This week Kanye West’s wife Kim Kardashian tweeted one of his new tracks called Real Friends that you can listen to directly on his website right now (Jan 2016, in case he changes it by the time you read this)
— Kim Kardashian West (@KimKardashian) January 8, 2016
This had me thinking how he uses his website, Twitter and social media accounts to promote what he does. Whether you like him or hate him Kanye West has grown his net worth being him without worrying about what anyone else thinks and there is something to be said about that.
And when you look at Kanye West’s Twitter account you can learn even more..
1. He only follows his wife…
Kanye could care less about “following” other people whether its other famous people, musicians, or fans.. This is a good lesson on life. Be you, do you, and Focus on your own shit and people you love or family. Granted this just means he follows his wife Kim Kardashian but doesn’t mean he doesn’t read @replies or things people Tweet him on Twitter. However, looking at his engagement he hasn’t replied or RTed anyone for months or maybe ever from what I can tell.
2. His idol is Steve Jobs…
In a recent tweet Kanye shares a video of Apple’s former CEO Steve Jobs and says his idol. I bring this up because as mentioned before he doesn’t follow anyone to give them that attention on Twitter but he does many times mention people has worked with, idolizing and even gives his respect when recently David Bowie passed away.
My idol. pic.twitter.com/YGFrPhQmDP
— KANYE WEST (@kanyewest) January 10, 2016
3. His only like is about LIFE which really shows his philosophy of getting the most out of this one life you possibly can…
Please: Do everything you possibly can in one lifetime.
— KANYE WEST (@kanyewest) September 23, 2015
4. He has no bio and just points people directly to his site
This is a great lesson because it shows how much he takes ownership in his own stuff. Even when he released his new track real friends as I mentioned above he uses his entire website to play that one song and have people listen to what he created there vs. using other platforms or going along with the industry with spotify, itunes, or Jay Z’s tidal.
5. Collectively, he is different
If you look at how Kanye West is in the media, on social media, on Twitter, ect… He never waivers from being himself. He is one of kind plays on his strengths and doesn’t care about the opinions of others. Again, his success and Kanye’s net worth has proven the execution of a musical masterpiece of his work.