription model with Sirius), TWIT.tv, and several podcasts)
  2. Product placement within each blab sesh (natively, people are doing this with microphones and using Amazon affiliate links, next step is contacting brand/company directly to buy wholesale and sell on their sites, or just get the company to pay them directly for using their product on the live stream)
  3. As we mentioned above sell your products, courses ect.. (the Grant Cardone model) or even a book just as Gary Vaynerchuk did with Jab Jab Jab Right Hook on Spreecast which now has his videos in “pay per view” mode for $1.99 which again could be a revenue model for live streaming.
  4. Teach someone what you do, how you do it, show results and share a call tracking # or trackable link in your live Stream headline and/or comment section for people to call you for a consultant or for them to become your client. (And not just selling how to use meerkat, blab, periscope ect..)
  5. Sell your live stream space (ads) – use a t-shirt, hat, live stream screen takeover ect…

What are other ways have you seen/experience people making money on live streams? Share in the comments below…

Before you start making money on Blab or Live Streaming check this out

UPDATED: Here is a marketers guide to Blab.im What you need to know….

Blab im (Blab app) Live Streaming Video App Creating Blabbermouths or Next Big Thing?

Blab.im (blab im, blab app ) the new live stream (conversation platform) and video app currently in beta is pulling attention away from Meerkat and Periscope and is a new platform that is exactly as it is branded “blab”… Blab is another new shiny social media tool for people to have several (2-4 live streamers) to many (1-100s of viewers so far that can comment along side of the talking heads).

People can blab their hearts out as long as they have viewers or become blah. But before we get into what is Blab and why has Blab grabbed the attention of the all the cool social media kids lets dive a bit into the last 6 months of live streaming.

Live streaming is in an uptrend again thanks to mobile, better data plans, and the millennial generation who seem to have FOMO (fear of missing out), value community,  and have been shaped by technology.

Before the explosion of live streamers in March of 2015 thanks to Meerkat and Periscope there were and are still many other live streaming platforms like Livestream, Ustream, Justin.TV, Google Hangouts and Spreecast.

Even OGs and executors in the social media space like Gary Vaynerchuk that actually get results and ROI for big brands with his social agency Vaynermedia used these platforms back in 2008 (over 7 years ago)

Broadcast live streaming video on Ustream

However, with so many new live streaming apps this year in 2015 and with them leveraging Twitter APIs to make it easier to login and launch a live stream the future and present of live streaming is changing before our eyes.

It’s why people who know about Spreecast say what’s the difference between Spreecast and Blab which is also up to 4 talking live streamers having a conversation with commenters on the side. (hints: timing, easier to use, mobile, twitter integration, KISS.. keep it simple stupid)

One thing that seems to be obvious and overwhelming is that most of the people using these platforms are trying to be the “expert” and stake their existence in each app while still trying to figure out how to use each platform, how to monetize live streaming (although most are selling courses already because they blabbed or scoped a few times), and how their “live streaming” audience can make them the next big thing or will it just make them a “blabbermouth”?

Part of the reason this is happening is thanks to the emergence of people (“influencers”) being early on Twitter, Vine, and YouTube can make up to $25k a Vine or $6k an instagram post. Follow the money, it’s always about money even when someone says it’s not then it’s really about the money even more.

And agencies like GrapeStory were formed to connect this cap of viners with millions of impressions to brands who want to reach their audience natively within their videos.

 

Credit: GrapeStory Case Study

We have already seen in a short six months with Periscope launching and now streamers moving onto Blab, Meerkat has been suffering. Even the Meerkat Queen Nora Segura has lost her #1 spot to Grant Cardone recently and the leaderboard on Meerkat has been stale and for the most part stayed the same.

Or maybe Facebook is on to something with launching their Live Streaming service only to celebrities on Mentions since they realize how boring a live stream can become if the person doesn’t have the charisma, strategy, and/or self awareness that live streaming isn’t the best platform for their personality.

Yes, so far some have been able to sustain a few hundred viewers at once with the same family, friends, network they have on other social media platforms or with colleagues who like to watch them over and over again but can they create an audience of millions of viewers like some of the top YouTubers that vlog daily and pull in millions of dollars? Or celebrities that Facebook has given the live streaming power to so far?

