Check out this video of Evan Spiegel explain Snapchat’s mission of becoming the “little TV in your pocket” and how they plan on competing with social media ad platform beasts like Facebook with their 3V Advertising.
Snapchat 3V advertising is focused on these three things
Here is Evan Spiegel talking about their Vertical Video Views strategy for mobile.
A lot of people in the social media world talk about Snapchat as the next social media networking platform similar to Twitter, Facebook and Instagram. However, as you can learn directly from the Ghost’s mouth CEO Evan Spiegel they are really an evolving camera messaging app.
Focus and simplicity is the most important thing to them
They don’t care if they are the first they just want to be the first to get things right
Evan thinks Hourly Active Users > Monthly Active Users
Evans calls Snapchat entertainment vs. a Messaging app
Evan Spiegel doesn’t think about diversity as a “meeting numbers” of certain type of people game
Evan loves music and thinks the music industry talks about business model and distribution and he looks at music as a product perspective
They don’t think of Snapchat as a “club” they think of it as a community
Evan Spiegel looks up to Edwin Land of Polaroid because he was artsy, scientific and a countryman