What’s the ROI of Social Media?

Ever wondered what’s the ROI of Social Media? Have a boss, a CMO, a CEO of a company still not buying into spending marketing budget on Social Media?

Gary Vaynerchuk hits the nail on the head with this one. Check out his slideshare that not only shows the ROI of Social Media but proves if you don’t understand each platform or how to use it the ROI will be nothing including on social media.

Gary Vaynerchuk Q&A Session with Contently

Check out this Q&A Gary Vaynerchuk had with Contently where he gives is advice on how social media is effecting business.

Gary also shares his social media case study of Nabisco’s Nilla Vanilla Wafers brand that was up 9% for the year by only using a social & content marketing strategy on Twitter, Facebook, and Pinterest.

Gary V’s talk at Lamp Post Group in Chattanooga, TN

Check out this keynote Gary Vaynerchuk gave at the Lamp Post Group in Chattanooga, Tennessee. He first shares his story of being a russian immigrant and then gets in the guts of using social media, branding and building a business.

How to Succeed on Social Media

Here is a video interview done by Inc. of Gary Vaynerchuk the owner of VaynerMedia a 300 person micro content agency where he discusses ways to succeed with Social Media.

  • Reverse Engineer what you want out of Social Media
  • Use Twitter/search and search relevant things that people are talking about
  • Stong strategy for Facebook and Pinterest if you selling something online
  • Be practical and educated about how to use each platform

What’s the Return on Social Media?

Vayner Media CEO, Gary Vaynerchuk, City University of New York Professor Jeff Jarvis and TheAudience Founder Oliver Luckett debate the return on social media on Bloomberg Television’s “Market Makers.” (Source: Bloomberg TV)

Some of the top points from the interview:

  • To question the Return or ROI of Social Media in 2014 is insane
  • People and brands are now the media and the distribution
  • You have to cater content to each platform
  • STOP worrying about how many followers as metrics look at engagement, conversions, and ask for sale after providing value