There is a saying with social media and content in general the cream rises to the top. And these platforms naturally weed top content or people with the largest consistent audiences from people that are the milli vanilli’s of the world or one stream wonders. (Girl you know I’m true) on this… (had to)

And the toughest part of social media or for content producers is can they maintain the marathon and do it every day/week/month? Unlike evergreen SEO content (Google Marketing), or a pay per click management company that can pull in leads or money as long as you have your ad budget giving you air time on search engines like Google, social media and live streaming only works as much as you work it.

Enter Blab the new live streaming kid on the block that allows video live streaming of up to 4 people at a time and has been called a Google Hangout killer and Periscope for groups of friends.

Blab is still in Beta and owned by the team that created Bebo but it seems a lot of the attention from Periscope and Meerkat has been shifted to this platform recently. And in the last six months Meerkat has seen a lot of the regular live streamers vanish and at this point who knows if Facebook will buy Meerkat , will Blab create a more sustainable community, or will it be taken out by the next live streaming platform that hits next?

In our opinion, it’s too early to tell but our hunch is just like with anything since we are agnostic if something better comes out that has a better user interface, is easy to use, and gets a lot of attention of the FOMO crew it can make waves.

The key though for all of these platforms can they hit the mainstream and build brand equity with the likes of brands like Google, Facebook, YouTube, Amazon, Buzzfeed, Yelp, and Twitter…?

Feel free to leave a comment or reach out to us on Twitter @jobsinsosh if you want to add, edit, or share something for us to consider about this post.

As viewers of thousands of live streams on all platforms we are listening, watching, and learning everyday as well and open to certain credible content that can be added to this post. Especially if it provides more value on the new Blab video live streaming app platform.

Update: The CEO of Blab said in a blab as of Aug. 26th, 2015 “The average blab watcher watches 65 minutes of blab a day..

Nora Segura Meerkat’s Marketing Queen, Actress and Model

If you have been paying attention to social media lately there is a new way to reach and engage with people online that is heavily tied to Twitter via live streaming apps.

The first app to do this successfully off Twitter’s API initially was Meerkat and then Twitter shut off parts of the API and purchased Periscope. If you want to learn more about Meerkat and Periscope feel free to check out our other posts about each live streaming platform.

This post is not about each of the live streaming apps Meerkat and Periscope that are leading the new wave of live streaming with a mobile app and leveraging Twitter (after companies like YouNow, JustinTV, SpreeCast, Ustream and LiveStream) but it is about Nora Segura and to learn more about who she is and how she has reached the top of the leaderboard of Meerkat in the #1 spot above Madonna who streamed once and hasn’t used Meerkat again.

Who is Nora Segura?

Watching her streams she has said she is a model and upcoming actress. And when searching online you can see from her website more details about this:

Fluent in four languages. Lived in Stockholm, Marbella, London and Paris. A Hippie Child, raised by young parents who are vegetarians and working in Alternative Medicine. My father is a Buddhist and taught me from early age how to take care of my body and mind.

Also, doing some Google searches you can find articles where her internet fame really started taking off after dating the U.S. World Cup soccer goalkeeper Tim Howard around the summer of July in 2014 almost a year ago.

In early Meerkat streams she mentioned she met with the head of casting at Universal Studios and is possibly going to be in the Fast 8 (Fast and Furious 8 moving coming out in a few years).

Lately, she has mentioned she is going to keep modeling and will possibly create her own movie and start taking money from big brands that want to leverage the attention and #1 spot she gets on Meerkat.

Why Nora Segura is smart and how did she reach the top of Meerkat’s Leaderboard?

Everything in this world when it comes to following money and the marketing and ad budgets of brands and companies is ATTENTION. Wherever the eyeballs are the ad money follows (Google, Facebook ect…)

Whether you garner attention like the Kardashians who bring in 10 million a season or 500k an episode or you are Gary Vaynerchuk leveraging the attention to build a multi million dollar social/digital agency, sell books, and charge 50, 80, 100k for a keynote the reason people pay them is the attention and fan base they have built with that attention. And in most cases they executed something like building a business with proven sales or reaching the #1 status within a social media platform like Meerkat.

So why is Nora Segura the #1 Meerkat Stream?

She is building an audience and gaining attention by now being the #1 Meerkat live streamer. And the way she gets attention is aligned with what she is about. She is a model, upcoming actress and normally live streams in lingerie or what she would be wearing to a photo shoot. And with any attention there is always haters which is another sign that you are doing something right. Most haters are actually admirers or they soon turn into admirers.

We have seen many early live streams of other leaderboard streamers hate on Nora and then when she gives them attention they actually start to act star struck or begin to like her. There are a lot of lessons learned by watching live streams that translate to business, money, social media, and life in general.

While some people love Nora Segura some might hate on her hustle and that’s ok because when you look at some of the most successful people in the world as an example Howard Stern they hit a niche audience and community and still draw in people that normally wouldn’t like there content but still listen to or watch it everyday and that is just part of gaining so much attention and its also what makes them different and stand out to get that attention.

The oldest marketing and advertising trick in the book is to use “sex” or sex appeal as a selling tool. Simply put sex sells whether Mashable likes it or not.

She is very consistent with her live streaming and at least live streams once a day and most of the time streams 2-3 times per day to keep her score up by gaining viewers, comments, likes, and restreams. With any type of marketing and branding consistency is key and she is nailing that and it’s another reason she cruised past Madonna who only streamed once.

Also, she realized to mainly stick with Meerkat where it is easier for her to maintain the leaderboard attention vs. Periscope where people already have millions of hearts and is very overcrowded. Meerkat nailed it with the leaderboard scoring because it makes people want to “play the game” and get attention by racking up their point score which is a lot easier in a less crowded Meerkat world vs. Periscope.

So Where Does Nora Segura go from here?

Some interesting things we shall see with Nora Segura is will she hold her number one spot or will the Godfather of Sales, Grant Cardone who has been crushing it on Meerkat streams catch up to her. Grant went with Periscope at first since there are a lot more users and viewers there but one thing smart he did that we think Nora could do is well is stream with both at the same time on different devices since it’s all about attention and money follows attention right?

What will happen with Meerkat?

Lastly, will Meerkat be able to succeed with the initial 14 million in funding and become another alternative with a different community similar to the search engine wars where Google owns 65-75% of the market while Yahoo and Bing linger on the desktops/laptops of buyers that don’t know how to change their default search engine after buying their new laptop on Amazon or at Best Buy? Some say Meerkat will be bought by Facebook in the next 6 months…

Other Nora Segura tidbits:

Nora Segura Shorty Awards 2015

  • Nora Segura loves playing music during every live stream especially music from Drake and Kanye West you can see her Spotify playlist at NorasMusic.com 
  • Nora loves the use of hashtags and screenshots during her stream which is another way to get more attention on Twitter (another smart move) She encourages her viewers to screenshot her broadcasts and share on Twitter. This is something Grant Cardone is starting to do as well by having his audience share their notes on his branding, finance, sales lessons on Meerkat
  • Some of Nora’s favorite hashtags are #score #norasmusic #forlife #norawest #savethewater #inthemorning #sexeating
  • Nora Segura’s Meerkat Stats

When people search for Nora Segura on Google most don’t look her up on Google because of Meerkat yet…

Feel free to share any updates/adds/edits to this post about Nora Segura by leaving a comment below or connecting with us on Twitter @jobsinsosh

Update: Victoria Fratz said on her live stream that Nora Segura Age is 37 and she faked her Las Vegas birthday this summer and it’s really in October.

Update to this update: Nora DMed us on Twitter and said that what Victoria said in her stream was when she was drunk and doesn’t work for Nora any longer and she seems to be disputing her age. We asked her what is her age but haven’t received a response to it yet… ALL DAY NORA!

Another update: Grant Cardone took the #1 spot on Meerkat’s Leaderboard and Nora Segura is no longer #1 on Meerkat. Also, to mention it seems like everyone has moved over to blab app. Blab app is a new app in beta that is a 2-4 way live stream.

This is our ultimate guide to Nora Segura and will be watching her streams and seeing what happens next.